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0-5 years of experience
Added exposure by serving ten counties for the Southwest FL Regional Domestic Security Task Force (RDSTF-Region 6) functioning as department media spokesperson both daily and during declared public health emergencies, hurricanes and disasters, including natural and man-made actions
- Achieved Risk/Crisis communication strategic plans and principles in response to possible Avian or Pandemic
- Served as training instructor for Basic, Intermediate PIO, Media and Incident Command (ICS-NIMS) courses
- Developed new contacts by serving as Lottery agency spokesperson for local, state and national news media
- Achieved integrated mass communications program by writing and editing audio/video scripts and produced audio video and news releases for electronic media, statewide TV, and radio networks
- Performed editing and research for writing and distributing news releases, articles, fact sheets, plus planned and coordinated news conferences/interviews for Lottery winners and launch of new Lottery products
- Served as District Public Information liaison for players and state Lottery headquarters
0-5 years of experience
Created and distributed daily press releases and traffic advisories to the media and public in Northwest Ohio
- Planned public outreach events such as ribbon cutting ceremonies, project meetings, and annual meetings
- Responded to public inquiries and media requests via telephone, social media, and email
- Achieved a strong, visible social media presence through Twitter, Facebook, and Ohgo.com
- Wrote and edited internal and external communications
- Designed and wrote content for the quarterly employee newsletter and statewide transcript using Adobe
- Coordinated the opening ceremony of U.S. 24 with government officials
- Updated website content, photos, and design using Microsoft SharePoint
- Created fact sheets, excel charts, and brochures for employees, media, and public
0-5 years of experience
- Led marketing efforts and created agency brochures to educate utility consumers.
- Organized and spoke at public meetings on utility issues.
- Served as agency’s spokesperson, wrote press releases and responded to media inquiries.
- Developed a state-wide drought communications plan for Gov. Frank O’Bannon’s Office.
0-5 years of experience
- Worked closely with the health department’s executive team and the county mayor’s communications staff in planning marketing campaigns, facilitating media interviews and conducting media training.
- Planned and conducted general training for the health department’s 300+ staff.
- Managed the Medical Records department consisting of 15 employees and all of the medical records for health department clients.
0-5 years of experience
Manage and coordinate hospital outreach activities and initiatives to raise money or awareness (Cancer awareness, Heart Health Awareness, etc.)
- Create Newsletters for Hospital employees and Physicians which included writing, editing, and composition
- Create marketing materials for overall branding campaign, including patient centered brochures for patients and family members, multi-media, print, collateral, video and social media
- Coordinated and assisted the implementation of marketing programs and monitored contract compliance
- Develop and prepare promotional materials for recruiting sponsorships and donations
- Create relationships with government officials, members of the community, and industry professionals in order to secure funding and visibility for the hospital
- Responsible for the planning, management, and execution of assigned duties that are a part of a larger and more complex project in marketing [company name]
- Prepared marketing data for negotiations, financial consideration and program implementation
- Provide public information in time of crisis upon request
0-5 years of experience
- Wrote Press releases on various Labor related issues.
- Answered and coordinated responses to media calls.
- Organized and planned agency events attended by local media outlets.
- Gathered and researched information from a variety of departments to present to assorted media outlets.
6-10 years of experience
Prepared daily and special press releases
- Responded to breaking events to liaison with media representatives
- Monitored social media accounts for comments and posted updates to breaking events
- Conducted recorded and on-air interviews with media members in the National Capitol Region
10+ years of experience
Preparedness Coordinator/Environmental Health Specialist
- Managed all public health preparedness activities that pertain to various
- Managed all public health marketing campaigns, including cable
- Inspected retail food establishments for food safety.
- Coordinated all activities pertaining to mosquito vector control and animal bite surveillance.
