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0-5 years of experience
Developed optimized monthly multi-media Direct Response programs for over 350 Centers.
- Created monthly CPA analysis of all Centers performance to optimize subsequent schedules.
- Used data intelligence to drive engagement and increased clicks to CMWL web site by 22%.
- Optimized customer acquisition, retention and reactivation using Google Analytics insights.
- Initiated Google AdWords “A/B split tests” resulting in a 15% increase in SEO activity.
- Developed and implemented online SEM efforts optimizing conversion rate for e-commerce.
- Tested PPC, Display and Social Media (Facebook, Twitter and YouTube) engagement with disappointing social lead generation metrics even though CPMs were relatively low
- Initiated successful DRTV test program optimizing CPL and call volume that was rolled out to additional markets driving lead generation and more efficient relationships and transactions.
- Responsible for new media initiatives leading to rollouts after increasing call volume 10%+.
0-5 years of experience
Directed staff in developing media planning and buying for NY office of top Interactive Agency. Clients included Delta Air Lines.
- Developed email marketing, sponsorships, ROI tracking, optimization and affiliate programs.
- Directed Sky Miles online marketing efforts that doubled membership.
- NY office closed in 2001 as a result of airline spending declines.
0-5 years of experience
Responsible for the daily functions of the office. Scheduling clients, managing 4 nurses, 2 aestheticians and 1 doctor. Verifying that all of the treatments and administrative work are completed to the guidelines of the Medical Board, and providing customer service to a delicate clientele.
- Designed and created advertisements for email, magazines and radio stations.
- Responsible for opening product accounts and purchasing for multiple office locations.
- Assisted in the setup of a new dermatology practice in La Jolla.
- Coordinated marketing events for the development of new clients and vendors.
0-5 years of experience
Designed and created flyers, poster, and web graphics to advertise events and church promotion.
- Preformed daily maintenance organization’s website; updated media and subpages for current correct information.
- Designed e-newsletter for monthly distribution and for special events.
- Produced weekly sermon videos and announcement videos.
- Produced monthly testimonial/story films to encourage and enlighten church members and staff.
- Fostered an online presence via YouTube, Facebook, and twitter to create community, increase brand awareness, and promote events and classes.
- Recruited, trained, and oversaw communications volunteers to participate in special projects and roles during Sunday service.
0-5 years of experience
Revamped the restaurant’s website with updated photos, mobile capabilities, and more appealing design. Created Instagram and Twitter accounts to reach different markets. Take photos and create posts for all social media outlets
- Planned events such as “College Night” and a Street Dance Fundraiser by booking local bands and coming up with drink specials. Promoted events by creating flyers and social media posts
- Supervise up to 6 employees and restaurant operations during a given shift. Delegate tasks, bring any concerns to the owners attention, count the drawer at the beginning and close of the day and deal with customer questions or concerns
- Led and assisted with various catering events by preparing, delivering and serving food and drinks to businesses and wedding parties
- Make conversation with and accommodate all customer needs to guarantee each individual customer has the best experience possible
0-5 years of experience
Visited doctor/dental offices who were existing clients to make sure everything is going well and to answer any questions they may have
- Visited potential doctor/dental offices to gain their trust and business
- Called individuals who mailed in and inquired about mortgage protection insurance to schedule meetings with our field underwriters so they can get insured (I received a $10 bonus for each scheduled appointment)
- Maintained cleanliness of the facility
- Responsible for creating spreadsheets of dialed phone numbers, contacts, scheduled appointments, and sold policies
- Responsible for answering phones, schedule book for the president of the company, and filing
- Ran errands for the company
- Responsible for Smart Finance’s Twitter and Facebook accounts
0-5 years of experience
Managed Media and Traffic Departments
- Developed new business strategies, managed client presentations
- Develop new media strategies, analyzed weekly reports on ROI and direct response results.
