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0-5 years of experience
- Created, implemented and managed several customer activation and loyalty programs which proved a 20% revenue increase.
- Using KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates.
- Established a detailed database management process for list cleansing and increased inbox delivery and ISP whitelisting for list volumes of 50,000 to 1,500,000.
- Report, track and analyze campaign performance proving success in strategies and ROI.
- Negotiated and led successful integrations for ESP interfaces when email opportunities and unmet customer goals and needs were not being achieved in customer vision.
0-5 years of experience
Designed and deployed comprehensive lifecycle email marketing program for Inc. 5000 marketing agency specializing in
B2B and B2C marketing for e-commerce stores
- Formed strategic business partnerships and negotiated new agency rates for all customers
- Served as Email Evangelist and worked closely with Internet Marketing Strategists, SEO, PPC and Conversion teams to align outbound lifecycle initiatives for all clients
- Created all content for 20+ clients’ email campaigns including all copy for all campaigns
- Focused on list building and analysis for all clients to increase quality and quantity of new leads
- Designed and built custom onboarding and nurturing programs to optimize ROI through email channel
- Defined long-term strategic goals according to specific business needs for all clients and advised business owners on best practices to maximize ROI
- Managed all 3rd Party vendors for email channel
0-5 years of experience
Managed all email marketing strategies and execution for approximately 100 automotive dealerships
- Created and designed prospecting and customer email campaigns for automotive dealerships in order to increase revenue growth and customer loyalty
- Measured campaign results and worked with dealers on a monthly basis to demonstrate ROI for the program and effectiveness of their running campaigns
- Demonstrated an average 15:1 return on investment for my accounts
- Worked with dealer principals to define messaging and create successful messaging and incentives to see increased click-through and open rates.
0-5 years of experience
Led, developed and implemented email campaigns, supporting $19MM in annual business contributions and bi-monthly mailings to an average of 3MM card members.
- Refined the Email marketing process by gathering industry best practices and assuring that legal compliance requirements processes such as CAN SPAM were integrated.
- Managed, provided direction and final approval for email campaign list pull specification to the Database Management team.
- Recruited new business.
- Trained Product Managers and new Email Managers on Email process.
0-5 years of experience
Responsible for setting up and deploying up to 40 email marketing campaigns per day using a variety of Email Service Providers.
- Approved each campaign for quality assurance.
- Edited content and HTML code as needed.
- Conducted inbox testing across major domains to ensure deliverability prior to deployment.
- Monitored campaign performance throughout the day.
- Investigated campaigns that underperformed and reported findings to the Director of Mailing.
- Provided CMS and ESP training along with 24/7 support for all new hires to the department.
- Acted as the Director of Mailing in his absence.
0-5 years of experience
Developed and executed trigger email marketing campaigns to increase product awareness and sales
- Optimized and identified opportunities to increase open rates, click through rates, visits and sales in email
- On boarded and negotiated contracts for email service providers
- Implemented testing and segmentation strategies into email marketing campaigns
- Managed creative development for both email and direct mail campaigns
- Acted as the main-point of contact for multiple agencies partners, etc., Served as a liaison for numerous agencies and vendor partners to execute multiple initiatives against aggressive schedules
0-5 years of experience
Launched several loyalty and retention programs – gift card partnerships, friend referral, retention newsletters, etc.
- Managed all transactional emails, triggered email campaigns and 1-off newsletters through Strongmail
- Managed entire email marketing process – including copywriting, design, coding and deployment through our ESP
- Improved attrition by 15% through an online retention tool that identified reasons for customer dissatisfaction and built in attractive incentives to solve the problem
0-5 years of experience
Created automated email campaigns based around lead scoring and nurturing for B2B clients.
- Managed all project timelines and budgets to ensure on-time delivery and profitability.
- Served as an email liaison between diverse, cross-functional teams.
- Developed proposals, strategies and presentations for new and existing clients.
- Developed KPI’s for program success measurement and calculated ROI.
- Gathered campaign results and worked with other departments to develop and deliver reporting for all campaigns in order to illustrate effectiveness.
- Became thought leader on subject matter- including, but not limited to, SMS campaigns, social integration, lead scoring, lead nurturing, marketing automation, complex segmentation and other industry trends as they emerged.
0-5 years of experience
Produced and managed all outbound email campaigns to 6+ million subscriber list, from developing the creative, sending, and reporting back to sales and marketing
- Managed team of producers to produce CPC travel offers, ensuring revenue goals were exceeded
- Created multiple landing pages to be indexed for SEO opportunities and news feeds
- Managed social media campaigns to entice users to click to landing pages and sign up for newsletters
- Led sales meetings on a weekly basis to strategize best ways to develop relationships with potential
- Assisted with public relations and social media managers, posting content to blogs and social media
0-5 years of experience
- Managed and tracked weekly large-volume (1 million and up) email blasts, triggered sends and email alerts within ExactTarget email platform.
- Proposed and designed new email template that outperformed previous template with 80% higher customer response rate.
- Reviewed analytics and recommended changes and improvements for email creative, copy and campaigns with marketing team.
- Wrote copy for email and direct mail, repaired code and design issues with 3rd-party creative.
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[Email Marketing Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
