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0-5 years of experience
Responsible for managing portfolio of email security and infrastructure products with revenues of over $10M annually, including the company’s first email gateway security appliance, Mail Transfer Agent (MTA), connection control, content and policy management, anti-spam and anti-virus engines, POP/IMAP mail stores, integrated LDAP servers, filtering products, and management interfaces for configuration, reporting and monitoring. Directly managed team of product managers as well as cross-functional product team.
- Specified, developed, and launched the first email gateway security appliance from Sendmail, targeting Global 1000 organizations with the power of software that routes 70% of the world’s Internet email
- Retooled services products with annual revenue of $10M, including technical support, consulting, and training, with 25% growth quarter-over-quarter
- Developed Japanese market, recruiting 6 new strategic partners to grow to a $3M channel in 2003
- Spearheaded global pricing restructuring to limit discount rates in line with corporate accounting policy, resulting in an additional $1M in annual revenue
0-5 years of experience
Promoted to oversee development and management of innovative new products for $300M leader in ambulatory care clinical solutions, electronic health records systems, and healthcare analytics. Supervise 35 indirect and 5 direct reports in product management, professional services, QA, and support. Manage product portfolio used by 12,000 healthcare organizations. Direct strategic planning, competitive analysis, problem solving, product development and upgrade, launches, post-production support, marketing, customer relations, and compliance.
- Increased sales 30% and built organization to Number 2 in ambulatory physician market.
- Led development of specialized MAQ dashboard reporting solution and delivered product on time and within budget.
- Won intracompany product line competition by meeting all deliverables and creating the most value for the company.
- Managed design of population health management and alerting system that was highlighted in JAMIA.
- Selected to establish and launch new healthcare analytics product portfolio. Performed market research, partnership development, intellectual property development, ROI analyses, vision, product planning, and program management. Formulate product strategies and assist with business development efforts.
- Successfully delivered big data/SaaS solutions with cloud hosting.
0-5 years of experience
Director of voice and cloud-based applications product management team with responsibility for a $68m business voice platform (hosted PBX, integrated access, SIP trunking) targeting VSB, SMB and distributed enterprise segments via telesales, direct, agent and partner channel programs.
- Product line increased annual top line revenue from 2008 to 2010 by 140%
- Product line maintained industry-low churn between 1% and 1.5%
- Launched first nationwide Free Phone promotion increasing new order sales by 33%
- Oversaw targeted, strategic CoGs reduction initiatives which improved product line gross margins by almost 10%
- Launched a new Integrated Voice product category for SIP-to-Analog and SIP-to-PRI conversions for customer premises-based PBX equipment
0-5 years of experience
Lead a senior business development team of five with specific revenue goals to support Seligman’s intermediary, DCIO and institutional business lines. Developed and instituted firm-wide marketing campaigns and created sales ideas and marketing content. Collaborated with various internal departments to develop multiple product marketing strategies and ensure accurate product positioning. Trained sales persons in the marketing and selling of investment products including mutual funds, separately managed accounts and hedge funds. Articulated investment processes to consultants and plan sponsors in the US and Europe. Managed a multi-million dollar marketing budget.
- Increased market share in focused products over 15% and reduced fixed income redemptions by 5%.
- Developed and marketed four new open and closed-end funds which raised over $400 million.
- Prepared and analyzed product financials to assess and ensure profitability of new and existing products.
- Managed a team of product specialists to present investment proposals and perform regular client updates.
- Prepared and analyzed marketing campaigns and client communications to ensure firm-wide consistency.
0-5 years of experience
Supervised a product management team who oversaw all aspects of Wencor’s distribution product lines totaling $105M. Developed analysis reports to effectively monitor team performance, inventory levels, customer quotes and market intelligence. Trained global sales force on existing product lines and new acquisitions. Implement comprehensive marketing and promotional strategies for global sales force. Foster alliances with vendors and customers to develop new distribution product lines.
- Managed the integration of a $30M distribution acquisition with growth of 122% in 10 months.
- Negotiated supplier contracts for new and existing product lines for $50M in annual revenue.
- Implemented new marketing strategy for specialty products to retain business of $19M in sales.
- Provided strategic and tactical direction for focus product lines resulting in an annual revenue growth of 32%.
