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Online Marketing Manager Resume Samples
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0-5 years of experience
Managed 10-12 key accounts and introduced web optimization & automation systems
- Generated an annual revenue stream of over $2 million dollars in direct marketing
- Led 25+ developers, customer service & other outsourced personnel from Asia & Middle East to increase overall productivity
- Partnered with international service providers in Europe, North & South America
- Evaluated customer data to improve overall response rate in email campaigns
- Analyzed historical data, open, click, bounce & complaint rates using SQL & Advanced Excel functions
- Improved team efficiency which reduced work by up to 90% saving thousands of dollars a month
- Optimized user interface and database procedures by streamlining proprietary software
10+ years of experience
- Utilized Facebook, Twitter and MySpace to gain thousands of friends and followers to increase membership
- Established surveys in the fashion modeling community to develop strategic next steps
- Devised an offsite and onsite SEO strategy to increase leads from search engine traffic to [company name]
- Integrated viral marketing elements to the web site resulting in increased page views and return visits
- Promoted new site offerings to an email database of over 4,000 members resulting in new sales
0-5 years of experience
World’s largest running store & producer of racing events, headquartered in San Diego, CA. Annual revenue of $300 million
- Develop, from ideation to deployment, highly segmented creative stories that increased online revenue from $16 million to $22 million within less than 2 years
- Increased email database by 17% within a year through cross-channel marketing, affiliate partnerships & grassroots promotions
- Lead new integrated marketing initiative, ensuring all marketing programs are aligned across web, retail, catalog, direct, grassroots & phones
- Project manage 50-60 promotions per month based on merchant needs and marketing opportunities
- Lead the creative process for developing national promotions, including Black Friday, Cyber Monday, holiday events & marathon events
- Present marketing plans, strategies & ROI of past promotions to business owner, V.P.s & other stake holders
- Elected to RRS Family Council; Nominated for Flying Pig Award December 2014 & January 2015
0-5 years of experience
Promoted in 2011 to take responsibility for the entire online marketing effort, centered on attracting, engaging and recruiting students and their families.
- Defined and maintained brand identity across all ads, websites and social media channels.
- Managed $800k per year online marketing budget.
- Increased leads by 300% during a 6-month period through PPC campaigns and online marketing strategies.
- Supervise Social Media Manager and Community Moderator positions.
- Cultivated a conversion strategy using Salesforce CRM and Marketo automated marketing platform.
- Maintained the databases, domain names, host records and technical support for several marketing websites.
- Implemented and maintained email marketing strategy and software, including drip and nurturing campaigns.
- Wrote and edited marketing copy for websites, email, social media, and advertisements.
- Managed search engine optimization for all marketing web properties.
0-5 years of experience
- Increased unique visitors by 55% which generated new leads for a local Makeup School using the latest SEO strategies.
- Launched a video marketing campaign for a CPA firm to appear on 1st page Google results on targeted keywords.
- Improved conversion by 75% for a Martial Arts School using Facebook Ads to generate new students.
- Developed a mailing list to engage with clients and advertise special offers to increase foot-traffic
- Designed PPC campaigns, Facebook Ads, Social Media campaigns, Local Marketing campaigns based on clients goals.
- Managed social media outlets like Facebook, Twitter, and Google+ to stay engage and relevant.
- Created various websites for local businesses using platforms like WordPress, Wix.com, Weebly, and Pagewiz.
