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Marketing Project Manager Resume Samples
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6-10 years of experience
Responsible for developing and implementing marketing plans and programs for private shoe retailer with 400+ stores. Orchestrated strategic marketing relationships with agencies, vendors and mall/shopping center management. Provided leadership that included working with store employees and field managers. Prepared and evaluated programs and events for effectiveness.
- Managed investment market regions – analyzed the media tactics to determine return on investment. Ran and analyzed reports after every event for effectiveness. Analyzed coupon sales and sales trends for market overview. (resulted in a 74% yearly sales increase in one market that led to the #1 of top 30 spot)
- Directed grand openings: signage, PR, event, community partnership. Successfully opened 52 stores in 14 new markets
- Successful in the launching of a new tween brand – Cupcake Couture – manage product displays and placement in stores
- Conceptualized and created layout designs for print media in coordination with graphic design, buying and purchasing
- Aggressively sought advertising opportunities, including new methods and market size and coverage
- Developed and implemented signage and marketing instructions for all store’s sales & promotions
- Facilitated contests and promotions, including the Models Wanted campaign – supervised art direction and photo shoots
0-5 years of experience
Managed global media for APAC, EMEA and LATAM regions, driving global brand awareness and in-country hotel ROI.
- Effectively managed agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.
- Edited and updated brand guidelines, brand standard copy and various guides for both Hampton and Hilton Garden Inn brands.
- Managed online creative and collateral brand data asset management (DAM) platforms increasing user usage by 40% YOY.
- Designed and rolled out B2B and B2C print and digital marketing collateral for over 2,500 hotels.
- Wrote and implemented internal communications within brands and across enterprise.
- Supervised marketing coordinator as direct report.
- Conducted training webinars for new collateral and campaign launches.
0-5 years of experience
Global standards development, product testing and certification. $170M in sales / 1,500+ employees.
- Developed, managed and executed marketing strategies and tactics targeting B2B customers in services, construction, energy, government, manufacturing and sustainability sectors. International sales of standards improved 12%, training program attendance increased 15%, website and web-store traffic increased 10%.
- Created strong mix of platforms including: digital/ print advertising, e-newsletters, direct mail, media relations, collateral, SEO, E-commerce, POP, webinars, trade shows, website / web-store content and telemarketing.
- Developed content for marketing, advertising and media relations campaigns.
- Managed relationships with agencies, graphic artists and vendors.
0-5 years of experience
Built and analyzed marketing strategies with multiple international regions to develop innovative marketing plans that enhance regional sales
- Analyzed and evaluated ROI of the marketing campaigns
- Researched and wrote several case studies to share a marketing success among the regions
- Automated marketing analysis of the Design Win platforms that helps Sales, Marketing, BU, Engineering, Finance, Corporate Planning/Strategy and Logistics teams to get an end to end forecast and provides reporting linkage for the Design Win platforms
- Project managed the development of the global sales planning tool: Design Win Tracker Development and Analytics
- Provided an integrated end to end solution across multiple teams that will track and forecast Design Win platforms to identify gaps, increase accuracy for sales in and sales out planning
- Established consistent monthly cadence and format for Design Win activation, tracking and reporting
- Integrated Design Win intelligence and analytics into appropriate forums
0-5 years of experience
- Directed over 30+ project and flexible teams of diverse professionals globally to evaluate processes and identify and execute initiatives to increase efficiency and optimize service quality.
- Generated $2.9M in project cost-savings by negotiating lower labor costs and reusing refurbished equipment.
- Initiated and led risk management assessment that resulted in an 8% savings of the marketing budget.
- Managed cross-functional teams of stakeholders from sales, product marketing, and corporate communications groups to develop event strategy and execute projects.
- Managed marketing programs to achieve strategic business objectives that resulted in cost a savings of 10%.
- Produced marketing plans inclusive of overall theme, key messages, advertising initiatives, budgeting and staff training.
- Created and implemented communication plans to manage and ensure high satisfaction of stakeholders’ expectations; that included senior executives, customers, outside consultants, vendors and other stakeholders.
- Liaison between clients and their customers ensuring quality of services, overall customer satisfaction, and account growth.
0-5 years of experience
After working at [company name] for 6 months, I was promoted to Marketing Project Manager. I am responsible for managing the marketing budget, developing sales tools, and managing the marketing communications for business development, sales, home loan consultants, financial advisors and 41 branches for this $3.6 Billion credit union.
- Manage multiple marketing programs simultaneously, from conception through execution, ensuring all elements are being created, produced, and delivered on time
- Manage the branch merchandising and serve as the key contact for branch employees and regional directors
- Plan and manage the marketing for branch moves, regional events, exhibits, and trade shows
0-5 years of experience
- Provided all proactive client communication, including daily progress reports and handling issues that arose to ensure excellent client satisfaction.
- Coordinated with key departments to ensure client needs were being met and each project was completed on time and within budget.
- Provided assistance and consultation to clients as needed to ensure optimal use of 20/20’s qualitative products.
- Employed creative problem solving, planning and brainstorming on difficult projects.
- Organized client materials, created internal project materials, programmed/tested online screeners, managed respondent participation, and trained recruiters.
0-5 years of experience
Wrote white papers, relevant blog posts, and video tutorials, while maintaining the company voice in all published content
- Organized daily, weekly, and end of sprint retrospectives inline with the Agile project management method
- Developed & maintained positive relationships with current and possible future clients.
- Collaborated with multiple groups to initiate projects based around the Adobe Creative Suite mainly the Adobe Experience Manager
- Completed projects on time and within budget, updated clients on up to date spend and remaining budget
0-5 years of experience
Managed all collateral and ads through entire design process
- Assisted with national radio campaigns and worked closely with account reps and talent
- Developed communication for all corporate and franchise [company name] Weight Control Centers
- Liaison between corporate office and [company name] Weight Control Centers
- Created and managed strategic marketing plans for in-house departments and out of house agencies
- Oversaw marketing budgets and event plans
- Coordinated direct mail efforts, print ad placement, public relations and website development
0-5 years of experience
- Event Management: Planned, budgeted, and negotiated events up to $150k and 500 attendees.
- Marketing Communications: Managed PR, advertising, and tradeshow events.
- Digital Media: Designed, programmed, and distributed digital campaigns.
- Database Maintenance: Created, merged, purged, and managed data of 5,000 + customers.
0-5 years of experience
- Created and oversaw marketing plans and campaigns for 14 branches in the U.S.
- Developed and executed marketing tactics – including cost estimates, media buying, assigning tasks to various team members, and managing budgets and timelines.
- Managed the production and creative of print and digital materials – brochures, flyers, outdoor ads, trade show displays, web banner ads, print ads, booklets, etc.
- Coordinated and tracked status of all marketing projects from initiation to completion.
- Wrote content for all materials and provided creative direction.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
