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6-10 years of experience
Produced agency-quality, intelligence-driven creative solutions that leverage client insights and direct marketing industry best practices
- Produced high-performing creative concepts with emphasis on annual business growth
- Contributed to driving $2.33B in revenue by focusing on quality and relevancy of creative for existing business
- Supported over 130 sales representatives with creative concepts to gain new business
- Participated in creative and business strategy meetings with sales team, internal stakeholders and clients
- Designated traffic coordinator for all department jobs to ensure optimum performance and delivery
- Collaborated with sales team on development of project schedules and expectations
- Supervised the workflow of creative team, including designers, production artists and writers
0-5 years of experience
Provided oversight for the design and production of marketing communications for print including direct mail, brochures, logos, and advertisements. Coordinated materials production, prepared printing and assembly instructions, delivered electronic files or camera ready copy to printers/clients and managed the overall print production process. Coordinated development, implementation, and evaluation of event related email campaigns. Created web graphics for web design.
- Simplified navigation and content of the corporate website, resulting in a more streamlined user experience.
- Interacted with project team members, consultants, clients, and technical staff to ensure adherence to timelines and corporate quality standards.
- Improved the corporate newsletter and created an electronic version that is emailed to clients
0-5 years of experience
Report to Senior Art Director. Responsible for design & layout of retail ROP ads as well as direct mail full color catalogs. Other responsibilities include directing photoshoots and working with buyers.
- Designed a fresh look to a series of campaigns used throughout the year maintaining continuity and the Macy brand across the board. Campaign helped with meeting sales goals for the year.
- Utilized strategy negotiation skills dealing with merchants concerning their ad space resulting in clean and creative advertising which in turn helped the merchant meet their plan.
- In 2006 received award for outstanding achievement in storewide advertising.
- In 2003 received award for outstanding achievement in storewide advertising.
10+ years of experience
Headed creative team in the complete design process for print media, web sites and video editing. This included client consultation, conception, design and implementation.
- Performed lead role in the design and production of print, brand identity, multimedia, web design
- Managed vendors, press checks, art direct photo shoots, supervised team design efforts
- Trained, supervised and provided art direction for junior designers
- Managed multiple, concurrent projects in different stages
- Demonstrated ability to learn and use new technology
0-5 years of experience
- Managed promotions, projects, and public relations in the Fiji Islands. Helped maintained communication and relationships with regional officials, and general staff.
- Responsible for acquiring new financial investors for new and ongoing projects.
- Responsible for managing projects and presenting progress reports to board members and financial investors.
- Created, planned, implemented, and managed national and regional promotions through community outreach, video productions, printed materials and publications, social networks, and online media.
- Represented the non-profit to the public by speaking in 100+ venues in 20+ states, and traveling abroad to 7 countries.
0-5 years of experience
Provide Tele/Web conference support and account management for our Business to Business clients, allowing for seamless operation on our suite of conferencing management tools.
- Correctly obtain requested contact information from all callers on specified conference calls, allowing for no more than .001% in errors.
- Work closely with IT department designing and implementing new work processes that save the company over $1500 each month.
- Successfully manage the design and creation, from discovery through delivery, of 4 series of web based training videos; eliminating the use of personal operators that continue to save the company thousands of dollars and over 50 man hours each month.
- Collaborate with team members remotely in a home office environment while managing large accounts with proven customer satisfaction.
0-5 years of experience
- Designed advertising materials: Ads, catalogs, flyers, brochures, booklets, sidekicks, slide show/video loops
- Produced marketing pieces: branding materials to a brand standards, signage, duratran, posters, postcards, billboards; editorials & counter cards; media kits, folders, shopping bags; disk labels, name tags. VIP cards
- Archived images, created paths, fixed resolution, jewelry / stone retouching, color approval & corrections
- Recreated logos for different clients; On-line promo pieces: web banners, direction e-cards, e-blasts
- Prepared Ads for INSTORE and Brides magazines, Brides iPhone application, Transmit/ Conde Nast upload
- Communicate with vendors, printers and customers; provided print ready and pre-press files
0-5 years of experience
Created identity and branding system in 2009. Created materials and marketing and recruitment strategy for university, as well as all other departments on campus.
