Visit our extensive library of customizable cover letter templates and use these marketing professional samples as guidelines to improve your marketing professional resume.
Use our extensive library of good cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder — simply click, customize and download.
Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find marketing-related advice.
Ensure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number, and email.
Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title, and professional mailing address.
Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”
Add the name of the position and company, how you learned about it, and one marketing skill or accomplishment to advertise your suitability in this opening paragraph.
Use one or two paragraphs to elaborate on one or two accomplishments listed on your marketing professional resume. The goal is to quantify your training further and prove your proficiency.
In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.
End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”
These resume skills and accomplishments are the foundation for building a strong marketing professional cover letter. Highlight your soft, hard and technical skills to provide exceptional patient care and support within medical settings.
Demonstrated ability to create comprehensive digital marketing plans that align with business objectives and drive results through online channels.
Proficiency in optimizing website content for search engines, increasing organic traffic and improving online visibility.
Strong analytical skills to interpret marketing data, track KPIs, and make data-driven decisions for campaign optimization.
Proven marketing record in developing and executing content strategies, including content creation, distribution and audience engagement.
Expertise in managing and growing social media profiles, writing engaging content and utilizing platforms effectively for brand promotion.
Experience designing, executing and analyzing email marketing campaigns to nurture leads and drive conversions.
Proficient in managing pay-per-click campaigns, optimizing ad spend and maximizing ROI on platforms like Google Ads or Facebook Ads.
Familiarity with marketing automation tools (e.g., HubSpot, Marketo) to streamline marketing processes and lead nurturing.
Adept at identifying and implementing strategies to improve website conversion rates and user experience.
Strong research skills to analyze market trends, consumer behavior and competition, informing marketing strategies.
Knowledge of various marketing technology tools and platforms, such as CRM systems, marketing automation and analytics tools.
Experience planning and conducting A/B tests to optimize marketing campaigns, landing pages and email subject lines for improved results.
Proven ability to manage marketing budgets efficiently, allocate resources effectively, and achieve ROI targets.
Demonstrated skills in building and maintaining a consistent brand image across all marketing channels.
Strong written and verbal communication skills, enabling effective collaboration with cross-functional teams and conveying marketing strategies clearly and persuasively.
Don’t overstuff your cover letter — limit yourself to one or two skills so you can adequately highlight your accomplishments. Prioritize skills or achievements requested on the job advertisement to score well on applicant tracking systems (ATS). Visit our ATS resume article to learn more about these tools.
Dear Mr. Conley:
As an accomplished and results-oriented marketing professional with expertise in brand development, messaging and promotion, we have reason to talk. After reviewing your company’s needs and the talent and skill set you’re looking for, I am confident that I possess the knowledge and experience to enable me to make a significant and positive impact on your marketing team.
My background is successfully conceptualizing and implementing innovative marketing initiatives and campaigns to drive market impact and expansion for product launch and development efforts within various industries. Furthermore, my proven talents in project management, creative design and customer acquisition and retention position me to contribute substantially to your organization.
The following achievements demonstrate my qualifications for this position:
My proven success in achieving corporate marketing goals and objectives, along with my comprehensive expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, will contribute immensely to the success of your team at Foster Design. Thank you for your consideration.
Sincerely,
Brian T. Smith
This cover letter is effective because it introduces the job seeker, highlights their relevant skills and accomplishments, demonstrates knowledge of the company and is well-structured and concise.
The cover letter opens with a direct, attention-grabbing statement addressing the hiring manager by name. This shows a personal touch and that the applicant has done their research.
The writer immediately emphasizes their qualifications, using phrases like “accomplished,” “results-oriented” and “knowledge and experience.” This sets a positive tone and highlights their confidence in their abilities.
The cover letter provides a concise overview of the applicant’s relevant experience, including critical areas like brand development, project management, and customer acquisition. Specific examples from past roles, such as their work at Vivid Imaging and WayWatch Media, add credibility.
The letter includes specific achievements, such as “propelling product enhancement” and “boosting campaign impact,” supported by data and outcomes. This demonstrates a track record of success.
The applicant mentions that they’ve reviewed the company’s needs, indicating they’ve done their homework and are genuinely interested in the position. This customization is crucial for making a solid impression.
The letter highlights various skills, such as effective communication, organization, research and leadership. These are qualities that any employer would find valuable.
The closing is polite and expresses gratitude for the consideration, which leaves a positive final impression.
A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.
To navigate ATS successfully, use relevant keywords from the job description and format your cover letter in plain text without complex formatting. Match your skills and experiences to those in the job posting to increase your chances of passing through the initial screening.
Certainly! Action verbs like “optimized,” “implemented,” “created,” “analyzed” and “strategized” showcase your proactive approach and ability to drive results, making your cover letter more compelling to prospective employers.
Tailoring your cover letter involves aligning your skills and experiences with the specific requirements mentioned in the job posting. Customize your opening paragraph to mention the company and role, then highlight your relevant qualifications and achievements that match the job description.
Yes, incorporating metrics and quantifiable results in your cover letter adds credibility and demonstrates the impact of your work. Use specific numbers and percentages to highlight achievements, such as “increased website traffic by 30%” or “boosted email click-through rates by 20%.”
Aim for a concise one-page cover letter. Focus on your key qualifications and how they align with the job. Generally, a well-structured cover letter of around 250-350 words should provide enough information without being too lengthy.
