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Strategy Manager Resume Samples
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0-5 years of experience
Managed a staff of three Collection Team Managers and 150 agents handling both inbound and outbound calls of 3.5 million customers.
- Monitored and participated in all aspects of daily collection activities including maintaining Noble Autodialer for three outsource company call centers
- Increased agent productivity by 64% and reduced head count by 15%
- Prepared interval production reports and AD-Hoc analytics to ensure efficiency of Autodialer campaign in identifying our penetration rate resulting in overall improved quality of the department
- Built daily campaigns, scrubbed customer data and uploaded files to Autodialer
- Conducted regular audits to ensure that all of the leads provided are in line with the departmental policies
0-5 years of experience
Managed the complete breadth of marketing volume forecasting (production & campaign level), campaign targeting & segmentation, campaign execution, & campaign analytics for the Student Lending business. Developed advanced volume forecast models to build out a 12+ month outlook on key business metrics and incorporated ways to factor for the key business drivers
- Managed direct marketing campaign efforts for all Student Lending products from initial planning & sizing to final campaign reporting & analysis including deep-dives on what worked, what we learnt, and how learnings’ will be incorporated in the next round of campaigns
- Integrated use of advanced modeling techniques for marketing campaign selection which helped increase average response & credit approval rates by 30%
- Managed all aspects of production forecasting across multiple origination channels to within an acceptable variance of 5%
- Reduced forecast/model simulation scenario runtimes from 2+ days to <1 day to help facilitate understanding of marketing/campaign changes
- Helped call center & operations teams incorporate the marketing volume forecasts in their forecasting process and optimize staff & resource planning
- Provided the vision and design for a robust and scalable Business Intelligence warehousing system that enabled smart storage of proprietary data along with ease of management reporting
0-5 years of experience
Managed staff of seven Project/Vendor Managers in all stages of the Vendor Management process, including Request for Proposal, evaluation, vendor selection, negotiations, on-boarding and vendor performance scoring. This included building teams from Risk/Compliance, Legal, Finance, Business Partners, external vendors Supply Chain and Executive levels to ensure full collaboration and approval, timely implementation and strong return on investment.
- Wrote contracts, completed vendor evaluations and graded vendor responses to bid requests, ensuring risks were remediated and addressed.
- Implemented end to end process to satisfy requirements for OCC Consent Order – Title V through collaboration with process owner, risk and compliance partners.
- Led vendor on-boarding initiatives with a contracted value of over $100 million for staff augmentation, new products development and new vendor acquisition.
- Chaired monthly Vendor Operations Risk meetings with Senior Executives and business partners to review vendor trends remediate issues and ensure policies are followed.
- Strategized and led projects with Process Owners on project development, vendor selection and process implementation. Created project plans and led meetings to give timely status and collaboration to Process Owners.
0-5 years of experience
Oversaw the financial aspect of new product launches and provided financial metrics to assess product performance throughout entire lifecycle. Directed all key metrics, financial, and economic impact models of new product prior to launch. Created strategic plans, financial planning and analysis, and cost of capital for future products, optimizing launch strategy and rollout execution. Constantly performed valuation of new products and how they would compete against products currently on the market.
- Partnered with Group CFO and Group VP to implement annual/quarterly corporate strategies
- Provided financial expertise supporting 25+ successful server/storage product launches, generating $2B+ in just two years
- Optimized product launch and lifecycle revenue by creating models to analyze/forecast pricing, units sold, ROI, and ship ratios
0-5 years of experience
Provided growth accelerating consultation to internal and external clients and seen as trusted counsel on strategic development.
- Built country level opportunity strategies for 3 top targeted sub-regions in AP to define short and long term growth plan and priorities.
- Managed key strategic issues, current opportunity assessment, gap identification, tools to close gaps and approval of process, including resources.
- Championed marketing tools, research knowledge, and skill development throughout the organization globally.
- Provided onboard training to new hire marketing and sales resources on company tools and systems.
- Main contact person in AP region for company tools and systems across all business organization and units.
- Led execution of consultant contracts and supervised through the process to ensure best result and value for clients.
- Led 8 major collaboration projects with external consultants for market assessment and opportunity identification.
0-5 years of experience
Process management/support in the Mortgage Servicing department. Integrated military human resources experience to current responsibilities, including associate hiring/training. Developed and managed critical mortgage-servicing reporting
functions. Interacted with, and supported senior management in regulatory compliance and business development capacities.
- Developed and improved the mortgage modification process resulting in 25 percent cost savings.