0-5 years of experience
Managed over 20+ social media accounts (Facebook, Twitter, Pinterest, YouTube, etc)
- Set up client meetings and prepared marketing strategy outlines for upcoming months
- Put together extensive reports that recount Traffic PR’s performance
- Wrote and distributed press releases then followed up directly with individual contacts
0-5 years of experience
- Creation and management of Adwords, adCenter, and Facebook PPC Accounts
- Creation of landing pages, ad copy, keyword research, competitor analysis, A/B testing
- Organic optimization that got homepage to #3 in SERPs and articles in Top 10
- Brought CPA down from $4 to < $1
- Cut budget by ⅓. Lowered FB “Likes†from 15
- PPC utilization of remarketing, geographical bidding, bid strategies, extensions, and rules
0-5 years of experience
Managed and deployed internal and international client SEO strategies
- Responsible for daily management and optimization of paid search campaigns
- Coordinated multiple monthly email relationship programs for internal and external clients
- Developed display marketing campaigns through Google display program and independent
- Supervised mobile marketing campaigns through text opt-in, mobile web and app development
- Managed Corporate Social campaigns including Twitter, Facebook, LinkedIn and Google+
0-5 years of experience
- Oversaw the North America SEM and display programs to drive demand generation
- Built offline tracking to utilize CRM and lead nurturing data to measure and drive online performance
- Developed and streamlined SEM and display infrastructures and work processes
- Designed go-to-market strategies for multi-touch online advertising campaigns
- Drove brand awareness, growth, and demand
- Expanded social reach and engagement through multiple social media channels
- Provided strategic guidance on global search and display initiatives across APAC and EMEA
0-5 years of experience
Managing clients online campaigns, indefinitely, with a minimum monthly budget of $5,000 on Google Adwords, Microsoft Bing ( Avg monthly spend $5000-$50000/mo)
- Optimize client accounts for conversions
- Manage budgets
- Meeting with clients to review their account activity and make recommendations to increase online conversions
- Creating Monthly reporting for all spending clients
- Selling online marketing/website design/seo to eligible or interested clients.
0-5 years of experience
- Managed and launched new domestic and international Paid Search campaigns (PPCSEs, Directories, Paid Inclusion).
- Evaluated all Marketing Programs (e-mail, web, print) for effectiveness and long term strategy.
- Researched market conditions and consumer behavior for media buys, pricing, and competitive analysis.
- Examined search engine keywords, Paid programs, pop-up ads for optimal efficacy.
- Wrote marketing plans, pro formas for emerging markets (leasing, golf factory outlet).
- Designed ad hoc models (i.e. predict web and phone sales, manage inventory purchasing and e-mail campaigns).
- Managed and recruited affiliate marketing partners.
- Implemented regular metrics reporting, studying sales, web order sources, inventory, and media buys.
0-5 years of experience
Responsible for managing, optimizing, and growing existing affiliate network partnerships.
- Develop and build partnerships with 3 CPA Networks
- Generate over $1 million in monthly spend
- Create efficiencies to improve quality of the affiliate program
- Increase conversation rate by 4%
- Create short and long term strategies to achieve ideal revenue performance
- Forecast budget for each network on a weekly basis or as needed
- Track performance metrics to optimize traffic sources based on their KPIs
- Identify and negotiate new opportunities and contracts
- Cross-promote ECS products (CreditReport, FreeCreditScore, ProtectMyID, etc.)
- Collaborate with internal and external teams to optimize campaigns, creative and promotions
0-5 years of experience
Participate in growth of E-Commerce website from $200,000 in annual sales to $3 million in annual sales
- Develop and implement E-Mail marketing campaigns
- Direct marketing team on mapping out marketing schemes
- Manage and maintain all social media marketing
- Maintain Google Ad Words
- Optimize E-Commerce website Search Engine Optimization
- Utilized Google Analytics for optimization of sales
0-5 years of experience
- Co-Founded a hat retail company & performed as an online marketing manager.
- Raised brand awareness by advertising and managing online product campaigns.
- Increased sales by creating an official company website (www.supercap.co) and selling products online via company website and eBay.
0-5 years of experience
As the marketing manager, I strategized with local and national companies to review and implement online marketing strategies.
- I conducted research and developed data driven plans, allowing companies to maximize their online reach while yielding a solid ROI
- Created formal proposals and presentations, communicating those directly to business owners and marketing coordinators from their organization
- Tracked and reported marketing techniques and their subsequent results, providing rationale for actions and explaining area for improvement.
- I have hired and coordinated multi-disciplinary teams responsible for overseeing the content development and online marketing strategy implementation.
0-5 years of experience
Develop email campaign analysis, recommend strategic and tactical changes to maximize campaign performance. Deliver monthly email marketing presentation to the Online Division with KPI’s, dashboards, optimization plan, and project updates.
- Define and refine the email test plans. Optimize program based on test findings.
