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0-5 years of experience
Analyzed e-commerce performance to manage an inventory of $2 million and a monthly sales budget of $0.5 million. Additionally, helped plan and create new web opportunities to increase conversion rate, average order value, customer satisfaction, and brand integrity. Helped e-commerce team contribute to increased web sales 200% TY vs. LY YTD.
- Oversaw 200+ product SKUs across 19 categories per month through delivery and production, copy writing, product photography. Coordinated with buyers, production and 10 licensed vendors, to provide samples, images, copy, and data feeds. Managed web merchandise by placing reorders, coordinating RTV’s, shipping, and promotions calendar.
- Strategized and executed performance-driven online marketing program to increase traffic and generate sales. Planned and merchandised email blasts while overseeing graphic design, copy, and additional creative aspects.
- Provided performance and benchmarking reports on new media metrics and campaigns while advising internal teams on around social media best practices and opportunities. Maintained and grew brand’s presence and engagement on social media platforms such as Facebook and Twitter to steadily increase number of followers by ~15%/month.
- Partnered in new site launch with GSI Commerce (platform, fulfillment, marketing, and studio) in Sept 2010. Oversaw creative assets for new site and contributed in developing fulfillment, SEO, data feeds, and customer service policies.
0-5 years of experience
Monitored competitor companies for changes in products, services and key management that impacted Thomson’s market or product positioning. Included assessing market risks, analyzing competitive data and creating monthly and ad-hoc reports for senior management, marketing groups and sales organization.
- Product research led to the signing of a $5M dollar contract with Internal Revenue Service.
- Improved corporate image, product quality, and aided in design of new products by conceiving and building web log (blog) monitoring system to monitor market thought leaders and customers.
- Managed competitive database utilized to compile and write weekly intelligence reports for internal audiences.
0-5 years of experience
Managed 10+ social media accounts & maintained communication with 5+ firms.
- Created original social media content for non-profit organizations & campaigns.
- Analyzed social media data & strategically advised clients increasing brand exposure by 13%.
- Researched emerging news cycles & integrated popular stories benefitting each client’s online presence.
0-5 years of experience
Analyzed the organization’s current use of social media and created thorough social media plan per the results. Included best practices for fundraising and creating awareness of the organization and its issues online. Presented findings to executives at the organization.
- Corresponded with media to attend and cover a sex trafficking forum featuring The New York Times’ Nicholas Kristof
- Evaluated sex trafficking awareness among New York City residents and employees for graduate school thesis
- Created and executed corporate social media plan, focusing on the company website, e-newsletter and Twitter account
- Drafted materials on behalf of pharmaceutical clients and researched industry speaking opportunities for executives
0-5 years of experience
Developed social media marketing strategy, execution, and analysis through content in accordance with clients’ overall marketing goals while working remotely.
- Devised and implemented distinct social media brand strategies for 3 clients.
- Led social media campaigns for Teen Choice Live! The Tour that increased overall followers by 168% and total community engagement by 417% in one month.
- Revitalized outreach strategy for live events that resulted in the highest number of participants for an author-related live event, and secured news coverage by the Christian Post.
0-5 years of experience
Analyzed social media presence for a private information services start up company
- Compiled background checks for top candidates in both government and corporate positions
- Certified with the Fair Credit Reporting Act for all due diligence performed on the job
- Provided feedback and mediated for clientele
0-5 years of experience
Composed a marketing plan for the company which consisted of demographic research, SWOT analysis and a market summary
- Updated and improved social media sites by engaging audience with relevant news articles, athlete facts and interesting videos
- Created press releases for New York Bike Style and produced weekly blogs for Dialed Action Sports
- Conducted market research on relevant action sport demographics to improve the client’s Proof of Concept study
- Generated social media posts to increase exposure for events such as Bike Expo NYC and King of New York
0-5 years of experience
- Gathered and reported hourly news on-air, translated ads into Spanish and French
- Guest co-hosted several radio programs
- Increased station’s social media audience by 30% in 3 months
0-5 years of experience
Analyzed large volumes (1500 platforms/snippets per day) of data and conversation received in real-time
- Analyzed and translated data into actionable insights for clients including Pfizer, Johnson & Johnson, Red Bull, Ing Direct, Villanova, STARZ, and Acurian
- Integrated Social Media Marketing Research and traditional market research techniques to expand internal processes
- Developed and edited complex models using super-computer technology to collect and configure real-time data
0-5 years of experience
Planned and executed all marketing initiatives while assisting C-suite leaders
- Managed vendors and contracts during the planning and execution of all corporate events and conferences
- Assembled digital and print marketing packages
- Developed a social media strategy + playbook for platforms that included Facebook and Twitter
- Created original content and curated submitted content for semi annual newsletter for internal and external distribution
- Collected quotes and composed press releases as press worthy transactions and deals were completed for all broker
0-5 years of experience
Collected and analyzed social data to develop internal reporting while building and maintaining reporting
dashboards
- Exhibited comprehensive analytics and business intelligence knowledge by translating raw social data into actionable strategic output
- Tracked and analyzed performance across multiple research projects, campaigns and brand initiatives
- Monitored and reported upon news, developments and insights, identifying opportunities for application and analysis
- Developed and delivered regular and ad hoc reports that analyze and turn data into actionable insights
- Work to identify valuable metrics, KPIs, and benchmarks for Disney social network
- Demonstrated understanding of data available through third-party API’s and ability to communicate strategic
- Frequently worked with third-party vendors to help strategize and execute long-term plans for improvement and upgrades.
