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0-5 years of experience
Project Management: Managed media relations and other Public Affairs initiatives across all markets and practices of the benefits and human capital consulting firm. Key accomplishments include:
- Published internal and external thought leadership pieces on timely industry topics, research
- Composed speaking proposals for international industry seminars and conferences, with more
- Created and disseminated press releases and by-lined articles, achieving an earned media value of $1M.
- Established national and local media connections and created contact databases in the
- Vetted media inquiries and facilitated expert interviews with major periodicals.
6-10 years of experience
Wrote more than 60 external and internal blogs for the agency’s administrator and other senior officials.
- Wrote speeches and press releases for agency administration.
- Developed and led proactive campaigns that reached nearly 2,000,000 people on Twitter.
- Generated national media coverage for agency events that made big announcements.
- Expanded agency’s press list to include more minority outlets.
- Represented Public Affairs team at various meetings.
- Took photos at agency events. Many photos were placed in national publications.
- Served as editor of agency newsletter, managing a team of 8 employees that produced a publication delivered to 5,000 employees.
- Received a Secretary’s Honor Award for social media outreach.
0-5 years of experience
Spokesperson for the Department of Defense agency that manages $35 billion in service programs.
- Authored and edited news releases, background statements, speeches, fact sheets, and brochures for release to national, foreign and defense media.
- Prioritized and disseminated agency-level press guidance to 33 subordinate public affairs offices on major programs and activities.
- Responded to daily requests for information from print, radio, and television outlets and facilitated interviews and briefings by senior staff to representatives of the press.
0-5 years of experience
Executed planning through distribution for 100’s of print and multimedia projects
- Developed, launched and maintained award-winning local newscast
- Trained and developed several junior specialists into competent, self-starting producers
- Provided positive media exposure for 30+ international operations and exercises
0-5 years of experience
Created and implemented the organization’s first web and social media plan. Directed the complete
redesign, reorganization and re-launch of the public website.
- Managed, wrote, edited and approved all content posted to public websites. Managed organization’s
- Oversaw community relations efforts of the “Army’s Face to the World.” Facilitated the design and creation of two new exhibits to be used in venues around the globe.
- Directed the design and creation of worldwide branding package used on all internal products, printed
- Performed standard public affairs duties to include special event planning, public meetings,
0-5 years of experience
Employed graphic and diagram illustrations of equipment and systematic/technical operations
- Successfully managed and supervised the health, welfare and training of six military personnel
- Generated a constant flow of visual information for public release on website
- Provided strategic direction on how to better communicate with local communities and elected officials
6-10 years of experience
Conceptualized content, wrote and edited copy, oversaw design and photography.
- Managed production of publications, including newsletters, brochures, magazines and annual reports.
- Oversaw in-house designers, photographers and printers, as well as freelancers and service bureaus.
- Initiated media coverage of events and staff via press releases and discourse with reporters and producers.
- Developed communication plans for hospital events and programs.
- Wrote grant proposals, appeal letters and collateral materials for development initiatives.
6-10 years of experience
- Completed one-on-one interviews with high ranking military, government officials and dignitaries.
- Wrote, edited, and placed articles in two magazines and shared work with media sources.
- Facilitated meetings and prepared presentations for military leaders, family members and media.
- Coordinated base visits for international dignitaries, government officials and celebrities, paying close attention to safety and comfort.
- Accountable for all office, administrative, payroll and clerical duties for a company of 200 soldiers for over two years.
- Supervised and trained as many as 200 soldiers and officers at a time.
0-5 years of experience
Served as mentor to thirteen peer career advisors representing seven colleges.
Assisted senior university officials in marketing strategies, community outreach and rebranding of the University Career Center campus-wide.
- Facilitated workshops and seminars for a population of 2,500; specializing in networking, career engagement and academic success.
- Increased the utilization of the university’s resources by 20 percent during the 2008-2009 academic year using process improvement.
- Developed outreach, engagement, and retention campaigns for a student body of 22K in a commuter environment.
10+ years of experience
Supervised and Trained personnel with hands-on experience over radio/television broadcasting, photography, studio production, and video/photo editing procedures for media production.
