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Digital Marketing Strategist Resume Samples
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0-5 years of experience
Responsible for the hands-on management of client relationships and campaigns to ensure best in customer service, overall campaign success, and high levels of client satisfaction. Worked with internal cross-functional partners to establish customer goals and key performance metrics (KPIs). Conceptualized and spearheaded the development of new landing pages that simplify shopping processes while also capturing key consumer buying data, boosting conversion rates by 20% and generating $240K in new revenue.
- Ensured superior customer service levels, operational excellence and strategic insight.
- Met and collaborated with external vendors and led negotiations on behalf of clients.
- Oversaw budgeting/forecasting, campaign optimization, campaign audits, case studies and reporting.
- Established procedures and workflows, as it relates to campaign set-up, and expectations.
0-5 years of experience
Supported Digital Sales Team in meeting their sales goals by providing strategic and effective digital campaign options and sales presentations
- Collaborated with editorial and consumer marketing teams to create unique, revenue-generating advertising
- Maintained all research documents for the department, including online, mobile web and app analytics
- Developed strategies to help sell new digital advertising products
- Designed and wrote sales presentations that secured business ($~100,000 revenue)
- Used Omniture, Nielsen @Plan, Google Analytics and comScore on a daily basis
0-5 years of experience
Develop comprehensive marketing strategy, implementation plan and creative direction for clients across all media channels spanning email, advertising, events and social media. Build marketing funnels and automation programs, optimize offers and find improvements in the lead generation and acquisition process specific to clients’ business goals. Lead and manage Chicago office team.
- Created and launched new service for a client consisting of offer development, building of a integrated marketing campaign, as well as establishing a testing plan and analytics. Surpassed launch KPIs by 40%.
- Improved Bad Number contact ratio by 37% by incorporating verification step in the lead flow process to the sales team.
- Oversee media budget of $1.9M optimizing multiple media channels with expertise in direct response offer development.
10+ years of experience
NYC based Digital Marketing Agency providing comprehensive online marketing services to SMBs
- Spearheaded a team of 15 professionals providing comprehensive digital marketing strategies and solutions
- Planned and executed marketing campaigns and activities leading to over $50 million in online revenue
- Significantly reduced clients’ expenses by utilizing innovative digital solutions to streamline operations
- Increased conversion rates, reduced bounce rates, and improved ROI by monitoring analytics reports and adjust accordingly
- Negotiated, acquired, and managed 14 SMB accounts from strategy through execution
- Implemented multiple digital marketing and online presence methods and strategies such as: multi-channel traffic generation, social media utilization, affiliate marketing, blogging, visual and contextual testing and mastering, SEO, SEM, and usability.
0-5 years of experience
Created and executed client integrated digital marketing campaigns for B2B and B2C clients. Collaborated with web designers and developers to execute client website and digital marketing projects.
- Developed and implemented internet marketing and SEO strategies for external clients including keyword research, link building, content marketing, PPC advertising, social media marketing, and email marketing campaigns.
- Consulted with clients on social media strategy. Spearheaded the social media service offering for [company name].
- Wrote online press releases, enewsletters, website content, blog articles, and marketing emails.
- Analyzed and reported on client website and social media analytics using Google Analytics and other website and social analytic tools.
0-5 years of experience
Assisted in the execution of Oracle Eloqua marketing automation system in building demand generation B2B campaigns and programs converting Inquiries to Marketing Qualified Leads
- Assisted in the development, execution and management of digital demand generation programs targeting Enterprise, Mid-Market and Small Business prospects to generate net new leads in various verticals.(Everything Inside Eloqua)
- Analyzed website data such as traffic, interactions, conversions and goals (GA, Eloqua Custom Reports) to find areas of improvement for our website.
