Customize your application with our library of cover letter templates or use these sales executive cover letter examples as inspiration to improve your sales executive resume.
Want a stronger cover letter? Use our extensive library of professional cover letter examples as practical starting guides.
Visit our helpful writing guide for additional advice on how to customize your application, or read on to find sales-related resumes and writing advice.
Add your full name, phone number and professional email. Match your page header to your resume for a cohesive look.
Follow your personal information with a line break, the date of writing, another line break and the hiring manager’s contact information. Find this information via the job post or company website.
Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”
Mention the open job title and company name, how you found the position, and one sales- or leadership-relevant skill or accomplishment to advertise your suitability in this opening paragraph.
Use one or two paragraphs to elaborate on one or two accomplishments listed on your sales executive resume. The goal is to quantify your training further and prove your proficiency.
In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy further in an interview.
End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”
Strong organization and management skills to handle multiple key accounts, ensure customer satisfaction and maximize revenue through upselling and cross-selling strategies.
Strong computer skills to navigate tools, including customer relationship management CRM software, to manage customer interactions, track sales leads and optimize client relationships.
Ability to draft, review and manage sales contracts to ensure compliance with legal standards and company policies.
Strong analytical skills to review and interpret sales data, identify trends, measure performance and make data-driven decisions to boost sales outcomes.
Effective marketing skills and knowledge of digital tools and platforms, such as e-commerce, social media and online advertising, to enhance sales efforts.
Can identify and cultivate potential sales leads through strong communication skills across multiple channels, including cold calling, email campaigns and social media.
Ability to conduct thorough market research to understand customer needs, identify new opportunities and stay ahead of competitors.
Strong negotiation and interpersonal skills to close deals that benefit the company and the client while maintaining long-term relationships.
Ability to manage the sales pipeline, from prospecting to closing, to ensure a steady flow of opportunities.
Confident and informed knowledge of the company’ or client’s products and services.
Ability to predict future sales trends based on data analysis and market conditions to guide strategic planning.
Persuasive presentation skills to effectively communicate the value of products or services.
Ability to develop and implement effective sales strategies that align with business goals and drive revenue growth.
Skilled in utilizing automation tools to streamline sales processes, reduce manual tasks, and improve efficiency.
Ability to work closely with marketing, product development and other teams to align sales efforts with broader business objectives.
Holly Burnett
Los Angeles, CA
555-555-5555
holly.burnett@email.com
July 15, 2024
Julianne Dominguez
Hoan Kiem Heritage
345 Santee Alley
Los Angeles, CA 89321
hello.julia@hkheritage.com
Dear Ms. Julianne Dominguez,
I hope to join your expanding team at Hoan Kiem Heritage as your latest sales executive. With eight years of B2B sales experience and three years in managerial roles, I have a strong track record of driving sales growth and launching new sales initiatives. I’m confident that my skills and accomplishments can help you expand into new markets and third-party retailers.
Previously, I spearheaded the digital marketing launch for an indie fashion brand with a similar sustainability commitment. My sales efforts resulted in an impressive $750,000 first-year profit. Additional accomplishments and skills include:
As someone alarmed by the growing waste generated by the traditional fashion industry, I’m drawn to your company’s commitment to using natural materials, dead-stock fabrics, small seasonal drops and living wages. I hope to hear back from you. I’m free to do phone and in-person interviews on Wednesdays and Thursdays.
All the best,
Holly Burnett
This sample sales executive cover letter works because, in addition to a professional cover letter format, this job seeker adds the following information:
Ms. Holly Burnett addresses the hiring manager by name. She shares her interest in sustainable fashion near the end of her letter.
Ms. Burnett understands that indie brands must expand into additional markets and shares her relevant B2B and direct-to-consumer marketing experience. She also uses statistics and financial growth numbers to reassure the hiring manager of her potential value and practical accomplishments.
Ms. Burnett ends her letter with her motivation and alignment with the company mission. She also shares her availability and re-expresses her interest in interviewing for the job.
A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.
Carefully scan the sales executive job description for resume keywords, such as repeated or rephrased responsibilities, highlighted skills, or information in different font treatments.
Highlight personal skills and experiences that match the identified keywords. Mention your alignment with the company goals or values. Not only does this reflect your careful attention to detail, but it can help you pass applicant tracking systems (ATS).
If hiring managers review hundreds of resumes, action verbs can infuse your application with unique descriptions and an engaging tone of voice. Words like “spearheaded,” “achieved” and “optimized” to describe your accomplishments. This makes your sales executive cover letter more dynamic and impactful.
You shouldn’t add references in your cover letter or resume. Instead, have a separate references page ready for the final stages of the interview process. Most hiring managers and recruiters will ask for this information if you become a final candidate.
The most effective cover letters include an introduction that describes your experience and interests, a brief body paragraph elaborating on a relevant accomplishment, and a persuasive argument explaining how your skills align with the active job’s requirements.
Keep our cover letter to under one page, ideally under 400 words.
