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0-5 years of experience
(Publishing company circulating 4 niche business specific publications with sales exceeding $3.1M)
- Increased sales each quarter producing $229K in total sales, an average of over $38K monthly.
- Recaptured or discovered 13 new clients throughout the 1st and 2nd quarter of 2009.
- Surpassed 100% of company sales goals 3 times while managing 33 clients for 2 publications.
0-5 years of experience
Maintained client budgets to ensure accurate tracking of $3.8 million worth of media and visually reflected budgets through flowcharts for client issuance
- Performed market research to define client targets including media usage, lifestyle and psychographics through the use of syndicated research tools such as MRI and Simmons
- Conducted quarterly analyses of the insurance industry through syndicated research tools to give a prominent insurance provider insight on the competitive landscape and their position within the category
- Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budget
- Established and maintained relationships with outside vendors including rep communications, scheduling of meetings & conference calls as well as call logs
- Coordinated communications between media planners and media buyers to ensure proper media purchases and performance tracking of purchased media
0-5 years of experience
Engineered full IT / E-Commerce infrastructure and automated marketing platform
- Increased Click-to-Buy optimization from .2% conversion rate to a 3.2% sale rate in 4 months for a 300% online sales increase
- Optimized SEO / SEM efforts on flagship website
- Grew direct marketing email click-through rate from 1% to 12% through content testing & optimization
- Grew Facebook community from 0 to 1400 in 2 months with main site click to buy conversion increase of 4%
- Directed vendor negotiation and artist relationships to establish VectorMount as an emerging brand and exciting new product in the POV mount marketplace
0-5 years of experience
Wrote proposals for research and branding studies, with typical budgets of $50,000 – $250,000.
- Designed research and brand development methodologies, and executed national and international studies.
- Analyzed research data, wrote detailed management reports of results.
- Presented results and strategic branding recommendations to client management.
- Awards: Outstanding Employee Performance Award, 1998
- Clients included: HP, Quantum, Sun Microsystems, Packet Engines.
0-5 years of experience
Became the most-awarded advertising staff member in the newspaper’s almost 100-year history, receiving over 20 state and national awards in three years.
- Helped the newspaper win the top award in the state, two years in a row.
- Worked directly with the General Manager to chart out strategy and budgets for each quarter.
- Won a national award for youth marketing for helping the new Web site reach MTV College Publisher’s top 20, in terms of traffic, within the first year.
- Assigned and monitored assignments to staff in the advertising department.
- Provided creative direction to the newspaper’s creative department.
- Trained the staff on the new Website’s WYSIWYG and HTML-based CMS back-end.
- Analyzed the performance of news stories and ads, using Google Analytics, and formulated strategies to increase Web traffic.
0-5 years of experience
- Provided turnaround leadership within an entrepreneurial environment. Transformed account mgmt., marketing and business development departments by redefining roles, mentoring teammates, streamlining processes and elevating strategic discipline.
- Clarified the firm value proposition and directed global content marketing initiatives.
- Collaboratively developed a more strategic and proactive business development approach, including a state of the art CRM system that integrates LinkedIn and other social platforms.
- Grew revenue 12% in 2012, halting five years of decline.
- Consulted with Fortune Global 500 clients to unlock their organizational and brand DNA. Guided strategy to deliver integrated user experiences.
0-5 years of experience
- Worked with Clients, Planning Director and Account Management team on repositioning U.S. Cellular, a telecommunications company, which increased average spend per user by 4%
- Authored all creative briefs and worked on all creative development for integrated campaigns Identified business challenges within the telecommunications industry and provided solutions
- Developed loyalty program strategy
- Conducted quantitative and qualitative research to determine effectiveness of campaigns
- Developed recommendations for brand and promotional messaging
- Created content for strategic development days looking at category conventions
- Tracked, studied, and analyzed trends in the marketplace for New Business (won 40% of New Business pitches)
10+ years of experience
Created original brand, characters and illustrations for the early education app, “Dash & Ditto’s Playground” on Android and iOS platforms (recognized by iTunes – new and noteworthy, Common Sense Media, Wired, Moms with Apps and GeekDad)
- Designed, illustrated and launched the geography app, “Touch World”
- Implemented innovative brand strategies and solutions for a wide array of print, digital and media clients locally, nationally and internationally
- Directed business development, budgets, scheduling and vendors
- Developed and created brand guidelines and trained outside vendors
0-5 years of experience
Conducted interviews with client senior management, client customers, and Wall Street analysts.
- Developed presentations with team to present to clients: PricewaterhouseCoopers, Ace Limited, Washington Gas.
- Synthesized/analyzed data to develop strategic branding solutions and change management initiatives for clients.