- Served as a liaison between marketing and IT departments in day to day tasks such as website optimization, Q&A Tasks, error identification and fixes for company’s main web property (www.tycois.com)
- Assisted high level managers in managing agency vendors with creation, design, planning and implementation of Online Advertising and Social Media campaigns
- Project managed the creation and implementation of an Updated SEO campaign which increased Organic traffic by 39% in a 3 month period and about 27% in a six month period
- Assisted in the project management the development of new content assets to support new digital demand generation programs.
- Partnered with 3rd party vendors to execute lead generation programs.
0-5 years of experience
Assisted in the execution of Oracle Eloqua marketing automation system in building demand generation B2B campaigns and programs converting Inquiries to Marketing Qualified Leads
- Assisted in the development, execution and management of digital demand generation programs targeting Enterprise, Mid-Market and Small Business prospects to generate net new leads in various verticals.(Everything Inside Eloqua)
- Analyzed website data such as traffic, interactions, conversions and goals (GA, Eloqua Custom Reports) to find areas of improvement for our website.
- Served as a liaison between marketing and IT departments in day to day tasks such as website optimization, Q&A Tasks, error identification and fixes for company’s main web property (www.tycois.com)
- Assisted high level managers in managing agency vendors with creation, design, planning and implementation of Online Advertising and Social Media campaigns
- Project managed the creation and implementation of an Updated SEO campaign which increased Organic traffic by 39% in a 3 month period and about 27% in a six month period
- Assisted in the project management the development of new content assets to support new digital demand generation programs.
- Partnered with 3rd party vendors to execute lead generation programs.
0-5 years of experience
- Recruited during graduate school to provide digital strategic direction and project management for ecommerce (Magento) prescription sunglass company.
- Implemented a national marketing campaign in SI Golf Magazine and Golf.com that delivered a 40% increase in call volume and 20% increase in revenue for golf specific prescription sunglasses.
- Assisted in product development of specific lenses for golf and fishing.
- On track to double website visits and conversions in 2014 through management and execution of SEM and PPC campaigns.
- Purchased and activated highly successful tee box sponsorship for the 13th hole of the 2014 Waste Management Open.
0-5 years of experience
Researched various social media outlets and did analytical comparisons to determine best fit for marketing strategy
- Research led to company-wide internal competition to redesign website; was part of winning team.
- Developed a social media marketing campaign to get exposure to new clients
- Researched SEO techniques, and increased online exposure by 20%
- Created streamlined sales presentation system that saves time, and improved quality of presentation
0-5 years of experience
Provided search engine marketing analysis and account management for a diverse range of search engine marketing accounts including display and video.
- Developed strategies for paid search and retargeting programs
- Created and refined internal and client-facing performance reports
- Wrote copy for paid search ads and kept it up to date and in sync with clients’ on-site offerings
- Managed landing page optimization and tracked URLs
- Performed detailed keyword analysis and bidding strategies
- Optimized campaigns for best performance while closely managing multiple budgets
0-5 years of experience
- Created digital marketing strategies for a startup company, specializing in cooking spices.
- Generated Google Adwords campaigns which resulted in a boost of website traffic and sales.
- Applied A/B testing and determined which advertisements and keywords were the most effective.
- Strategized with the creators to develop and design a “recipes” page on the existing website.
- Increased average dollars per transaction by 50% by implementing a social media marketing campaign with the use of Pinterest and Facebook.
0-5 years of experience
- Developed online marketing strategies and budget allocation across multiple channels
- Optimised social media positioning and engagement.
- Achieved first page search engine results for 15 relevant keywords and increased the overall website visits by 64% by coordinating with the SEO team.
- Analysed and monitored web presence through Google Analytics.
- Increased the contact base by 20% by email marketing.
- Led a major redesign of the company’s website.
0-5 years of experience
- Developed content for 4 social media accounts
- Scheduled 3 post daily 5 times a week through HubSpot
- Wrote and published 6 blogs on WordPress that emphasized on technology and digital marketing
- Produced 2 video blogs on iMovie
- Measured success rate through Google Analytics with an increase in July
- Increased SEO through Google AdWords
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Digital Marketing Strategist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
