Want a stronger cover letter?

Use our extensive library offree cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder simply click, customize and download.

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How to Format Your Cover Letter

Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find marketing-related advice. 

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  • Contact information:

    • Make sure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number and email.

  • Date and recipient's mailing information:

    • Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title and professional mailing address.

  • Greeting:

    • Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”

  • Introduction:

    • Add the name of the position and company, how you learned about it, and one marketing skill or accomplishment to advertise your suitability in this opening paragraph.

  • Body:

    • Use one or two paragraphs to elaborate on one or two accomplishments listed on your communications manager resume. The goal is to quantify your training further and prove your proficiency.

  • Closing statement:

    • In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.

  • Signature:

    • End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”

Use skills to personalize your communications manager cover letter

These resume skills and accomplishments are the foundation for building a strong communications manager cover letter. Highlight your soft, hard and technical skills to achieve successful communication outcomes.

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Strategic communication:

Crafting and executing communication plans that align with organizational goals and objectives, ensuring a consistent and compelling message.

2
Media relations:

Showcase interpersonal skills related to building and maintaining positive relationships with journalists and media outlets to secure press coverage and manage the organization’s image.

3
Crisis communication:

Expertise in managing and mitigating communication challenges during crises or emergencies to protect the organization’s reputation.

4
Content strategy:

Developing and overseeing content that engages the target audience and conveys critical messages across various channels.

5
Public speaking:

Proficiency in delivering compelling presentations and speeches to diverse audiences, representing the organization effectively.

6
Social media management:

Managing platforms, crafting engaging content, and monitoring online conversations to enhance the organization’s online presence.

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Stakeholder engagement:

Building and nurturing relationships with internal and external stakeholders, including employees, customers and partners.

8
Internal communications:

Developing and implementing internal communication strategies to keep employees informed, engaged and aligned with the company’s mission.

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Marketing communications:

Coordinating marketing efforts with the communication strategy, including advertising, branding and promotional activities.

10
Data analytics:

Utilizing data analysis tools to measure the effectiveness of communication campaigns and make data-driven improvements.

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Multimedia production:

Overseeing the creation of multimedia content, including videos, graphics and podcasts, to enhance communication efforts.

12
Regulatory compliance:

Ensuring all communication materials adhere to relevant regulations, standards and industry best practices.

13
Crisis messaging:

Develop clear and empathetic messages during crises to address concerns, provide guidance and maintain public trust.

14
Global communication:

Managing international communication efforts, considering cultural nuances and language variations.

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Budget management:

Effectively managing budgets for communication projects, optimizing resource allocation and demonstrating cost-effectiveness.

Free Communications Manager Cover Letter Example

Dear Ms. Snider:

Upon review of your posting for a Communications Manager, I am compelled to submit the enclosed resume for your consideration. As an accomplished, motivated and tech-savvy professional with experience managing marketing efforts and PR functions within corporate settings, I am positioned to vastly exceed your expectations for this role.

From developing communications initiatives and marketing collateral to overseeing internal and external communications strategies, I excel at generating effective and positive organizational exposure and enabling the success of overall communications efforts. With the capacity to employ persuasive communication skills to influence public perceptions and my proven history of developing trusting and lasting key relationships, I am prepared to substantially impact your organization’s success in this position.

Highlights of my experience include the following:

  1. Coordinating strategic and tactical communications planning and operations in consecutive roles to accelerate business development and revenue growth, most recently excelling as the Communications Director for Intelligence Media Company in St. Louis.
  2. Leveraging expertise in electronic media, video, live broadcasts and various multimedia outlets to drive communications and PR efforts and meet all budgetary, deadline, and performance requirements.
  3. Utilizing Google Analytics and other data to track and evaluate website traffic, identify gaps and determine the best next steps to maximize visibility.
  4. Earning a Bachelor of Science in Communications followed by an MBA with a concentration in Marketing, both from Washington University.

With my proven record of success managing corporate communications programs, my ability to drive successful marketing campaigns and my expertise in social media, I am positioned to benefit your team significantly. I look forward to discussing the position with you. Thank you.

Sincerely,

Faye B. Greene

This cover letter is effective because it concisely presents the candidate’s qualifications and accomplishments, aligns them with the position’s needs, and maintains a professional tone. It demonstrates the writer’s enthusiasm for the role and their potential to make a valuable contribution to the organization.

Add a Resume as a Foundational Base

A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume. 

Communications Manager Cover Letter FAQ

How can I ensure my cover letter gets noticed in an applicant tracking system (ATS)?

Use relevant keywords from the job posting, keep formatting straightforward, and save the document in a compatible format like PDF to increase ATS compatibility.

Should I use action verbs in my cover letter, and why are they important?

Yes, action verbs convey a sense of accomplishment and energy. They help your cover letter stand out and make your achievements more compelling.

How can I tailor my cover letter to a specific job posting?

Research the company and job requirements. Align your qualifications and experiences with the job description, emphasizing relevant skills and accomplishments.

Is it necessary to include references in my cover letter?

No, references are typically provided upon request. Instead, use the cover letter to highlight your qualifications and interest in the position.