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0-5 years of experience
Managed daily operations of the Spa including processing orders for all spa supplies and equipment.
- Increased the spa operations from 30% to 130% of budget during first year of hire.
- Recruited, hired and terminated spa therapists as well as supervised and trained a staff of twelve.
- Maintained Equinox standards of excellence, interfacing with guests, club members and staff.
- Upheld the ambience and appearance of multiple spa and treatment rooms.
- Performed full range of facial and body treatments as primary aesthetician.
- Planned, organized and oversaw quarterly spa events.
6-10 years of experience
Operated a 40,000 square foot facility that included a Cardio and Weight Room, Pro Shop, 1 Pool and 7 Whirlpools.
- Managed a staff of 48 which consisted of Massage Therapists, Spa Attendants, Supervisors and Certified Lifeguards. Hiring/Termination
- Generated a minimum of 1 million dollars in revenue per year
- Enhanced Spa menu to maximize sales to turn Spa that operated in Red only as amenity to operate and show year over year profit.
- Collaborated with Marketing Team to seek opportunities to increase sales
- Enforced internal policies and procedures to ensure safety of guests and employees
- Prepared annual budget and participated in monthly reviews with Finance Team
0-5 years of experience
Co-managed pre-opening and opening of resort spa
- Hiring responsibilities and management of 65 to 80 employees
- Initiated and maintained top of industry hospitality and spa service standards through protocol, on-site education, troubleshooting, resolution, and support to both internal and external guests
- Executed specific initiatives of planning, marketing, cost-control, staff training, employee relations, and guest satisfaction
- Planned and executed holiday gift certificate sales program. Continuously exceeded gift certificate sales goals of $50,000 to $120,000 over annual 5 week holiday sales plan.
- Targeted local clientele; planned and executed all local marketing, PR, and promotional events. Raised percentage of local clientele from 12% to 52%.
- Led cooperative team of administrative, retail and technical staff to continuously exceed retail sales, service sales, marketing and guest service goals. Exceeded sales of previous year (2004) by 20% and exceeded annual sales goal of 3.2MM by 10%.
0-5 years of experience
Functioned as Facilities, Housekeeping and General Spa Manager and as primary liaison to housekeeping staff
- Managed purchasing of all non-revenue supplies and effectively reduced the supply cost by 10%
- Coordinated all interviewing, hiring, and employee termination for the housekeeping department
- Trained newly hired reception and booking staff on all spa software necessary to perform daily functions
- Coached reception staff daily on general customer satisfaction and up sale of promotional items
0-5 years of experience
Effectively coordinated all spa operations on a daily basis to ensure a smooth, successful operation.
- Generated successful marketing ideas by determining opportunities.
- Responsible for hiring new employees for all areas of the spa.
- Created and implemented a performance based employee recognition program that increased productivity by motivating Massage Therapists and Estheticians to strive to work to their full potential.
- Responsible for determining promotions and terminations of staff.
- Provided the highest quality guest service and resolved all guest concerns beyond their satisfaction.
0-5 years of experience
Managed, motivated, and trained 15 staff members on spa services, etiquette and procedures
- Responsible for interviewing and hiring new staff members
- Monitored all services and ensured compliance to all health and safety codes.
- Assisted in salary management, cash flow and filing quarterly and yearly taxes.
- Greeted all guests and provided daily orientation tour of the spa facilities and services.
- Generated over $450,000 a year by maximizing spa revenue through diligent seasonal scheduling. As a result: awarded for best spa manager and increased traffic flow into the store by 15% each year.
- Handled and disposed multiple types of hazardous chemicals and hazardous waste from different spa treatments
- Designed marketing materials (manuals, website, and brochures) and use communication channels to effectively and efficiently communicate towards a target audience.
- Maintained a high level of communications and ability to negotiate contract and pricing with our distributors.
- Managed and balanced inventory, supply orders and schedule demand.
10+ years of experience
Managed daily operations of spa
- Full responsibility of P&L reports
- Introduced standardized business reporting and accounting practices that reduces errors and expenses.
- Created excel reports for financial and marketing reporting
- Managed team of 10 professionals.
- Trained and developed staff on procedures and protocols.
0-5 years of experience
Oversee daily operations of spa/retail business and oversee medical office functions. Supervise staff of 6. Perform purchasing, scheduling, patient charting, and correspondence. Lead business development
efforts for spa, including retail product sales. Prepare lab requisitions. Maintain supply inventory.