- Launch triggered emails based on consumer behaviors
- Use Omniture to compile site analysis and measure performance each campaign. Identify successes & opportunities for optimization. Present findings on a biweekly basis.
- Manage the execution of all B-to-B email communications. Work with business owners across several divisions to launch campaigns with tight deadlines.
- Take on online projects through entire lifecycle: requirements, build, implementation, QA testing, launch, optimization
0-5 years of experience
Work with Company leadership to define, conceive, create and execute innovative digital marketing strategies and tactics related to SEM / SEO, web, and video; Work closely with other organizational functions to ensure alignment and execution of a coordinated strategy across the Company products.
- Lead & manage strategy development and program management for internet advertising programs (search engine marketing (Google, Bing, LinkedIn), online display/interactive, mobile advertising, and other emerging digital advertising) to optimize ROI and meet quarterly goals.
- Manage the digital marketing budget ($800,000) while monitoring and reporting ROI. Utilize analytic tools to develop business and marketing insights, campaign analysis reports and management dashboards, monitor competitor paid/organic search efforts.
- Research, collect and analyze data, leveraging internal and external resources and data sources to report on successes and actionable opportunities for paid search programs.
- Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success of paid, organic and social campaigns.
- Define and utilize analytics / metrics to analyze weekly, monthly and quarterly reports to measure the effectiveness of digital efforts and assist in decision-making.
- Stay abreast of market, industry and out of industry digital marketing trends and strategies; Serve as in-house expert and lead educator on new interactive developments
- Act as liaison with Technology, Marketing, and Sales teams to execute online marketing projects.
0-5 years of experience
- Lead, manage and mentor a team of 12 marketing and creative professionals in both online and offline direct marketing initiatives
- Spearhead the strategic direction and execution for both online and offline marketing campaigns
- Provide strategic vision, creative inspiration and thought leadership for marketing objectives including creative services, web development, digital, SEO, email, social media, analytics and print initiatives
- Drive website traffic, lead all online/offline marketing campaigns, promote the best customer experience, & strengthen customer retention
- Track, trend and report analytics for online search methodology and shopping behaviors
- Help design, develop and deploy applications that provide expanded capabilities for mobile shopping and integration with online networks.
- Assume overall responsibility for eCommerce content management, including merchandising, placement, and analysis of product, keeping sites current, changing presentation and product display
- Meet regularly with company owners, sales leadership, IT and other departments to ensure coordination of current and upcoming sales and branding campaigns
0-5 years of experience
Work with Company leadership to define, conceive, create and execute innovative digital marketing strategies and tactics related to SEM / SEO, web, and video; Work closely with other organizational functions to ensure alignment and execution of a coordinated strategy across the Company products.
- Lead & manage strategy development and program management for internet advertising programs (search engine marketing (Google, Bing, LinkedIn), online display/interactive, mobile advertising, and other emerging digital advertising) to optimize ROI and meet quarterly goals.
- Manage the digital marketing budget ($800,000) while monitoring and reporting ROI. Utilize analytic tools to develop business and marketing insights, campaign analysis reports and management dashboards, monitor competitor paid/organic search efforts.
- Research, collect and analyze data, leveraging internal and external resources and data sources to report on successes and actionable opportunities for paid search programs.
- Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success of paid, organic and social campaigns.
- Define and utilize analytics / metrics to analyze weekly, monthly and quarterly reports to measure the effectiveness of digital efforts and assist in decision-making.
- Stay abreast of market, industry and out of industry digital marketing trends and strategies; Serve as in-house expert and lead educator on new interactive developments
- Act as liaison with Technology, Marketing, and Sales teams to execute online marketing projects.
0-5 years of experience
Social media manager: Facebook, Twitter, YouTube & LinkedIn.
- Execute electronic aspects of marketing campaigns: website maintenance, customer
- Subject matter expert for the Analytic MCIF system responsible for measuring results of marketing campaigns.
- Project manager for online account opening implementation
- Evaluate the company website and make recommendations based on new technologies and capabilities, and implement changes as needed.
0-5 years of experience
Managing all the company and the company clients’ experiences in Internet.
- Content Management
- Email Marketing Management
- Paid Search Management
- SEO Management
- Web development and Design Management
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[Online Marketing Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