- Created printed and web collateral for all departments on campus, for general promotion, including a college viewbook, promotional brochures, academic department brochures, posters, desktop wallpapers, and social media and web graphics.
- Designed and photographed general marketing campaign for transition to university,including campus stationery and business cards, name badges, printed and outdoor advertising, campus signage. Assisted with photo and video shoots, as well as radio advertising for campaign.
- Developed identities and wrote and designed graphics standards manual for university.
- Developed campus-wide guidelines and procedures for request of print and web projects.
- Assisted in the development of communication plans for the Office of Admission, Alumni
- Assisted in major event planning, including printed marketing materials, and event photography.
- Created custom typography for use with the HU Athletic Department, which was used in print and web applications, locker room murals, and the HU football field end zones. Assisted with the design and creation of a new mascot costume.
0-5 years of experience
- Developed and managed all aspect of graphic and web design at the company.
- Developed multiple websites for the company using but not limited to HTML5, CSS3, JQuery, Javascript, mobile, responsive design, and cross-browsing compatibility.
- Assisted Back End Engineer with web development and problems that occurred.
- Created and managed creative promotions such as e-mail campaigns and landing pages.
- Developed and designed WordPress website to gain knowledge of SEO, Google Analytics, social media, and ad placements.
- Designed business cards for the company and partnered companies.
- Assisted CEO with all design needs including personal business venture websites.
0-5 years of experience
Oversaw new creative direction for 2011 product catalog – 32 pages with InDesign
- Transitioned all rasterized product images in to vector based templates
- Took concept fabric spec sheets and created pre-visual designs for manufacturers
- In Photoshop, edited and touched up fabric scans in order to create true color swatches
0-5 years of experience
- Responsible for all art direction and lead design team in carrying out solutions for customer projects
- Collaborated with Marketing team to maintain high standards for branding, brochures, and digital media
- Partnered with outside vendors in securing competitive bids, negotiated pricing on contracts
0-5 years of experience
- Conceptualized, designed, and produced displays for live production show for theatrical
- Interfaced with Lighting team, Audio and Sound team, and production actors
- Designed, executed, and rendered minor motion graphics sequences
- Followed scripting guidelines regarding design principles for live production show
6-10 years of experience
Coordinated and delegated the construction of Yard Landscape
- Delivered product to assigned location
- Provided oversight to ensure proper daily functions
- Researched and responded to customer concerns
6-10 years of experience
Design customized invitations, notecards and gift tags
- Developed and executed idea for [company name]
- Marketed and designed paper products for clients
- Created, printed, assembled, packaged and delivered product; including birthdays, baby showers, thank you-notes and gift tags
6-10 years of experience
- Designed eye-catching and effective advertising for a variety of clients both internal and external
- Trained team members on new techniques and best practices
- Troubleshooted projects when issues arose and created viable solutions
- Worked in a variety of media and mediums, always striving for my best
0-5 years of experience
- Developed print and online advertisements
- Revitalized media kit and annual dining guide
- Provided expertise for in-house rebranding
- Prepared insertion orders for new advertisers
0-5 years of experience
Data Entry for self-done project involving 3D creative design
- Organized folders for project plans
- Developed and conceived original concepts
- Modeled complex 3D objects
- Rigged and animated 3D objects
0-5 years of experience
Designed concept for Concierge Lounge and Executive Suite for Royal Caribbean Cruise Ship Radiance.
- Selected all fixtures, furniture and fabrics for Royal Caribbean spaces as well as designed specialty furniture (bar, lighting, tables, chairs, sofas).
- Designed concepts that met the business objectives.
- Graphic development and storyboarding as part of the creative designing process.
0-5 years of experience
Responsible for the recruitment, hiring and training of all staff to enhance workplace performance
- Responsible for creating proposals, contracts and invoices as well as filing and administrative duties.
- Developed compensation structure, performance management and evaluation structures.
- Conduct HR administration duties including payroll and ensuring that the HR System (BambooHR) is up to date.
- Coordinate daily operations and staff meetings, and resolved customer complaints.
- Responsible for drafting ideas and creating fruit and chocolate showpieces at weddings and other events.
10+ years of experience
Responsible for creating and executing design materials that are consistent with and support overall brand positioning.