0-5 years of experience
- Coordinated all communications and public relations initiatives
- Established and maintained external relationship with legislators, public officials, clients and media outlets
- Ensured compliance with laws, rules, statutes and federal regulations
0-5 years of experience
- Developed Public Relations strategies and initiatives to improve public perception of company
- Arranged and conducted public outreach programs for schools, senior groups, and neighborhood groups
- Prepared and distributed press releases for media and other public contacts
- Responded to queries from the media and general public
- Maintained effective working relationships with local and municipal government officials and media representatives
- Prepared and submitted month-end reports to the Regulatory Agency
- Formulated policies and procedures related to public information programs
- Maintained company website and social media accounts
6-10 years of experience
Serves as backup to the Director of Communications
- Prepares news releases to disseminate accurate and timely information to the public, local news organizations and other media statewide
- Assists in the production of weekly in-house newsletter
- Editor of Kansas Winners! a quarterly newsletter
- Assists with drawings, promotion launches and other special events
- Works with marketing and sales staff on promotional and informational material for distribution to players, media and Lottery Commissioners
- Develops media kits
0-5 years of experience
Assisting with the monthly newsletter, social media, media requests, outreach and any ad preparation
- Aiding periodically with special events and summer camp, and any other communications and marketing- related projects
- Assisting with updates to the media contact list
- Archiving news articles
- Assembling press kits
- Managing inventory of media coverage, literature and other documentation
0-5 years of experience
Develop key messaging and creative concepts to produce fliers and brochures
- Write and pitch news releases to targeted journalists
- Represent the authority as the Public Information Officer for public requests and media inquiries
- Expand social media program by 21% in a 6 month period by actively promoting updates for events, programs and latest news
- Plan and project manage special events such a ribbon cuttings and major project milestones
- Project manager for production of a bi-annual, 100 page transit schedule and route information bus book
- Present Marketing plans, staff reports and recommendations to the Board of Directors
- Manage and track a annual Marketing budget
- Website Administrator to maintain website and ensure quality control
- Develop and implement short and long range marketing programs
- Oversee community relation efforts
0-5 years of experience
- Monitors multiple active construction projects against agreed scope, budget, schedule, customer expectations and outreach initiatives ranging from $6.3 million to $111.7 million on over a $1.2 billion contract with the Program Manager, Ch2mhill, and the City of Baton Rouge. Doing this in coordination with teams of multi-discipline contractors and construction engineers.
- Effective Liaison among Baton Rouge Sanitation Sewer Overflow Program staff and stakeholders to educate and inform the public, address and resolve complaints, and mitigate the potential for conflict and strife. Successfully resolving conflicts and effectively closing 80-90% of cases per week, while actively managing new projects/complaints.
- Monitors contractor’s performance, and performs contract administration activities, independently reviewing contractor performance through site visits and correspondence for completion of applicable contract clauses.
- Monitors project risks and scope to identify potential problems and proactively identifying solutions to address them in advance.
- Work collaboratively with Construction Managers (Engineers), Contractors, SSO Program Team, and Stakeholders to proactively manage changes in project scope, identify potential crises and devise contingency plans.
- Ability to organize and write clear, concise technical reports for delivery to clients, constituents and stakeholders.
6-10 years of experience
Served as school district spokesperson
- Was point of contact for media relations and community inquiries
- Visited campuses and departments regularly for public relations efforts
- Wrote news releases of campus and district events; was district photographer
- Produced a bimonthly newspaper that was distributed to approximately 28,500
- Attended Board of Trustees meetings and wrote an immediate summary
- Wrote public service announcements and text for brochures
- Coordinated news conferences and special events
- Served on the superintendent’s parent, student and community committees
- Wrote Superintendent’s weekly information report to the Board of Trustees
- Was guest numerous times on local radio talk shows to promote district events
0-5 years of experience
- Plan, develop, and coordinate community outreach and information programs
- Coordinate and plan cooperative development of the department’s website
- Develop customer satisfaction program linked to county’s scorecard methodology
- Plan and develop the use of technology to improve communications
- Develop and oversee the department’s social media and social networking program
0-5 years of experience
- Serve as chief policy and political advisor to the CEO of a municipality of 50,000 residents
- Direct all public and media relations for the Office of the Mayor and executive departments
- Serve as spokesman and surrogate for the Office of the Mayor and all executive departments
- Act as liaison for all department heads and Town Council members
- Manage constituent service operations to ensure timely response to citizens’ concerns
6-10 years of experience
- Strategize communication to address potential external responses and inquires due to the organization’s policy proposals, changes, or taking adverse actions against an affiliated institution.
- Serve as media contact and spokesperson for inquiries from external stakeholders including national and local media, parents, and students.