- Operated and trained personnel on camera techniques for proper editing and production.
- Oversaw reports and screening for interviews and broadcasting.
- Prioritized and kept records of value equipment worth over seven hundred thousand dollars estimated.
0-5 years of experience
Radio and television broadcaster, producer and print journalist. I also served as on-air radio broadcast television talent; producer and content production supervisor.
Duties included, but were not limited to:
- Scripting, shooting, editing, producing and delivering on-air television news.
- Directed daily live radio programs, television productions, and video camera crews.
- Evaluated graphics and photographs for on-air use; hosted a four-hour on-air radio program; interviewed personnel for radio and television broadcasts both pre-taped and live.
- Maintained logs; operated microphones, video recording equipment, audio switchers, audio recording editing equipment, character generators, television studio cameras, video lights, switchers and Teleprompters; performed extensive research for broadcast interviews.
- Reviewed video imagery for content; wrote broadcast news scripts; investigates breaking news developments; created on-air staffing schedules.
- Created and produced material for broadcast use; assisted in speech writing and presentations on naval topics.
- Awarded Air Force Achievement Medal for superior performance
0-5 years of experience
Developed and implemented all public affairs plans and programs to include community and media relations
- Managed base newspaper, TV, and radio station.
- Primary spokesperson, maintained a professional relationship with all media.
- Supervised and coordinated: budget, hiring and promoting, training, performance appraisals, awards, civilian pay, safety, security and directive correspondence.
- Facilitated public meetings, maintained relationships with local community and public officials
0-5 years of experience
- Prepared executive level speeches, presentations, briefing papers and other written materials for senior leadership; designated as head speech writer /presentation preparer by FRA Administrator
- Managed website content and reorganized website to ensure availability and accuracy of information
- Developed Internet Handbook and best practices which provided guidance to content managers for posting content on public website; led to better organization of information, ease of use, and reduction of clutter
- Developed, managed, maintained and implemented communications plans to provide information to internal and external constituents on high speed rail, research and development, and safety efforts
- Prepared, edited and distributed correspondence, news digests, press releases, and briefings in order to quickly and efficiently provide railroad information internally and to the public
- Developed promotional materials and digitally enhanced photographs using MS Publisher and Photoshop
0-5 years of experience
Coordinated media interviews with senior State Department officials;
- Pursued media interviews to publicize the Department’s foreign policy objectives;
- Planned and executed lead-up and follow-up media outreach plans;
- Developed and maintained cooperative working relationships with print and broadcast media representatives and public affairs officers in disseminating information;
- Gathered information and coordinated press releases for dissemination through print and broadcast media
0-5 years of experience
Provide talking points, policy research, Briefing Memorandums and daily news clips for the County Executive.
- Working closely with the Constituent Services Department to ensure all constituent concerns are addressed and sent to the proper county agency for follow up.
- Managing the County Executive’s Facebook and Twitter pages, increased followers by 300% and provide county news and updates on a daily basis.
- Staffing the County Executive at events and in the field.
0-5 years of experience
Managed public affairs initiatives – client education and outreach efforts, media relations, philanthropy efforts, social media engagement, and corporate advertising – in a fast-paced work environment
- Drafted original content and repurposed existing content for use in various print and online communications, such as press releases, letters, advertisements, talking points, white papers, brochures, blogs and the website
- Developed and executed project work plans to meet departmental and organizational goals
- Planned and executed strategic marketing campaigns and association events throughout the year; collaborated with designers and contributing writers to create materials for these campaigns
- Sought opportunities to increase positive media exposure and proactively reduce undesirable press; monitored and tracked news coverage and other issues of concern
- Monitored legislative and regulatory policy initiatives and regularly updated related content on website
- Managed promotion of and fundraising for corporate philanthropy program
- Assisted with budget planning and handled accounts payable for the department
- Managed work activities and assisted in professional development of summer interns
10+ years of experience
- Coordinated special events, public meetings, and community & educational outreach programs.
- Acted as media spokesperson interacting with local, national and international media.
- Wrote articles, news releases, brochures, questions/answers, facts sheets and employee
- Developed integrated revenue/expense analysis, projections, reports, and presentations.