- Created management reports and reporting library on SharePoint for more than 8,000 documents.
- Responsible for change management, including facilitation of weekly governance meetings for all reporting channels.
- Improved the delivery of training and orientation programs to increase employee retention.
6-10 years of experience
Managed projects across multiple PSG businesses, functions, and regions
- Co-negotiated significant annual performance rebates and most favored status from major vendor
- Led development of “PC Product Selector†program to enable customers to select the best PC for their needs
- Evaluated and made recommendations for action in emerging markets and product categories
- Predicted future state of the PC industry and actions of key competitors including publication of “PSG Market Newsâ€
- Created R&D benchmarking process
- Developed components of PSG’s business strategy including product development, go-to-market, innovation, and business model evolution
0-5 years of experience
Research and analyze market and competitive information to develop effective strategies for account growth. Coordinate with account executives to develop sales and business development pursuit strategies. Lead and contribute expertise to cross-functional teams to address complex business issues. Provide direction and guidance for process improvement and account governance policies and represent the account to various customers and stakeholders. Consult with business executives and deliver insights to drive strategic initiatives and corporate prioritization.
- Identified approximately $277M addressable market opportunities and developed accompanying pursuit strategy
- Lead development of business and operating plans for a multimillion dollar hyper growth account
- Manage business development and sales pursuit review process
- Client facing relationship owner to multiple target market segments
- Develop organizational improvement and change management plans to optimize account performance
0-5 years of experience
Assist in category research and data analysis to provide go-to-market strategies for product and brand development
- Prepare, execute and audit corporate managed contracts with vendors and provide financial analysis on those contracts at time of re-negotiations
- Meet KPI to increase corporate rebate margin by 7% through sourcing activities annually
- Prepare financials and item data for product RFP’s and perform sales analysis of items
- Collaborates with each of our nine operating units to ensure successful product conversion results and to set up and execute sales blasts, in-depth category reviews and product cuttings to maximize growth and profitability of each category
- Work with Category Manager to forecast future quantity needs in commodity categories and secure contracts to cover those projections, continually monitor commodity markets to ensure pricing is in line with trade highs and lows
- Assist in development of point-of-sale materials, flyers and execution of corporate promotions
10+ years of experience
Plan and execute new product launches and collaborate with cross-functional teams throughout supply chain.
- Drive Lean Six Sigma efforts to maximize efficiency and profitability.
- Expertly supervise workforce transformation programs and ensure continuous communication and documentation.
- Critical participant in meetings with senior leadership and collaboration with external partners.
- Perform process-improvement activities to support business alliances.
- Process metrics and analytics creation and maintenance.
- Process integration and change integration for deployment of systems, tools or business processes.
0-5 years of experience
Restructured the partnership with facilitators to enable their ability to support the practice’s strategic priorities through business development, product flexibility, and industry/geography expertize combining to a potential five million dollar value
- Developed and managed the infrastructure for a facilitator lead incentive program bringing new business to [company name] through existing personal and professional connections
- Partnered with the Brand and Marketing departments to implement the first social selling campaign by providing consulting on existing social media and extending our marketing campaigns to facilitators
- Responsible for the management of a direct report with responsibilities in financial reporting, operational management, and facilitation assignment of 900 meetings
- Project managed the recruiting, interviewing, and selection of facilitators with preferred backgrounds as head of sales in large enterprise and middle market companies
0-5 years of experience
Responsible for providing strategic insight and targeting recommendations to Marketing through the management of Marketing Research, campaign testing, Predictive Models, segmentation and established contact management rules to develop strategic goals and profitable marketing programs that improve engagement, grow the business and exceed revenue targets.
- Developed the business intelligence environment and data warehouse.
- Implemented monthly Market Research surveys, “triggered” surveys, marketing campaign tests and reporting requirements to deliver actionable business insight and support marketing strategies.
- Designed, implemented and presented to team, contact rules for maximum effectiveness and utilization of resources within budgetary guidelines.
- Saved costs and maximized efficiency of target campaigns by analyzing response rates to identify active respondents and minimized / eliminated circulation to non-active responders.
- Provided effective support in data modeling and reporting by developing a standardized relational database in coordination with outside vendors. This tool increased customer insight based on past behaviors and improved customer satisfaction.
- Increased efficiency and developed effective methods of customer selection by implementing bi-weekly meetings with campaign managers. This enabled effective identification of what information the campaign managers needed so as to aid in the design of surveys and distribution to appropriate audiences.
- Coordinated marketing research summit that increased communication, ensured accurate planning / forecasts and increased effectiveness of marketing campaigns.
