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Social Media Specialist Resume Samples
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0-5 years of experience
Collaborate with web or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Maintained social media content development by coordinating and implementing social media marketing communication
- Audited project files by processing invoice payments, projecting deliverables and reviewing scheduled monthly payments to conduct audits.
- Assisted supervisors during urban planning meetings, maintained project supplies, and assisted with facilitators of Charrette
- Participated in the development of online marketing strategies for various planning projects.
- Established bookkeeping systems for financial transactions.
0-5 years of experience
Managed the day-to-day social media activities for Benjamin Moore. Results: Exceeded the Pinterest yearly follower acquisition goal by 1150%, became one of Likeable Media’s 10 Most Likeable Brands on Pinterest & delivered two million impressions for the product launch of color chalkboard paint
- Worked with the marketing team to help strategize and execute promotional materials, product launches, and social media contests, often through Promoted Posts & Tweets
- Responsible for comment moderation, consumer interaction, and diffusing any online issues (complaints, returns, etc.)
- Became well versed in Facebook Insights, Twitter Analytics, and social marketing platforms like Shoutlet and Curalate to analyze and present our social communication, as well as build engagement with fans and followers
- Created weekly reports of client and competitor social activities
- Organized collaborations with bloggers and designers, making lasting relationships and further publicizing the Benjamin Moore name
- Researched relevant industry and market developments
0-5 years of experience
Developed, implemented and managed the primary social media market campaign/program for four stores.
- Expanded Facebook site and increased followers by 50%.
- Established a successful Twitter, Instagram and Facebook accounts for online business and to increase foot traffic to store; including special event marketing such as: new store opening, Veteran’s Appreciation Day, and football season.
- Monitored use of Social Media platforms, including providing customer service through Facebook and Twitter.
- Knowledge of Social Media analytics on Facebook and Twitter
0-5 years of experience
Created and developed content for 5-7 corporate social accounts.
- Developed and hosted ad serving for Facebook and Twitter.
- Collaborated with social team members to build team and package offerings for social sales.
- Directed the hiring, training and performance evaluations of social media staff.
- Developed pricing strategies, balancing firm objectives and customer satisfaction.
- Initiated market research studies and analyzed findings.
0-5 years of experience
- Helped maintain first contact with Activision’s 250,000 followers in social media.
- Utilized Twitter and Facebook to resolve customer issues with industrial toys and digital products.
- Analyzed social media data (Facebook, Twitter) through Salesforce. Supported social media reports for marketing and studio executives.
- Managed community forums for Activision. Moderated Call of Duty and other Activision sub forums.
- Ran team meetings and developed important content strategy notes for team use through Microsoft Outlook.
0-5 years of experience
Managed all social media accounts linked to BYU Baseball, Women’s Soccer, and Women’s Basketball teams
- Assisted in creating and posting on accounts for BYU Football and Men’s Basketball teams
- Produced and executed social media campaigns prior to each sport season
- Increased BYU Baseball and Women’s Basketball following on all accounts by 40%
- Collaborated with Athletics Marketing team on promoting upcoming events and games
- Produced live game tweets during every home game and provided updates for away games
- Composed season and game statistics for a social media audience
- Developed and performed basic photography and film skills
- Created/Designed/Edited Photoshop graphics to accompany daily postings
0-5 years of experience
Mayo Auction & Realty provides live and online auction services in Kansas and Missouri.
- Orchestrated social media campaign to increase customer exposure by 70%
- Created new website content and managed updates using HTML
- Coordinated email marketing: update contact list and schedule email blasts using Bronto
- Assisted sales agents with documenting their CRM data through Inslightly.com
- Generated new clients through select targeting of qualified leads
- Directed marketing campaigns on print, mailers, social media & auction syndication sites
- Designed Flyers, Postcards and general marketing material
- Spearheaded all projects conducted at the Mayo Auction Facility
- Developed processes to produce a more efficient workflow
- Conducted marketing test campaigns using Google Analytics, Survey Monkey & Social Media Reports analysis
0-5 years of experience
Create strategy, content and manage 10 social media pages for Brock Communication and clients.
- After taking over content, increased average monthly engagement rate for client’s Facebook page from .93 to 5.16 in 4 months.
- Utilize Cision and Meltwater to distribute press release to media and create list pulls.
- Wrote, pitched and placed clients in local press and secured over 15 million media impressions.
- Analyze data to create monthly reports for clients.
0-5 years of experience
- Managed the day-to-day operations of several high-profile, award-winning social media accounts.
- Responded to community concerns via social media. This required critical thinking, adept research skills, and the ability to write clearly and concisely. Average response time was under 5 minutes.
- Wrote, proofread, and revised digital copy for posts on client social media channels.
