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Additional Marketing Resume Samples
Digital Marketing Manager Resume Samples
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0-5 years of experience
Develop and manage web presence, including Facebook account and other social media business accounts such as Yelp and TripAdvisor
- Perform routine engagement with regular and seasonal customers
- Orchestrated the successful launch of social media marketing campaign; igniting award-winning results (awarded to top 10% of businesses on TripAdvisor 2013)
- Overhauled Yelp business page that now includes nearly 3000 user views (up 38% since April 2013); generated over 300 customer leads resulting in over 5% increase in bottom line profitability
- Created Facebook page (http://www.facebook.com/JerrysSeafood) to interact with regular guests and attract new seasonal customers
- Launched www.jerryscapecod.com in January 2015
0-5 years of experience
Managed [company name]'s digital properties including the website [company name].com and [company name]'s blog, and coordinated [company name]'s
social media presence, including LinkedIn, Facebook and Twitter
- Guided marketing staff on a Twitter content sharing schedule that resulted in a 50% increase in follower count
- Spearheaded a [company name].com redevelopment project that introduced a responsive platform decreasing page load
- Developed a product demonstration campaign resulting in 3 identified opportunities within the first month
- Introduced scheduled targeted email marketing programs using Marketo resulting in increased open and conversion rates over previous sporadic email blasts
- Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion
- YOY results for [company name].com: increase in visits by 55%, new visitors by 81% and visits originating from organic
- YOY results for blog.[company name].com: increase in visits by 7%, new visitors by 20% and visits originating from organic
0-5 years of experience
Created company's integrated online B2B marketing plan resulting in 40 new mobile development clients
- Integrated social learnings to sales and project managers for increased efficiency
- Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders
- Consulted on marketing, gameplay, virtual goods, for over 15 social and casual games
- Collaborated with executives and international team increasing MAU/DAU by 50% through social tools
0-5 years of experience
Oversaw websites, landing pages and marketing campaigns for the 70+ properties in the Western US
- Performed analysis on 80 websites utilizing Google Analytics to improve traffic
- Developed, tracked and improved landing pages
- Gathered metrics on campaign and collateral material for search optimization
- Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience
- Led execution of strategic planning - facilitated strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning
0-5 years of experience
- Administered all business marketing operations and advertisement campaigns that eventually generated 5% increase in web traffic in 4 months
- Monitored all corporate social media accounts and websites to ensure positive online presence using Yammer, Twitter, and Facebook for Business that connected over 3,000 audiences within 3 months
- Deployed Salesforce and Confluence for project management that saved the company over $2,000 annually
- Created and published necessary forms into digital documents that increased efficiency by 20%
- Organized and maintained all digital multimedia content using Flickr, Google Drive, and Dropbox
0-5 years of experience
Successfully established community engagement through content marketing, which resulted to a
quick growth with a 35% engagement rate.
- Created effective content strategy with high engagement and user retention rate.
- Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.
- Created social paid strategy, which included high performing campaigns with 5% CTR.
- Launched a user generated campaign that received almost 200 entries on its first day.
- Recommended solutions for player user experience based on player feedback.
- Provided continuous feedback to the development team and created projects to increase in game engagement.
0-5 years of experience
Created concept of Therman (mascot) currently used on all marketing pieces
- Increased online sign-up conversion from 7% to 21%
- Decreased CPA of $100 plus to below $50
- Implemented new website design and enrollment platform
- Improved brand awareness from 13% to 38%
- Developed direct mail pieces with average of 2.7% response over 6 months
0-5 years of experience
Worked on global, integrated digital marketing campaigns for 4 major video games (Just Dance 3,
Tom Clancy's Rainbow 6 Patriots, Far Cry 3, and Splinter Cell Blacklist)
- Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.
- Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
- Created various metrics-focused post-mortems and point of view documents that outline performance and key learnings.
- Worked closely with various internal teams (developers, PR, etc.) and external teams (1st parties,
- Increased Just Dance Facebook fans by 900% from 300K to 2.7MM through various social campaigns, in one year.
0-5 years of experience
Accountable for all digital ad sales and operations for two local publications. Increased year-over-year digital ad revenue by over $500,000. Directly responsible for revenue increase of 47% YOY. Heading the only division in the publication to see an increase in revenue for 2012.
- Launched new product suite of SEO, SEM and Social Media services.
- Created and monetized new digital ad positions and programs.
- Trained sales staff on all digital content, pricing, and sales strategy.
- Developed internal sales process for all digital media sales.
- Design and implement all SEO and SEM campaigns for clients.