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Promotions Manager Resume Samples
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0-5 years of experience
Managed a staff of 6 consisting of a social media and public relations assistant, promotion assistant, graphic artist, creative director, and 2 content producers.
- Approved all commercial storyboards and distributed all network projects to promotions producers.
- Executed a marketing and promotion strategy for the [company name] reaching over 25,000 Syracuse University students, faculty, and staff.
- Supervised promotions for various network mediums including over 20 television shows and 10 radio shows.
- Organized all advertising and social media for the network resulting in a 70% increase in the Network’s following.
- Managed promotions budget of $1,500 for fiscal year.
6-10 years of experience
Worked on 300+ national music video marketing campaigns with major and independent record companies.
- Assisted in coordinating exposure strategies as part of a team of marketing promoters, while tutoring new employees on processes.
- Developed visual and written promotional “hype sheets†to attain high profile airplay and exposure for 90% of client base.
- Participated in the client and outlet acquisition process and serviced current client and outlet inquiries.
- Optimized computer communication methods for efficient outlet and client networking using MS Outlook, MS Publisher as well as various social and blog networks to significantly reduce hours spent on the process (from 2-3hrs to 15-30mins).
- Contributed to ongoing project to speed up content delivery and introduced basic SEO techniques to generate site traffic.
6-10 years of experience
Develop go-to-market promotional strategies to boost brand awareness and build audience engagement across 35+ brands. Manage internal marketing, providing interface specs, content management, and implementation guidelines.
- Currently oversee the custom label program, leveraging consumer insights and trade market needs.
- Working on a new Learning Management System for 500+ users, launching in the August of 2015.
- Led the development of an e-commerce point of sale and warehouse management site.
- Executed a new web functionality to maximize revenue, improve user experience, and build brand value.
- Trained and developed 150+ Sales and Marketing users on all technical products, platforms, and promotions.
0-5 years of experience
Responsible for coordinating and staffing marketing campaign events in local Malls and Venues.
- Contacted and built a new client base that resulted to 75% increase in new talent recruiting.
- Expanded the promotion’s team from 40 to 100 individuals to increase sales and profitability.
- Initiated and solicited senior management approval to implement unique methods for promoting event opportunities resulting to increase in revenue.
- Implemented new scheduling guidelines and special operating procedures to eliminate errors in billing and budgeting.
0-5 years of experience
Utilized interpersonal skills to build and maintain relationships with advertisers and various agencies.
- Collected and analyzed online metrics and research data in an effort to appeal towards station demographics, resulting in a 25% increase of Unique Users within the stations PM audience.
- Created promotional proposals and one sheets for sales staff and advertisers along with assisting in producing, maintaining and editing media kits.
- Managed [company name] brand ambassador team, providing team leadership, training, and scheduling.
0-5 years of experience
Responsible for managing a $5 million marketing budget.
- Developed and directed enterprise-level promotional strategies to support category growth and brand awareness across 13 states in multiple markets.
- Managed marketing components for key product launches such as ROO Cup resulting in over 1 million cups and 13 million refills over a two year period.
- Analyzed data on sports marketing programs, product promotions, and provide recommendations for social media/digital marketing and program execution based on projected sales, margin dollars, and unit movement.
- Managed company’s Sports Marketing Programs resulting in an average 4.1% sales increase in markets with program activation over a one year period.
0-5 years of experience
Acted as liaison between Iomega Corporation and their corporate partners that included CDW, PC Connection, and 4Sure.com.
- Conducted technical training on Iomega’s product line and initiated incentive programs to boost sales.
- Responsible for showcasing Coca Cola’s C2 experiential sampling program to bottlers and corporate clients for Coca Cola’s largest product launch since Diet Coke.
- Trained and demonstrated programs to field managers in region.
- Managed daily event set up which included two 24ft. trucks of equipment that incorporated a DJ booth, stage and beverage bar.
0-5 years of experience
- Developed and managed content, photos and video for WordPress website. Increased web traffic by 560%.