- Worked with clients to define goals and strategy based on their needs and my experience.
- Supervised and trained employees. This training included tone of responses, direct messaging, and response time.
0-5 years of experience
Worked with all social media outlets to build brand awareness, engagement, and community management
- Saw 1000% boost in views and 700% in subscribers due to efforts to increase number of visitors on Benjamin Moore’s YouTube site.
- Functioned as liaison and community manager between Benjamin Moore retailers and their customers who use review sites like Yelp.
- Wrote articles for Benjamin Moore’s retailer newsletter instructing retailers how to use social media to grow their businesses.
- Worked with content management systems (Shoutlet, Hootsuite, Sprout Social) to build apps, measure analytics, schedule content, and view talk around the décor and design community
- As Profile Manager for Benjamin Moore’s Tumblr page, posted weekly color theme images to build user engagement and brand awareness. While in this role, saw subscriber rates increase 45%.
- Responsible for tracking performance statistics and analytics for Benjamin Moore’s social media channels.
0-5 years of experience
- Created and managed 30 restaurant clients’ online marketing campaigns and strategies.
- Managed clients’ overall social media presence as well as created witty and unique social media posts to gain engagement and growth on the clients’ social network pages.
- Executed the email marketing campaigns for each client as well as designed the layout, wordage and graphics.
- Monitored clients’ standings and reputation on various platforms including Yelp, TripAdvisor and UrbanSpoon.
- Evaluated the effectiveness of the monthly marketing plans and created ways to improve them month to month.
0-5 years of experience
Created and managed social media strategy using a variety of social media platforms including Twitter, Facebook, Instagram and Pintrest
- Developed and maintained both internal and external websites for the Career Center departments
- Advised graduate and undergraduate students on LinkedIn best practices and provided assistance with profile editing.
- Created and presented presentations to students and faculty on LinkedIn usage and best practices
0-5 years of experience
Published and curated creative content for the food company’s website, blog, Facebook, Twitter, Instagram &WordPress
- Utilized marketing analytic dashboard to double weekly content posting regularity.
- Increased Facebook page likes by 250% over 8 months, by launching two successful online marketing campaigns
- Created 4 Powerpoint presentations and interactive videos to train 5 crewmembers on the best practices of social media.
0-5 years of experience
Successfully promoted company’s brand image through social media marketing.
- Created and implemented online marketing campaigns
- Effectively increased web traffic, brand awareness, engagement in social media pages and websites
- Attained a strong and visible social media presence
- Continuously monitored online public relations and ensured success of client programs
- Ensured placement in social media and web sites such as Facebook and Trulia
0-5 years of experience
- Designed and implemented the company’s content strategy
- Curated relevant content on website, blog, and social media platforms
- Managed all social media platforms (Facebook, Twitter, Tumblr, Instagram)
- Created marketing tools to help expand community and outreach efforts
- Planned, created and managed promotions and social ad campaigns
- Developed engagement strategies to convert fans/followers into customers
6-10 years of experience
- Managed social media properties, including daily monitoring, posting, and content development.
- Coordinated and implements social media communication to campus community with responsibilities that include social media advertising and creating brand awareness online.
- Wrote daily messages through twitter accounts with the objective to instruct the consumer on respective resources.
- Maintained maintenance and updated fraternity’s website, Facebook, and Twitter accounts
- Generated and maintained editorial engagement with followers on Facebook and Twitter by proactively joining conversations and responding to comments where appropriate
- Took a proactive role in creating conversations in the Twittersphere
0-5 years of experience
Global recruitment firm specializing in finance, insurance and actuarial placements. Launched [company name] Twitter, LinkedIn and Tumblr account.
- Launched and maintained all social media outlets: Twitter, Facebook, Tumblr, LinkedIn and Pinterest.
- Head hunted for clients in designated areas of employment. Format and edit candidate resumes.
- Coordinated counterparty relationships for all subsidiaries to insure businesses are supported with required services and products.
- Responsible for the editorial content in job postings that are listed on Twitter, Ziprecruiter, LinkedIn and major NY Universities (NYU, Columbia, Fordham, Pace)
- Ensured efficient, effective and economical facilitation of general office administration.
- Established relationships with job seekers through social media presence.
- Created a connection through social media with large insurance corporations on a national level. (Mexico, Brazil, Darwin Rhodes UK, Hong Kong and India offices.)
0-5 years of experience
Craft product and corporate messaging for [company name], create strategic go-to-market plan and drive Public Relations and Social campaigns while aligning with the company’s overall objectives. Write compelling press releases, product copy and manage all social media platforms to create a cohesive message across all mediums. Manage all media relationships, philanthropy partners and serve as the company spokesperson.
