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6-10 years of experience
Digital incubator, web development and design firm specializing in startup development in the Seattle and New York markets.
- Created and managed region intranet site for 500 AT&T NW reps
- Acted as a freelance web developer and consultant (AT&T Contractor) for select website clients that were in need of design and implementation services.
- Built job portal for the manufacturing sector that went on to the top 3 in Google, partnered with CareerBuilder.com and is a key resource in its niche
- Expert with HTML, CSS, JavaScript, Flash, Adobe Photoshop, Illustrator, and Fireworks
- Specialized in packaging, branding, and preparing dot-com startups for market and connecting them with the resources and technology needed to differentiate
0-5 years of experience
Lead in the development of the agency’s comprehensive approach to digital marketing
- Provided digital media marketing research and strategy for several agency initiatives which helped in retaining go to market programs from their most lucrative client, and onboarding of two new clients in business verticals aggressively sought after.
- Lead in strategic development of WD’s (Western Digital) online community engagement platform that aligns the brand with filmmakers and video content creators. This is supporting the brand’s primary objective of bolstering their content marketing program, and increasing awareness among millennials / young content creators who as a result are directly interfacing with WD products.
- Developed GTM strategies that leveraged influential content creators, and ultimately lead to a 35% increase in online buzz around the launch of WD’s My Cloud
- Lead in developing the strategy and direction for WD brand landing pages which increased time on site engagement by 45%, and conversions among small business looking for networking solutions by 25% QOQ
- Provided strategic direction in the redesign of equity crowdfunding site earlyshares.com. Was the acting director in overseeing the discovery phase of the site’s redesign. Redefined and enhanced the business’ personas and site use cases. Lead in the development of their content strategy, which lead to a 60% increase in time on site, and 23 % increase in site conversions.
0-5 years of experience
Responsible for analysis, planning trafficking and optimizations for Google’s B2B suite of products, YouTube and Google Plus
- Delivered on media programs soup to nuts while subsequently revising reporting models coupled with in depth analysis of media efficiencies
- Planned & managed the media promoting YouTube’s coverage of the 2012 Presidential Election in both Q3 & Q4
- Helped reduce the cost per activity for the Google Apps for Business Products by 60% from Q1 2012 through the middle of Q3
- Provided weekly in depth analytical reporting to various Project Marketing Managers
0-5 years of experience
Provided clear communication to cross-functional team leads and management regarding project deliverables, resource requirements, and priorities.
- Proactively identified bottlenecks and outstanding resource needs, assessed and prioritized them, and created plans to resolve issues in a timely manner.
- Define key business goals of a given project by conducting stakeholder interviews and communicate goals clearly to project teams.
- Researched competitive landscape to determine how to create a differentiated product within the marketplace.
- Conduct user interviews, user testing, and analyze existing product or applications analytics for given website or application to determine gaps in features and usability.
- Develop digital marketing roadmaps to help define a series of initiatives which will help achieve the key business goals of the company
10+ years of experience
Managed the global websites for http://www.ibm.com/services and http://www.ibm.com/csuite for 70
countries in over 30 languages.
- Redesigned and published web pages using the agile framework to incorporate SEO keyword
- Designed and built for the IBM Global CEO Study a page that contained in excess of 50 assets and links (videos, white papers, brochures, insights and info-graphics) that engaged visitors across the entire page.
- Planned and executed the program management tasks for the automated web content migration
- Executed program management tasks for an Interwoven / IBM content management deployment and manual migration that rationalized over 100 customer facing marketing websites across 70
0-5 years of experience
Directed web strategy for Fortune 500 companies Dun and Bradstreet and Hoovers
- Led redesign and replatforming of Dun and Bradstreet’s corporate website leading to an increase in call volume of 109%, increased product page visits by 76%, and a 17% increase in e-commerce sales conversions within a year
- Drove $1M additional revenue through new advertising innovations
- Created acquisition, social media, retention, and nurture strategies integrated with marketing automation
0-5 years of experience
Architected a custom content management system to deliver breaking news report to 5 South Bay
news territory
- Work with Executive Management on growth of online conversion and user loyalty
- Designed and managed implementation of a display-advertising server to contribute to online
- Maintain offline marketing strategy through print mailing, publishing and outdoor advertising
- Increased sales force by 60% by marketing recruitment academy
- Developed online marketing strategy to increase awareness of available real estate inventory
- Produced monthly magazines with 500,000 issues in local circulation
- Mentored and managed team of 15 – Designers, Marketers and Copywriters
0-5 years of experience
Based on understanding clients’ needs and research, prepared compelling marketing strategies
- Developed and analyzed competitive intelligence for clients in the digital marketing space, which helped identify potential opportunities for expansion based on categorical trends
- Created comprehensive digital profiles for a client based on in-depth analyses of their digital ecosystem and Nielsen ConneXions data
- Responsible for handling projects which consisted of data collection, data analysis, and representing insights for clients’ markets to assist in market penetration
- Developed back to school and college digital marketing strategies for department store chain involving social networking sites which were successfully executed by the company
- Successfully completed projects for clients like Meijer, Lindblad Expeditions, American Egg Board, Cracker Barrel, CSL Behring, Goddard School, Delta Airlines, Anixter, etc.