- Designed, edited, and planned monthly Constant Contact newsletter sent to over 2500 recipients.
- Managed branding and increased visibility of organization bringing membership from 300 to 600 in two years.
- Executed social media strategies and engaged followers on Twitter, Facebook, Instagram, and Yahoo Groups. Increased Facebook followership to over 2800 in a year.
- Developed marketing package and marketing strategies to acquire advertising and corporate sponsorships.
- Designed trade show graphics, brochures, posters, advertisements, program booklets and other materials for promotions.
0-5 years of experience
Managed radio stations’ multi-cultural branding and street marketing strategies.
- Coordinated, produced and managed on and off-air promotions and special events from conceptualization to execution.
- Ensured high quality and strategic consistency of all marketing campaigns and creative elements.
- Acted as a liaison between sales and programming to build revenue-generating customized promotional programs for clients.
- Initiated and maintained client, media, and music industry/artist relations.
- Managed promotions and street marketing team.
0-5 years of experience
Partnered with two separate but related non-profits to create a more viable and sustainable business plan.
- Developed financial appeal in the proposition for the merger of two non-profits
- Worked with Artists to formulate sales strategy that resulted in an 10%+ increase in merchandise sales
- Introduced “event based promotional platform” in D.L.R (store) that drove an 22%+ increase in daily sales
0-5 years of experience
Planned and supervised promotional activities for a marketing department.
- Inquired with suppliers about upcoming products and services and solicited ideas for special events and promotions highlighting their products.
- Designed promotional programs for distributors and resellers to enhance sales and increase end user visibility.
- Purchased advertising space in various publications and allocated space to the various products to be promoted.
- Maintained accurate records as to promotions dates, costs and results.
- Hired temporary personnel to staff promotional activities in retail stores.
- Negotiated special pricing on out-of-production items and bundled them with promoted products to increase perceived value.
0-5 years of experience
Responsible for the promotion of over 200 multi-family and single housing units. Promotes companies growth objectives by boosting property rentals rates, advertising vacancies, negotiating contacts to real estate firms & growing companies overall property responsibilities.
- Ensures that the Property Managers, Maintenance departments and Office staff are working in accordance with company policy.
- Coordinates work activities and services from vendors, consultants, and other contractors.
- Participate in committees and recommend new ideas and changes that will help the company improve policies and procedures.
- Participate in Industry related associations and events for networking and educational purposes and actively solicit and support company new business growth.
- Increased the number of managed properties by 20% within the first six months.
- Decrease Rental vacancies by 15% and improved renter turn over by implementing higher renter background standards.
0-5 years of experience
- Oversaw all contests and promotions including the 2Q and 3Q book contest, Song of the Day which led to K99.1FM garnering #1 in market share for consecutive Arbitron books.
- Oversaw the rebranding and updated imaging of K99.1FM in 2010 and assisted and implemented the recent rebrand of News 95.7 WHIO and 95.3FM and 101.1FM The Eagle.
- Created reports and recaps for sales management and clients to determine contesting and event ROI.
- Built relationships with clients and worked closely with sales to secure venues for reoccurring events and promotions such as the very successful, K99.1FM Unplugged mini-concert series showcasing up and coming Nashville recording artists.
- Managed and coordinated client and consumer events such as the annual K99.1FM Cares for Kids Radiothon, all VIP Pre-show concert parties, including securing location, catering, and on-site set up.
- Developed and executed marketing and media action plans for medium and large scale events that include detailed event summaries, objectives, timelines, messaging, and key player responsibilities and deadlines.
- Managed FCC Regulated radio public files which included filing listener complaints, all FCC documentation, and maintaining and assuring public access to files required by law.