- Initiated, organized and led team building for over 60 employees.
0-5 years of experience
- Promoted to Brand Strategist when management team left Leonhardt Fitch to start [company name]
- Managed, planned and orchestrated global qualitative market research studies for client, Grupo Modelo, including such brands as Corona and Corona Light, Modelo Especial, & Negra Modelo, amongst other CPG brands including Microsoft and Starbucks
- Planned, organized and executed qualitative research in 13 global markets in 6 different countries
- Completed the Fundamentals of Moderating Course from the Riva Institute in Washington DC
- Organized research findings into presentations, in-depth reports and brand guidelines to inform brand strategy and creative execution
Brand Strategist Duties and Responsibilities
Brand strategists’ duties and responsibilities vary based on where they work. However, based on our analysis of job postings, we identified the following core tasks for this role:
Develop Brand Stories and Strategies Brand strategists help clients develop their brand’s story. Combining analytical and creative elements, strategists use specific data to devise a short- or long-term strategy to position the brand and build market share. Brand strategists seek to deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels.
Conduct Research Brand strategists spend a significant amount of time conducting research on clients’ current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning. Brand strategists may also conduct high-level research related to a client’s competitors, examining current marketing and branding trends within the client’s industry.
Analyze Data Data analysis is also vital to brand strategists. In order to develop a successful and impactful brand strategy, strategists gather and assess a wide array of data, ranging from customer feedback to surveys measuring brand recognition and engagement. They use this data to discover trends and insights that can then be used to develop a successful strategy.
Write Copy and Brand Strategy Documents Brand strategists are effective communicators, preparing brand strategy documents and writing copy for marketing materials. They frequently write copy to develop a client’s voice and brand story, and being able to consistently write in this voice is key to developing a consistent brand story. Strategists also create brand strategy documents, providing guidelines to various departments to ensure consistency.
Present Strategies to Clients As they develop marketing and communications strategies, brand strategists present their findings, concepts, and progress to clients. Brand strategists also work closely with clients to fine-tune messaging throughout the process.
Collaborate with Creative Teams In order to successfully translate a brand’s strategy or story into marketing collateral and advertising campaigns, a brand strategist needs to successfully collaborate with creative teams that can include web and graphic designers, copywriters, and video production crews. The brand strategist directs, oversees, and signs off on creative elements to ensure that materials adhere to client guidelines and are in line with the current brand strategy.
Brand Strategist Skills and Qualifications
Brand strategists are great communicators who are skilled in persuading others to their point of view. They are also analytical and able to identify trends early on and incorporate that knowledge into their strategic planning. Employers also look for candidates with the following skills:
- Strategic planning – brand strategists are excellent strategic thinkers, able to develop big-picture strategies and develop marketing and advertising plans that align with a brand’s goals and objectives
- Storytelling – successful brand strategists use their storytelling skills to craft engaging campaigns highlighting the story and benefits of a brand to lure consumers
- Written and verbal communication – brand strategists should be skilled at communicating with clients and creative teams through presentations, compelling copy, and detailed strategy documents and able to clearly explain the reasoning behind strategic decisions, showing the client why this strategy will achieve their desired results
- Forecasting – brand strategists follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles
Brand Strategist Education and Training
Brand strategists have a wide variety of educational backgrounds, ranging from marketing to fields in the humanities. Generally, companies look for brand strategists with at least a bachelor’s degree. Many brand strategists begin their careers in a different role within a creative agency before distinguishing themselves by building a track record of successful, impactful campaigns and demonstrating an ability to predict trends and translate big-picture strategies into effective marketing campaigns.
Brand Strategist Salary and Outlook
Glassdoor reports that the median yearly wage for brand strategists is $53,516. The highest earners in this field earn $96,000 per year, while entry-level brand strategists earn around $34,000. While the Bureau of Labor Statistics does not provide employment outlook information for the role of brand strategist, the field of advertising, promotions, and marketing managers is expected to grow 10 percent between 2016 and 2026, so brand strategists can likely expect similar rates of employment growth.
Helpful Resources
We found several resources on the web if you’re interested in learning more about a career as a brand strategist:
Branding Strategy Insider – This blog provides articles and resources for brand strategists, focusing on emerging topics and challenges in brand strategy.
The Brand Mapping Strategy: Design, Build, and Accelerate – This book takes a practical look at building effective brand strategies in a variety of industries.
Marketing Magazine: What Is a Brand Strategist? – Marketing magazine assembled a panel of brand strategists to talk about the duties, challenges, and opportunities that come with this role.
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development – Read about the principles behind building and enhancing brand strategies, along with examples of effective strategies.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