- Selected by VP as 1 of 3 marketing individuals assigned to research project team, influential in building team effectiveness.
- Developed the Data Warehouse / Marketing platform and CRM processes to enable the execution of database driven marketing strategies.
0-5 years of experience
Analyzing global market trends to enable key business decisions and improve competitive position
- Formulated new process to collect, analyze and internally disseminate relevant market information
- Leading research in opportunities for partnerships and acquisitions based on strategic needs
- Managing opportunity pipeline tracking, which provides $16M in additional sales
- Managing new customer relationship management tool, including internal training, tracking trends and presenting results to senior management
0-5 years of experience
- Presented strategy and business case to revamp online electronic quotes business to drive $30MM and $400MM in net
- Improved customer self-service experience on [company name].com to achieve $17MM in call-center cost-savings; conducted
- Assessed and piloted emerging beacon technology to validate customer need and market opportunity around micro- location relevancy
0-5 years of experience
- Procured all office supplies and equipment, followed through with accounts payable and expense reporting.
- Conducted strategic planning for future agency growth, production goal setting, and financial success.
- Facilitated in-depth analysis of client accounts to ensure cost savings, financial planning and asset protection.
- Established marketing strategies for new business directly leading to increased monthly production of 48%.
- Consistently lead office in sales production and customer satisfaction in dynamic, fast paced environment.
0-5 years of experience
Support the Workforce Solutions team by leading corporate clients through the development of custom solutions
- Develop sustained partnership plans with field sales team.
- Increase engagement through effective plan implementation.
- Orchestrate internal resources & communication that support client engagement plan.
- Foster growth of client learning opportunities for their employees, both traditional and non-traditional formats.
- Effective use of Salesforce CRM tools.
- Liaison to Professional Development & Articulation Teams.
0-5 years of experience
Developed a plan to ensure success within a cross-functional, high matrix team.
- On track for FY15 goal to improve material cost by $2M annually.
- Played a key role in internal and external change management control plans.
- Driven to improve material flow while reducing material cost.
- On track for FY15 goal of $500K logistics/packaging/receiving savings annually.
0-5 years of experience
Design strategic and productive marketing campaigns with both brand partner and company goals in mind
- Build relationships with cross-functional team members to disseminate vital information about brand objectives and enhance [company name]’s arsenal of brand partner marketing programs
- Project manage the planning and final execution of all campaign assets and deliverables
- Manage large and small scale internal projects associated with campaigns and large company
- Thoughtfully use past campaign analytics results to enhance future sampling campaigns
- Remain on trend within the beauty industry through competitive research and awareness
0-5 years of experience
- Managed the Credit and Collections Strategy teams, which included 11 direct reports
- Balanced customer satisfaction, retention of customers, and collecting revenue by modifying existing and creating new strategies
- Forecasting, reporting, and analyzing results for all credit and collection steps and processes
- Worked closely with Marketing and Operations teams to manage workload and to gather and respond to feedback related to the management of consumer and business portfolios
- Monitored SOX and Public Utility Commission guideline adherence
0-5 years of experience
- Responsible for leading a team of data analysts in performing complex strategic analysis to monitor and improve multiple key business priorities
- Responsible for Resource Management within the Product Delivery Organization (890+ Associates / 150+ Consultants)
- Designed and maintain multiple executive level scorecards to create an overall composite score relative to the Line of Business
- Provides weekly updates to Senior Executives regarding current business performance
- Ensures both Models and Strategies remain in proper alignment with the organizations overall goals
- Manage the Universal Change Risk Assessment (UCRA) Process to maintain consistency and compliance across the organization in regards to product & policy development and/or enhancement
0-5 years of experience
Develop financial models for business unit leaders to take decisions for near and long-term strategies
- Creation of financial planning for proper P&L tracking and operational objective achievement for new businesses acquisitions and project management
- Continuous evaluation of manufacturing supply chain network to improve GP
- Manage and develop financial budgets for capital acquisition and manufacturing transfer projects
6-10 years of experience
Manage Small Business, e-Commerce, and Cost Reduction Portfolios including highly complex new and existing programs through a variety of methodologies.
- Establish and enhance processes that improve profitability, streamline operations, and enhance customer experience while reducing costs.
- Ensure IT solutions are delivered on time, within budget, and within specified quality parameters.
- Establish, facilitate, and manage change control process throughout the project lifecycle by effectively managing trade-offs between cost, schedule and customer benefit.
