Visit our extensive library of customizable free cover letter template and use these sales representative samples as guidelines to improve your sales rep resume.
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Use our extensive library of professional template cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder — simply click, customize and download.
Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find sales-related advice.
Make sure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number and email.
Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title and professional mailing address.
Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”
Add the name of the position and company, how you learned about it, and one sales skill or accomplishment to advertise your suitability in this opening paragraph.
Use one or two paragraphs to elaborate on one or two accomplishments listed on your sales representative resume. The goal is to quantify your training further and prove your proficiency.
In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.
End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”
Select the skills that align most closely with the sales position and your experiences, and elaborate on them in your cover letter to demonstrate your value as a sales representative.
Showcase examples where you’ve quickly adapted to changes in the market, product offerings, or customer preferences, showcasing your agility.
Illustrate your ability to understand customers’ pain points and provide tailored solutions, demonstrating your consultative sales approach.
Explain how you’ve used customer feedback to refine sales approaches and enhance products/services, indicating your customer-centric focus.
Mention your proficiency in utilizing CRM software to track leads, manage interactions, and foster long-term client relationships.
Discuss your skills in researching and analyzing market trends, allowing you to tailor your approach and recommendations to customers’ needs.
Detail your contributions to expand into new markets or territories, showcasing your ability to identify and capitalize on growth opportunities.
Discuss instances where you successfully negotiated terms, pricing or contracts, showcasing your ability to find win-win solutions.
Share interpersonal skills examples of how you’ve built a strong network of industry contacts, learned to tap referrals and sourced potential leads.
Detail your experience in delivering compelling sales presentations that engage clients and effectively communicate the value proposition.
Highlight critical-thinking skills where you’ve identified customer challenges and provided innovative solutions, demonstrating your problem-solving prowess.
Emphasize your deep understanding of your products or services, showcasing your ability to educate and influence customers effectively.
Highlight specific sales achievements and marketing skills, such as exceeding quotas, closing high-value deals or consistently achieving top sales performance.
Discuss how you’ve collaborated with internal teams, such as marketing and product development, to align strategies and drive sales.
Highlight your capacity to comprehend complex technical concepts, enabling you to communicate effectively with technical and non-technical customers.
Describe how you efficiently manage your time, balancing prospecting, client meetings, and administrative tasks to maximize productivity.
Dear Mr. Bentz:
Perseverance, exceptional communication skills, and a goal-driven work ethic are essential to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.
Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts — while consistently providing exceptional client service and boosting the bottom line — positions me to surpass even your highest sales objectives.
Highlights of my experience include:
1. Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards and bonuses for top sales performance and customer service.
2. Forging trusting and enduring relationships with customers, dealers and management teams to maximize client retention and satisfaction.
3. Utilizing superior communication, presentation and time management skills to achieve maximum sales, customer loyalty and referrals.
Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to contribute significantly to your corporate sales goals. I look forward to discussing my qualifications with you further shortly. Thank you for your consideration.
Sincerely,
Erick C. Kohler
This cover letter effectively communicates the job seeker’s experience, skills and enthusiasm while directly addressing the position’s needs. It’s concise and well-structured, clearly representing the job seeker’s qualifications for the sales representative role.
The cover letter starts with a professional greeting addressing the hiring manager by name, adding a personal touch and showing the candidate researched the role and company.
The first paragraph grabs the reader’s attention by mentioning key qualities essential for success in sales. It communicates their confidence and readiness to excel in the role.
The cover letter emphasizes prospecting, relationship-building and communication skills. They mention significant wins like consistently meeting sales quotas and earning recognition for performance to demonstrate their success record.
The job seeker highlighted accomplishments related to the company’s needs. This information helps hiring managers see the immediate value they can bring to the organization.
Using bullet points in the “Highlights of my experience” section makes their accomplishments stand out, allowing the reader to grasp their achievements quickly.
They provided measurable achievements, such as maintaining a record of meeting and surpassing sales quotas and building enduring relationships. These metrics add credibility to the claims.
The cover letter illustrates how the candidate’s skills and experience directly relate to the sales representative position they’re applying for, making it clear that they considered how they’d fit into the team.
The letter conveys confidence in your abilities and enthusiasm for the opportunity to contribute to the company’s success.
The closing paragraph expresses your eagerness to discuss your qualifications further and thanks the recipient for considering your application.
The cover letter ends with a professional closing and your name, providing a polished conclusion.
A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.
Aim for a concise one-page cover letter highlighting your skills and accomplishments. Keep it focused on relevant details to maintain the reader’s interest. Visit our article to learn more about what makes an effective cover letter.
To tailor your resume, by researching the company’s values, products and recent achievements. Incorporate this information to show your alignment with their goals, proving you’ve invested effort into understanding their needs.
Yes, including quantifiable achievements, such as exceeding sales quotas or revenue growth percentages, adds credibility to your claims and showcases your tangible impact. Visit our elevator-pitch guide to learn additional self-promotional techniques.
Use relevant keywords from the job description to increase your cover letter’s visibility to ATS. Maintain a clean format with standard fonts, headings and bullet points to ensure easy parsing.
While it’s tempting, tailoring each cover letter to the specific role and company dramatically increases your chances. Personalized details about the company and role demonstrate genuine interest and dedication.