- Design, layout, and photography for bi-monthly paid subscription newsletter, includes periodic press proofs.
- In-house digital photography for print and Web, including photo retouching and color correction.
- Maintain archive of images, photos, and previous documents using a digital asset management program.
- Strong aesthetic sense, good sense of color, exceptional attention to detail, and high standards of quality.
- Expert abilities with many Macintosh software programs, including Adobe Creative Suite, Quark XPress, Freehand, GoLive, Cumulus, Acrobat, as well as Microsoft Word, Excel, and PowerPoint.
6-10 years of experience
Created, designed, and marketed a unique private label craft line.
- Designed crocheted dolls and stuffed toys
- Sold designs independently, at craft fairs, and on Etsy
- Created a line of legwarmers and hair accessories which were sold at local dance
0-5 years of experience
Develop creative websites from small to large scale that meets the business objectives of the organization and advances the overall brand strategy
- Direct multiple projects from concept through completion
- Educate clients on how to utilize web analytics
- Manage and update web content while increasing traffic of target audience
- Establish creative direction for the entire line of online services and programs
- Execute groundbreaking digital visualizations for the different clientele
6-10 years of experience
Created, marketed, sold and modeled Gym Rules, God Rules and Sports Rules clothing
- Responsible for creating new designs
- Established a sales channel with 24 Hour Fitness, LA Fitness, Las Vegas Athletic Clubs abd Bodybuilding.com
- Reviews all protos, sales and pre-production samples and direct sales to customers.
- Runs weekly reports in Full Circle to confirm that all product is on time and sales orders are being met for upcoming expos
- Establishes target pricing and communicates to vendors in order to satisfy gross margin needs
0-5 years of experience
Creating high quality visual collateral to engage retailers / consumers and promote brand awareness.
- Studio and Lifestyle Product Photography
- Graphics for in-store displays and retail packages
- Design e-blasts, catalogs, and sell sheets
- Developing, producing, and directing digital media products from original concept to completed project
- Meeting with Product Marketing Managers and Content Specialist to establish product objectives and writing scripts.
- Assist marketing and product design team
0-5 years of experience
Responsible for the visual design and development of Adobe direct marketing creative
- End-to-end design and development of in-product messaging, email newsletters, banners, landing pages, welcome screens
- Design, build, QA and publish interactive web pages, in-product banners, product demos, etc.
- UI design and collaboration
- Art Directing, delegating, and mentoring to project creative team and outside vendors and/or specialists.
- Provide quality assurance and brand consistency for all materials
0-5 years of experience
- Created new and innovative initial design concepts for the brand along with the Head Designer
- Developed new trim concepts to bring freshness and contemporary ideas to the design team
- Researched latest tends in the market and made the team aware of important design concepts
- Sourced new trim vendors for the company to all use in a whole for all brands
- Worked hand in hand with the patternmaker to approve first drape
0-5 years of experience
Create budget and production spreadsheets, manage all finances and tax information. Handle all aspects of running a successful business.
- Create unique and durably handmade accessories for little girls and babies.
- Maintain an eye catching tent display with proper product showcase and accessibility.
- Training and managing a team of employees to represent my company with enthusiasm and pristine product knowledge.
- Developed a social network of over 1,100+ followers.
10+ years of experience
Supervision/Champion complete design and layout of twelve 1500 page catalogs annually
- Manage the entire creative process for numerous flyers and catalogs
- Responsible for layout and redesign in updating promotional pages for the Quill.com customer flyer montly
- Integral part in the dissemination and representation of medical supply information
- Oversee production process from design and implementation to printing and fulfillment
- Lead a team working with European Staples catalogs while partnering with Staples corporate in Boston
- Design and manage all homepage ads for the website, Medicalartspress.com
- Modify landing pages working in Dreamweaver using HTML and CSS code.
