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Channel Marketing Manager Resume Samples
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0-5 years of experience
Managed 500+ voice over Wi-Fi Resellers and 15 distributors selling through telecom voice partners Cisco, Avaya, Nortel, Inter-Tel, Verizon, Siemens, AT&T, Alcatel and NEC. Led team of 7 developing business opportunities within targeted verticals. Negotiated contracts including volume and revenue discounts. Created Channel sales training, reseller bulletins, price book updates, notifications, and new product launches. Developed sales tools, coaching sheets, promotion guides, webinars, data sheets, and field training videos.
- Doubled revenues from $50-100M in 2-year period, planning and implementing conversion from direct to indirect sales model.
- Created successful promotions, rebates, and spiffs, resulting in $19M in partner revenue.
- Debuted 88 partner products, educating sales staff and partners on features and selling points to increase product familiarity and boost sales.
- Developed product launch strategy and content including business case development, collateral content, product positioning and vision, sales and marketing plans, and competitive market analysis increased revenue 25%.
- Administered partner budgets of $3.1M to drive revenue through marketing strategies including webinars, promotions, and training.
- Developed 10 channel marketing plans for premium partners, managing $1.5M co-op funding, sponsoring channel events, as well as creating channel collateral and partner case studies.
0-5 years of experience
Responsible for identifying new growth opportunities and developing marketing strategies to grow the home and office business unit. Managed joint venture and strategic partnerships. Maintained P&L oversight for consumer promotions, sales incentives and marketing programs.
- Achieved brand leadership share of 35% with the introduction of Poland Spring five gallon water package re-design and development of on-the-tray school lunch program.
- Managed Green Mountain Coffee brand and $5MM budget. Developed and communicated brand plans for field execution.
- Grew sales 30% by developing sales incentive programs which bundled water, coffee and cups with existing orders.
- Decreased costs 25% by co-branding Poland Spring, Deer Park, Great Bear into one ad campaign (versus multiple ads).
6-10 years of experience
Increased revenue in Technology and Trades Educational Publishing Unit by 9.2% on $30M base.
- Developed marketing plans to drive revenue and utilize a $500,000 marketing budget.
- Devised sales tools and training for 120 Sales Representatives.
- Increased sales educational materials into 2/4 year schools in 1999 by 19% increase: Named to Winner’s Circle.
- Exceeded goal in 2000 by 27% with $100,000 over goal: Named to President’s Club
- Selected to participate in Summer Internship Program at corporate office, 2001.
10+ years of experience
Established in-house graphic design capabilities, resulting in yearly cost savings of $125,000. Designed, developed, assisted, and executed end-to-end retailer implementation plans for channel marketing activities, including promotions, training, visual, online, branding, and other marketing strategies. Created new merchandising concepts, display strategies, and marketing materials through use of performance data, market research, and VOC. Built and maintained business relationships with key visual retail merchants and advertising/marketing teams for retail channel customers.
- Secured and developed brand position with innovative presentations of products, marketing materials, and displays.
- Served as primary liaison between retail sales team and company’s internal creative graphic design department.
- Researched and recommended effective process improvements and methodology changes to help drive economies of scale.
- Designed and developed fixture displaying stain and paint options for exterior door products, resulting in a 10% increase in special order sales.
- Created innovative packaging icons to help simplify the overall shopping and purchase decision.
- Demonstrated high level of competency in company’s core values of integrity, customer commitment, innovation, continuous improvement, team work, respect, leadership, and accountability.
0-5 years of experience
Responsible for directing a large, diverse marketing group that creatively led the company in analyzing market trends, opportunities and challenges.
- Implemented marketing campaigns in target markets resulting in a 15% increase in annual sales and $10M EBIT.
- Directed Midwest marketing efforts resulting in an 11% increase in EBIT after three years of negative growth in the region.
- Coordinated an average of 15 marketing events/quarter with sales and marketing partners.
