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0-5 years of experience
Researched, wrote and edited blog posts, articles and infographics for the company’s clients
- Managed multiple projects at once, coordinating assignments for freelancers and handled outreach
- Used SEO tactics to increase traffic, drive up share numbers and improve clients’ Google page ranking
- Wrote content for identity protection website that reached over 1,000,000 people, generated 500+ links, and averaged 22 links per post, which created an organic traffic lift of 210%: http://www.siegemedia.com/case-studies/mylife
0-5 years of experience
- Conceptualize, design and instruct the Digital Media Program curriculum which resulted in a $30,000 summer revenue increase during its inaugural launch.
- Delegate and manage all daily video/photo assignments to videographers while coordinating with Brand Manager to insure all media requirements are produced & delivered on schedule.
- Co-creator of the Digital Media Shark, a state of the art media studio designed for Copper Mountain, which increased guest awareness and generated revenue of over $20,000.
0-5 years of experience
Worked with 150 employees to ensure that written responses meet and/or exceed guest expectations
- Provided performance coaching to correspondence staff
- Created a training curriculum for new employees for the Corporate Guest Relations Department
- Trained 15 new employees by providing skills relevant to their new positions
- Senior team member who identified trends and themes among returned correspondences to improve letter template verbiage and agent responses
0-5 years of experience
Strategized, communicated and coordinated with vendors to optimize digital content on product pages on Lowes.com. Tracked data, managed correspondences and organized digital assets for enterprise wide use.
- Completed an enterprise wide initiative to facilitate a more omnichannel shopping experience
- Developed new methods to reduce everyday processing time
- Assisted managers with finding solutions and focusing efforts to optimized product listings
- Built expansive reports and created a hierarchical data structure to focus vendor outreach
0-5 years of experience
Programmed, project managed, and coordinated all changes to Google Play Terms of Service documents
- Managed incoming requests from partnering teams, updated the related web development and kept the partner teams apprised of progress all while publishing the web content changes on a given launch day
- Worked closely with legal, product teams, partner web teams, and Play localization teams on a daily basis
- Launched play.google.com/policy from outside agency and was responsible for all bug updates (added all ‘Families’ content to the site via css/js)
0-5 years of experience
Responsible for the creation of on-brand marketing copy and formatted featured images across multiple channels for education and government markets. Created content and managed weekly creative newsletter, which covered newly released courses, relevant blog posts, and podcast episodes.
- Key member of a strategic project/partnership with the Federal Government’s Tech Hire Program to provide 1 year of free online IT and development training to unemployed workers. Created messaging and wrote copy for an email campaign and landing pages guiding Tech Hire applicants through the entire marketing funnel, from lead generation emails to end of subscription purchase.
- Created email messaging campaign to promote computer science in primary, secondary, postsecondary education that solidified a high impact account relationship with the Computer Science Teachers Association. Wrote an announcement from CSTA to the membership promoting a 1 year free signup.
- Key member of a select market research project team that analyzed/interpreted data from a customer impact study. Authored a white paper around the financial and cultural benefits to companies who keep their employees’ skill current through online training.
- Pitched/spearheaded partnership with REEL RX (a local animation studio) to produce a case study on the effectiveness of Pluralsight’s online training to build REEL RX’s culture of continuous learning. Interviewed participants and wrote a case study used for business development opportunities.
- Generated new business opportunity for a case study with the University of Texas’ animation department. Conducted interviews, gathered/analyzed data and wrote an in-depth article demonstrating how Pluralsight’s training effectively supports real world structured courses.
- Built a successful network of external artists and writers who consistently produced technical articles and relevant blog content for [company name]Creative’s blog (i.e. Digital-Tutors).
- Successfully revamped Pluralsight’s marketing newsletter format to align with a new brand corporate initiative. Pivoted newsletter to focus on a specific weekly topic resulting in a streamlined copy.