0-5 years of experience
- Performed as a writer, spokesperson, and photographer who has written more than 75 published articles and photographed nearly 6,000 military related photos resulting in 27 successfully distributed newspapers.
- Public Affairs Specialist for a Naval Air Station with more than 4,500 military members and 2,200 civilian employees. Base liaison for civilian media, political, civic and youth organizations.
- Developed media interest and coverage of human-interest stories for area commands that are marketed to local, regional and national media.
- Responsible for public information/media relations; plans, advises, and releases information; analyses public opinions/attitudes.
- Coordinated the participation of multiple squadrons and on-base organizations to conduct tours.
0-5 years of experience
- Provided strategic public relations counsel to senior management
- Served as official Coast Guard spokesman during national and international incidents
- Monitored industry news and identified opportunities to maximize editorial placement and conduct media
- Provided basic media relations training to Coast Guard units throughout the mid-Atlantic and units
- Wrote and edited news releases for technical and factual accuracy prior to distribution to print, broadcast and electronic media
- Developed relationships with local and national news media to build and sustain interest in
- Managed a vibrant community relations program
- Managed a $90,000 budget
0-5 years of experience
Advised superiors on all matters pertaining to the public affairs office
- Directed, trained and coordinated the daily activities of all assigned staff
- Prepared, edited and produced a weekly external publication
- Provided narration and prepared scripts for organizational ceremonies and programs
- Gathered news and feature materials for publication in worldwide external publications
0-5 years of experience
Edited bi-monthly member magazine, including story writing and editing. Saved company over $60,000 in first year by implementing a series of production changes.
- Developed lists for local media, schools and law enforcement for distribution of press releases and event information. Pitched various media on story ideas.
- Media buyer for local advertising programs in newspapers, magazines and television.
- Coordinated various company events, including office grand opening, bloodmobile and member anniversary breakfast.
- Corporate spokesperson for all media inquiries.
6-10 years of experience
Facilitated the production, editing and dispersal of online/written monthly newsletter
- Acted as a liaison between local media and unit commanders
- Produced and disseminated local news releases verbally and in writing
- Evaluated the effectiveness of communication plans regarding unit operations
- Represented the unit in public affairs events
- Reviews and coordinates operating/safety procedures
- Conducted safety education courses, compliance inspections, surveys and program evaluations
0-5 years of experience
- Recorded and produced video news stories and radio commercial spots for the Army National Guard.
- Prepared or edited organizational publications for internal and external audiences.
- Responded to requests for information from the media or designated a spokesperson or information source.
- Conferred with production and support personnel to produce and coordinate production of advertisements.
0-5 years of experience
- Developed communication plans to implement policy and post-production and production of Audio Visual products
- Composed and Distributed News Releases to inform the local media about safety and upcoming events
- Compiled and organized fire safety information to present to communities in high risk fire danger areas
- Coordinated statewide public comment meetings to provide information on environmental issues
- Compiled feedback from environmental groups and local community members in order to develop updated guidelines for forest management
- Organized community educational events and planning meetings to discuss rules and regulations in common areas
0-5 years of experience
Edited agency publications (fact sheets, newsletters, annual report)
- Researched and wrote articles for the department’s quarterly newsletter
- Wrote correspondence for the signature of the Governor and Secretary
- Drafted speeches/remarks for delivery by the Governor and senior staff
- Drafted news releases & advisories, responded to press inquiries
- Managed organizational briefing for external audiences and all new employees
- Served as Master of Ceremonies for employee recognition/honors programs
- Provided guidance to graphics and public exhibits staff and interns
0-5 years of experience
Conducted interviews with winning players and prepared and scheduled agency releases to media on winning players, game information and Agency accomplishments for distribution.
- Provided oral and written responses to public and business telephone inquiries and correspondence regarding various lottery and Agency related matters.
- Scheduled Agency photographers for coordinated check presentations, workshops, board meetings, and other agency related events.
- Coordinated distribution of lottery giveaways (premiums) in goodwill to patrons and media.