- Created promotions, wrote copy
- Negotiated broadcast and print media and outdoor
- Astor Broadcast Group-Anaheim, CA 2000-2002
- Sold 5 radio stations in Orange County, Ontario and San Diego
- Launched format changes from Country to Adult Contemporary KMXN FM Orange County and Classical to Alternative KFSD FM San Diego
- Developed new business, created marketing strategies and promotions
0-5 years of experience
Build strong relationships with clients gaining their trust and increasing their investment by 119%
- Spearhead in digital innovation by introducing a new video partner in brands’ core media mix
- Lead offline and online communication strategies for P&G in Latin America
- Manage digital execution teams to ensure client deliverables are met
- In charge of digital content partnership negotiations with publishers
- Work with the Research & Analytics teams to present actionable media recommendations
0-5 years of experience
Responsible for achieving monthly targets by establishing strategies to increase memberships; thus far resulting in a 31% increase in 2014 sales vs 2013.
- Design and promote activities that satisfy customer demand and help build client relationships, resulting in positive W.O.M referrals.
- Maintain high levels of customer care and handle complaints, as necessary.
- Advertise and promote the club by utilizing social media sites and working club events.
- Ensure adequate staffing, organize, train and supervise staff.
- Carry out health and safety checks on equipment and monitor compliance with all fitness area rules, policies, and regulations.
- Complete a wide range of other administrative tasks as assigned.
- Assess club operations and make efficiency recommendations.
0-5 years of experience
- Oversaw all media work
- Filmed, Edited and Produced all videos that were shown by Sozo Children
- Photographed all Major events
- Created and designed all logos pertaining to organization
- Designed sozochildren.org website
- Built functioning databases using Filemaker Pro
0-5 years of experience
Established and maintain social media programs across all conference verticals
- Trained on and set up social media measurement software including data mining of social platforms to identify influencers to target campaigns and measure ROI
- Brought our signature event, The World Healthcare Congress, to Abu Dhabi, UAE, and Latin
- Responsible for all marketing activities and attendance benchmarks
- Conducted weekly strategy calls with Abu Dhabi Health and Tourism authority to ensure successful
- Identified regional media outlets and established data bases for each region
- Traveled to both Abu Dhabi and Latin America to oversee conference logistics and programing
- Launched pharmaceutical division including aiding in the topic development of The Global
0-5 years of experience
Department and channel lead for display advertising, including taking the lead on display department meetings, keeping team informed, and being an overall sounding board for others on the team.
- Helped lead innovative mobile project that integrated analytics, ad operations and media
- Ability to translate complex data into easy to digest format
- Deep understanding of DSP/Real Time Bidding environment
- Knowledge base of social media buying via PMDs and Exchanges
0-5 years of experience
Evolving digital media practice to leverage classic media planning and integrate connections marketing practice to enable deeper brand to consumer engagement across multiple channels
- Sustaining department profitability over last six quarters, while adding two new media accounts across two different
- Extending company’s media capabilities by launching paid social and global planning capabilities
- Work with strategy, account and analytics team, to translate client business goals into actionable marketing strategies
0-5 years of experience
Lead all aspects of digital business for [company name], Glidden & Olympic Paints, Grocery
Manufacturers Association, Hiscox Small Business Insurance, Empire State Development, and
American Legacy Foundation, including strategic planning, buying, implementation and reporting
- Drive holistic digital strategy across Display, Video, Mobile, Social and Gaming
- Provide mentorship and supervision to a team of four across all accounts
- Maintain an expert knowledge and advise client on digital landscape, trends and emerging media
- Provide qualitative and quantitative analysis of digital learnings to apply to future campaigns
- Project manage test and learn efforts which include mobile geo-fencing, digital out of home, location
0-5 years of experience
Serve as a liaison with outside agencies on ongoing promotional campaigns.
- Oversee development and production of promotional and collateral materials.
- Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market performance.
- Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budget.
- Oversee and evaluate market research and adjust marketing strategy to meet changing market in competitive conditions.
- Oversee maintenance of client database.
0-5 years of experience
Arrange public appearances, events and contests to increase product and awareness.