- Performed Cost/Benefit analysis for partners and distribution channels on all new product and service offerings.
- Ranked in Top Percentile annually among all Marketing and Sales staff.
0-5 years of experience
Managed major OEM accounts and alliance relationships to launch products within the OEM organizations and create awareness at the reseller level. Benchmark was acquired by Quantum in 2002.
- Created and executed sales incentive programs, awareness campaigns, and educational trainings for HP, Sun, and Tandberg Data representing over $100M in revenue for [company name] in 2003
- Proposed and solidified strategic agreement with IBM, a key OEM, resulting in increased sell-through revenue from zero to more than $40M in 12 months at Benchmark Storage Innovations
- Managed an annual marketing budget of $250K and allocated funding to results-oriented marketing initiatives, programs, and regional events with sales personnel
- Built strategic alliances with software vendors to create sales opportunities for incremental revenue
- Awarded Benchmark Storage Innovation’s President’s Club recognition for top performers (2002)
10+ years of experience
Channel Marketing Manager for major channel partners, including BellSouth Communication Systems ($100M in annual reseller revenue), Black Box Network Services ($50M), Windstream Communications, Inc. ($18M) and HP Services ($10M).
- In 2008 contributed to the revenue growth of $44M to $50M at Black Box Network Services and $16.5M to $18M at Windstream Communications.
- Implemented installed base program including direct mail campaign that enabled Black Box Network Services to reach 3500 customers for major upgrade campaign.
- Designed and implemented sales incentive program at Windstream that resulted in $3.2M in incremental revenue in 2008.
- Wrote 50 page Navigation Guide to Secure Nortel Websites.
- Managed website for Ramp-up Program.
0-5 years of experience
Manage $1.8B B2B portfolio of Certified Solution Partners (CSP) ensuring a quality FedEx experience for CSP
partners and end users.
- Design and develop CSP portfolio to track KPIs against program goals and exceed forecast models.
- Create co-op marketing campaigns to increase share of wallet within multi-carrier environment.
- Responsible for Go-To-Market plan of CSP partners for internal sales channels and 3PLs.
- Developed and delivered FedEx proprietary integration tools via sales training; yielding a 25% incremental lift of integrations with a cost reduction of $9.4MM realized in first year of inception.
- Created long-range product plan producing a net 9% lift in high value customer integrations.
- Two-time recipient of Bravo Zulu award given by executive management in recognition of exceeded achievements.
0-5 years of experience
Manage $94M integrated security channel. Lead marketing programs and execution for enterprise segment through direct and distribution channels. Build and maintain strong relationships with end users and integrators. Develop and implement go to market growth plans for new product introductions.
- Launched Project Registration dealer program projected to generate $1M in incremental business annually.
- Developed a dealer training program to encourage training certification by offering an annual fee for services, which will increase customer product knowledge and recurring revenue for the business.
- Created an end user advisory board to gather voice of customer that will drive product roadmaps.
- Manage performance of closed group of 260 integrators, including recruitment based on market size and termination based on performance.
0-5 years of experience
Launched a two-tier distribution sales model, combined with new focus in the SMB market segment. Responsible for a distribution marketing launch budget of $2M over first 6 months.
- Recruited over 1700 new SMB partners in both web and email security markets, as well as a core group of MSP partners selling hosted solutions (new market).
- Led annual marketing plan development. Created and implemented marketing strategies focused on customer recruitment, partner enablement, awareness and sales.
- Developed a marketing mix through distribution that was aligned with corporate objectives. Ensured that marketing metrics were set, managed to and reported on.
- Developed custom launch and communication campaigns for each new product release, which included online vehicles, trade advertising, industry events, training and other media.
- Managed strategic partnerships with top-tier partners and vendor suppliers.
0-5 years of experience
Developed and facilitated marketing campaigns to drive sales for Adaptec products within a quarterly $250k budget.
- Recognized at company kickoff for successfully launching a full-scale campaign into the channel in parallel with new product release.
