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0-5 years of experience
Developed strategies for content delivery via smartphone apps. Launched and managed multiple blogs and websites. Reported to the CEO and rapidly increased level of responsibility within first 6 months.
- Collaborated with executive team to define product vision and user experience for 4 smartphone apps and earned a reputation as a creative problem solver.
- Launched a content rich blog for the Saga app; managed external writers and editorial calendar; doubled conversions from site over 6 months.
- Orchestrated marketing, PR, and content strategy for the successful launch of 3 smartphone apps, which received over 300,000 downloads.
- Scoped and delivered numerous web projects, including the redesign of aro.com; managed external vendors and delivered on time and within budget.
- Delivered well-received talks and workshops at conferences, which led to an interview on NPR.
- Developed content architecture and strategy for apps and websites, resulting in delightful user experiences.
0-5 years of experience
Responsible for developing and managing the on-line content for a global, $2.5+billion water chemistry company.
- Active in overseeing key projects while serving as project manager for global communications team; helped to establish and document best practices for key processes as a result.
- Displayed excellent presentation skills while hosting 7 strategic planning meetings.
- Responsible for maintaining and documenting intellectual property while serving as SharePoint content owner.
- Served as collaboration ambassador; improved employee engagement and internal collaboration by 73% through blogging and other content marketing strategies as a result.
0-5 years of experience
Technical Communication- Lead
- Won the ‘Harbinger Award’ for excellence in Business Communication during the three-month training period.
- Designed the User Interface content for ‘Knome’, an internal social network that engages over 270000 employees.
- Developed a specific tone and style for the content based on usage pattern analysis on online social media.
- Managed a team of 3 in developing accessibility frameworks for Knome; application is now used by visually challenged associates in the company.
- Led a team of 6 in promoting the application and trained users effectively; current application in use to share ideas which are used to solve issues and grow company.
- Collaborated with clients (ING-Spain and Westpac) to gather Business Requirements for customizing Knome; customized versions of the application are now used by Westpac and ING respectively.
0-5 years of experience
High-Visibility agency side search engine optimization role within the legal marketing division of a market leader in advanced web technologies and premium information sources.
- Accountable for all SEO operations of client web marketing campaigns, development, planning, strategy, content strategy, QA, auditing, reporting, and keyword research strategy for 170+ concurrent SEO projects worth an estimated $2,550,000.
- Led development and implementation of SEO departmental SOP, Tactics, & KPI’s.
- Increased average lead generation by 133%, organic traffic by 647% and SERP rank by 136%.
- Recipient of numerous awards, including the “[company name] Innovation Award, ” “Creative Outside Thinker Achievement, ” and several bonuses for “Exceeding Expectations, ” “Idea Generation, ” & “Service Enhancement.
- Developed and organized a more efficient system of client data organization and information gathering.
- Accountable for providing general account managers with reports and organic search, lead, and conversion analysis on over 150+ concurrent accounts.
- Streamlined and coordinated client information to better support account managers in renewing and prospecting clients for upsells.
0-5 years of experience
Created and aligned a Content Strategy framework to support and transition the redesign of an internal employee portal to the Concierge mobile and desktop application. Developed the end-to-end experience for internal-facing content across all consumption channels at [company name], a global cloud computing company with $4.1 billion in revenue.
- Collaborated on enterprise search strategies; created metadata schema and search filters/facets
- Performed in-depth internal content audit with analysis of existing intranet and knowlede base content; provided for strategic content management recommendations to key executives​ redesign project
- Evaluated and measured the efficiency of existing content management systems and tools, workflows and processes for content migration to support the site redesign
- Collaborated with cross-functional global teams to test and deliver integrated content for the Concierge experience
- Guided clients on authoring and curating content on various platforms and interfaces throughout the organization
- Created style guides, localization guidelines and toolkits to guide content delivery teams
10+ years of experience
Created web content strategies and online marketing copy to educate customers applying for purchase, refinance, and home equity loans.
- Developed strategies and wrote copy to accomplish critical business goals, including providing mortgage and escrow payment guidance to newly acquired Wachovia and Washington Mutual customers.
- Responsible for creating online guidance for mortgage customers wanting to avoid foreclosure.
- Ensured consistency with brand voice, interactive, and compliance standards.
- Teamed with product teams, user experience specialists, and other stakeholders to develop content to meet business goals.
0-5 years of experience
Develop strategic and persuasive web content, marketing materials and email communication sent to more than 1.5 million subscribers
- Head of department that reviews, edits and approves all content prior to publishing or printing
- Created successful social media plan for new music festival brand that increased Facebook likes from zero to 22,000 in less than three months
- Developed content strategy for company blog that increased traffic by 30% in less than one month
- Strategically create and distribute consumer surveys
- Analyze incoming data and communicate results company-wide
- Utilize consumer insights to create new brand and marketing strategies that increase business growth
0-5 years of experience
- Led content development for the nonprofit’s extranet, which serves 9,300 corps members and 24,000 alumni with more than 30,000 content items including classroom tools, career advice, and hundreds of discussion groups and videos.
- Grew daily site visitation from 15% for the ’08 corps to 50% for the ’11 corps.
- Audited entire content ecosystem, delivering a universal quality evaluation, user research, gap analysis, prototypes of new content, and site-wide editorial calendars.
- Provided content strategy, editing, style guidance, and writing training for more than 80 content creators across 4 national stakeholder teams and 43 regions.
- Planned content and created interface copy for 11 development cycles, including a yearlong overhaul of the site’s core design.
- Managed an assistant in content management and research since Sept 2010.
0-5 years of experience
Managed, directed, strategized, scheduled and executed high-profile training materials for various employees.
- Worked with 13 SMEs to ensure accuracy, quality and proper transition.
- Led Senior Vice Presidents toward efficient, effective strategies designed to achieve the highest quality results.
- Provided consultation in communications, training, analysis and strategy at company headquarters.
- Developed elaborate guides for technical, financial and general audiences.
- Managed training, curriculum creation, instructional design and deployment.
- Established standardization, consistency and content management across groups.
- Educated staff in best practices, quality assurance, business processes and content enhancement.
0-5 years of experience
Called in by the Digital Marketing Products and Services department to analyze the current site, evaluate the redesign in progress, and align the content strategy with the organization’s content, multi-platform, and membership goals.
- Conducted comprehensive content inventory of all programming.
- Analyzed current content strategies for [company name].org and [company name]news.org and designed new approaches for maximum impact.
- Created content strategies for all-new sections of the site.
- Provided a wide-ranging digital marketing plan to boost donor value.
0-5 years of experience
Built Content service offering from the ground up for Internet start-up, including formulating strategy, writing/editorial processes and deliverables.
- Created website content, SEO strategies and edited websites, for projects generating revenue up to $2 million.
- Directed content and copy creation for both client and internal projects.
- Interviewed, hired and trained copywriting staff.
- Developed strategic partnerships for content generation and syndication.
- Worked with User Experience practice for client projects, to test the ease-of-use of websites. Gathered information from usability tests and focus groups.
0-5 years of experience
Led creative project team in the ideation, design, development, launch and ongoing maintenance of award-winning consumer websites
- Used primary and secondary marketing research to refine and optimize WaltDisneyWorld.com’s promotional ad unit placement strategy
- Directed design of complex experiences and interactions in support of marketing, advertising and transactional initiatives
- Managed and maintained relationships with business clients and brand stakeholders
- Collaborated with other disciplines including technology, production and product management
- Developed and maintained key deliverables including content plans/calendars, creative briefs, content indices, page inventories, metadata documentation and facet maps
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Content Strategist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
