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Product Marketing Manager Resume Samples
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0-5 years of experience
Managed global, award-winning flagship products through the Product Development Lifecycle
- Developed integrated marketing communications plans for quarterly product launches and digital and mobile offerings
- Enhanced the Follett brand with the creation of case studies, product demos, print collateral, webinars, and video testimonials; completed within strict marketing budget
- Aligned marketing plans to the promotion of product releases; resulted in 97% of customers upgraded to new release
- Supported sales channel to achieve 102% of revenue goals for FY12 with collateral and lead generation campaigns
- Promoted services package; results in retention rate of 98.8% and $2.3 million in annual support revenue
- Launched the company’s first mobile applications; downloads reached 35,000 in two weeks
0-5 years of experience
[company name] is a marketing services company providing online, mobile and print marketing solutions for businesses ranging from small local businesses to national corporations.
Impact: Reinvigorated product line through new product introductions, implementation of a simplified pricing model, and introduction of innovative sales tools
- Gained over $32M in revenue through successful management of brand awareness product line
- Pioneered analysis of innovative digital and print bundled solution, providing a new sales opportunity for field sales and a new comprehensive marketing solution for clients
- Improved sales performance of key product lines by 10% through development and implementation of product road maps, targeted new market introductions, vertical segmentation and sales training
- Initiated research and analysis of strategic loyalty marketing program resulting in white paper development and presentation to the strategy leadership team
- Achieved Google AdWords Authorized Reseller certification, improving knowledge of the latest AdWords tools
0-5 years of experience
Led a team responsible for creating the cash management Internet application, DirectLine for Business (DLB). Created/implemented all treasury management services onto DLB application. Trained internal/external customers on all products and services. Restructured marketing communications organization to integrate traditional marketing and Internet marketing.
- Spearheaded creation of all internet banking services for small, middle and large corporate customers.
- Exceeded projected revenue growth for DirectLine for Business by approximately $2.5M.
- Managed P&L for up to $50M in gross revenue.
- Developed marketing campaign that increased product profitability by 30%.
- Established formal marketing materials including user guides, help files, off-line/on-line demos and website.
- Managed products, policies, procedures and pricing while defining overall product strategy.
0-5 years of experience
Directed and executed market launch strategies for over 30 technology products through sales channel launch, with primary responsibilities for messaging and sales enablement.
- Developed content strategy, and wrote both corporate and customer-facing technical materials within Marketing Communications.
- Established integrated, multi-channel print, web, direct marketing, sales and training socialization campaigns.
- Led the development of major customer-facing knowledge projects, such as product tours, demos, and webinars, resulting in more than 600% month-to-month sales increases for one of the company’s highest RPU-driving products.
- Contributed to creation of the company’s social media strategy – Twitter, Facebook, corporate blog and YouTube Channel.
- Led Marketing cost-reduction initiatives resulting in $400,000 less spent annually, moving to a more technology-forward tool.
- Managed marketing communications strategy and implementation across web, print, sales training, corporate positioning, product launches, sales collateral and tradeshow marketing.
0-5 years of experience
Provide results oriented product management and marketing. Responsible for developing and implement marketing plans for new and existing products lines, competitive intelligence, media relations, advertising, corporate website, promotions, trade shows, product management process and key product messaging.
- Executed detailed primary/secondary market research for new market opportunities through both organic and inorganic growth. Synthesized and formulated data into multiple opportunity analyses and recommended direction for new products and technologies.
- Identified new IP License opportunities for $1.5 m new product line
- Managed the product management and marketing process for three new product lines that resulted in a 25% revenue increase
- Drove messaging and execution of go-to-market product strategies resulting in significant funnel growth/new customer wins based on value proposition
- Directed development of new corporate website with responsibility for strategic and tactical direction
0-5 years of experience
Marketing and Product Management for $67M service business. Directed pricing, segment strategy, new product development and commercialization, product positioning and demand generation programs
- Designed, developed and successfully launched 4 new products; doubled the product offerings, and more than $3M in incremental annual revenues at significantly higher profitability in a business with declining opportunity
- Improved Price Realization through rigorous financial analyses; more than $1M increase in profits annually
- Developed and implemented strategies to increase service buying at point of sale; increased the attach rate by 50% in 4 years to record levels each year
- Implemented portfolio management strategies to remove underperforming products; shifted customers to other profitable products and reduced maintenance costs
- Developed new quarterly service newsletter; increased awareness of service products and percent of sales team actively selling service
- Facilitated, led and coordinated kaizen events across the organization in areas including growth, business process improvement, marketing, sales and manufacturing.
0-5 years of experience
Managed all aspects of new product development projects from initial concept to launch which led to a 20% revenue increase for the high pressure product line
- Coordinated and participated in extensive product trainings for representatives and customers which grew to over 100 participants annually
- Developed creative marketing campaigns to drive market share in new and emerging segments
- Developed compelling marketing communications that effectively conveyed the value message of the product or product line
- Grew the transmission line to a 55% market share through new product development, acquisition integration into the product line and by maintaining a competitive advantage for the legacy products
- Increased market penetration by coordinating with and supporting the sales channel
- Participated in numerous customer visits and extensive round table discussions to gain complete understanding of customer requirements for new product specifications and/or existing product changes
6-10 years of experience
Responsible for all product marketing activities, including development of brand and promotional messaging, value propositions and product launches.
- Produced customer magazine, e-newsletter and website, improving brand NPS by over 10 points.
- Launched online Marketing Resource Center, reducing internal printing costs and establishing a new revenue source.
- Revamped e-mail marketing strategy, resulting in $620,000 of sales within 6 months.
- Identified and coordinated editorial opportunities to publicize key products and personnel.
0-5 years of experience
Owned marketing strategy, launch implementation and lifecycle management for key handsets and accessories.
Influenced future product portfolio.
- Created go-to-market plans for approximately 6 handsets and 50 accessories per year, resulting in 600K handset
- Partnered with OEMs to set vision for product positioning, branding, messaging and distribution, driving strategy to spend millions of dollars in marketing development funds.
- Monitored post-launch sales against targets and implemented tactics to either increase sales or cost effectively
- Collaborated with Product Development group to document feedback and shape product roadmap, meeting
- Organized and managed multiple cross-functional teams to lead through tactical launch activities, receiving
6-10 years of experience
Responsible for developing best buying strategies, maintaining consistent quality, and managing costs.
- Project Managed all cross functional attributes of the product’s national launch and management of employees in a matrix organization
- Responsible for product P&L life cycle and setting and achieving sales targets
- Created strategic plan for revenue growth by channel
- Managed the execution of tactics within budget guidelines
- Coordinated promotional material, marketing sales portals
- Implemented field communication and training
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[Product Marketing Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