- Create appropriate responses to inquiries regarding the organization’s work and processes.
- Participate in the development of policy and procedures related to the dissemination of the organization’s public information.
- Manage and evaluate the organization’s social media platforms.
- Serve on multiple committees to evaluate and redefine the organization’s processes and procedures.
6-10 years of experience
Identify, develop, write, and promote newsworthy story ideas about BCRP’s programs, activities, initiatives and other key departmental priorities
- Provide high quality research, interviewing, writing, editing and proofreading for BCRP publications, news releases, Website, and marketing materials
- Serve as primary project manager for BCRP’s seasonal Program Guide, including leading interdepartmental content submission process, editorial management, writing, layout, and proofreading, in addition to organizing content received from multiple contributors
- Manage social networking outreach and provide marketing support
- Develop video content for the Website, including planning, filming, and editing
- Represent the agency at select community and press events
- Participate in planning/strategic messaging and marketing meetings
- Assist with administrative responsibilities, such as maintaining media databases and clipping files
- Establish and maintain relationships with local and regional media
- Agency spokesperson
6-10 years of experience
- Responsible for the successful development, implementation, and execution of the Crime Analysis Program at the [company name].
- Perform statistical, tactical, administrative analysis of data including trends and forecasting.
- Creation and dissemination of intelligence products, both interdepartmental and throughout the
- Provide direct assistance as the sole analyst to detectives on relevant cases.
- Skillfully develop, implement, and present the monthly COMPSTAT program to command staff.
0-5 years of experience
Ensure that all policies and procedures meet or exceed applicable CALEA standards.
- Develop written directives.
- Process department specific FOIA requests.
- Conduct special staff projects/studies when required by the Chief of Police.
- Administer and maintain a computerized database system for task management.
- Ensure that monthly, semi-annual, annual, bi-annual goals and objectives reports are completed when required by those individuals assigned to complete them.
- Prepare and distribute official press releases.
- Establish and maintain an active professional relationship with local media representatives; and Organize and hold press conferences and/ or press briefings.
- Provide supervision to others through motivation, direction, and feedback on assigned tasks.
- Assign and manage assigned tasks to personnel.
0-5 years of experience
Provides leadership, direction and supervision to the community relations, communications, and volunteer functions of the school system; directly supervises all departmental staff;
- Assumes leadership role on the Superintendent’s cabinet; assists with long-range strategic planning; and system wide activities.
- Develops and maintain comprehensive communication plan to include all areas of responsibility including public relations, media relations, crisis communication, community outreach, stakeholder recognition, and video communication.
- Prepares and delivers written and oral presentations on the NRMPS communication and public relations program to the Board of Education, administrators, teachers, parents, and community groups; attends regular meeting of the Board; conducts staff meetings.
- Acts as advisor to the Superintendent on all matters relating to internal/external communications, public relations, social media, television programming, media relations, and community outreach.
- Provides opportunities for direct input from Classified Employee Advisory Council, Teacher Advisory Council, Parent Advisory Council and Student Advisory Council, as well as other two-way communication structures.
- Keeps abreast of emerging developments in assigned areas through participation in workshops, conferences, seminars.
- Supervises and conducts personnel administration duties for direct report subordinates, including hiring, evaluating, assigning special duties, monitoring attendance and travel reports, and granting leave in accordance with NRMPS policies and regulations.
- Represents the school system, as directed, on various committees and task forces.
- Develops, plans, and/or coordinates various community outreach and/or media and public relations functions on the behalf of the district.
- Coordinates responses to all public information requests.
Public Information Officer Duties and Responsibilities
While a public information officer’s day-to-day duties and responsibilities are determined by where they work, there are many core tasks associated with the role. Based on our analysis of job listings, these include:
Prepare Media Communications The major role of a public information officer is writing and editing press releases, company brochures, public service announcements, speeches, articles, and social media posts. These materials can report on new product launches or company news, respond to inquiries, or make general announcements. Public information officers might also contribute to annual reports and company newsletters.
Develop Public Relations Procedures Public information officers constantly review media sources and determine the best ways to announce news, handle crises, or release information. They design communication programs and strategies relating to media relations, maintain and update media databases, and coordinate special public relations events.