6-10 years of experience
- Promoted from Customer Support to Technical Writer, Marketing Manager, and Promotions Manager
- Produced a subscription-based newsletter with 11 million readers
- Developed and maintained industry partner relationships and promotional content
0-5 years of experience
Create and enforce brand guidelines for multiple product lines globally
- Develop and implement go-to-market strategies for new product launches
- Increase awareness and usage of products through the development and execution of promotional campaigns in niche markets
- Grow social media following by advancing the maturity of the brands, and have yielded more than double Facebook and Twitter following annually
- Researched, selected and implemented three new systems to improve team productivity: marketing automation, workflow/traffic management and social media management
- Supervise staff, vendor partners, multi-million dollar budget and programs for campaigns, social media, tradeshow and promotional activities
- Recognized with the Catalyst Award for collaborative work across American Chemical Society divisions
6-10 years of experience
- Promoted within the company three times
- Responsible for the creation and execution of over 200 casino promotions
- Developed and implemented rewards program tying over 20 local businesses to the casino’s loyalty card program
- Managed social media pages for the property
- Oversaw sponsorships with four local minor league sports teams
- Responsible for community events with organizations such as the Oklahoma Blood Institute and the Cystic Fibrosis Foundation
0-5 years of experience
Responsible for contesting and record label compliancy for all [company name] Dallas properties as well as maintaining cluster promotional budget and instituting all marketing campaigns.
- Composed all on-air and online promotion paperwork, garnering CBS legal approval for contest mechanics, concepts, contest rules, contractual agreements and sponsorship agreements.
- Developed long lasting and deep partnerships with promotional partners like Disney Destinations, Live Nation, Six Flags Over Texas, AEG Live, NBC Universal Global Promotions, and Dallas Observer, enhancing our revenue share with clients while procuring prizes and experiential promotional giveaways.
- Built great community partnerships with Susan G. Komen, American Heart Association, March of Dimes, The Family Place, and Children’s Health – raising over 10 million dollars in donations during the Christmas is for Children Radiothon benefiting Children’s Medical Center.
- Developed, maintained and executed [company name] Dallas’ external marketing. Created successful marketing programs like Pay Your Holiday Bills, Jody’s Office Invasion, Secret Sound, and Double Your Paycheck that increased ratings and listener Time Spent Listening.
- Conceptualized, created, and programed an Alternative/College Rock music station for [company name]. Wrote and created all station imaging, music selection, category placement, hourly music clocks, and developed content and maintained the station website. The Indie-Verse was named Best Radio Station in Dallas, by the Dallas Observer in 2009 and 2012.
0-5 years of experience
- Supervised a team of seven producers.
- Managed daily functions of the department, including schedules and team meetings.
- Approved scripts for both news and promotions departments.
- Wrote and produced image campaigns and series promos.
- Assisted local businesses and non-profits with ad campaigns and fundraisers.
- Collaborated with station managers during breaking news events.
- Helped launch 4 pm newscast with a marketing strategy that helped the show gain an entire rating point in a few months.
0-5 years of experience
Managed the development of [company name]’ promotional strategy, acting as the main liaison between [company name], Corporate Communications, Corporate Marketing and other corporate sales channels.
- Created and presented promotional proposals to [company name]’ Field Management Team, and presented feedback to Corporate Promotions Teams.
- Created promotional forecasts and metrics with Business Planning and Analysis Department.
- Developed and presented in-store execution plans for [company name] promotions, including calendars, window plan, and necessary point of purchase materials.
0-5 years of experience
- Managed partnerships with five national sports marketing agencies to promote, drive, and attract sponsors to ADTIME, an innovative electronic advertising system in 15 NBA markets.
- Devised in-arena promotion campaigns, sponsor nights, product sampling, couponing, sweepstakes, and premium item distribution in 15 markets.
- Responsible for developing integrated marketing programs that drove revenue goals among sports agency partners.
- Managed NBA multimarket ticket distribution and swag among five agencies as part of ADTIME sponsorship tests.
- Worked with acquisition team for the expansion of ADTIME in additional NBA markets.
0-5 years of experience
- Reorganized Customer Service dept. from the ground up.
- Coordinated CS employee hiring, training & scheduling.
- Handled escalated calls and set up of new phone system.