0-5 years of experience
Worked with the creative director & a team of 6 to develop special
newscasts and on-air programs for the network
- Oversee the rapid turnaround of 7-10 assignments daily for a 1-hour
- Develop design concepts for special events, sets & broadcast packages
- Produce graphics & animations for packages and shows
- Train & mentor new employees and interns on animation & promo
0-5 years of experience
- Responsible for creating successful target cards/inserts for advertisers such as Mattress One, Mosquito Creek Outdoors, First Baptist Church and many other campaigns for the Orlando Sentinel Advertisers
- Provide assistance in InDesign training and multi-tasking between creative and production roles for Orlando, Chicago and Sun Sentinel [company name] newspapers.
- Detail oriented with a commitment to quality of the highest level in productivity and creativity
- Winner of the 4th Quarter Team Spirit Award and Prepress Employee of the Year.
10+ years of experience
Responsible for print ads for core newspaper products and target cards, mailers, flyers and brochures for direct mail.
- Served as “super-user” for troubleshooting AdDesk Ad Tracking System and other company network servers.
- Provided creative talent and support as the designer on an award-winning cross-functional team comprised of sales and production personnel.
- Functioned as the go-to person on the team for technical assistance and application training.
- Served multi-tasking roles for multiple studios of the Tribune company, including Chicago, Orlando and Sun-Sentinel newspapers.
0-5 years of experience
Managed several clients’ ad campaigns as part of a creative team in conjunction with PR.
- Worked with Provident Bank to apply new brand to existing ad campaigns and new projects.
- Created digital assets including web tiles and eBlasts for biweekly, monthly, or event posting.
- Worked with a large variety of clients including non-profits to large corporate partners.
0-5 years of experience
Developed engaging, highly effective online advertisements, email blasts, and splash pages.
- Built in-house websites and strategized on website functionality.
- Worked with sales associates to present a design that communicated their clients needs.
- Employed websites and interactive advertisements for mobile phones and tablets.
0-5 years of experience
Founded a New Orleans’ based virtual accessory boutique.
- Hand-crafted various customized pieces for clients
- Established longstanding client rapport
- Used superior communication and interpersonal skills to attract and obtain new clients
- Initiated buying relationships with various accessory vendors
- Prepared and kept track of purchase orders
- Managed incoming and outgoing inventory from vendors
- Coordinated and hosted several networking events amongst young entrepreneurs within the greater New Orleans and surroundings areas
- Functioned as KissedCouture’s first and only point of contact for clients, potential clients and vendors
0-5 years of experience
- Art director and creative designer for advertising, print and web media in a deadline driven, fast paced production-minded environment
- Art director, designer and production artist for several high-profile publications, from inception to printed product
- In team oriented environment, created advertising strategies to fulfill marketing needs of a wide range of clients
- Provided web site design and administration, project management and research for special design projects; designed outdoor signage and banners
- Writer for ad copy, articles and marketing materials
- Art director, illustrator, activity and publication designer for Classcandy Educational Newspaper
0-5 years of experience
Designing and developing front end design for websites utilizing web 2.0 design standards using HTML, CSS, ASP, DNN and Dreamweaver
- Lead the creative production of website projects from start to finish.
- Responsibilities include managing projects through each stage in the process such as content, QC, site reviews as well as managing all client expectations.
- Managing and building Mobile sites using Gumiyo platform.
0-5 years of experience
Manage the [company name] brand and unique personality
- Create the graphic look of new products being introduced into new channels
- Design and layout of direct mail catalogs
- Produce in-store signage for four locations
- Design summer line of apparel: shirts, sweatshirts and headwear
0-5 years of experience
- Built a brand from the ground up.
- Attend trade shows and met with Yarn Agents to review current collections and order international yarns
- Designed Fall Collection: researched trends, created tech packs, allocated styles and yarns, ordered and fit protos and showroom samples
- Scheduled photoshoot of the collection and designed the fall lookbook, promotional emails and postcards, as well built and designed the company website using Adobe Flash.
- Calculated retail and wholesale costing of all samples and created detailed linesheets.
- Established an extensive contact list of buyers and boutiques
- Sourced and counter-sourced trims for development and bulk production
- Bookkeeping of finances, tracking of samples, yarn orders, and any additional company paperwork and filing.
- Manage temporary employees, delegating responsibilities and training them in public relations
6-10 years of experience
- Develop design concepts for company promotions, mailings, annual / special projects, and private labels
- Manage a wide variety of clients
- Develop creative briefs, information architectures, web site prototypes, design concepts, site copy and production guidelines to ensure optimal finished product
- Build websites from concept (working with client, brainstorming, ideas, etc.) to development (design, flash, html, etc.)
