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Analytics Manager Resume Samples
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0-5 years of experience
Developed systems connecting multiple information sources into meaningful reports for management review.
- Managed a team of 5 which focused on improving the supply chain of a company with over $45 Million in purchases. Developed and implemented the metrics used by the entire company to measure performance.
- Implemented a system to track conflict mineral compliance across over 1000 suppliers.
- Cut the quality inspection process time by 33% for a Six Sigma Black Belt Kaizen project by enhancing the functionality of their Excel-based tracking program and re-structuring the work space.
- Customer Relationship Management Administrator for the entire 5 site company. Designed and customized the system to work for the entire sales, quoting and marketing teams.
- Managed Quarterly reviews with suppliers along with Volume Purchase Agreements.
6-10 years of experience
Oversee Business Reporting systems within $500 million multi-media company. Skilled in designing infrastructure and implementing technology to support large user groups, supporting users at corporate headquarters as well as multiple remote locations, and effectively managing IT staff. Interfaced with IT to implement underlying infrastructure; developing data validation strategies; report design and development; security development; end-user training; software deployment; and all other facets of a complete system development life cycle. Led implementation of enterprise and system level architectures including network, hardware, systems software, and applications software through directly-controlled resources, other departments and external partners. Responsible for all reporting and budgeting applications across the entire family of companies, this includes Hyperion, PeopleSoft, nVision, Crystal Reports, SQR and Vista Plus.
- Managed project to implement Hyperion software as the company wide solution for planning system, leading to a decrease in overall budgeting time.
- Successfully implemented multiple IT projects ranging from $50K to $350K, provide the technology knowledge and vision to support the company’s business objectives, and evaluate and recommend all software for business processes.
- Created process to send direct key information to CDS, eliminating two steps and saving two days of processing time.
- Designed and rolled out new PeopleSoft Ad Projection system that decreased data collection time by 60% while improving reporting dynamics.
- Instituted previously nonexistent project management guidelines within organization to improve ability to meet time lines, budgets and objects.
0-5 years of experience
Developed initiatives that increased revenues over $2 million from the prior year time period. The initiatives included win back efforts, discounting to receptive segments, and call list scrubbing.
- Reduced attrition rates by 17% after developing and implementing Hazard Scores. Sold a monthly at-risk customer cross-functional prevention program to executives.
- Prioritized marketing prospect lists for effectiveness.
- Optimized marketing ROI by building a propensity to buy Customer retention model.
- Analyzed catalog circulation costs by customer segment to improve return on investment.
- Initiated a National Accounts Segment (Peachtree Segment) from customer profiling.
0-5 years of experience
Mortgage Pricing, Volume Reporting/Forecasting, Pricing Exceptions, Compliance, Model Validation and Analytics
- Managed a high-performance team leveraging analytics, loan volume/performance reporting to ensure pricing exceptions & margin risk management and compliance.
- Produced performance/compliance trend reporting, capacity forecasting, and margin analysis using advanced analytics/modeling production reporting.
- Developed and implemented high-performance process and task KPIs, reduced daily reporting time by 20%
- Objectively communicated complex risk minimization initiatives and performance tracking analytics to various audiences (internal audit, LOB leaders, and senior management).
- Developed dynamic Divisional/Regional Dashboards that allowed comparing/ trending of market, organizational, and product performance against competitor activity
- Collaborated with MB originations, client services and servicing operations to develop and share best practices to enhance team leadership and improve service levels.
- Created Net Profit Margin (NPM) model to calculate the impact of pricing variances and exceptions for 37 mortgage products in 287 markets.
0-5 years of experience
Managed team of four with skills in software development, market research, and data analysis
- Supported management’s analytics requirements
- Developed algorithms to track customer behavior by analyzing orders, chargebacks, and customer life time value
- Developed executive dashboards with insights into visitor behavior on signups and spending
- Data Mining – analyzed purchase patterns to identify incremental revenue opportunities
- Click fraud – monitored fraud traffic and developed strategies to combat scamming and fraudulent site visitor activities
0-5 years of experience
Identify data patterns to successfully set a pricing model which led to the highest yield optimization & ARPU to date
- Created and managed P&L, cash flow, working capital, and balance sheet models to monitor financial health
- Forecast revenue goals with less than 5% margin of error as well as assist in quarterly corporate goal setting
- Championed major changes in ad-platform design and offerings to reach 60% YoY growth in net revenue sales
- Drive concise and actionable analyses of cross-functional KPIs to bring company-wide transparency to key metrics
- Develop Sales Commission Plan to scale and incentivize, leading to 3 consecutive years of positive revenue growth
0-5 years of experience
Analyzed brand performance and provided ad-hoc marketing analysis for multi-billion dollars in business for Campbell’s R&W Condensed, Select, and Microwaveable Soups as well as Canned Pasta.
- Managed marketing mix analyses to understand ROI from past communication and promotion strategies to guide the marketing team in strategic brand development to continue to grow share and volume.