- Increased spa revenues 30% through effective marketing of services.
- Reduced costs by monitoring supply usage and changing maintenance service providers.
- Increased efficiency by introducing electronic billing and new patient charting procedure.
0-5 years of experience
Managed the day to day operations and supervised seven employees.
- Administered the ICD9 coding, billing and pre-authorizations.
- Performed VPL and IPL laser procedures, chemical peels, Levelan and microdermabrasion treatments.
- Assisted physician with Botox and Juvederm injections, Lipo Suction, and LifeStyle face lifts.
- Maintained sales and inventory records.
- Managed scheduling, referrals, and consultations with physician regarding care and procedure follow-ups.
0-5 years of experience
Established, developed and implemented the everyday operation, which resulted in increased, company efficiency and productivity.
- Developed new customer relations through telephone and personable contact and sales activity.
- Increased customer loyalty through detail work with manicures and client relations.
- Successfully resolved numbers of customer issues when arise.
- Directly supported CEO in managing operation work flow.
- Managed, trained and assisted in all areas of administrative work including data entry, receptionist duties, file organization, research and development.
0-5 years of experience
Managed entire spa operation including hiring, firing, training and scheduling.
- Promoted spa services through local business relationships, telemarketing, direct mail, constant contact, and trade shows.
- Researched and wrote spa menu and manual including all service protocols and compliance standards for all local health regulations.
- Worked directly with 42 vendors to select and order both professional and retail products, for spa and boutique.
- Introduced jewelry to boutique building to 2,000 plus pieces of jewelry sold per year.
0-5 years of experience
Managed operations of high-end spa with pool and fitness center located in upscale luxury hotel, supervising team of over 20 staff including therapists, aestheticians and administrators.
- Oversaw financial records, completing payroll, expense reports, revenue forecasts and monthly product orders.
- Introduced commission structure for spa staff, establishing financial incentives which improved team performance.
- Contributed to development of new service offerings and seasonal promotions which significantly increased revenue,
6-10 years of experience
Responsible for all aspects of spa management including customer care, marketing, business plan development, budget development, staffing, employee relations, workers’ comp.
- Successfully developed, marketed and conducted promotional events to client base. Responsible for product displays and effectively merchandising featured product lines.
- Supervised staff of 8 to create customer focused, highly individualized treatment service environment.
- Managed schedules, conducted employee reviews, coached for adherence to spa signature approach.
- Maintained strong customer focus, helping create an atmosphere of goodwill leading to customer loyalty.
- Devised, planned, hosted variety of customer focused special events to increase overall sales.
- Ensured all sterilization met or exceeded standards and requirements.
- Developed and maintained print media and updated website regularly. Maintained client data base.
- Interfaced with vendors to create collaborative working relationships.
0-5 years of experience
- Prioritized managing the receptionist desk and back office, while supervising the Esthetician, Massage, and Nail Departments.
- Managed guest’s accounts by researching and reconciling customer disputes, unmatched bank deposits, and problematic auditing situations.
- Accurately completed schedules and payroll in excel for 26 employees.
- Prepared monthly meeting agendas and budget reports for the CEO and regional Manager.
- Prioritized multiple tasks, including phone inquiries, service requests, and account reconciliation.
- Observed and coached associates in sales techniques and customer service techniques, to drive store profitability by retaining and gaining devoted guests.
- Prevented and reduced overages through verifications and approval of incoming inventory.
0-5 years of experience
Responsible for managing daily operations of [company name], involving dry sauna, steam bath, jacuzzi, and outdoor recreation area.
- Hire, train, supervise and schedule a staff of 28 health related professionals.
- Managed a membership base of 1,200 and a $400,000 plus budget and controlled expenses.
- Compile monthly flash reports, revenue, monthly count, and P & L reports.
- Responsible for managing the operation of 35,000 gallon recreational pool.
- Controlled a $ 140,000 payroll budget annually.
- Conducted & organized a monthly inventory.
- Managed a pool retail shop with a$ 15,000 inventory.