- Design and develop advertising material for various clients
- Direct and manage a 3+ department team of designers and programmers
0-5 years of experience
- Produced innovative, polished design solutions for our company website using Photoshop and Dreamweaver.
- Assisted sales director designing catalogs, in-house promotional pieces, and sales campaigns, from concept development through mock-ups, press checks, revisions and final delivery.
- Implement illustrations and diagrams to help our customers clearly understand products features.
0-5 years of experience
Maintaining site appearance by developing and enforcing content and display standards
- Designing web pages, graphic elements and infographics for email newsletters
- Creating the look and feel of the organization’s online presence in social media forums.
- Designing unique print materials, including postcards, playbills and logo designs.
6-10 years of experience
- Expand Anthro’s 29-year-old brand from a mom-and-pop manufacturer into an innovative ergonomic supplier via digital, print and tradeshow channels.
- Direct /coach other members of the in-house Creative Team on how to add some punch to their designs, broaden their creative skills and carry themselves more professionally.
- Collaborate with the Creative Manager and VP/Co-founder on creative strategies for new product launches, integrated campaigns, and sales collateral.
- Communicate design direction to the executive team, in-house industrial designers and sales staff.
- Aid in the hiring process for all Creative Team members, providing critical insights into design skills and processes as well as team fit.
- Lead the monthly company-wide meeting for all 150 employees.
- Recipient of Anthro’s 2010-2011 Customer Service Award.
0-5 years of experience
Conducting creative research for new ideas and developmental processes.
- Formulating concepts and rendering detailed illustrations for use of apparel designs
- Illustrating graphic material and typography for advertising, photos and visual layouts
- Applying direct knowledge in Adobe Suite, hand design and illustration skills to excecute designs.
- Utilizing various screen-printing and embellishment techniques to produce versatile apparel.
- Collaborative team interaction to produce relevant marketing strategies
- Preparing legal copyright and trademark paperwork
0-5 years of experience
- Key creative pioneer of the Champion brand in the sportswear apparel and marketing industry
- Paramount in generating new processes and approaches to the decoration and promotion of apparel and marketing
- Responsible for a dominant portion of daily, creative sketch projects
- In charge of visual displays and groups
- Significant communicator in trend research
- Established and maintained a rapport with head buyers, customers, and salesmen
0-5 years of experience
Creative brainstorming and idea generation.
- Creating artwork for client presentations
- Maintain and archive all creative assets
- Interface with others on the product development and sales teams to ensure that all products can be manufactured safely, at the target price, and meet customer requirements.
- Assign and supervise work of freelancers as needed.
- Interact, communicate and occasionally visit with clients for creative presentations
- Sourcing of new product ideas
- Continually develop new and innovative ways to present concepts to clients
0-5 years of experience
- Responsible for menu and bar book design customization for 600+ corporate & franchise locations
- Developed in-restaurant campaigns, menu concepts, handouts and collateral to launch new product introductions
- Worked with internal cross functional teams to enhance brand development & strategy for the casual dining experience
0-5 years of experience
- Meeting and strategizing with agents with regards to their geographical and social target areas.
- Integrating agent’s business requirements with corporate standards.
- Developing marketing campaigns to further agent promotion within the local market place.
- Developing and performing monthly marketing relating training modules.
- Effectively liaise between branch office and corporate office agent marketing needs.
- Managing creative projects from conception to completion, translating marketing objectives into creative strategies, and either creating or working with the creative team in the production of marketing, advertising and related collateral.
6-10 years of experience
- Designs for both B2B and B2C marketing efforts
- Designs print and digital direct mail campaigns
- Designs online and mobile UI interfaces
- Governs branding of internal and external customers
- Assists in the prioritization of design projects
- Aids in the development of processes
0-5 years of experience
- Act as a liaison between the company showroom and vendor representatives.
- Proactively generate and share ideas on ways to develop the line.
- Visit stores to ensure that brand consistency is upheld and give merchandising direction on presentation standards
- Monitoring market trends, recognizing issues and analyzing causes while generating alternatives and solutions.