- Selected by the VP of Branded Content, from among marketing peers, to write the booth and t-shirt copy presented at the National Association of Broadcasters convention. T-shirt design copy (“Ask me about my modeling career”) generated positive buzz from convention attendees, and leadership.
- Project managed the creation of a promotional video for the newly released online tutorial Houdini, a popular 3D software. Interviewed internal Houdini SME and advocate. Wrote, directed, shot, edited and color graded video.
0-5 years of experience
- Created, deployed, updated, and managed web content for over 50 Weinberg College departments, programs, and centers.
- Performed regular site maintenance of web content including copy, image manipulation, custom functionality, navigation, and basic search optimization.
- Consulted with program directors to develop and execute online and print media content for Weinberg College’s award winning biannual magazine.
- Championed Search Engine Optimization (SEO) initiatives across Weinberg College sites.
- Established content style guides in conjunction with the Director of Digital Communications.
- Lead webinars on content strategy, copywriting, and Cascade CMS training to program assistants and tenured professors.
6-10 years of experience
Responsible for all marketing-related membership deliverables for CDPE, the largest independent real estate designation in history.
- Created and maintained state-of-the-art course content responsible for training real estate agents.
- On air talent, to membership multiple times per month on broadcasts that were distributed to membership, communicating a high degree of industry expertise.
- Directly responsible for social media strategy and execution to membership.
0-5 years of experience
Develop CCSS aligned items and item forms for formative assessment quizzes to be implemented by teachers in the classroom through the Aspire program
- Work collaboratively in item writing teams to create, review, edit, and publish CCSS aligned items to Aspire and ACT assessments
- Participate and present in professional development opportunities exploring progression of standards K-12 by domain and cluster
- Organize and run panel discussions by external reviewers (current and former classroom teachers) to encourage discussion in best ways to assess geometry and statistics standards through multiple-choice, constructed response, and technology-enhanced items
- Develop CCSS aligned technology-enhanced items to address hard-to-assess Functions and Statistics standards in high school mathematics
- Adhere to an expedited timeline and deliver producible on- and before-due date
0-5 years of experience
- Seeks and acquires permission from major corporations for use of digital assets for their incorporation into interactive merit badge pamphlets for the Boy Scouts of America through negotiation.
- Migrates, edits content on the cloud based authoring platform (inkling) where the digital assets are placed throughout and delivered by the project timeline.
- Maintained and organized all contractual agreements across all vendors.
- Acted as liaison between Boy Scouts of America and vendors.
0-5 years of experience
- Manage the daily content maintenance of thehenryford.org website; this site consists of 50,000 unique pages (45,000 digital artifact pages and 5,000 pages). In 2016, thehenryford.org received 3, 746,898 visitors (6% growth from 2015) with 2,389,499 new visitors.
- Support website optimization and online conversions with improved search engine optimization (SEO) strategies. The website experienced a 19% growth in online revenue to $6,911,268. Create process workflow using Telerik Sitefinity content management system to log, manage and implement all incoming content changes and requests for the website.
- Collaborate with subject-matter experts to ensure accurate delivery of content on the site including adding and updating written content, preparing photographs with Photoshop, ensuring design and user experience consistency and maintaining quality control.
0-5 years of experience
- Wrote, edited, published, and managed eCommerce content in multiple channels for sellers on Amazon.com.
- Collaborated with client stakeholders to define and refine successful web presences using content mock-ups.
- Customized content for specific needs and searchability using HTML and SEO techniques.
- Produced best practices/support documentation to illustrate Amazon content management functionality and benefits.
- Worked proactively with marketing teams to ensure correct content details and a seamless publishing process.
- Created digital assets and page mockups using the Adobe Creative Cloud tool set.
- Managed all aspects of business, including negotiating rates, client relations, and project budgeting.
