Content Writer Cover Letter Examples

Visit our extensive library of customizable cover letter templates and use these content writer samples as guidelines to improve your content writer resume. 

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Use our extensive library of good cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder — simply click, customize and download.

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See all copywriting cover letter samples.

How to Format Your Cover Letter

Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find copywriting-related advice.

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  • Contact information

    • Make sure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number, and email.

  • Date and recipient's mailing information

    • Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title, and professional mailing address.

  • Greeting

    • Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”

  • Introduction

    • Add the name of the position and company, how you learned about it, and one copywriting skill or accomplishment to advertise your suitability in this opening paragraph.

  • Body

    • Use one or two paragraphs to elaborate on one or two accomplishments listed on your content writer resume. The goal is to quantify your training further and prove your proficiency.

  • Closing statement

    • In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.

  • Signature

    • End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”

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Use skills to personalize your content writer cover letter

These resume skills and accomplishments can be a strong foundation for a compelling content writer cover letter, highlighting your value and potential contributions to the organization.

1
Search engine optimization (SEO)

Proficiency in optimizing content to enhance its visibility on search engines and attract organic traffic, thereby increasing audience reach and engagement.

2
Content management systems (CMS)

Adeptness in using platforms like WordPress or Drupal to create, organize and publish digital content efficiently.

3
Keyword research and integration

Skill in identifying and strategically incorporating relevant keywords within content to improve search engine rankings and discoverability.

4
Data analytics

Ability to leverage tools such as Google Analytics to analyze content performance metrics, enabling data-driven decisions for content optimization.

5
Audience segmentation

Expertise in identifying distinct audience segments and tailoring content to cater to their preferences and needs.

6
Multimedia integration

Proficient in seamlessly integrating visual elements like images, videos and infographics to enrich content quality and engagement.

7
Conversion rate optimization (CRO)

Understanding techniques to optimize content for higher conversion rates, focusing on transforming readers into active participants or customers.

8
User experience (UX) writing

Skillful content crafting with a user-centric approach, ensuring it aligns with intuitive design principles and enhances overall user experience.

9
Content distribution strategies

Knowledge of various channels, including social media, email marketing, and guest posting, to effectively disseminate and amplify content to the target audience.

10
A/B testing

Familiarity with conducting controlled experiments (A/B tests) on content elements such as headlines and visuals to determine the most effective variations.

11
HTML/CSS basics

Understanding foundational HTML and CSS coding to format and style content on digital platforms, ensuring optimal presentation.

12
Content editing and proofreading

Skilled at meticulously reviewing and refining content for grammar, style and accuracy before publication, ensuring a polished final product.

13
Content strategy development

Ability to conceptualize and create a comprehensive content strategy aligned with organizational objectives and tailored to meet the target audience’s needs.

14
Trend awareness

Monitor industry trends, emerging technologies and shifts in content consumption habits to maintain relevance and adapt content creation strategies accordingly.

15
Technical writing

Proficiency in simplifying complex concepts into easily understandable content, commonly used for creating software documentation and instructional guides.

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PRO TIP:

Don’t overstuff your cover letter — limit yourself to one or two skills so you can adequately highlight your accomplishments. Prioritize skills or achievements requested on the job advertisement to score well on applicant tracking systems (ATS). Visit our ATS resume article to learn more about these tools.

Free Content Writer Cover Letter Example

Dear Ms. Tyner:

Upon review of your posting for a Content Writer, I hastened to submit the enclosed resume for your review. As a creative and accomplished content writer and editor with comprehensive experience developing rich, compelling content for various websites, I am confident I can surpass your expectations for this role.

My background in developing and editing original web articles and features on various subjects positions me to substantially impact your organization. With my commitment to cultivating strategic relationships to encourage future connections and stimulate ideas, I am prepared to extend my record of writing and editing accomplishments to your company.

Highlights of my experience include:

  1. Writing more than 380 articles and blogs to date for websites and social media channels across diverse industries and topics, adhering to style guidelines and driving maximum audience traffic to content.
  2. Performing research, embedding links, presenting concise and clear information, and communicating effectively with clients.
  3. Employing exceptional editing skills to generate professional, error-free copy; holding a Bachelor of Arts in English and a post-graduate Certificate in Editing from the University of Washington.
  4. Developing trusting and lasting connections with peers, management teams, and community/business members to facilitate future partnerships and spark story and contact leads.

With my expertise in writing a broad range of content, outstanding interpersonal skills and commitment to exploring innovative and newsworthy story ideas and comprehensive topic coverage, I am positioned to benefit your team significantly. I look forward to discussing my qualifications in more detail. I appreciate your consideration.

Sincerely,

Alexis D. Williamson

The cover letter persuasively presents the candidate’s relevant experience, qualifications and achievements. The candidate communicates how her skills align with the employer’s needs and demonstrates confidence and enthusiasm for the opportunity. Let’s see how she expands on her skills to help elaborate on her resume:

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Add a Resume as a Foundational Base

A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.

How to Write a ResumeResume FormatsResume TemplatesResume ExamplesResume Builder

Content Writer Cover Letter FAQ

How should I format my content writer cover letter? 

Use a professional format with your contact information, a salutation, an engaging opening, relevant skills and achievements, and a polite closing.

What's the key to making my cover letter stand out? 

Tailor it to the job description, showcasing your writing skills, relevant experience and enthusiasm for the role. Visit our “what is a cover letter,” article to learn more about how impactful these documents are. 

Should I address specific keywords for applicant tracking systems (ATS)? 

Yes, incorporating relevant keywords from the job description can help your cover letter get noticed by ATS.

Can I provide writing samples in my cover letter? 

While mentioning samples of your writing skills is great, it’s better to provide them in a separate portfolio as an attachment or upon request.

Is it necessary to mention my education in the cover letter? 

Mention relevant degrees or certifications that align with the content writing role, but focus more on your skills and experience.

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