What are Marketing Skills? 45+ Examples for Your Resume

Resume layouts feature three sections where you can list skills needed for marketing.

1. Skills section: This six to eight-item list is the easiest way to describe your marketing and related resume skills to hiring managers. This list sits typically near the top third of your combination resume. 
2. Summary statement or resume objective: This two to three-sentence introduction sits under your contact information. This is the first professional information hiring managers will use to gauge your qualifications. Prioritize one marketing skill with an exceptional example to help pique their interest. 
3. Work experience: Use action verbs and practical examples of your marketing skills and accomplishments to help hiring managers visualize your potential.

Your skills section should include a mix of six to eight hard and soft skills listed in a bulleted format. Here’s an example of the top hard and soft marketing skills that you can showcase in your skills section:

​​Hard skills:

• Email campaigns
• Content writing
• Search engine optimization
• Content marketing
• Email marketing
• Social media management

Soft skills:

• Creativity
• Communication
• Interpersonal skills
• Problem-solving
• Researching
• Negotiation
• Time management

Remember to match your skills to the job description — the closer the match, the better your resume scores with online job portals that use applicant tracking systems (ATS) to eliminate or move job seekers to the next stage of the hiring process.

An effective cover letter doesn’t repeat your resume — it elaborates on one or two key skills associated with the needs of a new job. An interview-winning cover letter: 

1. Shows highlights of your career path and uses your exceptional marketing skills to provide in-depth examples of your experiences and the value you can bring to the company.
2. Expresses how eager you are about the job and writes a couple of paragraphs to connect your past achievements with the requirements listed in the job description.
3. Keep your letter relevant and show why your background and experiences make you a great fit for the new role.

Here is a good example of how to show off your marketing skills in your cover letter:

“You mentioned in the job post that you seek a digital marketing manager. At Total Health Care, I was responsible for similar projects, from developing pricing strategies to maximizing the return on investment. I was also responsible for overseeing and coordinating product development and marketing trends. During my time there, I increased sales by 13% through targeted marketing strategies and successfully optimized their marketing budget with an additional 10%.”

To showcase your marketing skills during an interview, be ready to speak about marketing and strategy. 

1. Look up the company’s revenues, annual data reports, target audience, competitors and new products or services.
2. Be prepared to provide real examples of past achievements that showcase your marketing skill sets. Numbers don’t lie and can be convincing to get the job — prove it with numbers and data rather than vague statements. 
3. Be confident, even if you feel nervous. Help yourself feel prepared by studying the company, business and culture.
   

Help yourself prepare for the interview with these commonly asked interview questions.

Keep up with marketing trends and tools:  Marketing relies on constantly changing trends and updated digital tools, including data analytics, SEO, project management and social engagement tools. Monitor consumer and social media trends to ensure you and your product follow potential customers to their favorite platforms. 

Renew and add certifications: Popular certifications include the following online courses:

• Google Online Marketing Challenge

• Inbound Marketing

• Global Business

• Strategy Execution

• Sustainable Business Strategy

• Advanced Analytics by Google Analytics Academy

• Marketing Measurement Strategy