0-5 years of experience
- Developed strategic social media content across all vertical markets
- Responsible for [company name] Omics Twitter, Facebook, and Linkedin content
- Coordinated and wrote online symposium content and developed paid social media campaign to promote lead generation
- Created lead generation campaign around precision medicine verticle
- Repurposed technical content pieces across channels
- Traffic blog, community and social content through legal and regulatory approval process
- Established, monitored and reported on campaign metrics to maximize marketing effectiveness and drive ROI
0-5 years of experience
- Developed weekly and monthly B2B email communications applicable to both financial advisors and potential clients
- Spearheaded efforts of the creation and management of the 2015 calendar for all upcoming projects across various lines of business
- Managed daily tasks required to maintain the quality of branding and content in digital channels; create and manage queue of task lists, project plans and prioritization, and project management
- Managed compliance review submission/tracking and dispensations
0-5 years of experience
Responsible for detailed content knowledge of IT subject area, in order to connect clients with appropriate [company name]
deliverable research
- Engage with C level executives and IT leaders to help them with strategic technology decisions for their businesses
- Drive customer engagement and retention through prompt alignment of inquiries with relevant analyst coverage and written research
- Use strong research and analytical skills to deliver a high level of service to both internal sales and external IT
0-5 years of experience
- Utilize technical writing and research skills to develop scripts for guiding Medicare beneficiaries through the complex Medicare enrollment and coverage process
- Examine and implement workflow processes and reporting to ensure client satisfaction and deadline compliance.
- Analyze insurance policy changes mandated by the Affordable Care Act to determine the impact on beneficiaries and their enrollment eligibility
- Facilitate language development for changing enrollment regulations including special election periods, eligibility requirements, and coverage expenses.
- Providing feedback to CMS CSRs regarding scripting and Medicare rules and regulations
0-5 years of experience
Develop content strategy within copywriting team to maximize efficiency of SEO optimized marketing campaigns.
- Quickly learn new industries and speak in variety of differing brand voices.
- Follow relevant material in the blogosphere related to many different industries.
- Create blogs, landing pages, and press releases highlighting new features of technology, men’s fashion, and education techniques daily.
0-5 years of experience
- Oversaw content creation, community management, social advertising campaigns and reporting for ten agency social media clients
- Responsible for recommending and proposing social media strategies, campaigns and programs to achieve current and prospective client goals and support holistic digital marketing plans
- Crafted compelling written content for a variety of platforms and channels including websites, campaign landing pages, presentations, blogs, annual reports and printed collateral
- Coordinated internal projects and past attendee communications and managed vendor relations and sponsorship requests for Interact Conference, Upward’s yearly digital marketing event for more than 300 digital marketers
0-5 years of experience
- Create social media graphics, write content memos, oversee newsletters, and execute campaigns
- Manage Drupal website with 10,000+ users to approve nearly 70,000+ volunteer hours in 2016
- 10 percent growth in social media followers during year one
- Lead stakeholder for General Assembly x [company name] UX Design
0-5 years of experience
- Responsible for internal Intranet (IQ) and building platform layers for internal and external stakeholders
- Product content creation, editing, and publishing
- Creation and management of Marketo & Salesforce campaigns
- Designed, wrote and presented training and best practices guides for marketing, migration, business processes and operational best practices
- Wrote correspondence; proofed and edited press releases and other documents to ensure accuracy and consistency
- Coordinated preparation and timely dissemination of reports & content across global teams
- Point of contact for partners, stakeholders, design, and operational teams throughout project
- Designed and built out webpages
0-5 years of experience
- Produce high quality documentation for products that will effectively communicate technical information, features and benefits, and application importance for both the user and sales staff to ensure the success of our products.
- Create and maintain accurate technical content for products and applications represented in marketing materials and on the company’s websites.
- Collaborate with product specialists, project managers, designers, engineers, and other cross-functional team members to convey concepts creatively, concisely, and logically.
- Conduct research and interviews with end users, product specialists, and technical staff to gain detailed insight into tasks, challenges, and needs of customers.
- Create targeted graphics, animations, and video content to illustrate product use.