0-5 years of experience
Liable for achieving membership and retail sales goals
- Responsible for generating sales reports
- Directed the hiring, training and performance evaluations for staff and supervised their daily activities
- Monitored operations to make sure compliance with impeccable applicable health, safety, or hygiene standards
- Performed accounting duties, like recording daily cash flow, preparing bank deposits, or generating financial statements
- Connected with clients to ensure staff exceeded expectations
0-5 years of experience
Performed reception work, answering phones, meeting and greeting clients, booked
appointments,
- Ensured all necessary supplies were ordered regularly
- Followed standards for quality, customer service, health and safety
- Performed booked appointments as scheduled, facials, waxing, chemical peels, body
- Assisted patients with hot/cold packs, stem, ultrasound and cold lazier
0-5 years of experience
Manage 30-person spa, including interviewing, hiring, coaching, and training staff of sales associates, assistant managers, and massage therapists. Maintain inventory of office and spa supplies. Provide weekly reports to corporate management regarding all staffing, customer service and store operation issues and resolutions. Developed schedule for sales associates and massage therapists. Handled accounts payable and accounts receivable, including doing biweekly payroll.
- Sales Maintained a minimum of 35% membership sales as a store average. (15% above the company set standard of 20%). Increased overall store revenue by 20% within initial 90 days, through gift card sales, membership sales, and up-selling clients with add-on services. Maximized appointment availability in the store after a two week period and increased massage numbers by 50%.
- Leadership Lead frequent store meetings to promote teamwork and communicate company policies.
- Marketing Developed and maintained relationships with surrounding businesses for cross-marketing opportunities. Distributed marketing materials to local businesses to promote awareness of the store. Kept up with Spas social media. Kept good relations with local vendors.
- Customer Service Introduced facials as new service offering. Hired estheticians, controlled back bar inventory, kept list of client requests for facials, wrote instruction manual with scripting for optimum sales for estheticians to use during sessions.
0-5 years of experience
Reporting to Director of Operations, reorganized spa operations. Revitalized marketing materials. Restructured positions and job descriptions. Directly managed a staff of 35-45 associates across all spa service areas. Recruited, hired and trained new associates, severing poor performers, not successfully redirected. Improved customer service by engaging staff to meet customers’ expectations.
- Retrained all staff and established quality systems and performance metrics.
- Improved repeat revenue through consistent and attentive customer service.
- Increased cash flow by instituting new billing and receipt validation controls.
0-5 years of experience
Supervised efficient working of spa such as reservations
- Coordinated with departments to hire and train staff
- Evaluated working of all staff members
- Designed various variations in spa treatments
- Ensured compliance to all local health and safety regulations
- Maintained records of store sales and payroll for employees
0-5 years of experience
Performed all aspects of profit and loss, including services and product revenue, controllable expense, sales mix, and financial ratio targets.
- Ensured accurate, complete, and timely communication among various employee groups, including spa management team, therapists, spa staff, and company office personnel.
- Ensured the highest levels of client satisfaction by managing client requests, anticipating client needs, and resolving client criticisms.
- Performed recruiting, hiring, discipline, evaluation, pay-rate adjustment, termination, training and development, and other aspects related to spa personnel.
- Accurately measured inventory, placing order, controlling shrinkage, and ensuring professional product needed for services were stocked and orderly.
- Ensured spa facility was cleaned and maintained for clients and employees.
0-5 years of experience
Performed all aspects of profit and loss, including services and product revenue, controllable expense, sales mix, and financial ratio targets.
- Ensured accurate, complete, and timely communication among various employee groups, including spa management team, therapists, spa staff, and company office personnel.
- Ensured the highest levels of client satisfaction by managing client requests, anticipating client needs, and resolving client criticisms.
- Performed recruiting, hiring, discipline, evaluation, pay-rate adjustment, termination, training and development, and other aspects related to spa personnel.
- Accurately measured inventory, placing order, controlling shrinkage, and ensuring professional product needed for services were stocked and orderly.
- Ensured spa facility was cleaned and maintained for clients and employees.
6-10 years of experience
Directed daily operations for a busy day spa.
- Answered telephones, handled customer inquiries, and scheduled appointments.
- Handled all customer service issues, tactfully resolving them as quickly as possible with a polite manner.
- Accountable for payroll, bookkeeping, general ledger, accounts payable, accounts receivable.
- Hired, trained, and supervised staff members.
- Improved productivity and morale by initiating systems for accountability, formalizing job duties, and instituting training programs.
