Visit our extensive library of customizable free cover letter template and use these salesperson samples as guidelines to improve your salesperson resume.
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Use our extensive library of best cover letter examples as practical starting guides. You’ll also find ready-made content with our helpful Cover Letter Builder — simply click, customize and download.
Visit our helpful cover letter format and writing guide for additional advice on how to customize your application, or read on to find sales-related advice.
Make sure your professional cover letter header matches your resume for a cohesive look. Include your name, phone number, and email.
Visit the company’s directory to research the hiring manager and contact info. Add the date of writing, followed by the manager’s name, job title, and professional mailing address.
Begin the letter with a professional salutation. We prefer the following formal greetings: “Dear Mr./Ms. Last Name,” “Hello, Mr./Ms. Last Name,” or the last resort, “To whom it may concern.”
Add the name of the position and company, how you learned about it, and one sales skill or accomplishment to advertise your suitability in this opening paragraph.
Use one or two paragraphs to elaborate on one or two accomplishments on your salesperson resume. The goal is to quantify your training further and prove your proficiency.
In the final paragraph, reiterate your interest and qualifications. Express your eagerness to discuss your candidacy in an interview further.
End the letter with a formal closing followed by your full name and, if applicable, your professional titles or certifications. Acceptable signatures include “Salutations,” “Best,” or “Regards.”
These resume skills and accomplishments are the foundation to building a strong salesperson cover letter. Highlight your soft skills, hard skills and technical skills to prospect, communicate effectively and manage client relationships can make your cover letter stand out to potential employers.
Building and maintaining strong client relationships to foster loyalty and repeat business.
Expertise in persuading customers to make purchasing decisions and successfully closing sales.
Proficiency in using customer relationship management (CRM) software to track leads and manage customer interactions.
Communication skills for sharing product information and value propositions clearly and persuasively.
Accurately predicting sales trends and setting realistic sales goals.
Assessing leads to determine their potential as valuable customers.
Analytical skills to examine market trends, competitors and customer preferences to adapt sales strategies.
The ability to negotiate terms, prices and contracts to ensure mutually beneficial agreements.
Building a solid professional network to gain referrals and potential leads.
Skill in addressing and overcoming customer objections or concerns.
Identifying potential customers and leads for product or service sales.
In-depth understanding of the features, benefits and applications of the products or services sold.
Developing and executing effective sales plans to meet and exceed targets.
Creating and delivering compelling sales presentations to potential clients.
Management skills to efficiently prioritize leads, follow-ups messages and sales activities.
Dear Ms. Olive:
Upon learning of your need for a new salesperson, I felt compelled to send my resume for your consideration. As a motivated sales associate with experience in retail sales, merchandising efforts and customer service, I would be an immediate and valuable asset to your team.
My experience is organizing inventories and stock levels, assisting customers with selection and sales, and managing register operations in fast-paced, customer-facing environments. With my strong inner motivation and keen sales insight, I excel at evaluating customer needs, implementing effective sales strategies and ensuring outstanding customer service and satisfaction.
Highlights of my qualifications include:
1. Possessing a sharp knowledge of effective sales strategies, merchandising techniques and team collaboration tactics to achieve measurable sales and revenue growth.
2. Recognized as being in the top percentile of salespeople within children’s shoes division during my time as a sales associate with Macy’s in Chicago.
3. Demonstrating a proven dedication to providing unparalleled customer service, resulting in solid customer loyalty and satisfaction.
With my proven experience in building strong customer relationships and achieving sales success, I am well prepared to extend my record of service to your team. I welcome discussing this position and my qualifications with you further. Thank you for your consideration.
Sincerely,
Chessa K. Goodwin
This cover letter is effective because it directly addresses the hiring manager, expresses genuine interest in the role and highlights relevant experience and skills. It provides specific examples of achievements, demonstrating the candidate’s suitability for the salesperson position.
The cover letter begins with a personalized greeting, addressing the hiring manager by name (Ms. Olive), demonstrating attention to detail and genuine interest in the position.
The candidate expresses genuine interest in the Salesperson position, indicating enthusiasm for the role.
The cover letter highlights the candidate’s experience in retail sales, merchandising and customer service, which are directly relevant to the job they’re applying for.
The candidate mentions their skills in inventory management, customer assistance, sales strategy implementation and register operations, showcasing a range of abilities.
The cover letter includes specific achievements, such as being in the top percentile of salespeople within a previous role, and providing evidence of their sales excellence.
The candidate emphasizes their dedication to providing exceptional customer service and building customer loyalty, which is essential in sales roles.
The cover letter concludes with a call to action, expressing readiness to discuss the position and qualifications further and encouraging the hiring manager to engage with the candidate.
The cover letter ends with a polite closing (Sincerely) and the candidate’s typed-out name, maintaining professionalism.
A cover letter helps promote your resume — but your resume acts as an essential building block for your job search. This concise summary helps hiring managers trace your training, experience, skill development and accomplishments. The following help articles, online tools and samples can help you improve your resume.
A well-crafted cover letter is essential as it introduces you, highlights your qualifications and shows your enthusiasm for the role, making you a more compelling candidate. We cover the professional perks of attaching this document in our “What is a Cover Letter” article.
Yes, customize your cover letter by including relevant keywords from the job description to ensure ATS recognition and improve your chances of passing the initial screening.
Absolutely. Action verbs like “achieved,” “exceeded” and “implemented” make your accomplishments more impactful and showcase your sales prowess.
To tailor your cover letter to a salesperson role, focus on the specific skills and qualifications mentioned in the job description. Highlight your relevant experience and achievements that align with the employer’s needs.
While you can have a template, it’s best to customize each cover letter for the specific company and role you’re applying to. Tailoring your cover letter demonstrates your genuine interest and suitability for the position.