0-5 years of experience
- E-newsletter campaign blasts: programed content in html, made revisions in Dreamweaver for GovDelivery, scheduled and deployed
- Loaded and migrated existing content from websites into Drupal for website refresh
- Brainstormed with team on how to best incorporate ways to track and measure our production data into visual displays
- Created guides, processes and forms with director of digital services, digital project managers, and communication associate
- Website content manager for company website to make edits in WordPress to keep information up-to-date
- Created a process for new hires to that involved coordinating seven people to make sure new hire is fully on boarded
- Performed cross-browser and device testing for web, mobile sites and applications for quality assurance, functionality and Section 508 accessibility compliance
- Prepared reports based on findings of quality control and discussed with digital project managers and developers to fix presenting issues
- Collaboratively worked across teams to research and develop an in-house mobile device laboratory (written into proposals for bidding from Federal agencies) for debugging and accuracy within the web development team
0-5 years of experience
- Created Excel spreadsheets to organize issues and pended inquiries for use of my team.
- Organized data charts and delegated work for efficiency in management projects.
- Manually working inside mainframe DOS systems to resolve consumer issues.
0-5 years of experience
- Responsible for the product building in relation to the presentation of the website
- Implement style guides for an average of 20 to 100+ items per day by integrating work of writers and designers to produce a final layout compatible with corporate standards
- Collaborate with the SEO team to ensure content is SEO optimized through use of keywords, title tags and Meta Descriptions
0-5 years of experience
- Responsible for developing and maintaining standard operating procedures (SOPs), technical documentation, and reference materials using AuthorIt (XML)
- Compile information from subject matter experts (SMEs), management, and existing resources to maintain information integrity
- Draft, review, and send publications regarding procedural changes, as well as high-priority alerts regarding regulatory impacts to the business using Snap Communications
- Provide guidance and assistance to project teams regarding documentation requirements
- Assist in training of new hires and development of training material
0-5 years of experience
- Writes press releases, white papers, online articles, blogs, emails, and event signage
- Works closely with Manager of Content Marketing to develop a consistent brand voice and content strategy
- Collaborates with demand generation on SEO best practices to ensure content is optimized
0-5 years of experience
- Organizing and moderating webinars on a weekly basis
- Managing social media accounts
- Creating marketing graphics for use on social media
- Acting as main contact point for website
- Attending conventions as website representative
- Curating over 4,000 pieces of content (articles, podcasts, videos) for inclusion in website launch
0-5 years of experience
- Designs, implements, and creates more complex process development initiatives with direction and input from business owners from Revenue Management and Sr. Management.
- Responsible for existing content of assigned processes for Revenue Management.
- Creation of minimum skills testing for change to process content for revenue management processes.
- Serves as a contact point for corporate and centralized operations, branch operations, information technology, sales, marketing, and selected vendor partners as assigned.
- Coordinates the implementation of new programs between corporate and field operations.
- Participates in the joint application design sessions conducted to improve the company’s operational system as assigned.
- Ensures compliance to company policies, procedures and best practices for Apria, including order/billing processing, general correspondence and resolution of customer complaints.
- Keeps current on legal changes and regulatory requirements affecting assigned areas of the business.
- In cooperation with training department, oversees development and delivery of internal training programs to ensure consistency in business unit processes.
0-5 years of experience
- Review mobile and IVH (inline Vehicle Help) applications for layout and functionality ensuring the highest quality.
- Properly document any quality issues as well as following up to confirm issues is accurately fixed.
- Perform emulator reviews prior to application launches.
- Responsible for maintaining multiple schedules, reporting out and facilitating on time deliverables.