Maintain Media Relationships It’s up to public information officers to form and maintain relationships with reporters and other media personnel. To this end, they attend community and media events, arrange interviews, respond to media requests, and speak at press conferences, civic events, and even schools. They also build relationships with community leaders, editors, educators, and legislators.
Assist with Marketing Efforts Public information officers often work closely with marketing directors and advertising managers to create promotional materials and develop marketing strategies. They contribute to the development of marketing campaigns and assist with creating print and video materials.
Public Information Officer Skills and Qualifications
Successful public information officers are usually outgoing, speak easily to large groups, understand social media technologies, and can think and react quickly in crisis situations. Employers tend to look for candidates who demonstrate the following skills:
- Computer skills – public information officers should be keenly aware of and understand various social media avenues and be proficient in Microsoft Office applications and desktop publishing software
- Publication knowledge – familiarity with page layout, color selection, illustration, and even paper selection for brochures, newsletters, flyers, and other promotional materials is important for public information officers
- Communication skills – speaking and writing are two skills public information officers employ on a daily basis
- Organizational skills – from arranging promotional events to setting up news conferences, public information officers must consistently demonstrate strong organizational skills
- Interpersonal skills – friendliness, openness, and approachability are qualities that help public information officers become successful
- Self-motivation – public information officers should be self-starters who can address issues and complete assignments with little to no supervision
- Multitasking – the ability to prioritize various projects and handle more than one project at a time is a must for public information officers
Public Information Officer Education and Training
A bachelor’s degree in communications, public relations, or journalism is typically required to begin a career as a public information officer. Some employers will request a portfolio of written work compiled in these degree programs. Contributions to a school newspaper or radio station, or time spent serving the community, can help job candidates stand out from other applicants. Knowledge of social media outlets is a plus.
Public Information Officer Salary and Outlook
The annual median salary for public information officers is just over $59,000, the Bureau of Labor Statistics (BLS) reports. In the lowest 10th percentile, these professionals make nearly $33,000, while those at the top of the pay scale can realize a yearly median wage of more than $112,000. The highest annual mean wages for public information officers tend to be seen in federal government agencies, public relations firms, and business organizations. If you wish to be among the highest paid in this field, the District of Columbia is the place to be: at nearly $103,000 per year, D.C. leads all U.S. states in terms of annual salary for this occupation. Virginia (about $79,000), California ($75,500), Rhode Island ($73,500), and New York ($72,000) round out the list. A 9 percent employment growth rate for public information officers is projected by the BLS through 2026. It’s believed that most organizations will continue to emphasize public relations and company image. Due to the speed with which news spreads over the internet, the need for the public information officer’s PR expertise will remain high. The continued rise of social media also plays a part in this job growth projection.
Helpful Resources
Ready to experience an exciting and fast-paced career as a public information officer? Learn more about what to expect and how to grow in this role by accessing the links provided below:
Public Relations Society of America – the largest U.S.-based organization for communication professionals, PRSA offers professional development and learning opportunities, networking, certificate programs, and conferences
Public Information Officer – written by an award-winning public information officer working for the Department of Homeland Security, this book provides a thorough overview of this career, from effective public relations plans to community strategies
“The Hottest Communication Trends Public Information Officers Need to Know” – this blog post, presented by software solutions company CivicPlus, outlines many of the technologies and practices that are currently proving successful and effective for public information officers
“On Being a PIO in the Age of the Internet” – this interview with a public information officer gives you an inside look at what it’s like to fill this role, what’s rewarding about the position, what has most impacted the occupation in recent years, and how you might land work in this field
Cision Blog – Cision, a leading public relations company, runs a blog offering articles about media monitoring, effective content writing, news release strategies, using Google and Instagram for information releases, and other relevant topics for public information officers Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials – designed as a guide for public information officers starting out in the field, this book provides practical advice about handling crisis communications, online communication strategies, developing an effective communication plan, and interview preparation techniques. You’ll also find chapters devoted to federal agency communications and congressional campaign operations
Social Media and Public Relations: Eight New Practices for the PR Professional – as a public information officer, you’ll spend a great deal of time involved with social media. This book offers an extensive look at social media technology and the strategies you can use to build more effective communications, react to crises, understand consumer perception, and much more
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Public Information Officer
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