0-5 years of experience
Participated in planning, development, management, and execution of social media strategy and initiatives.
- Evaluated new social media analysis tools and services.
- Selected products and researched market regarding suppliers, studied market for availability of products and sourcing
- Negotiated with each supplier regarding prices, delivery date, and quantity available.
- Presented the report of products with best prices to management.
- Responsible for some inventory aspects on the site such as stock location and availability, and replenishment control.
- Verified and kept records on incoming and outgoing shipment and prepared items for shipment.
- Prioritized, scheduled and conducted a photo shoot of products, in a timely manner.
0-5 years of experience
Responsible and accountable for tracking social media and internet marketing industry trends:
- Partnered with management to implement SEO strategies and goals.
- Consistently monitored SEO results to ensure alignment with company goals and values.
- Updated team and management on project development, timelines, and results.
0-5 years of experience
Worked remotely managing multiple social media outlets (Facebook, Pinterest, Twitter) and promoting the company by generating buzz
- Researched, reached out to, and expanded the ideal target market
- Planned events, contacted potential sponsors, coordinated activities
- Conducted email marketing and conducted interviews for the blog
0-5 years of experience
Utilized analytical softwares (included SM2) to collect and analyze data from different social media sites
- Collaborated with oversea sales teams to identify research objectives
- Consolidated relevant data into insightful reports with recommendations for business clients
- Provided trainings on market research tools, social media sites and operational processes to new comers
0-5 years of experience
- Lead the complete new business development process from initial conversations to project kick-off for 2K Games.
- Delivered first Facebook Content Management System (CMS) Sweepstakes application to client end of 2013, first project of its kind for MZUS.
- Managed all day-to-day social initiatives in 2012 and 2013 for CentruyLink Enterprise, taking advantage of $300k yearly management budget, exceeded 11 of 14 stretch goals in 2013 leading to renewal and expansion of the program in 2014.
- Account Manager for Samsung Phone’s social support marketing, including: social reporting/analysis, monitoring social buzz and market sentiment surrounding consumer products (launches/updates).
- Led the training of 3 part-time team members and 2 full-time team members to allow agility in the delivery of crisis reporting.
- Exceeded the client’s expectations in 2011, 2012, 2013 leading to contractual renewals every year, making it one of MZUS’s oldest clients.
0-5 years of experience
- Responsible for managing, optimizing and reporting on over $30M in paid media on facebook and Twitter
- Collaborated with finance, IT, creative, upper management and vendors to assure campaigns met goals
- Decreased cost per fan by 66% achieving the goal of a growth of 15M fans to Target’s facebook page in under 6 months
0-5 years of experience
- Analyzed social media statements, postings and predicted trends, prepare notes, informative papers, and white papers.
- Drafted and edited proposed responses and other messages in Arabic and English.
- Developed and maintain familiarity with USG policy on designated issues in the Middle East while used publicly available cleared USG information resources.
- Assisted in the production and dissemination of key multimedia materials.
- Provided specific skills and understanding of the regional media environment.
0-5 years of experience
Develop and manage a social media campaigns, including Face book, Twitter, Google+, etc.