0-5 years of experience
- Provide consultation services to domestic and international clients in regards to press releases and/or mass media distribution
- Proofread press releases written by clients to ensure documents are distributed error free
- Edit, format, and handle various client requests
- Provide customer service and support via phone and email communication
- Meet monthly sales goals
- Social media curator for @PRNlgbt on Twitter
0-5 years of experience
- Developed custom themes, plugins, and other functionality for websites
- Registered domains and added DNS entries on our company nameservers
- Set up cPanel accounts for applicable websites
- Set up and maintained MySQL databases through cPanel and PHPMyAdmin
- Installed CMS for applicable websites (primarily WordPress)
- Maintained websites – updating core files and content as needed
- Email Marketing – including the coding of HTML emails, monitoring campaigns and contacts with Active Campaign, and writing up reports on open and click rates.
- Managed Google Analytics for multiple clients
- Examples include content updates, bug fixes, and aesthetic changes
0-5 years of experience
- Producing and scheduling email sends for On-Market Commercial properties, Multifamily properties and Property portfolios.
- Ensuring that listing pages are accurate and up to date with the most recent financials and imaging.
- Creating and monitoring property pages on the company website, Matthews.com.
- Providing input on Digital Marketing portals that provide real time stats on deals and their marketing timeline.
- Creating, monitoring property pages on secondary services like LoopNet.com and upcoming Commercial Real Estate company CREXI.com.
0-5 years of experience
- Consultant for website structuring and content
- Assist with event planning and coordinate company activities
- Develop relationships with local online media influencers to increase brand awareness about [company name]
- Compile recent press mentions about [company name] and [company name] employees
- Manage media inquiries and interview requests
- Serve as the company’s spokesperson to faithfully represent the company through interviews, phone calls and emails.
0-5 years of experience
- Write copy to promote consumer electronics and appliances in catalogs, fliers, postcards, digital advertisements, YouTube videos, and e-commerce contexts.
- Write scripts, blogs and trade publication articles covering news and trends in the consumer electronics industry.
- Proofread content for style, accuracy, and grammar at multiple stages of the publication process.
- Make changes/corrections as requested by vendors and merchandise managers.
- Assemble and input copy for new items.
- Generate ideas for marketing strategies.
0-5 years of experience
Create and edit SEO effective content and images for e-commerce products.
- Prioritize workflow to meet ongoing needs of department.
- Research products through third party sources to obtain technical data in order to create original content.
- Maintain, audit and edit content to reflect dynamic interactions.
- Create methods of marketing retail products using means such as application charts, image selection and clear instructions.
0-5 years of experience
Conduct an audit of existing content and generate content recommendations
- Develop a content model and analyze and validate content ecosystems
- Interview and interact with a diverse team of engineers and SME’s to create user/product documentation, technical articles and web copy
- Ensure content adheres to brand and company style guides
- Implement a governance model and create project workflows
0-5 years of experience
Serve as primary coordinator of all hotel website requests through a ticketing system.
- Execute all new hotel edits on our WordPress content management systems.
- Copy-edit, format, optimize and input new copy and images into the CMS.
- SEO optimize content e.g. add image alt tags, add keywords to copy (supplied by SEO agency).
- Work with hotel marketing and sales leaders to ensure that all web content is accurate, current, and accessible, and consistent with [company name]’s web content guidelines.
- Serve as resource to assist hotel teams with preparation of content, including copy, graphics/images, and forms.
- Gather off-site web assets, including photos, downloads, and multimedia.
- Produce value-added content as needed, such as new landing pages and hotel microsites by working closely with internal stakeholders.
- Quality assurance testing of website development projects, fixing broken links and images, etc.
0-5 years of experience
- Maintain editorial/content calendar for [company name] blog
- Align content with marketing campaigns and product launches
- Develop content including ebooks, case studies, infographics
- Cover industry events on behalf of the company
0-5 years of experience
- Moderating, tracking, and analyzing content online on various social platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest.
- Developing & posting interactive content that encourages community participation and responding to customers’ questions.
- Escalating trends, sentiment, emerging issues and identifying potential opportunities.
- Compiling moderation data to create tables and reports for clients.
0-5 years of experience
- Test & QA VOD assets (300 avg) daily using voice recognition device & documenting the errors.