- Launched Grey Flooring generating 20% more sales leads through multiple communication channels
- Increased consumer engagement through social media channels, and growing Pinterest activity by more than 30%
- Enhanced brand awareness through new product launches, social media platforms and media relationships by implementing new forward-thinking ideas
- Manage email marketing campaigns from strategy to execution
- Write blog posts, social media messaging, effective press releases and product copy
0-5 years of experience
- Public Relations and Social Media Strategy creation, presentation, and execution leading to an increase in company awareness and social interaction
- Daily management and growing of nine social media accounts including Twitter, Facebook, YouTube and company blog, through online interactions
- Designed and wrote weekly email newsletters and public relation press releases
- Coordinated and managed corporate charity fundraisers raising more than $50,000 for charity
0-5 years of experience
Updated and maintained the social media calendar
- Created, updated and maintained the social media advertising calendar and report
- Reported social media statistics and results for weekly, monthly and quarterly reporting
- Crafted content for social media posts and maintained conversation, interaction, communication and relationships with [company name] online social communities: Facebook, Twitter, Instagram, Pinterest and Google+
- Oversaw the design process for creation of graphics used for social posting and sharing
- Assisted in filming, editing, and creating video content for [company name]
0-5 years of experience
- Created, developed, maintained and monetized the [company name] blog including thought leadership, online layout and plugins, and working with a variety of affiliate marketing organizations.
- Built [company name]’ public visibility through thought-provoking, unique content across a variety of social media channels including; Facebook, Google+, Twitter, Instagram, StumbleUpon, Digg and Tumblr.
- Established and analyzed social media metrics to assure content was engaging and being seen by the correct audience.
- Worked extensively with search engine optimization to bring the ranking of [company name] into the top 10.
0-5 years of experience
Developed and maintained plan for Brand’s internet & social presence
- Developed and visualized content for all social media platforms
- Managed organization’s other digital platforms like email marketing program, blogs, website management etc
- Engaged blogging community and reviews to leverage influencers of target demographic
- Reviewed market information and researched to anticipate competition and market trends and translated consumer attitudes into Social Media strategy
- Updated all Social Media content as per industry standard
- Also developed a team of Social Media Listeners and followed each and every comment by followers, whether it’s positive or negative and made our strategy changes accordingly
- Made sure that content is customized as per social media platform
- Designed & executed contests, polls and sweepstakes for maximum consumer engagement
- Designed and executed out of the box Social Media Campaigns for platforms like Twitter, Facebook, Youtube & Instagram which created historical buzz among the community and landed among top 5 trending topics
- Designed and executed 30 successful Social Media retail campaigns which resulted in 12% sales increase in first quarter
0-5 years of experience
Established new business nationwide through various social media platforms such as Google+, Yelp, Facebook business, Twitter and Pinterest
- Prospected potential business opportunities through social media platform research, networking and referrals
- Through cold calls I’ve closed numerous deals and have created a pipeline for future business
- I’ve coached and mentored new hires through shadowing, role playing and sharing industry knowledge
0-5 years of experience
Responsible for social media marketing communications for six Portland Metro retail locations
- Build brand awareness and promote company image through social media outlets including Facebook and Twitter
- Generated inbound website traffic and stimulated increased sales activity
- Analyzed engagement and resulting effectiveness of social media campaigns
0-5 years of experience
- Created and managed internal social media program utilizing Facebook, LinkedIn, Twitter and YouTube
- Marketed social media services for clients providing brand awareness and customer engagement
- Responsible for client social media content management resulting in increased traffic to company website
- Created and maintained client information database which was used in marketing collateral such as newsletters, email announcements, and data merges for clients
- Used InDesign to develop marketing collateral for various clients
- Coordinated webinars and assisted in client-hosted, tradeshow booths and private events for our clients
0-5 years of experience
Updated and standardized all social media procedures
- Created new company sell sheets and staff biographies
- Updated all company branding (letterhead, email templates, newsletters, etc.)
- Developed four track marketing campaigns to be sent as direct mail
- Created and maintained company intranet
0-5 years of experience
- Managed accounts; Developed and implemented content for mobile applications
- Tracked and reported social media campaigns ROI using Google Analytics and Facebook Insights
- Performed SEO for client websites and Google Places listings
- Developed, maintained, and monitored social media platforms
0-5 years of experience
- Moderated and messaged on company’s Facebook presence (2,300,000+ fans)
- Increased total number of fans across Facebook pages by 12%
- Engaged users, with a focus toward brand development
- Improved overall user participation rate by 35%
- Created metric reports using Facebook Insights for the social media department
- Worked with Drupal uploading and updating content on company Web presences
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[Social Media Specialist]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