- Handled a variety of purchased orders and invoices applicable to OPRI’s activities and needs and followed through in troubleshooting billing discrepancies whenever they occurred.
0-5 years of experience
Bronze Star recipient for taking valuable intelligence photographs during hostile combat
- Briefed the public affairs mission to key leadership in nightly commanders’ update meetings
- Attached to Special Forces, working in joint service environment
- Operated as a photographer for combat and humanitarian missions
- Wrote more than 100 press releases for crisis situations
- Responsible for arranging and escorting civilian media embeds
- Wrote published features stories for the International Security Assistance Force
0-5 years of experience
Established and maintained an effective public service announcement campaign.
- Managed and coordinated the media and community relations programs.
- Coordinated paid advertisements for enlisted and officer recruiting.
- Received and distributed collateral material and recruiting incentive items.
- Produced internal and external news items and provided photographic support.
- Planned and coordinated recruiting events.
- Provided local public affairs guidance for interviews and public engagements.
- Performed the duties of a journalist as needed.
0-5 years of experience
Performed management analysis duties in the Office of Communication Policy and Technology
- Responsible for revamping content and management system utilized for the Social Security Administration’s Intranet website including all Program Management Operation Manuals.
- Performed research and analysis regarding end-user utilization of the Agency’s Intranet website
- Assisted senior analysts with writing national communications policy and researching and responding to national communications policy inquiries
6-10 years of experience
- Photographed events, personnel and equipment as dictated by story assignments for use in military publications and on social media platforms
- Conducted research and performed interviews for development of written content
- Paginated written and photographic packages for use in military publications
- (Deployed) Paginated 16-page, full-color, weekly newspaper and all associated illustrations
- (Deployed) Supervised Army public affairs programs, radio and television broadcasting, and production process of photojournalism pieces
0-5 years of experience
- Prepared internal online communication materials/activities to promote and support the mission, objectives, and business goals of the organization
- Created educational materials in preparation of launch for new therapeutic area
- Developed general communication strategies and worked on extensive planning calendar to track and plan upcoming initiatives within the commercial teams
- Wrote intranet articles for company on training and employee performance initiatives
- Worked closely with brand management, regulatory, medical and legal to facilitate review and approval of internal communications materials
0-5 years of experience
Published photographs and articles to promote the [company name]
- Traveled to various locations, events and military exercises to provide photojournalism support
- Provided investigative photography to law enforcement and medical staff
- Replied to local media inquires and served as a base media escort
- Created various photographic layouts and graphics using Adobe Photoshop
0-5 years of experience
- External communications: Write articles for external media distribution in order to gain greater name recognition for the organization’s products, services and events. Work closely with subject matter experts to ensure article content aligns with senior leadership and Navy key messages. Submitted more than 30 articles to Navy News Service and external media outlets for distribution across the fleet and to a wider national audience. Research opportunities for additional media coverage in local, national and trade publications. Develop news releases for contract announcements, ensuring information meets policy and Associated Press Stylebook guidelines.
- Internal communications: Create internally focused articles and email messages for distribution to the workforce via organization newsletters, blogs and online publications. Project lead for development of a special edition science and technology publication, a 50-page glossy news magazine for internal and external distribution. Interviewed scientists and senior leaders for articles, provided editorial oversight, organized photo shoots and coordinated with design staff on the special project. Develop communications strategies for internal events, such as diversity awareness, including article development, blog posts and email messaging.
- Developed a corporate operations business services catalog confluence site. Project included gathering content from department leads throughout the organization, aggregating content information and designing and developing the Wiki.
- Budget manager. Manage $650,000 public affairs budget, including forecasting and spend plan development. Ensure contractor invoices are paid in a timely manner and that all public affairs staff travel and training needs are anticipated for in the coming year’s budget.
