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0-5 years of experience
- Launched the D’Arcy Asia hub office with 12 people; helped grow it to over 300 staffers and opened three offices in China in less than four years
- Opened in-house video production and graphic design departments
- Won and totally rebranded the global Hyatt International hotel account, making the brand the luxury leader across the globe
- Won the Greater China Coca-Cola account, the global Fanta brand (based in Atlanta USA), Hennessy Cognac and multiple P&G brand launches in China
- Chairman of HK 4As Awards 1995 + 1996
0-5 years of experience
- Executed creative design management for an established Sitecore development company; grew the creative department from its initial stages making a highly profit-building entity with over 30 employees. Defined vision and initial strategies for establishing a strong market presence and growing a sustainable client portfolio.
- Spearheaded the build-out and construction of new office space managing contractors and outsourced vendors; developed work plans, monitored budget and assigned resources.
- Directed front-end development teams located in Serbia and Belarus solidifying the company footprint within the Sitecore development community.
- Successfully managed a portfolio of noteworthy clients including Acuity Brands, Hospital Corporation of America (HCA), Parallon, Health Trust, TripFiles and CoreTrust.
- Controlled all stages of the campaign design process including innovation, development and actualization, leveraging knowledge of target market to enhance customer footprint and increase company profitability.
- Managed a creative team that serviced all Sitecore projects from concept to back-end build out for all clients. Helped to establish a new marketing plan and vision for new business development and additional Sitecore partnerships.
0-5 years of experience
- Produced the Davey Award winning outreachprogram.org as ECD for Borenstein Group
- Established creative team structure for Cambridge BioMarketing as CD/Copy
- Created a full-scale copywriting training program for McGraw-Hill Education.
10+ years of experience
- Responsible for creative development and production for radio advertising & on-air campaigns for clients including Amazon Studios, HBO, Starz, Showtime, TBS, CBS, Fox, Fox Sports, FX, ESPN, CNN, CNBC, ABC, A&E, History, NatGeo, Warner Bros, USA, Discovery, vh1, and more.
- Produced podcasts for Abbott Vascular, Taylor Fitness Systems, ING Investments.
- Business growth – Expanded business into areas beyond radio commercials including On-Air Promo, Audio Podcasting, Audio Sweetening & Mixing for Video, and Corporate Video production.
- Responsible for creative development and production.
- Multiple Promax Awards for various campaigns.
0-5 years of experience
- Responsible for the design and execution of website aimed at untapped demographic group to strategically engage, educate, and provide information and services
- Lead website redesign resulting in audience growth, better user experiences, deeper engagement, lower bounce rates and more effective advertising.
- Build commerce based partnerships with manufacturers, advertisers, and services.
- Manage team of designers to design and feed website to engage and fulfill audience needs and expectations.
- Mentor team with a focus on creative and professional development.
0-5 years of experience
- Lead teams in collaborative development of prototypes / designs for demonstration of concepts to clients with creative excellence and the highest standards of usability.
- Oversee creative consultations with account teams to provide expertise around creative direction, schedules, budgets, production support, and presentation strategies.
- Work with strategy, creative, technology, and delivery management teams to create compelling, insight-driven digital experiences using a user-centered design process.
- Design compelling digital experiences for clients such as Microsoft, Xbox, Office, Project Spark, Windows Phone, Intel, Honeywell, Leeds and Xerox.
- Translate business requirements and needs into meaningful interactive experiences.
- Design and develop large and small-scale creative ideas, and execute flawlessly against them in a highly collaborative environment.
- Drive User Experience through leadership in both the company and the industry.
- Design agile Interactive systems that work for company, client, creative and technology.
- Manage all operational aspects of the Experience/creative department for the company.
Executive Creative Director Duties and Responsibilities
The specific tasks of an executive creative director can vary greatly based on the specific industry and company where they work. However, based on our research of current job listings, most executive creative directors perform these core duties:
Direct Creative Operations The main responsibility of the executive creative director is to direct all creative operations within a company, including marketing and design teams. They create and manage creative strategies to help improve and maintain company image.
Create and Approve Marketing Campaigns When the marketing department comes up with new marketing campaigns, they must be delivered to the executive creative director for approval. Once the executive creative director approves the campaign, the marketing team can begin implementing it. Executive creative directors may also create their own campaigns based on meetings with stakeholders and company executives.
Report Metrics to Stakeholders Executive creative directors receive and analyze reports from marketing and design teams, and then create presentations based on those numbers. They give the presentation to company stakeholders and report on the overall performance of the marketing and design teams.
Manage Creative Department Budget Executive creative directors are responsible for managing and overseeing the creative department’s budget. This includes creating and balancing the budget and delivering it to company stakeholders for approval.
Set and Track Department Goals In order to properly track performance, executive creative directors create goals for the overall creative department. Throughout the year or quarter, they also track those goals to determine how well the department is performing.
Executive Creative Director Skills and Qualifications
The executive creative director role is an advanced one, and it requires a lot of skill and experience for success. Employers prefer to hire candidates who have graduate or postgraduate degrees and over 10 years of experience in the marketing or design fields. Successful executive creative directors know how to identify market trends and capitalize on them. Employers also seek out candidates with the following skills:
- Leadership skills – since executive creative directors lead a variety of different teams, they must be exceptionally skilled in leadership and organization. They should know how to direct teams so they work together for a common goal
- Understanding of customer experience – executive creative directors should be intimately familiar with the customer experience and understand what makes a customer tick
- Knowledge of marketing trends – executive creative directors need to determine if marketing campaigns will be successful, so they should have in-depth knowledge of current marketing trends
- Time management – in a world full of deadlines, executive creative directors should be able to manage their time efficiently. Their schedules are often full, and they need to be able to handle multiple projects at once
- Creativity and authenticity – executive creative directors should be creative and authentic in their beliefs. They are responsible for the company image, and customers should be able to see that authenticity
Executive Creative Director Education and Training
Executive creative directors should hold at least a bachelor’s degree in marketing or a related field. Graduate and postgraduate degrees are required if potential executive creative directors want to work for large companies. The areas covered in this coursework include marketing strategy, creative design, and team leadership. At this point in their career, executive creative directors likely won’t receive or need to receive any further training.
Executive Creative Director Salary and Outlook
According to PayScale, executive creative directors can expect to make a median annual wage of $164,453. Executive creative directors who sit in the top 10 percent of their field make more than $275,000 per year, while those who sit in the bottom 10 percent make less than $99,000 per year. According to the Bureau of Labor Statistics, this job field will experience 9 percent growth over the next 10 years as companies continue to expand. Executive creative directors receive excellent benefits packages from their employers that usually include comprehensive health benefits along with vacation and sick time. Employers also usually give their executive creative directors performance-based bonuses.
Helpful Resources
Are you interested in following the path to become an executive creative director? Read through some of these helpful resources to get started:
Creative Directors Group – this exclusive LinkedIn group is available only to creative directors. The members within network and work together to share ideas and experiences. If you’re a creative director looking to become an executive creative director, you can garner some help here
The Accidental Creative: How to Be Brilliant at a Moment’s Notice – author Todd Henry posits that “it isn’t enough to just do your job anymore.” Here he teaches readers how to sustain creativity instead of just providing a quick fix, like how to brainstorm brilliant ideas at a moment’s notice
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality – written by the CEO of Behance, this book is a compilation of all the principles and techniques executive creative directors need to enhance their creative organization and overall productivity