- Produce monthly reports and research product implementation.
- Design upcoming collections.
10+ years of experience
- Conceptualizing/designing/project managing retail advertising materials that include: Holiday themed seasonal inserts, insert redesigns, various insert promotions, liquor mailer, direct mail, outdoor banners & in-store pos for [company name] private label brands such as [company name] SELECT, O Organics, Open Nature, [company name] Home, [company name] refreshe, Eating Right, the Marcela Valladolid launch, all center of store (COS) seasonal signage, and the 2014 Produce campaign.
- Managing/art-directing internal and external designers and production artists to ensure brand consistency and alignment with [company name] business objectives.
- Coordinating with print production to ensure that all files are released properly and on time.
- Art directing photo shoots and the selection of talent for lifestyle shots.
- Building presentations and proposals for senior management.
- Providing design support to senior management as needed.
- Developing strong partnerships with other marketing groups within [company name].
- Managing and training junior designers.
Creative Designer Duties and Responsibilities
A Creative Designer must complete various tasks in order to produce a finished model, graphic or label. We have reviewed several job listings and found the following among the core Creative Designer duties and responsibilities.
Produce Design Concepts It is up to the Creative Designer to initialize a project by coming up with a general concept and presenting the idea with a rough layout that might include sketches or digital illustrations. At this stage, a Creative Designer might work in collaboration with managers, engineers, artists and other designers to evaluate the credibility of the design and to provide solutions for possible issues relating to the actual production of this design.
Assist with Prototype Development Once the design has been approved, it will enter a production stage in which a prototype can be created. The Creative Designer will once again collaborate with a team to ensure that the prototype is created within project specifications and expectations.
Coordinate Services of Outside Vendors If the project a Creative Designer is working on is a brochure or label, quite often a printer will be needed to produce the finished product. Or, a digital model might require technical support or engineering services. These types of duties might be assigned to outside vendors and it is often the Creative Designer who will be responsible for finding vendors to work with.
Creative Designer Skills
Creative Designers should be strong communicators who think creatively, are detail-oriented and are able to meet deadlines. They should thrive in a collaborative environment and possess strong problem-solving, decision-making and organizational skills. A Creative Designer should take a customer-driven approach to creating marketing and advertising materials. Besides these general skills, many employers might look for potential Camp Counselor candidates to possess the following skills. Core skills: Based on job listings we looked at, employers want Creative Designers with these core skills. If you want to work as a Creative Designer, focus on the following.
- Presenting concept visualization through sketches, drawings and illustrations
- Overseeing design changes and improvements throughout the development process
- Integrating technical and visual solutions into a design concept
- Understanding trends within the scope of the industry they are working in
- Using graphic design and other relevant software
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Add these to your Creative Designer toolbox and broaden your career options.
- Proficiency in Adobe systems such as Photoshop and Flash
- Possess an understanding of advertising campaigns
Creative Designer Resources
It is helpful to consult additional resources when considering a career as a Creative Designer. Below, we have provided links to several online and print resources that offer more details about working as a Creative Designer. On the Web
Just Creative – A blog discussing design tools, career advice and best practices for Creative Designers.
David Airey – A self-employed graphic designer offers graphic images and information on design trends, digital uses and more.
UCreative – Creative Designers will find inspirational and career articles as well as links to forums and free design tools. Industry Groups
American Institute of Graphic Arts (AIGA) – An organization providing conferences, webcasts, professional development opportunities, residencies and other resources for all types of designers.
Graphic Artists Guild – Founded in 1967, this organization provides support to design professionals with webinars, legal information and more.
Design Management Institute (DMI) – An international organization offering workshops, webcasts and publications for Creative Designers. Books
Becoming a Graphic and Digital Designer: A Guide to Careers in Design – A comprehensive look at what’s required and what opportunities are available in the field of design. Covers education, career options, portfolio requirements and insight from those working in the field.
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World – A 35-year veteran of the design field gives a personal account of the design and completion of many of his projects.
Graphic Design Thinking: Beyond Brainstorming – A look at ways Creative Designers can come up with fresh ideas and solutions for design projects.
Graphic Web Design Cover Letter Examples
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Creative Designer
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