- Develop search engine optimization campaigns, and other customized advertisements.
- Provide customized solutions for clients, resulting in substantial increase in revenue and profits.
- Conduct webinars, for the sales team, increasing overall sales and profitability.
- Assist in planning sales strategies, including the development of leads and follow up strategies.
0-5 years of experience
Updated social media web pages such as LinkedIn, FaceBook, and Twitter
- Ran Reports utilizing Google analytics to identify trends
- Coded and reported findings to upper management
- Made a recommendation/marketing plan as to a different course of action to draw more visitors at identified times
- Implemented new social media initiative based on recorded data
- Posted jobs to local college job boards
- Called and qualified candidates for internal roles
0-5 years of experience
- Worked with SEO team to develop keyword search queries with advanced boolean operators.
- Conducted social media audits and ongoing listening with a variety of social listening tools.
- Identified business opportunities and insights for social media strategies in a regulated industry.
- Implemented data storytelling research and listening capabilities to improve social listening products.
- Monitored and moderated several client social media accounts utilizing workflows to record and manage comments, post responses and report adverse events.
0-5 years of experience
- Designed and coordinated promotional campaigns for texting and driving application.
- Facilitated application promotion at high schools, conventions and tradeshows.
- Performed statistical analysis through social media matrix and develop web data reports.
- Balanced and prioritized assignments for competing promotional activities, under tight deadlines.
- Developed wireframe and mockups for campaigns using PowerPoint and Photoshop.
- Produced content for LifeSaver Blog, Facebook and Twitter with excellent writing and editing skills.
0-5 years of experience
- Rebranded the company logo and website, created over 2,000 new followings on Instagram
- Managed the content for Instagram, Facebook, Website, and Twitter
- Launched company’s first Twitter account
0-5 years of experience
- Tracked the online activity of individuals’ and prepared social media background checks for leading corporate clients
- Produced over 200 hiring, claims, and general reports for insurance companies, top corporations, and the government
- Compiled reports that were used in court cases dealing with insurance fraud for insurance companies (State-Farm Insurance, Mercury Insurance)
0-5 years of experience
Managed and created the social media research division
- Developed the SiMMR concept, a hybrid research method incorporating traditional and new media
- Built and managed marketing and sales strategies for the social media division
- Executed and managed all social media analysis client projects (Fortune500 clients)
- Worked with sentiment analysis and natural language processing platforms
0-5 years of experience
- Created and managed email marketing campaigns.
- Analyzed performance metrics, data, and trends.
- Delivered data, information and analysis to assist with metrics-driven strategy and media decisions.
- Provided clients, stakeholders and partners with insights to drive and improve traffic.
0-5 years of experience
- Utilize Social Media monitoring tools such as Radian6 and Brandwatch to provide in-depth monthly analysis of metrics relevant to client key performance indicators.
- Provide recommendations for future content planning for the United States Navy account.
- Develop comprehensive audits as requested by client or agency teams (including conversation and competitor analysis).
- Deliver research support as needed in development of new business pitches.
- Listed as a contributor for work that received honor of “Best Education Website” from the Web Marketing Association’s Internet Advertising Competition Awards.
- Successfully managed $50,000 Facebook ad that achieved a DOW POWERHOUSE company goal of increasing fan base by 18,000 members.
0-5 years of experience
- Lead a project for MTV where three years of social media data was analyzed to draw meaningful conclusions about how the perception of the network has changed over time
- Examined various consumer personas and their behaviors and topics of conversation on social media outlets
- Developed aesthetically pleasing InDesign, PowerPoint, and Keynote reports to present social media research and conclusions
- Applied forward-thinking marketing insight to deliver premier solutions based on social media analytics
0-5 years of experience
- Managed the Support Center by eliminating the daily average ticket queue of 600+ to 0
- Amplified monthly sales over 200% within 3 months by upselling inquiring customers
- Increased follower base by editing and fashioning images for publicity
- Process customer invoices, payments, and refunds ranging from $5-$500
0-5 years of experience
Sole manager and strategist behind [company name]’s social network profiles
- Manager of global AdWords campaigns
- Research and analyze various online metrics and data
- Conceptualize and execute new ways to achieve online marketing goals
- Social promotion and content strategy on projects across brands, products, and teams
- Community management and customer service during [company name] World Las Vegas and World Barcelona conferences
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Social Media Analyst
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