0-5 years of experience
- Extensive experience with creation and execution of award winning high-visibility health care
- As community relations director and advisor to executive leadership planned and executed 200+ community relations events for Navy Medicine executives nationwide
- Managing editor, graphic designer and writer of Navy and Marine Corps Medical News (MEDNEWS), monthly worldwide publication to military and non-military readers
- Ghost writer for Navy Surgeon General and Military Health leadership for monthly columns and blogs
- Managed content and graphic design for award-winning social media platforms for crisis communications and outreach events
- Develops, designs and maintains Navy Medicine website for internal/external audiences
0-5 years of experience
Lead economic education initiatives including branding and marketing of economic education programs, resources, and classroom presentations to schools, educator groups and conferences
- Plan and execute public events and outreach programs including the bi-annual Economic Forums, business leader luncheons, executive roundtables, and financial education awareness weeks
- Maintain accurate customer database for marketing content emails utilizing a customer relationship management software
- Compose speeches, presentations and news articles for internal and external audiences
- Assist with internal and external communication efforts, including maintaining intranet content and assisting with media tracking
- Obtained Customer Service Professional certificate in 2014
0-5 years of experience
- Key member in the supervision and administration of Army public affairs programs, producing a variety of news releases, newspaper articles, web-based material, and photographs.
- Developed ideas for articles; researched, prepared, and disseminated information utilizing multiple print, radio, video and social media formats to create a unified public affairs message.
- Collected information for military news programs and publications within the unit and around the Army.
- Attended weekly Command Group meetings to advise, develop and implement public affairs program.
- Utilized new media to quickly and effectively reach target audience.
0-5 years of experience
Responded to posted questions on various subject matters by conducting thorough research of all
queries.
- Gave swift and precise responses to ensure maximum military readiness and provide top customer
- Maintained current knowledge of evolving technologies in online social networking, blogging, and search tools.
- Worked closely with clients to create innovative and effective campaigns, greatly enhancing public
0-5 years of experience
Supported organizational leadership in execution of targeted advertising, promotions and public relations programs and procedures. Managed media coverage at special events to ensure positive promotions and notified media of events and new programs. Assisted with development of edifying, persuasive speeches. Created articles for inclusion in various publications and directed use of news releases. Generated informative, compelling advertisements and liaised with local contacts to discuss ad placement and coordinated production schedules. Produced newsletters and other informational documents and circulate internally and externally.
- Maximized organization’s visibility throughout local area via effective use of social media and other communication techniques.
- Seamlessly arranged for media tours and public affairs appearances as invaluable marketing tactics.
- Established reputation for effectively overseeing execution of promotional activities to garner community interest in organization as well as tracking outcomes for further review and analysis.
0-5 years of experience
- Contributed to complete redesign of The High Desert Warrior.
- Pitched features on National Training Center to civilian media, including directly contributing to Current TV piece on NTC training mission.
- Created monthly and quarterly performance reviews for writing staff and tracked personnel progression through individual development plans.
- Formulated communications plan with installation commander and public affairs officer to relay command messages to the 22,500 employees and family members living and working on Fort Irwin to increase awareness of community programs, local events, and other necessary information.
- Wrote and edited 2000 stories per year with accompanying photographs for weekly newspaper with a circulation of 6,500. Proofread and edited stories, headlines, and layout in preparation for publication and developed informational materials such as news releases, feature articles, news advisories, photo opportunities, and official statements.
- Coordinated civilian media visits to the National Training Center and provided staff support to civilian media. Served as liaison for civilian media pursuing news and special interest stories and wrote and edited press releases.
0-5 years of experience
Manage and forecast departmental $120,000 purchasing and travel budgets
- Instruct more than 300 personnel in communication techniques and public affairs guidance
- Develop and maintain the organization’s image and identity through communication with key stakeholders and the public
- Write effective press releases, prepare information for media kits and develop and maintain organization’s public website and social media outlets
- Identify target audiences, determine the best way to communicate information to them, and develop and implement a communication plan
0-5 years of experience
Research, prepare and disseminate news and press releases, articles, web based materials, radio, and television products on Army personnel and activities
- Use Indesign and Photoshop software to produce final products
- Arrange and conduct interviews; meet strict deadlines for submission of final story product
- Maintain and provide reports of mission progress for unit commanders
- Act as public relations liaison for many army units
- Follow and abide by strict journalist guidelines set forth by the Associated Press and the Department of Defense
0-5 years of experience
Writing: news releases, advisories, correspondence, speeches, web content, talking points, speeches,
newsletters, FAQs, mass messaging, reports and other important documents to inform the public and the media about Lottery operations and games
- Prepare correspondence for the Governor’s Office and the Office of Secretary
- Develop and execute public relations plans for agency campaigns and product launches
- Receives, evaluates, researches and responds to incoming media inquiries
- Monitor and correspond with players via social media
- Copy editing and proofreading of other communications documents in AP style format
0-5 years of experience
Track and monitor the status of proposed legislation and evaluate its impact.