- Sourced and purchased all office, professional treatments, and maintenance supplies.
- Maintained inventory control records.
0-5 years of experience
Set employee schedules to balance payroll costs and coverage at the front desk
- Reviewed applications and set up and conducted interviews for the front desk, massage therapist, and esthetician positions
- Provided performance evaluations routinely for staff members, as well as performance counseling sessions to improve employee performance when needed
- Ensured the spa was stocked with supplies and retail products using past sales reports
- Set sales goals for the spa as a whole as well as help team members set individual goals to surpass regional standards
- Processed payroll reports bi-weekly
- Coordinate and conduct staff meetings on a quarterly basis
- Received 30% Sales Club for 2014
0-5 years of experience
Responsibilities of performing and training stuff on different treatments such as Facials, Waxing, Massages, Body Treatments, Pedicures and Manicures.
- Proposed and presented technological advancements to improve quality over spa treatments.
- Implemented processes that save time and increase work productivity
- Introduced new marketing initiatives, which helped the Salon form strategic alliances that lead to an increase of revenue and Improved it is competitive advantage in the marketplace.
0-5 years of experience
- Performed all aspects of profit and loss, including services and product revenue, controllable expense, sales mix, and financial ratio targets.
- Ensured accurate, complete, and timely communication among various employee groups, including spa management team, therapists, spa staff, and company office personnel.
- Ensured the highest levels of client satisfaction by managing client requests, anticipating client needs, and resolving client criticisms.
- Performed recruiting, hiring, discipline, evaluation, pay-rate adjustment, termination, training and development, and other aspects related to spa personnel.
- Accurately measured inventory, placing order, controlling shrinkage, and ensuring professional product needed for services were stocked and orderly.
- Ensured spa facility was cleaned and maintained for clients and employees.
0-5 years of experience
- Worked directly with employees in weekly and monthly goal setting and achievement
- Ensured monthly sales and retention goals through marketing and superior client service
- Assisted in ideas to cut cost and raise revenue to meet budget forecast and contribute to payroll duties
- Managed employee discrepancies and resolved matters amiably
- Maintained spa needs and inventory levels
0-5 years of experience
Oversaw the entire spa and fitness operations and all its employees
- Monitored the daily flow of the spa, guest comfort and staff morale
- Conducted procedures for staff and software training, scheduling of guests and staff, reports, payroll, housekeeping, maintenance and treatment training
- Interviewed and recruited highly qualified new employees, supervised, inspired, disciplined and gave fair and objective performance evaluations
- Ensured all cash and credit card procedures were followed at all times
- Strong vendor relationships for professional products and back-bar supplies. Assisted customers in resolving situations and complaints in an efficient and caring manner that did not affect the productivity and profitability of the spa
- Promoted special events, promotions, and packages designed to boost spa visibility and business levels
- Made certain compliance with all national, state, and local licensure and regulatory boards
- Trained and skilled in using the SpaSoft Program and the MotorCity Casino Intranet System
0-5 years of experience
Create and maintain personal file system (proper chart documentation) on all clients per State Standards and Guidelines
- Perform activities on task meeting aggressive deadlines
- Ensure customer satisfaction by being pro-active and/or am able to problem solve
- Perform duties with little or no immediate supervision
- Designed brochure and scripts for front desk staff dealing with customer service situation
- Receipt of Payments included calculating billing charges and collecting payments for services, making book keeping entries into the system, and handled product sales
- Established, managed, maintained Ordering & Receiving Process & Procedures of Stock
- Created, organized, and performed charity events to support relief for the Oil Spill
- Designed fliers, web pages, facebook, advertising promotions and all other tools needed for marketing strategies
0-5 years of experience
Primary sales responsibilities include Monthly Membership Programs, Retail
products, Enhanced Session Therapies, and Gift Cards
- Consistently exceeded monthly goals for primary sales of Memberships each
- With an individual goal of 22.5% monthly sales closing, averaged 27.7% with a monthly high of 47.6%
- Top Seller out of ten sales associates for seven out of thirteen months
- Attained ‘Better Lives Club’ status eight times (2nd top tier in Region)
- Attained ‘Better Communities Club’ two times(Top tier in Region)
- Increased overall clinic Membership closing by 5% within a year
- Manage and train over Forty-Five Licensed Massage Therapists and Sales
- Additional responsibilities include answering multiple-line phones, scheduling
0-5 years of experience
- Managed basic business functions, trained staff, reported to owners
- Reception, customer service, computer applications, booking system
- Designed, implemented amenities utilized currently to enhance client experience
0-5 years of experience
- Coordinated with Spa manager and administered everyday activities for facility.