0-5 years of experience
Drove search engine optimization programs to increase organic rankings and quality traffic to web site
- Provided expertise to clients to develop digital analytics solutions to meet identified needs
- Monitored and analyzed rankings and traffic of web sites to ensure optimal placement
- Presented key findings to clients and internal account teams
- Analyzed data for insight generation to improve marketing performance and redesigning
- Contributed to client’s direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis
6-10 years of experience
Managed creative team including requirements gathering from key-stakeholders, defined project goals and objectives, wrote creative briefs, conducted risk analysis and identified major milestones, which improved project success and client satisfaction.
- Developed annual marketing and communication strategies and tactical plans to improve ease of patient, provider and partner communications across print, email, social media, events and traditional media.
- Devised and managed communications plans and ongoing campaigns to drive the uptake of programs, including constituent reach, engagement, and loyalty.
- Lead web producer, social media and creative team lead.
- Introduced and integrated award-winning and popular on-campus digital signage that increased use of internal and visitor communications.
- Spearheaded new social media program and developed social media process, calendaring, marketing and policy programs.
- Customer user-experience manager for main website creating wireframes, sitemaps, usability studies, use of Google analytics, and working with vendors or running to create web architecture.
- Planned, managed, and executed a high volume of targeted email marketing, fundraising and awareness campaigns.
0-5 years of experience
- Based on understanding clients’ needs and research, prepared compelling marketing strategies
- Developed and analyzed competitive intelligence for clients in the digital marketing space, which helped identify potential opportunities for expansion based on categorical trends
- Created comprehensive digital profiles for a client based on in-depth analyses of their digital ecosystem and Nielsen ConneXions data
- Responsible for handling projects which consisted of data collection, data analysis, and representing insights for clients’ markets to assist in market penetration
- Developed back to school and college digital marketing strategies for department store chain involving social networking sites which were successfully executed by the company
- Successfully completed projects for clients like Meijer, Lindblad Expeditions, American Egg Board, Cracker Barrel, CSL Behring, Goddard School, Delta Airlines, Anixter, etc.
0-5 years of experience
[company name] is rated as one of the top performing arts venues in the world presenting over 350 performances a year by world renowned pop stars, Broadway musicals, classical artists, comedians and dance companies. I plan, execute and report all digital initiatives for three performance venues, education programs, business development and off-site events.
- Maintain day-to-day operations of ecommerce website with a CMS garnering an average of $4.2MM in ticket sales and 1MM visits per year.
- Lead cross-departmental staff in developing and executing all digital & social marketing initiatives.
- Lead content creation, design and development with 3rd party for launch of ecommerce website with a CMS.
- Designed and executed over 1,300 email campaigns generating an average of $100k in revenue per month.
- Increased Facebook page ‘likes’ by 1,300% and Twitter following by 1,100% in 2 years.
- Created and optimized more than 150 PPC and retargeting campaigns garnering over $240k in ticket sales.
- Increased Facebook referring traffic by 420% and overall referring traffic by 140% in a year.
- Executed over 60 social and online contests attracting more than 8,000 entries.
- Launched SMS club growing database to more than 1,000 members in only 3 weeks.
6-10 years of experience
- Creator of The Chubby Jones Couch to 5k Podcast series, which has over 500k downloads and has helped people who hate running find a way to hate it a little bit less through the power of music & encouragement from someone who has been in their running shoes.
- Freelance features writer and interim Arts & Entertainment editor for Go Magazine
- Information architect in charge of building the Tribune Company’s new intranet site
- Developed best practices for future web producers while creating and managing content in Drupal CMS during early development of Chicago’s Q87.7 radio station
- Do312.com Featured Tastemaker and freelance blogger
- Consulted and collaborated with President and CEO of The L Stop website to create highly effective pre- and post-launch content, marketing and partnership strategies
- Successfully selected, coordinated and acquired rights for music used on the soundtrack of the TelloFilms.com web series, The Throwaways
0-5 years of experience
Brainstormed, created and executed overall digital marketing strategy to create brand awareness and drive traffic to platform and blog.