- Monitor relevant legislative committee hearings.
- Manage internal communications regarding regulatory matters and maintain company compliance database.
- Plan and coordinate all aspects of a series of educational events for policyholders and agents held throughout the state including: manage a $90,000 budget, site selection, contract negotiation, logistics, transportation, lodging, technological needs, catering, and the development of presentations and marketing materials.
- Proof-read and edit marketing materials and newsletters, and prepare reports and specialized research projects.
0-5 years of experience
- Managed public affairs activities for 1,200-person, geographically separated federal financial regulator with responsibility over the safety and soundness of federally insured credit unions
- National Spokesman authorized to speak on behalf of the Chairman and Board to media, translating Board actions for public and Congressional consumption
- Proactively engaged various publics to communicate agency and interagency messages affecting the credit union industry and the nation’s financial stability
- Served as the interagency Public Affairs working group lead
- Teamed with deputy director for Congressional affairs to coordinate messaging to Congressional audience.
- Editor of agency’s 30,000-circulation monthly newsletter, annual report, press releases and all other external communications
- Provided leadership to agency’s social media, disaster relief and continuity of operations strategies and plans
- Counseled agency leadership on public affairs tools and methods for strategic engagements
0-5 years of experience
Participate in and assist with the supervision and administration of Army public affairs programs
- Research, prepare and disseminate news releases, articles, web-based material and photographs on Army personnel and activities
- Develop ideas for news articles. Arrange and conduct interviews
- Collect information for commercial media use. Write news releases, feature articles and editorials
- Conduct media training. Work as an escort or liaison to civilian media
0-5 years of experience
Researched, prepared and disseminated news releases, articles, Web-based material and photographs on personnel and activities. Gathered information for military news programs and publications within unit and around the service. Developed ideas for news articles. Arranged and conducted interviews. Collected information for commercial media use. Wrote news releases, feature articles and editorials. Conducted media training. Worked as an escort or liaison to civilian media.
- Supervise and sponsor Soldiers for training
- Conduct interviews; prepare superiors and suboordinates for interviews
- Accountable for maintaining organizational equipment valued excess of $30,000
6-10 years of experience
- Technical Editor for State Farm Mid-Atlantic Zone’s internal publication The Navigator responsible for entire layout and design of each issue.
- Design and maintenance of the online version of The Navigator
- Home page news editor and designer for regional intranet.
- Design and maintenance of several departmental and initiative websites on the SF intranet.
- Print and motion graphic designer for the 6-state region.
- Video editor for the region and co-lead of the video team.
0-5 years of experience
Develops the district communication plan with an emphasis on marketing and outreach.
- Writes and distributes media releases across the office’s territory media outlets.
- Manages and updates the public website by writing and producing written material on SBA programs and events. Writes newsletters for electronic distribution on GovDelivery.
- Writes feature news articles to highlight small business success stories.
0-5 years of experience
Public Affairs Specialist for Hurricane Sandy recovery
- Written and multimedia communications
- Technical writing and editing
- Database management and contributions to blogs and social media platforms
- Media outreach, Web hub creation and management
- Creation, distribution and management of news releases and public announcements
- Photo and video location shoots and editing/post-production
- Events planning, talking points preparation and coordination of news media interfaces.
0-5 years of experience
- Plan, develop, and coordinate community and government agency relations and emergency preparedness response activities
- Manage relationships with stakeholders in various communities, including non-profit organizations funded by the company
- Perform administrative oversight of various functions within the Public Affairs/Government Relations department
- Respond to and track complaints and critical correspondences from stakeholders
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Public Affairs Specialist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