- Monitored all services provided and ensured compliance to all health and safety codes.
- Developed marketing strategies to promote various spa activities.
- Prepared records of store sales and costs as per store procedures.
- Maintained store inventory and placed orders as required.
- Aided the manager in conducting team performance and evaluations.
- Ensured optimal levels of client satisfaction and resolution of all queries
0-5 years of experience
Supervised front desk and clinical staff.
- Responsible for day to day practice operations
- Ordering, facial injectables, implants, and office supplies
- Planning beauty events bringing over 100 new patients per event
- Organize dinners and meetings for physicians to create new networks and referrals
- Increased annual revenue by 25% through new business develop strategies and marketing techniques
0-5 years of experience
Greeted and assisted guests in order to ensure a memorable experience.
- Interviewed potencial employees, hired, and provided required training.
- Conducted product sales
- Maintained reservation logs
0-5 years of experience
Direct and oversee all spa operations to ensure achievement of sales goals, business objectives and spa profitability. Achieved $45,000 increase in retail sales over last year performance.
- Formulate and execute strategic plans to measure performance and determine areas of major growth potential. Discovered, introduced, and launched 3 new skin-care brands, leading to an increase in retail sales and overall higher patient’/customer’s satisfaction.
- Recommend and develop spa marketing strategies to drive sales, to include planning/coordinating in-spa promotions, community activities and effective advertising techniques. Improved Versa Medi Spa/Van Dam Dermatology exposure to the community with new social media techniques.
- Review financial data, prepare management reports, and perform administrative functions accurately and timely.
0-5 years of experience
Managed all aspects of the med spa, promotions and business events, hiring of staff.
- Established treatment protocols.
- Performed facial treatments and chemical peels.
- Instrumental in developing sales techniques and marketing to establish new clients.
0-5 years of experience
Supervise all salon and spa operations with Academy Director to ensure achievement of sales goals, business objectives and profitability
- Develop and maintain and environment that retains customers through strong customer
- Training of all academy staff and students on customer service and retail needs.
- Create working schedules for staff, conduct performance reviews, training on software,
- Maintain inventory products, including retail and dispensary.
- Recommend and assist in the development of salon marketing strategies to drive sales
- Developed and executed a training program for Salon and Spa Expectations for students
- Created and implemented monthly zone schedules for students during their clinic
0-5 years of experience
Responsible for all hiring and training of employees and independent contractors
- Monitored inventory and re-ordered as needed
- Set up online store for retail purchases
- Handled creation and distribution of monthly marketing materials
- Assisted owner in both personal and work-related projects
0-5 years of experience
Perform duties to open and close spa along with handling incoming calls and client scheduling as needed along with maintaining efficiency of spa appointment book.
- Responsible employee schedules, maintaining employee hours and meetings.
- Trained employees on spa services, etiquette and procedure
- Responsible for making sure all equipment is in working order and scheduling equipment maintenance appointments.
- Verified products, re-ordered stock and maintained appropriate inventory for spa
- Maintain a friendly, helpful atmosphere while handling customer issues professionally and maintaining stability in a fast paced environment.
- Clerical support with the use of word, excel, publisher and other various software programs
0-5 years of experience
Interviewed potential spa and reception staff based on experience and professionalism
- Sustained and improved employee performance through daily recognition, coaching, and feedback
- Performed managerial functions such as strategic planning, directing, and controlling all spa operations
- Ensured all monthly sales and operational expectations were met by staff and self through monthly performance reviews to ensure all expectations had been implemented properly
- Created monthly marketing mix that outlines training and development in sales, promotions, events, recruiting, and client outreach
- Led and sat-in on production meetings that evaluate periodic results, goals and business action plans for future
- Audited and entered in payroll for department’s staff
- In charge of inventory control and submitting orders to vendors
0-5 years of experience
Answered phones and booked clients for services
- Checked clients into and out of Spa
- Maintained spa on a daily basis
- Scheduled staff and supervised the daily flow of services
- Processed payroll and all the quarterly payroll reports
- Worked with vendors and scheduled training for staff
0-5 years of experience
Provided clients with an exceptional and personalized attention.