- SME on Startover Rules for ABC, CBS, Disney, Viacom, Hallmark, & other networks via JIRA & ONIT
- Program AdMarking, & Ad Insertions on [company name]’s FIOS system via ONIT & FreeWheel
- Onboard & program video content by creating subscription packages across multiple channels.
- Troubleshooting & QC’ing content & metadata across various channels & streaming services.
- Perform content publishing tasks & create exception rules for video content in (CMS) ONIT.
- Monitor linear channels for errors, report bugs, test searches, via ONIT
0-5 years of experience
- Write website, social media, and blog content for company’s B2B e-commerce platform, BULQ
- Manage BULQ’s Twitter, Facebook, and LinkedIn accounts
- More than doubled BULQ’s total social media fan count and posting frequency since takeover
0-5 years of experience
- Maintain daily website operations for Microsoft MyOEM and OEM Partner Center
- Create and tag webpages using SEO best practices
- Managing of digital assets
- Build and publish weekly, monthly, and quarterly newsletters
- Collaborate with offshore team for localization of newsletters and webpages using Jira
- Migrate two Microsoft portals to Device Partner Center using Sitecore CMS
- Test and maintain quality assurance of website across multiple browsers
0-5 years of experience
- Write automotive website content including blogs, press releases and landing pages
- Crop and edit featured photos and optimize for responsive websites
- Work with clients to develop a dealer-specific marketing strategy
- Conduct social media engagement with a focus on increasing organic website traffic
- Optimize web content and keywords for search engine results
0-5 years of experience
- Operate studio cameras and chyron during live newscasts.
- Run teleprompter during newscasts for studio talent.
- Shoot weather teases for newscast openings.
- Assist the assignment editor with news tips, police scanners, and phone calls.
- Volunteer to write and edit web content stories for news and web producers.
0-5 years of experience
- Utilized CRM system in the creation of service requests
- Assisted multiple teams with the inquiry process for various clients
- Coordinated Vendor Briefings events
- Worked with sales and clients in processing orders
- Operated in-house system to route requests to designated teams
- Arranged inquiries for analysts
- Documented notes from clients, sales and analysts
- Organized research requests for clients
- Trained new employees in using CRM software
0-5 years of experience
- Manage and facilitate content strategy and creation across media channels to expand our digital presence, and facilitate the acquisition and activation of customers.
- Planning and execution of targeted acquisition campaigns across media including PPC, email, social media, SEM, paid media, and website
- Partner with internal teams to develop and manage an editorial calendar of forward-thinking content for all channels.
0-5 years of experience
- Develop and implement advertising campaigns for clients’ social media sites.
- Create PowerPoint presentations and social media plans for 15+ clients.
- Maintain, schedule, and publish content for clients on Facebook, LinkedIn, Twitter, Google+, WordPress, and Pinterest.
- Monitor success of clients’ social media presence.
- Use Sprout Social and Hootsuite to schedule posts.
- Maintain SME-level knowledge concerning social media and industry trends.
- Monitor customer responses and messages on clients’ social media.
- Create and monitor Facebook advertising, ensuring ads reach selected demographics.
- Create social media campaigns, including competitions and focus on specific products.
0-5 years of experience
- Maintain product listings on websites. (HiDEF, Amazon, EBay, Newegg, Sears, and Rakuten)
- Enter new product and edit content on listings
- Sales
- Entry level shipping and order processing
- Work closely with Brand reps for products being sold
- Marketing for brand promotions
- Work closely with V.P. Of Marketing so to keep all pricing and product lines current.
0-5 years of experience
- Manage email campaigns, including the template designs, calls-to-action, and content for various commercial brands
- Recreate and migrate email marketing campaign elements, such as customer data, templates, and workflows, into the new ESP (Marketo) for all commercial brands
- Assist in planning relevant content to be distributed along site, email, and social
0-5 years of experience
- Production assistant: audio, teleprompter, and robotic studio camera operations
- Avid Media Composer, Adobe Premiere Pro, Adobe Photoshop, graphic art design
- Floor directing skills, Chyron character generator
Content Specialist Duties and Responsibilities
Job duties for content specialists vary based on company and industry, but these are some responsibilities that are common to the job:
Conduct Research When creating content, content specialists conduct research to enhance their content. This may also include identifying relevant topics, fact-checking, and analyzing sources to generate information.
