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Creative Copywriter Resume Samples
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10+ years of experience
Create powerful front-end offers such as sweepstakes, reward programs, and free items with compelling copy focused on features and benefits.
- Effectively manage and coordinate multiple departments to ensure deadlines are met. Analyze each promotion for success for future drops.
- Create backend fulfillment promotions for added sales to ensure continual customer satisfaction.
- Develop all aspects of sales associated with products, merchandise products to bring to market, and analyze results for future strategy.
- Manage a current workload of 35+ products and campaigns. Merchandise and market a variety of products including wrinkle creams, silver coins, portable infrared heaters, cooking devices and others across all product outlet spectrums.
- Surpassed 2013 direct response marketing sales goals by 20%.
- Accountable for sourcing and creating products that produce a minimum average of $200K in sales monthly.
- Designed and executed multiple direct marketing promotions.
- Implemented a process which resulted in a $375K savings per year.
0-5 years of experience
- Managed 7 direct mail programs, from the production process schedule to selecting and managing vendor relationships.
- Developed segmented direct mail marketing and print media campaigns, reaching a total of 40 million prospective policyholders per month, helping to grow new business sales by 6% annually.
- Conducted post-campaign analysis based on response results and presented strategic recommendations for future campaign improvements in each quarterly strategy meeting to help decide which marketing campaigns to execute moving forward.
- Handled direct mail competitive research project to track industry trends in direct marketing by collecting and analyzing competitors’ marketing collateral and presented findings to senior management.
- Partnered with in-house graphic designers to produce marketing material for new customer acquisition and retention.
- Edited existing copy for print advertisements and other customer communications produced in the media division.
- Led copywriting efforts for Bank of America partnership, bringing in an additional 45,000 inquiries.
0-5 years of experience
- Led creative content for website, emails and banner ads.
- Crafted creative copy for catalogs, circulars, direct mail, print and signage.
- Developed concepts for seasonal campaigns.
- Reviewed projects for final approval and release.
- Trained and supervised Junior Writers.
0-5 years of experience
- Wrote and proofread brochures, newsletters, product releases, and other promotional and public relations materials in French and Haitian Creole.
- Spearheaded advertising campaigns for clients and assisted in the organization of media events.
- Crafted advertorials, news releases, and technical documents, ensuring strict adherence to grammatical rules and effective communication principles.
6-10 years of experience
- Established [company name]- a sole proprietorship designed to provide writing services (creative, marketing/advertising, grant writing) for both for-profit and non-profit entities.
- Contracted writer with Fox Entertainment to write DVD synopses and create marketing schemes for DVD packaging.
- Freelance grant writer and development consultant for various non-profit organizations throughout Los Angeles and the nation hired to research and write grant proposals to government, corporate, and private foundations to secure grant income.
- Raised more than $5 million in income for non-profits since founding [company name]in 2007.
0-5 years of experience
Develop strategic public relations plans for non-profit organizations throughout San Antonio.
- Write case studies to reflect client’s business goals and ESD’s solutions that were implemented successfully.
- Coordinate local events for ESD’s non-profit clients.
- Develop press releases for non-profit organization’s events and promotions.
- Produce creative taglines, marketing materials and content for clients to increase brand awareness.
0-5 years of experience
Translator
- Wrote content of the complete Web-Site for Sony Electronic Miami: Master for Latin America. Include the B to B market, corporate and internal information.
- Wrote all the micro sites for the special categories and commercial text for all the products.
- Edited and proofreading for Latin American Sites: Mexico, Puerto Rico, Argentina, Colombia, Panama, Peru, and Chile in Spanish.
- Translated all the technical material English to Spanish and creative plans for the site design with the team.
0-5 years of experience
- Develop and write influential weekly content posts for facebook, twitter, and Pinterest for two global clients.
- Write, research, and schedule original content for makeup and eco-themed blog posts, twice weekly.
- Cultivate creative copy for websites, marketing videos, promotional contests, and B2C email content.