- Responsible for all administrative and clerical duties including EOM reports.
- Managed all schedules for spa estheticians and coordinated all clients’ appointments accordingly to ensure availability of estheticians, rooms, and treatments equipment.
- Liaison between the spa owner, estheticians and all clienteles.
0-5 years of experience
Manage all areas of Spa such as staffing, scheduling, auditing, and marketing.
- Handle all customer service issues in spa daily
- Responsible for all training and development of staff
- Responsible for meeting and/or exceeding sales goals monthly personally and department. Also led staff to meet their personal goals monthly as well.
- Responsible for all payroll daily and monthly.
- Reported to regional department manager directly.
10+ years of experience
Oversee a multi-million dollar spa and fitness center operating department, maximizing revenues, controlling costs and driving appropriate profits.
- Prepare annual budget and monitor daily revenues and expenses versus budgeted figures to ensure targeted goals are being met.
- Oversee day to day spa and fitness operations including spa retail, all services, and fitness center areas.
- Recruit, develop, maintain and inspire a superior customer service focused team
- Responsible for all areas of spa retail including ordering, pricing and inventory.
- Develop and maintain a consistent delivery of services and programs, maximizing revenues while enhancing the image of the spa to the staff, guests and property owners.
- Monitor payroll through spa soft on a timely basis ensuring commission and pay sheets are processed.
0-5 years of experience
Delegate various front desk procedures including scheduling, spa maintenance and sales training over a staff of eight.
- Coordinate front desk sales associate training with an emphasis on proper schedule management and maintaining customer satisfaction.
- Participate in interviews, and directly handle new hire training.
- Coordinate and spearhead member retention program, which utilized various forms of outreach to improve upon member satisfaction and increase spa service usage.
10+ years of experience
Manage a 800 square foot retail space and overseeing all aspects which includes sourcing, purchasing, receiving, inventory, merchandising and promotions for the spa and online shop
- Accurately maintain cash resources by computing sales, receiving and processing payments
- Process financial records and daily deposits
- Respond to customer inquiries to ensure a unique and personal customer experience
- Maintain supplies, tools, equipment and storage areas in order to ensure compliance with safety regulations
- Schedule appointments upon client request via phone, email and walk-ins
- Provide natural nail care services for clients
0-5 years of experience
Oversee all company operations including front and back end responsibilities
- Coordination of spa events for groups ranging from 4 to 50 people
- Orientation and training of new employees
- Financial record keeping that included daily expenses and all sales transactions for chargeback’s or audit
- Preparation of employee schedule, attendance reporting and conducting performance reviews
- Preparation of room charge records to present to hotel for compensation
- Maintain top operating system knowledge and system efficiency for other employees benefit
- Resolving any guest discrepancies in a diligent manner
0-5 years of experience
Oversee facial and massage supplies inventories, purchase orders, and other reporting.
- Manage and log all service recovery issues, research billing problems and comp reports.
- Ensure revenue generation and expense control in spa to fulfill company expectations.
- Oversee scheduling and balancing of the books to ensure appointments are balanced.
- Monitor required levels of guest service, call conversion, call abandonment, and selling skills.
- Direct areas of responsibility to include Massage Therapists, Aestheticians, Nail Techs, Hair Stylist, and staff.
- The ability to arrange the training of the Spa to standards as well as assist the Spa Director with staff training.
- Assist in the process of interviewing and selecting job applicants as well as supervise.
0-5 years of experience
Responsible for the management of the daily operations of the franchise.
- Monitors sales, costs, and profits.
- Develops marketing strategies to build the Hand and Stone Massage and Facial Spa business
- Evaluates and disciplines employees
- Creates a schedule on a weekly basis that is responsive to the sales/service levels
- Ensures client services are being carried out and completed in a professional, correct, and efficient manner.
Spa Manager Duties and Responsibilities
In order to meet their core responsibilities of personnel and facility management and promoting spa services, Spa Managers must perform many tasks. We have analyzed several job listing and have identified the following primary duties and responsibilities associated with being a Spa Manager.
Recruit and Oversee Staff Spa Managers ensure the success of an establishment by hiring and training adequate staff members to deliver a spa’s services. To this end, Spa Managers are typically involved in employee recruiting, selection and training. They typically set employee schedules, ensure that employees receive ongoing training and hold staff meetings to keep employees updated on spa procedures and policies.