Write and Edit Content After researching, content specialists write content. They maintain an appropriate tone in their writing, adhering to their employer’s style guide. When editing, content specialists check for errors in grammar, punctuation, and style.
Create Content Strategies Content specialists identify the aims of their company, seeking to create content that is in line with their employer’s goals. They target content to specific audiences and look for content that is in demand. This may involve conducting market research or employing SEO strategies.
Maintain Editorial Calendars Content specialists adhere to strict deadlines, ensuring that quotas are met. They maintain the editorial calendar by scheduling due dates and tracking content through the editorial process.
Coordinate with Writers and Designers Working with writers and designers, content specialists ensure that their work meets company standards. They regularly communicate with writers and designers to develop content and ensure that deadlines are met.
Content Specialist Skills and Qualifications
Content specialists have an eye for detail. They are adept and finding content that appeals to their consumers, and they produce accurate, high-quality work. Employers typically require candidates to hold a bachelor’s degree in English, communications, marketing, or a related field. In addition, the following skills and qualifications are necessary for the job:
- Computer literacy – understanding the landscape of online communications from working in Microsoft Word to using content management systems, content specialists are familiar with computer systems and software, and frequently use search engines to conduct research
- Writing proficiency – to write and edit with speed and accuracy, displaying a strong knowledge of English grammar and the ability to create clear, engaging, and informative text
- Organizational skills – organized and efficient, content specialists maintain calendars and juggle deadlines, keeping track of content throughout the editorial process and ensuring that work is submitted on time
- Marketing knowledge – content specialists understand how to market their content; familiar with industry trends, they use the appropriate strategies to draw in consumers
- Design and layout skills – sourcing and editing photos as necessary and ensuring that they are properly laid out, content specialists have an eye for presenting visual material
Content Specialist Education and Training
Most employers seek candidates with one to four years of experience in content creation. The minimum education requirement for this position is a bachelor’s degree in English, communications, marketing, or a similar field. In order for content specialists to know the processes specific to their companies, on-the-job-training is provided. Most employers also provide a style guide with rules for the content specialist to follow when writing or editing content.
Content Specialist Salary and Outlook
The median annual salary for content specialists, according to Glassdoor, is $51,000. On the low end, content specialists make less than $38,000. On the high end, they can earn more than $73,000. The expected growth for this job in the next ten years is ten percent. Content specialists who work full-time receive benefits such as paid time off, company bonuses, health insurance, and retirement plan options.
Helpful Resources
Are you ready to become a content specialist? Here are some resources to help you get started.
Dot Writer – This blog contains articles that aim to guide content specialists. Topics covered range from trending topics and social media to SEO and content marketing. These tips and tricks direct content specialists to deliver engaging content for their audiences.
One Hour Content Plan – This book, written by Meera Kothand contains a wealth of information on creating content that sells. Discussing trending topics, brand voices, and an engaging online presence, it guides writers through the process of generating ideas for content.
Theme Isle – Content specialists usually work with content management systems such as WordPress. Theme Isle, a blog that contains WordPress tutorials and tips, helps guide writers through the process of content creation. It contains information on editing, using Google analytics, and increasing visitor time on site.
Content Rules – By Ann Handley, this book is an engaging guide to creating web content. With strategies such as developing a “voice” in writing, using social media, and boosting an online presence, this book teaches content writers how to best draw views for their content.
Content Writers – This blog, dedicated to helping content writers perfect their craft, showcases advice and insight for content writers in a number of industries. With useful advice on search engine optimization, inbound marketing, and email campaigns, this blog is a great place to learn more about the process of content creation.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