- Form, lead and facilitate relationships and secure necessary representation from key stakeholder groups including Line of Business, Executive Leadership, and external clients.
- Organize and report on team progress through weekly/monthly status reports and dashboards for stakeholder groups.
- Ensure all project/program documentation is delivered as required by CMMI.
- Manage project/program risks, issues, and escalations through appropriate mitigation strategies.
0-5 years of experience
- Create, analyze and optimize clients paid search campaigns
- Directly responsible for campaigns in excess of $3M/year in ad spend
- Develop, advise on, and execute campaign strategies
- Keyword research, split testing, ad copy creation, call tracking, funnel creation, ad extension management
- Google Qualified Partner
- Google Analytics monitoring and reporting
- Developed custom bid strategies on a per client, per goal basis
- Created internal Conversion Rate Optimization strategy
0-5 years of experience
Responsible for defining opportunities for market research, executing and managing market research efforts, analyzing data, and defining and tracking recommendations. Execute 90+ market research efforts a year across all business units
- Manage team of 8 direct reports including full time staff and interns. Oversee summer internship program
- Lead vendor evaluation processes for new business initiatives
- Project manager for ProShop eCatalogs. Manage creative process, vendor relationships, inventory management, and analytics
- Oversee and coordinate internal fan engagement assets for Training Camp for over 100k+ fans per year
- Develop business and marketing plans for various business lines including Patriots, Revolution, Gillette Stadium, and Patriot Place
- Proactively conduct best practice research projects and evaluate internal processes
- Author process documents for all market research related processes
- Operate and maintain business analytics repository responsible for fulfilling internal data requests (100+/ year)
- Data and communications lead for Super Bowl XLIX logistics team
0-5 years of experience
- Budget Management: Build and optimize marketing budget for 5 colleges and their programs
- Strategic Marketing Plan Development: Create and steward strategic direct-to-consumer (DTC) marketing plans increasing lead generation and prospective student conversions; translating [company name]’s mission into an action plan that meets individualized goals of each college/program managed
- Media Planning & Buying: Determine optimal promotional mix for DTC marketing with
- Execute multiâ€faceted longâ€term media buys; direct and oversee work of the marketing
- Coordinated the development of social media & PR initiatives
- Project Management: Work with crossâ€functional team of marketing associates, copywriters, graphic designers and web support
- ROI Reporting & Analytics: Develop robust reporting dashboards to continually monitor,
- Website Management: Launch new programs to Drexel.com using CMS software, coordinate development of landing pages and microsites
- Maintain and enhance productive working relationships with key internal and external
6-10 years of experience
- Serve as the digital brand manager to ensure company brand image is upheld in all areas of the online space
- Lead the strategy and execution of integrated digital marketing plans to include onsite, email, social and SEO.
- Develop customer lifecycle strategies to acquire, engage and retain new and existing customers across all digital touch points.
- Plan and execute an average of 10 sweepstakes and contests annually to drive new and existing customer engagement and email list growth, generating approximately 150k new-to-list subscribers annually.
- Collaborate closely with corporate marketing and broadcast teams to understand company goals and vision, translating complex initiatives into a valued-added digital experience.
- Measure performance using Omniture Site Catalyst, developing new, and augmenting in-progress strategies to optimize outcomes
- Directly supervise team of web producers, direct work across multiple resource groups to include designers, email administrators, web developers and site operations teams.
0-5 years of experience
- Responsible for the creation and management of a variety of social media and web strategies, while providing daily oversight on content and platform maintenance
- Maintain the organization’s social media presence by creating marketing campaigns designed to increase target audiences, increase museum sales, and drive conversations that further the digital voice of the Museum
- Analyze all digital media metrics for [company name]
- Initiate the development of social media community-building opportunities
- Create and maintain the organization’s social media brand design
- Responsible for the creation/coordination of video, blog, and photography content
0-5 years of experience
- Provide qualitative and quantitative analysis for financial system software selection
- Elicit and document user requirements for implementation of financial system
- Design cross-functional business process/system diagrams
- Evaluate procedures to uncover solutions for multi-system, multi-function issues
- Identify project risks and create risk mitigation plans
- Provide support for financial systems maintenance
0-5 years of experience
Manage integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry and core customer information for specified clients
- Takes the gathered information in combination with audience based selling principles and applying it to recommendations for such clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results.
- Work together with advertising sales key account executives to build integrated marketing client solutions proposals to achieve annual segment and incremental revenue targets.
- Together with key account executives and market analysts manage pipeline development performing necessary research, needs analysis within specific industries and compiling core customer information for specified key account segments.