- Dramatically increase engagement on facebook for both brands through innovative use of content. Facebook likes and shares have seen an increase from single digits to hundreds, even thousands for both brands on a daily basis.
- Moderate customer interaction and address consumer concerns on facebook/twitter on an as needed basis.
Creative Copywriter Duties and Responsibilities
Creative copywriters write about a variety of topics to exacting specifications. Our research shows that creative copywriters are tasked with performing a number of regular duties:
Write Sales Copy Creative copywriters use persuasive writing to sell ideas, products, and websites, writing in a conversational voice using easy-to-understand and compelling language.
Meet Deadlines Every piece of writing assigned to creative copywriters has a deadline attached to it; it is essential to complete the work before these deadlines expire.
Create Content to Customer Specifications Creative copywriters write content within the confines of specifications as laid out by the client. Publications want their content to meet certain guidelines involving word count, language, and clear concepts that adhere to their brand’s style. Sometimes, creative copywriters are asked to integrate specific words and phrases into their writing to meet style guidelines.
Proofread Work Every piece of writing a creative copywriter submits must be letter-perfect, all copy carefully proofread and edited to make certain there are no mistakes.
Make Content Visually Appealing Writing is only part of a creative copywriter’s job. To make their words even more appealing, they add visual elements to their copy, including images, videos, and links to all their writing.
Promote Work In addition to writing, creative copywriters are expected to promote their work through social media channels to gain more readers and more attention for their content.
Creative Copywriter Skills and Qualifications
In addition to having a great command of language and natural storytelling ability, creative copywriters are self-starters who can work on their own without much guidance or assistance. Clients and employers who hire creative copywriters look for people who have demonstrated the following abilities:
- Working alone – creative copywriters work alone, something that not everyone is suited to do because it can be very lonely
- Finding work – even creative copywriters who work for a company may need to supplement their income with additional writing tasks
- Marketing – writing sales copy that compels others to take some action; it’s equally important that you know how to market yourself as a writer to potential clients
- Excellent grammar and punctuation – copywriters know their grammar and punctuation, or where to get their grammar questions answered quickly using reference materials
- Conversational style – creative copywriters write content that directly addresses and influences the reader
- Organization – because creative copywriters work without supervision, they have to know how to stay organized to get tasks completed without missing deadlines
Creative Copywriter Education and Training
Though obtaining an associate’s or bachelor’s degree in journalism, English, or communications can be helpful in gaining full-time, steady employment as a creative copywriter, it is not a requirement. Writing experience can substitute for a degree if you have a strong portfolio to showcase your skills in this field. Job training is not provided to writers, other than a small amount of time that might be devoted to helping you learn how to use content systems and other software.
Creative Copywriter Salary and Outlook
from the Bureau of Labor Statistics shows that the median pay for writers and authors in 2016 was $61,240 annually or $29.44 per hour. There were 131,200 jobs in this field available in 2016, and through 2026 the projected job growth is eight percent, the current national average. Creative copywriters rarely receive job benefits such as health insurance and paid vacation leave, and often do not receive holidays off work or other job perks. Holiday bonuses, child care reimbursement, and continuing education benefits are rarely offered.
Creative Copywriter Helpful Resources
Hone your writing skills and grow your career as a creative copywriter using the following tools and resources: Professional Writers Association – This network of professional writers provides resources and tools for those who want to expand their writing skills and connect with other writers across all industries.
The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells – In this book, you’ll learn dozens of different writing techniques that can help you become a much stronger copywriter and create compelling content to create the reactions you want from readers.
The Professional Copywriters Association – Use this website to get information on copywriting jobs and learn about writing courses that can help you strengthen your copywriting skills.
Complete English Punctuation Rules: Perfect Your Punctuation and Instantly Improve Your Writing – Use this handbook as a reference guide to help you write with precision-perfect punctuation and quickly answer any tricky punctuation questions that may arise in your writing.
The National Association of Independent Writers and Editors – This association will help you learn more about finding writing jobs and marketing yourself to keep up a steady flow of copywriting work.
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Creative Copywriter
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