Manage Operations Budget A budget is crucial to the operations of any business and it falls to Spa Managers to create and manage such a budget. They set annual financial goals, review costs for spa procedures and services, oversee payroll and establish budgets for advertising, sales campaigns and promotional events.
Assist with Promotions and Sales In many cases, Spa Managers have a hand in creating promotional and public relations campaigns to raise public awareness and visibility of their spa and its services to generate sales and increase memberships. They also assist in creating membership incentives and sales promotions leading to a larger client base.
Supervise Facility Maintenance Spas must typically meet sanitation guidelines and it usually is up to Spa Managers to make sure that facilities are properly cleaned and that all equipment is in working order. This might include ensuring that tools are adequately sterilized, linens are washed and a proper inventory of supplies are maintained.
Ensure Customer Satisfaction As with any service-oriented business, spas rely on customer satisfaction and Spa Managers are generally responsible for ensuring that customers’ expectations are met. Spa Managers might interact with clients to get feedback about services and facility cleanliness, handle customer complaints and create customer service tools such as comment cards and surveys.
Spa Manager Skills
Successful Spa Managers tend to use strong organizational, verbal and written communication, and critical thinking skills to handle all of their managerial responsibilities. They should be detail-oriented team players with leadership and time management skills and the ability to anticipate the types of services that clients would most enjoy and benefit from and implement these types of services into their establishments. Customer service, problem solving and interpersonal skills are essential for Spa Managers, as they interact closely with clients, personnel, vendors and the public on a daily basis. Above-average math skills are useful for budget creation purposes. In addition to these vital skills, employers typically seek Spa Managers who possess the following skills and abilities:
- Developing marketing and promotional strategies, as well as advertising campaigns
- Hiring, training and developing staff
- Developing customer relationships and measuring customer satisfaction
- Evaluating and establishing sales goals
Spa Manager Tools of the Trade: Spa Managers must use different types of tools to complete their daily tasks. If you are considering a career in this field, you should be prepared to demonstrate mastery in the following: Customer satisfaction tools – whether it’s surveys, casual face-to-face interactions or suggestion boxes, Spa Managers should be knowledgeable about the ways to measure customer satisfaction to retain existing clients and attract new ones. Basic computer systems and software – from using Microsoft Office applications, such as Word and Excel, to employing the use of accounting and financial software, Spa Managers should be comfortable with using basic computer systems in their daily routines. Social media – as part of their advertising/promotions/marketing responsibilities, Spa Managers might often use social media platforms such as Twitter or Facebook to communicate information about their establishments and it is imperative that they have more than a basic knowledge about social media.
Spa Manager Education and Training
Some employers prefer that Spa Managers possess at least a bachelor’s degree in business management, hospitality management or business administration. Coursework or a background in massage therapy, cosmetology or health and wellness is helpful. Knowledge of employment laws and federal and state regulations addressing spas and licensing requirements for massage therapists and other workers is important.
Spa Manager Resources
We have put together the following resources to help you develop a further understanding of what is required to become a Spa Manager and what the daily life of a Spa Manager is like. You will find links to books, blogs, organizations and other resources to give you a clearer picture of this occupation.
International SPA Association (ISPA) – As members of this organization, Spa Managers can enjoy conferences, webinars, courses, certification information and other pertinent information for professional development and growth opportunities. The Spa Association (SPAA) – Since 2001, SPAA has been providing articles, training programs, certification and other resources relating to spa management. InSPAration Management Blog – Want market research tips? Funding ideas? Methods for generating leads? You’ll find dozens of important topics in the spa industry addressed in this weekly blog, written for Spa Managers by Spa Managers.
Strategies Blog – Read articles and blogs about current trends in the spa industry, teamwork, success secrets and so much more that Spa Managers need to know!
Successful Salon and Spa Management 6th Edition by Edward Tezak and Terry Folawn – Get dozens of management tips and an insider look into spa operations from an experienced Spa Manager.
Guide to Spa Success: An Essential Manual for Spa Directors, Salon Managers and Owners in the Beauty Industry by Adrienne Memmoli – From marketing strategies to client retention, this book details the ways in which Spa Managers and other industry professionals can ensure the success of their operations.