- Reorganized Consumer Promotions division of marketing dept.
- Managed 150+ regularly updated product web pages as well as being point of contact for vendors.
- Assisted in the marketing of the Working Advantage Shopping Partner program.
0-5 years of experience
Planned, coordinated and managed promotional materials production and distribution program.
- Directed all phases of monthly catalog production including copy, production and photography.
- Migrated print catalog to electronic delivery.
- Managed fulfillment and call center vendors to ensure highest standards of customer service.
- Resolved customer, vendor, inventory, creative and production issues.
0-5 years of experience
- Maintained sole accountability for identifying and booking appropriate talent for a high profile club in Portland.
- Championed efforts to negotiate contracts.
- Performed event logistics, arranged flight and ground transportation itineraries, and coordinated hospitality.
- Composed press releases, managed media relations, placed ads in local papers, and designed marketing collateral.
0-5 years of experience
- Conceived and executed local and national radio promotions
- Worked with independent promoters on a weekly basis to pinpoint radio targets and ensure independents met expected goals
- Worked closely with band and tour managers to ensure successful tour promotions
- Pitched and coordinated interviews with major market radio stations
- Coordinated all promotional travel for artists, contest winners and radio executives
- Generated critical national radio airplay tracking reports compiled from periodicals such as Broadcast Data System and Radio & Record
- Developed ideas and executed plans for local radio airplay for artists such 311, Cake, Widespread Panic, Government Mule, Freddie Jones Band, The Honeyrods, 2 Skinny J’s and more.
0-5 years of experience
Managed all site promotions from planning to implementation.
- Developed planning processes involving analysis and collaboration between marketing and merchandising teams
- Oversaw the development of new software to improve financial records and accuracy of promotional data
- Managed implementation of all daily, weekly and seasonal promotions
0-5 years of experience
Contacted leads who were interested in Happy Hour parties, averaging 500 guests per weekend
- Provided training for new hires for same position in different franchises across the country
- Maintained comprehensive lead database
- Contacted local organizations to post special events
0-5 years of experience
Promote and execute Howl’s Happy Hour program bringing in 400+ guests per weekend to market our brand, increase traffic and maximize business
- Serve as brand ambassador by delivering outstanding customer service
- Responsible for lead generating through effective marketing channels to build prospective sales
- Recruit Meet-up groups to hold events within establishment to increase sales
- Utilize social media including Facebook and Twitter to blog, display new photos/videos of the venue weekly to engage our customers
- Manage Valued Howler list by proper party evaluation and to increase clientele
- Organize special contests and incentives throughout the club
0-5 years of experience
Oversee daily operations, inventory and facility, and participate in executive decision-making and planning
- Manage Front Desk Sales Team of 4-5 staff members and Teaching Faculty of 30+ professional instructors
- Implement customer retention initiatives, increasing client base 50% in 2 years to 900 weekly students
- Design, organize, and promote school documents, news and events through online and direct marketing
- Provide customers and staff with vast, professional knowledge with ability to perform staff or faculty roles
- Enroll clients daily using Mullins Media Group phone and sales techniques
- Develop employee incentives to encourage positive working environment and School culture
0-5 years of experience
- Sold advertisement space to perspective clients and built rapport with those accounts
- Advertised promotions through various strategies to increase sales
- Handled cash drawer and company deposits of amounts up to $20,000
- Created Excel spreadsheets with extensive formulas to assist in the management of $450,000 in inventory
- Initiated sales of premium liquor to increase total sales by approximately 25%
- Identified and troubleshooted problems within the establishment and its promotions
- Created and coordinated a three day bartending competition that raised $23,000 for cancer research
- Executed the placement and construction of promotional advertising and displays to increase traffic
- Conducted orders to the liquor distributors to maintain the inventory needed to meet customer desires
0-5 years of experience
- Marketed to potential new clients and promoted company
- Distributed fliers, pamphlets and cards to neighboring businesses
- Maintained the image of the center for customer service satisfaction and loyalty
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Promotions Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