- Managed blog and YouTube account, created content strategy and applied SEO techniques to increase organic traffic
- Created and drove tactics targeting evangelists and new users through meet-ups and community engagement driven
- Operated social media accounts and executed strategies to pursue new customers and partners.
- Used Google and Hootsuite analytics to identify behavioral patterns and trends in data with statistical analysis to improve
- Measured and evaluated brand digital performance and presented weekly findings to management.
0-5 years of experience
Chief leadership of process automation and strategic sales generation campaign development for this marketing and advertising agency. Reporting to the CEO, identify strategies and benchmarks to revitalize sales and assure high
retention rates. Cohesively develop and mentor a high-performing sales team.
- Revitalized an existing CRM Database, propelling 5,000 cold leads to over 30,000 leads and 20,000 validated email
- Championed research and analysis of business needs to effectively source and select vendors and automate
- Selected a cost-effective multi-channel marketing platform to elevate brand and overall visibility.
0-5 years of experience
Provided digital marketing strategy, marketing requirements, technical consulting and digital operations services to agency, corporate and non-profit clients.
- Created Enterprise 2.0 Buyer’s Guide with a global enterprise content management association
- Researched and developed Social Media and Web 2.0 white papers and position papers
- Performed product management for an ATG eCommerce platform for a major retailer
- Created change management strategy and implementation plan for multi-national employee engagement “growth leadership” initiative
- Performed initial research and requirements analysis for “Z-Sticker” program for US market – RFID, Bluetooth(TM) and NFC technology assessment of next generation smart phones and location-aware devices for insurance claims
- Conducted B2B Web Rapid Prototyping with Axure & iRise
0-5 years of experience
- Developed multi-channel digital strategies for B2B and B2C audiences.
- Performed ongoing testing and analysis to inform creative work, messaging, experience choices and investment decisions.
- Developed CRM programs designed to create two-way/on-going dialogue between consumer and brand.
- Closely collaborated with creative team to develop digital best practices to drive deeper engagement and higher response.
0-5 years of experience
Project manager of the day-to-day deliverables for 15 different clients, namely U.S. Senate and gubernatorial campaigns
- Consistently spent $100K – $250K per month in paid email acquisition with extremely aggressive CPA targets
- Collaborated with the partners to develop multiple 1MM+ media plans for U.S. Senate campaigns
- Managed ad campaigns targeting legislators and their staff ahead of key congressional votes
- Collectively added 500K+ Facebook fans for private companies, non-profits and political campaigns (<$1 CPA)
- Wrote ad copy and handled the final quality check on copywriting by junior staff
- Oversaw and provided feedback on the structure of online ad campaigns by junior staff
- Managed the licensing and selection of stock related to my clients
0-5 years of experience
Spearheaded all proposals for entertainment brands, landing 4 out of 6 in my first two months.
- Managed clients, copy, & social execution for IFC Midnight, Sundance Now & Sony Pictures.
- Developed digital & brand strategy for Sony Pictures, Open Road Films, IFC, & Cinedigm Studio.
- Designed & created full-spectrum digital & brand campaigns for the above entertainment brands.
0-5 years of experience
Responsible for the creation and implementation of digital and televised strategies for a
variety of clients, programs and networks.
- Developed digital strategy and original productions for the AFL-CIO
- Writer/Editor of creative promos and programs for National Geographic Channel
- Wrote, produced, directed and edited PSAs for Discovery Channel
- Produced promotional and philanthropic videos for the world’s most innovative
0-5 years of experience
- Strategized first B2B digital platform to include content, email, and influencer marketing, social, and mobile
- Implemented digital programs using Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, and Vimeo
- Developed KPIs and reporting methods that summarized initiatives and tied to strategic recommendations
- Outlined and managed project timelines for both internal and external teams and other stakeholders
- Led 4 team members in brainstorms and touch bases to foster innovation, and professional development
0-5 years of experience
- Planned and presented interactive and strategic campaign recommendations to build overall brand awareness and drive tune-in
- Managed and supervised day-to-day online media plans across PBS, PBS KIDS, Sesame Street and William Grant & Sons plans
- Negotiated and purchased digital media across PBS, PBS KIDS, Sesame Street and William Grant & Sons clients for national and local campaigns
- Wrote targeted weekly, biweekly and monthly reports analyzing site performance and creative performance to determine overall campaign effectiveness and optimizations
- Created daily and weekly social media chatter reports utilizing social media monitoring tools such as Radian 6 and Techrigy
- Managed billing for all accounts
- Managed and educated a traditional media planner of the digital space
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Digital Strategist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
