Visit our extensive library of customizable cover letter templates for the perfect layout. Our salesperson’s resume examples will show you how to describe your professional work experience.
Want a stronger cover letter? Use our extensive library of free cover letter samples for inspiration when writing your letter.
Visit our helpful cover letter writing guide for additional advice on customizing your application, or read on to learn how to complete each section of your letter.
Add your name, phone number, city/state and email.
Add the date of writing and a line break, followed by the hiring manager’s name, workplace address, phone number and work email.
Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”
Add the name of the position and company, how you learned about it, and one or two sales-related skills or accomplishments to advertise your suitability for the job.
In one or two paragraphs, elaborate on a few accomplishments in your salesman resume. The goal is to quantify your training further and prove your proficiency.
In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy further in an interview.
End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”
Strong communication skills for conversing with potential customers over the phone, building rapport, and generating interest in the company’s offerings.
Effective computer skills using Customer Relationship Management (CRM) systems to manage leads, track sales activities and analyze customer interactions.
Ability to develop and implement strategies that keep existing customers engaged and loyal to the brand.
Use strong analytical skills to interpret sales data, identify trends and use insights to improve sales strategies and performance.
Effective marketing skills to leverage digital marketing tools and strategies, such as social media, SEO and email marketing, to support sales efforts.
Expert management skills to maintain product inventory levels to ensure customer availability while minimizing excess stock.
Skill in identifying and attracting potential customers through various channels, including cold calling, email campaigns and networking.
Competence in researching and analyzing market trends, competitors and customer preferences to inform sales strategies.
Expertise in negotiating terms, prices and contracts to achieve mutually beneficial outcomes for the company and the customer.
Ability to deliver engaging and informative sales presentations that highlight product benefits and address customer concerns.
Deep understanding of the products or services sold, including features, benefits and how they meet customer needs.
The writing skills needed to craft persuasive, well-structured sales proposals that effectively communicate the value of products or services.
Ability to analyze market trends and predict future sales trends and revenue based on historical data, market analysis and sales pipeline insights.
Skill in organizing and managing the sales process from initial contact to closing, ensuring that opportunities are appropriately tracked and followed up.
Proficiency in using sales automation tools to streamline repetitive tasks, such as email follow-ups and data entry, allowing more focus on closing deals.
Leonard E. Smith
New York, NY 55123
555-555-5555
leonard.smith@email.com
April 12, 2024
Raquel Sandoval
456 Abbott Drive
Suite 500
New York, NY 55123
Dear Ms. Sandoval:
I’m an experienced and motivated sales professional with a strong history of forging long-term customer relationships and increasing sales revenue. With over 12 years of pharmaceutical and medical technology sales experience, I am uniquely positioned to join your direct-to-consumer pharmacy brand.
Following are highlights of my qualifications:
My existing professional network will enable me to generate contracts at reasonable rates. I look forward to discussing this position further. You may contact me at leonard.smith@email.com.
Sincerely,
Lenny E. Smith
This salesman’s cover letter is a strong example of effective communication and sales experience. Mr. Smith breaks down his skills and notable achievements in bullet points.
Here’s how he makes a persuasive hiring argument:
The letter is addressed directly to Ms. Sandoval, which shows that the job seeker carefully read the job posting or researched the company. This highlights initiative and attention to detail.
The job seeker immediately highlights his extensive experience in pharmaceutical and medical technology sales, directly relevant to the position. By mentioning over 12 years of experience, he establishes credibility and relevance for the role.
The cover letter includes bullet points that effectively break down key achievements and skills. These points are specific, quantifiable, and directly related to the sales field, such as a 73% positive conversion rate and consistently surpassing sales quotas. This format makes it easy for the reader to scan and grasp the job seeker’s qualifications.
This job seeker shares a genuine belief in the company’s mission to provide affordable medication. This shows he’s done his research and indicates a strong cultural fit, which is essential to employers.
A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.
Carefully tailoring your cover letter to the job post achieves two things. It ensures that you pitch the most relevant information first, demonstrating to a hiring manager that you’re familiar with the job’s needs and can quickly onboard and contribute to its financial needs.
Tailoring your cover letter also helps you pass digital hurdles like applicant tracking systems (ATS) that rate and delete candidates before human eyes see the application.
Action verbs are powerful in a salesman’s cover letter because they convey energy, confidence and motivation. Power words like “generated,” “closed,” “negotiated,” and “exceeded” vividly describe your accomplishments and help break the monotony of most formal letters.
Your cover letter should be one page at maximum. If you apply to a competitive job with hundreds of applicants, write less than 350 words. This will keep your cover letter short but punchy.