- Reported and tracked metrics for campaigns and best practices for future projects.
- Created quarterly strategic channel marketing programs that utilized a full marketing mix of seminars, webinars, e-marketing, tradeshows, direct mail, etc., which resulted in increased quarterly sales.
- Managed overall MDF (Marketing Developing Funds) budget, including fund approval process.
- Created monthly Channel e-newsletter and weekly e-blast that were distributed to keep the channel up-to-date on Adaptec news, products and offerings.
0-5 years of experience
Managed channel development, marketing development, and sales development for SnapServer products. Left in anticipation of sale of SnapServer line.
- Developed and successfully launched $28M Solution Provider channel to reach target worldwide market.
- Defined worldwide reseller communication strategy for SnapServer business with cross-functional team.
- Designed, developed content and launched partner web site for Component and SnapServer products for unified and consistent appearance.
- Managed promotions, co-op and marketing activities to grow business for 1700 partner accounts.
- Led operation team to define global channel policies and optimize processes, including service.
0-5 years of experience
Spearheaded regional marketing and business development strategy for this Fortune 100 global manufacturer of personal computers
- Provided creative and technical direction critical to achieving corporate goals for market share and sales volume
- Managed key channel partner programs and annual budgets to $4,500,000
- Served as official media spokesperson for the channel marketing division
- Managed 10 professionals in the functions of Marketing Communications, Joint Marketing, Events, and Online Communications
- Exceeded all growth targets by developing innovative channel promotions, co-op programs and a channel-specific Extranet website; all programs won multiple industry awards
- Devised results-getting sales collateral, print advertising, public relations campaigns, and web design
0-5 years of experience
Managed Snap Server brand, events, channel development, marketing development, advertising, and sales development for SnapServer products. Left in anticipation of sale of SnapServer line, promotion at Ruckus Wireless
- Developed and successfully launched $28M Solution Provider channel to reach target worldwide market for recurring revenue stream.
- Defined worldwide reseller communication strategy for SnapServer business with cross-functional team.
- Designed, developed content and launched partner web site for Component and SnapServer products for unified and consistent appearance.
- Managed promotions, co-op, communications and marketing activities to grow business for 1700 partner accounts.
- Led operation team to define global channel policies and optimize processes, including service.
0-5 years of experience
UK based software developer of OS2, Windows NT and internet development tools sold to IBM clients.
- Designed and implemented marketing programs to attract new partners.
- Initiated and developed ongoing channel support programs to retain partners.
- Developed, coordinated and delivered sales training for authorized resellers and provided ongoing sales support for all third party relationships.
- Generated $1 Million in product and service revenue to targeted accounts, fiscal year 1996.
0-5 years of experience
- Responsible for the development and management of the LXE PartnerPass program
- Worked on cross-functional teams of channel managers, product management, and sales to design campaigns and product promotions
- Developed, executed, and reported all lead generation campaigns for LXE and its channel partners
- Planned annual LXE partner conference with top 50 VARs
- Owned and managed the LXE.com website, LXE partner portal, and company social media content
0-5 years of experience
Developed and executed Marketing Strategies for AT&T Dedicated Hosting Services including joint marketing programs with our Strategic Alliance Partners (HP, IBM and Sun) to build awareness and productivity of channel member resellers.
- Launched new offers and solution bundles targeting high value segments of the U.S. Hosting market.
- Defined the profiles of successful hosting resellers and respective recruitment strategies to build a strong channel.
- Designed concise, creative channel marketing tools to increase productivity of existing channel partners.
- Developed and delivered training to channel members on product features, sales tactics and process.
- Coordinated Agent Activation Seminars and Internet Data Center Grand Openings.
- Measured and analyzed sales to determine market trends, channel member performance and effectiveness of marketing campaigns. Managed hosting revenue grew more than 100% in 2002.
- Elected to Diamond Club in 2000, first year with the company.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