0-5 years of experience
Directed the low-end enterprise design, develop and deploy software product lines
- Managed products that provided 50%-60% of the total company revenue ($100M)
- Created a bi-weekly product release calendar for all product lines (about 80-90)
- Established and managed the Beta Program, which allowed quicker feedback and release to market
- Successfully managed cross-functional teams with multiple offices around the world
6-10 years of experience
Complete marketing and technical responsibility for multiple product lines consisting of 400+ SKUs generating $66M sales; supervised staff of three product/technical managers.
- Achieved a 5 year sales growth of 11,000%.
- Created and brought to market two complete line extension programs grossing $19.5M sales.
- Conceived/implemented jobber and consumer promotions, producing sales increases of 10-27%.
- Successfully administered a customer/technical service staff and annual multi-million dollar budget.
- Designed and developed a universal graphic package program along with inventory and quality control systems realizing a 32% savings in inventory costs.
- Created and planned all required POS/POP items including POPAl award-winning displays.
- Responsible for all international product marketing programs encompassing 14 countries, achieving a 1200% growth in international sales.
0-5 years of experience
Created and managed the marketing and product management department for an industrial equipment manufacturer. Directed new product development using in-house and contract engineering groups. Developed long-term strategy for products and markets to support aggressive growth goals.
- Created marketing campaign to win new revenue from 500 inactive customers resulting in $30,000 in service revenue.
- Developed a customer and distributor training program that immediately generated over $50,000 in sales.
- Developed comprehensive distributor support plan to maximize their revenue generation.
- Created new corporate branding standards and product literature to improve and modernize the company image.
- Eliminated unnecessary new product development projects following review of customer survey and sales data.
0-5 years of experience
Product management responsibilities for two large product lines with $200M+ in annual sales. Products included Universal Port VoIP gateways, call controllers and pc clients for wireline & wireless service providers.
- Managed team of (5) product managers and staff.
- Developed product line business case including pricing, margins, revenue forecasts and inventory management for hardware, software and services.
- Created strategy and tactics for marketing campaigns: value equation, competitive analysis, sales training, press and analyst relations, datasheets, brochures, web site, trade shows, and white papers.
- Provided product management support for sales teams: feature definition, roadmap & inventory commitments, RFP content, customer support, training, presentations, documentation & issue resolution.
- Grew strategic alliance and partner program. Invested in certified offer designs and testing. Implemented sales and marketing programs for joint product solutions.
0-5 years of experience
In charge of B2B advertising, product promotion and development, copywriting and marketing strategy. Managed two graphic designers and five product managers.
- Created awareness campaigns and lead generation programs for a wide range of financial services and payment systems products.
- Wrote and directed email campaigns that increased open rates and response rates by as much as 25%
- Delivered conference and event campaigns that increased attendance by 40%.
- Led a product development team that launched four new products in 2010 while under conservatorship by the government regulator (NCUA).
- Initiated and maintained the company’s first social media accounts.
6-10 years of experience
Led teams and collaborated with engineering, QA, and marketing to manage product releases.
- Developed product requirements documents and business cases, based on research as well as feedback from sales staff and customers.
- Conducted competitive research analysis and positioning. Identified key product features and functionality that drove revenue growth.
- Developed technical and marketing material, including white papers, spec sheets, and brochures.
- Designed and wrote HTML-based e-mail newsletters to over 250,000 opt-in subscribers.
- Designed and prototyped the interface for a mobile font-based messaging application, including the design and usability of the e-commerce architecture.
- Gave presentations at industry events and to C-level executives.
0-5 years of experience
Created and Implemented strategy for EtherExtend FLEX Access product which resulted in a 15% margin uplift to Switched Data portfolio of services (VPN, IP and Managed IP Services)
- Supervised and mentored Junior Product Management staff
- Negotiated 3rd Party Ethernet Vendors throughout North America and Europe
- Served as primary voice of Global Product Management into the Access Management Organization
- Set strategic vision of Global Crossing Access Services globally
- Maintained product roadmap and managed ongoing development enhancements
- Supported competitive differentiation and branding efforts
0-5 years of experience
Avid is the industry standard for professional audio, video and media production solutions.
- Directed 3 person product management team to develop setting line strategies, manage development priorities, product pricing and positioning, business line financial analysis and new version roll outs for the $200M Avid video and film editing product family.
- Developed business plan to transition flagship Avid Media Composer editor to software-only product offering and launched first software-only version, earning $5M in first year
- Acted as key Avid press spokesperson for live roll-out presentations
- Served as key Avid press spokesperson for live rollout presentations.
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Director Of Product Management
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