- Collaborated with brand team to build appropriate business strategies and improve business performance.
- Tracked progress on new product launches, recommending performance improvements for ongoing marketing.
- Led multiple primary market research studies, working with external vendors to compile and interpret data results and provide action items for the brand team.
- Integrated results from multiple panel analyses into segmentation strategies situation assessments, such as a 5% price increase.
- Evaluated impact of trade programs within top retailers and customers, while evaluating multiple CP performance, resulting in improved sales efficiency.
- Increased incremental volume 6% on Icon flavors by utilizing pricing simulation tools to calculate the impact of pricing changes of brand volume.
0-5 years of experience
Founded and built the department responsible for Business Intelligence, Compliance and Proposal Writing functions.
- Won Outstanding Performer Award as voted by the executive team for firmwide contribution and achievement.
- Executed client-specific and firmwide financial forecasting, modeling, valuation, pricing, and decision analytics.
- Saved company $6M in net income annually by innovating call center management approach including creating agent and manager scorecards, and transforming incentive plans.
- Improved Account Executive client strategies through historical account review via custom SSRS reporting, and regular case modeling and strategy development.
- Represented analytics in major prospective client final-round pitches and created presentation materials and leave behinds, most notably, secured Comcast Managed Service Provider (MSP) win expected to be $1 billion in spend under management in the next 5 years.
- Coordinated and/or created all firm-wide dashboards and automated reporting.
- Priced new business and assessed prospective and existing client financials for risk and forward looking business opportunity.
0-5 years of experience
Managed the information needs of Sales, Marketing and the Broker/Distributor network to increase sales and profits.
- Developed compelling fact-based presentations to gain new distribution.
- Identified top potential volume producing item voids for top volume accounts. Communicated the opportunities to the sales force and grew pound sales by 1.5%.
- Led the annual database optimization initiatives with Nielsen to ensure successful ongoing consumption information availability.
- Managed the Safeway Category Optimization Process: developed a SWOT analysis, programs and recommendations for delis across all ten Safeway divisions. Was awarded the Category Captaincy for all Safeway Divisions and grew the business by 3.5%.
0-5 years of experience
Duties and responsibilities included creating 14 weekly and 3 monthly analytic reports. This also included developing a search engine optimized website in WordPress using Google Analytics to measure and improve marketing campaigns.
- Oversaw 4 databases, including information for attendees, exhibitors, speakers, and sponsors
- Generated leads through database management and outbound call strategy
- Created hundreds of social posts generating almost 4000 qualified users and clicks to the website within 2 months
- Conducted online social influence campaigns for Luxor Hotel and Casino and other Las Vegas Brands
- Managed online brand management through social channels, insight, and industry research
- Developed and managed user insight and CRM technology
- Content production for online blogs, social media posts, and emails.
0-5 years of experience
- Managed three key Ford and Lincoln marketing accounts and six analysts, successfully measuring media and site performance
- Led analytics team that improved client satisfaction by 27% in first 6 months on CPO
- Integrated key metrics from paid search, display, website and offline channels to create
- Analyzed media allocation of $20 million+ budget and proposed recommendations
- Developed statistical test to determine which of 50+ factors were most closely correlated to CPO sales in order to guide 2014 budget planning
- Guided Ford Direct account by providing vital analytic support in developing industry
6-10 years of experience
Role: Report to Director of Finance. Responsible for integration and synergy of entire company data for sales trends, revenue forecasts and financial statements reporting analysis used by VP, Finance, CFO & CEO.
- Manage the processes for company’s financial and operational data: reconciliation of accounts, customers, vendors and pipeline data
- Proactive analysis of revenue recently exposed vulnerabilities in backlog and is leading to improved guidance for the company
- Developed Accounts Receivable reporting resulting in a 15% increase ($6m) in collections over 90 days highlighting year over year trends
- Created and executed customer/brand analysis/trending for annual sales of over $400m, showing cancellation rates by brand, sales rep and renewal alerts when revenue trails off
- Initiated daily change and verbal sales reporting for SVP Finance & Controller enabling senior management to understand current revenue streams and ascertain which at risk revenue sources
- Gained M&A integration experience, as the integration lead of three acquisitions involving the analysis of general ledger data and future revenue calculations
- Experienced Project Management – through the implementation of Cognos 8.4 rewrote all standard Balance Sheet, Income Statement, Revenue and Sales reporting views
0-5 years of experience
Led the contract data life cycle, purchasing performance and purchase category market assessment of all SAP and Vistex contracts.
- Supervised a 3-member cross functional team, achieving cost savings of ~ $175K in 6 months.
- Led purchasing function through initial manual-to-SAP system conversion for Mexico operations.
- Developed and implemented contract balance reporting for strategic sourcing performance tracking for 19 manufacturing sites and 24 distribution sites.
- Led team to capture, record, cleanse and refine data supplied by internal and external stakeholders.