- Manage four person team to develop highly targeted sales and marketing campaigns, including agency-quality creative
- Focus on Key Account growth opportunities, among all segments, including Healthcare, Real Estate, Automotive, Home, Finance and Education
- Continue to do all aspects of Group Marketing Strategist/Analyst role (see below)
- Member of the Operating Committee and Advertising Management Team, meeting regularly to discuss and implement new programs, products and policies in place within the organization, specifically the Advertising and Marketing Divisions
- Chosen among all Gannett employees to participate in East Group Leadership 5.0 program; member of six person team tasked with developing a digital revenue generating solution for a Gannett market; team won in July 2014 and Gannett is currently in the process of implementing our concept across multiple markets
6-10 years of experience
Digital Marketing Strategy Manager for a publishing start-up with the following responsibilities:
- Compose, implement and optimize a web-advertising strategy to yield a consistent ROI.
- Conceive and implement low-cost online PR initiatives, programs and promotions.
- Create, manage and determine best practices for social media and company websites.
- Employ digital marketing tactics to increase search engine visibility (SEO).
- Integrate digital marketing tools with existing sales and ecommerce efforts.
- Create, edit and manage content and media assets across web (see publication).
- Study and disseminate web analytics and metrics across all available digital channels.
- Oversee website design to ensure cohesion with digital marketing efforts.
- Oversee branding efforts to ensure proper development and implementation across web.
6-10 years of experience
Manages and performs all assigned program management activities associated with cost, schedule and technical performance, including full (all five formats) ANSI/EIA-748B Earned Value Management, for [company name] Simulation and Training Systems Mission Systems Group – portfolio value ($300,000,000).
- Ensures implementation of Statement of Work and Performance Specifications in accordance with contract directives.
- Provides direct customer interface on assigned contracts, prepares and presents program status (technical, financial, risk) at all customer levels. Presents alternatives for risk reduction and required strategy changes. This effort includes writing complex technical documents and reports, draft Contracts letters, tracking and preparing CDRLs, composing policy/process statements and developing and presenting briefings to large groups.
- Manages Subcontractor efforts including technical and financial management of subcontractor support.
- Prepares all contract Statements of Work and Technical Instructions for input to customers on prime contracts as well as [company name] direction to subcontractors.
- Directs and coordinates daily work efforts of engineers, finance, logistics, manufacturing, contracts, subcontracts and on site program support personnel.
- Participates in contract and subcontract negotiations.
- Responsible for Mission Systems portfolio growth. Provides business development, capture management, technical and financial guidance for numerous proposal efforts. Authors executive summary, pricing, past performance, technical and management volumes in support of these efforts. As Capture Manager have led teams to $100M+ new business wins.
0-5 years of experience
Consolidate processes, procedures & reporting capabilities among multiple markets within the Midwestern divisional footprint
- Act as primary field operative to collaborate with multi-market Sales leadership in the development of business intelligence to provide prescriptive analytics in support of revenue attainment & operational efficiencies
- Work with IT Department to develop and/or enhance technology used to support ad delivery & maximize use of limited inventory resources across multiple markets
- Direct the implementation of key corporate initiatives relative to pricing, packaging and delivery to ensure alignment with the overall strategic approach
0-5 years of experience
- Focused on strategic initiatives for the HP accessory business (power adapters, batteries, mice, keyboards, trackpads, styluses, pens, presenter, sleeves, cases, messenger bags, wearable audio (headphones, headsets, earbuds), Bluetooth speakers, storage devices, webcams, screen protectors, memory, portable computing devices, wireless video).
- Forged and maintained partnerships with suppliers, software providers and internal stakeholders (Microsoft (Windows), Google (Android, Chrome), Apple (iOS, Mac OSX), wireless chipset providers, audio brands (Beats, JBL), consumer desktop team, consumer notebook team, mobility team).
- Drove organizational improvements, focused on process improvement (ranging from marketing deliverables, roadmap and category strategy, alignment with notebook, desktop and tablet global business teams, and organization planning, budgeting and growth initiatives).
- Collaborated with R&D, supply chain, management and cross-functional HP partners to drive product innovation. Focus on mobility (tablets, smartphones), computing (PCs) and software enhancing experiences (cloud computing, media streaming, document sharing, online backup).
- Actively participated in budgeting and forecasting
- Key future initiatives include cognitive computing, wireless power, cloud computing, mobility-focused innovations, voice-control, gesture recognition, active digitalized pen input, wireless video, wireless technologies.
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[Strategy Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