- Write press releases and conduct presentations and conferences.
- Plan publicity strategies, campaigns, promotional events, prepare and edit organizational publications for internal and external audiences.
- Provide CEO and VP with information about new promotional opportunity and current campaigns progress and outcome.
- Develop and maintain relationship with media outlets including major DMV newspapers, TV stations, FM radio stations and iHeart radio.
- Manage the day-to-day activities of the media team and directly supervise the work of the media officers, volunteers and interns.
- Plan and conduct market and public opinion research to test products and determine potential for product success.
6-10 years of experience
Create, design, and develop brand image for company products and services.
- Create and direct advertising campaign to raise brand recognition and awareness among the consumers.
- Develop brand building strategies.
- Develop and initiate artistic strategies for advertising campaigns.
- Create budget and operate within budget limits.
- Handle projects and campaigns meeting strict deadlines.
- Create graphics for print and digital media from start to finish.
0-5 years of experience
- Supervise the media and traffic department
- Responsible for media strategy for a diverse portfolio of clients in the gaming and entertainment industry, real estate and technology.
- Oversee media placements and execution of advertising campaigns.
- Evaluate and provide guidance for new business proposals
- Participate in new clients’ pitches.
0-5 years of experience
- Create quality written content for clients by incorporating strong SEO skills and a variety of writing techniques, including blogs, press releases, website content and script writing.
- Create, manage and edit upwards of 30 clients’ blogs a month
- Help co-workers find new ways to creatively help our clients expand their business
- Assist in interviewing and training new staff members
- Attend local community events as a representative of both IMEG and our clients
0-5 years of experience
Responsible for media planning and buying for multiple local and regional clients
- Communicate with clients and account executives in order to understand client’s needs and expectations
- Coordinate meetings between clients, vendors and account executives
- Present recommendations to clients based on their specific needs using Excel or PowerPoint
- Coordinate outdoor, print, radio, television and web campaigns
- Negotiate rates and promotions with media vendors
- Prepare monthly media and client billing
- Process vendor invoices for payment
- Responsible for billing travel expenses and other expenses to the appropriate client and job
- Work closely with the Controller to make sure all employees are reimbursed for job expenses
- Verify all client billings are within budget
0-5 years of experience
- ​ Maintain, grow and engage with online presence through social platforms and digital content strategy
- ​Contribute to web and print editorial through writing and photography
- ​Direct blogging team and edit contributed web and print articles
- ​ Manage post-event coverage of Houston events to include in print and web monthly issues
0-5 years of experience
- Formulated New Website
- Set-up and Maintained Facebook Page
- In Charge of Promotional Emails and Newsletters to Increase Business
0-5 years of experience
Champion online marketing presence and strategy for U-Haul
- Responsible for managing, implementing, and analyzing social media and video usage system wide.
- Effectively counsel marketing and product teams on how to implement and leverage social media.
- Work with internal social media content providers to establish reporting goals, methodologies and deliverables for social media initiatives
- Lead the strategic development and execution of integrated social, digital, video and content marketing
- Identify, interpret, monitor, and report on global social and digital media trends.
- Manage online presence and customer experience on social media
- Develop social media and content marketing strategies based on key word analysis and social listening
- Develop and implement social media guidelines and training programs for team members
0-5 years of experience
- Project lead on media campaigns (still, video, audio, music), including advertising research/networking
- Regular teaching/Public Speaking
- Hold board meetings to discuss new initiatives, report progress, and budget
- Train team members in video/audio production and post production in Final Cut Pro
0-5 years of experience
Sound Engineer
- Video Production
- Manages media scheduling for employees
- Producer
0-5 years of experience
Manage all web design
- Maintain any previous and future community relations
- Maintain website inventory
- All Photography
- All Videography
- Maintain all photography and videography editing in a timely manner
- Maintain website analytics for building a better business
- Maintain all Social Media
- Shoots and edits commercials
- Builds new websites
- Created billboards for company
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Media Director
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