0-5 years of experience
Hired to spearhead marketing analytics for digital and direct marketing agency.
- Retrieved data from online tracking software Omniture and Responsys.
- Compile campaign results to identify key trends and establish baseline metrics of success.
- Deliver high-impact reports and analytical presentations.
- Manage resources and orchestrated analytic workflows within various internal teams.
- Increased Ford Motor Company’s email deliverability rates by 13% while reducing unsubscribe rates by 55%; improved click-through rates by 148% for their cause marketing.
0-5 years of experience
Analyzed and created ad hoc reports which included: layer and span of control analysis and HR/Compensation data
- Maintained PeopleSoft tables and data interfaces
- Implemented EEO-1 Report filing with 100% accuracy and consistently posted to government weeks ahead of deadline
- Identified opportunities for streamlining data management which resulted in 20% decrease in processing time
- Collaborate with various HR, IT, and Finance departments in order to develop reports with accuracy and efficiency
- Project management of system improvements
- Created new manual for HR team documenting current process flows and standard operating procedures
Analytics Manager Duties and Responsibilities
Analytics managers perform a wide array of duties and have specific responsibilities depending on their employer. The essential duties of the job, however, remain the same across all industries and companies and include the following:
Analyze Marketing Campaigns Analytics managers analyze marketing campaign data to see how many people are being reached and determine the impact marketing campaigns are having on profits and brand visibility.
Generate Leads Analytics managers research new clients to generate potential marketing leads, make calls to potential clients, and design social media campaigns in order to reach new clients.
Optimize Marketing Campaigns Analytics managers study data to find ways to optimize marketing campaigns for digital platforms, including social media, email, video, and search engine channels.
Create Marketing Strategies Analytics managers create new marketing campaigns and design strategies and schedules to implement these campaigns in order to maximize their impact and effectiveness.
Manage Marketing Analytics managers ensure that marketing campaigns reflect positive brand image and remain consistent across all forms of media by managing and overseeing all ads, marketing, and promotions.
Provide Feedback to Marketing Teams Analytics managers provide suggestions and data to marketing teams, advising them on how to modify existing campaigns and create new campaigns that will achieve the company’s business goals.
Analytics Manager Skills and Qualifications
Analytics managers use critical thinking skills to analyze and track data to successfully create and manage marketing campaigns. Employers seek candidates who display the following skills necessary for success in this role:
- Problem-solving skills – analytics managers isolate which areas of marketing campaigns are not working and find solutions to improve them, a skill that requires excellent problem-solving abilities
- Multitasking skills – analytics managers regularly manage multiple marketing campaigns at once and give equal time and attention to each, so people in this job need strong multitasking skills to stay organized
- Technical skills – good technical skills are essential to work with multiple types of databases and to understand SQL, Python, and other programming languages
- Leadership skills – analytics managers display good leadership skills by advising and directing marketing teams on how to improve campaigns based on marketing data
- Communication skills – writing reports and giving presentations on marketing data requires analytics managers have excellent verbal and written communication skills
Analytics Manager Education and Training
At minimum, employers want analytics managers to have a bachelor’s degree in business administration, economics, statistics, or a related field of study. However, most employers strongly prefer candidates who have a master’s degree in one of these fields. Candidates who also have experience in marketing or business administration have a better chance of standing out to potential employers. Analytics managers receive very little on-the-job training and will begin to analyze data and develop new marketing strategies immediately upon being hired. However, it is common for analytics managers to be closely supervised during the first two to four weeks of employment as they begin analyzing data, generating leads, and creating marketing campaigns.
Analytics Manager Salary and Outlook
Advertising, promotions, and marketing managers earn a median annual salary of $127,560, according to the Bureau of Labor Statistics. PayScale statistics show that analytics managers earn a median yearly income of $92,346. The job growth for this field is projected to rise 10 percent by 2026, which is faster than the average national job growth rate. Analytics managers receive full benefits packages from employers that include health insurance with dental and vision benefits. Vacation days, paid holidays, retirement options, and life insurance are also standard benefits. Many large corporations also provide unique perks to analytics managers, which include gym memberships, commuter benefits, and catered lunches. Some analytics managers receive monetary bonuses through marketing incentive programs implemented by hiring companies.
Helpful Resources
Learn how to become a successful analytics manager, find educational and career opportunities, and master data-mining techniques with these books and websites:
Digital Analytics Association – use the tools at DAA to find job opportunities, education and certification programs, and research information and sources for analytics managers and other analytics professionals
Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance – this book contains useful formulas and techniques for measuring marketing metrics and analyzing marketing data, skills analytics managers must master in order to succeed
Data & Marketing Association – study marketing statistics, find marketing courses and educational resources, and search for networking and marketing events at the DMA website, which is designed for data and marketing professionals in all career fields
Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects – this guidebook delves into the details of data mining to create detailed analysis and successfully evaluate projects, something every analytics manager needs to know how to do
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
