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0-5 years of experience
Helped with the rebranding strategy of companies including Madison Square Garden Company, Mediamax Network and Comcast.
- Led project management meetings with executives from MSG Company and Comcast.
- Developed several concepts for the launch of the Inaugural New York Spring Spectacular at Radio City Music Hall. Also helped develop creative content for the Rockettes.com website.
- Created and organized several Gantt charts used for the overall project management of MSG Company and Comcast.
0-5 years of experience
- Developed in-house start-ups and consulted on client side projects including Wrangler, Lee, and Spotify
- Established new business infrastructure model to facilitate new in-house product development incubator
- Reduced albumcards.com’ CPA by 98% and burn rate by
0-5 years of experience
- Analyzing consumer insights and site data to develop and test hypotheses, and create A/B and multivariate web tests determine optimal site design and content for various audiences
- Strategically driving go-to-market strategies by working closely with design, engineering and analytics to create significant web campaigns and landing pages resulting in a 200% lift in Quickbooks Online sign-ups
- Managing a creative display budget of $500,000 while working with external agencies to develop original concepts, templates, and visual assets
- Consistently using insights from creative experiments to inform and identify opportunities to improve the experience and performance of online acquisition cost per install by 25%
0-5 years of experience
- Concept, sketch, illustrate, copyedit, prototype, build, and present work to my teams and clients.
- Designed families of food packaging for 3 different brands; over 60 different sizes and flavors.
- Manage personal time and delegate resources for up to 3 simultaneous projects per week.
- Deliver a range of tailored solutions that address client needs in unique and intelligent ways.
- Find and oversee talent required for photography, illustration, and other production needs.
- Timely and professional communications, with a positive attitude and a focus on solutions.
- Attend or contribute to local monthly design community events and skills workshops.
0-5 years of experience
- Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand and company visual format.
- Conduct market research analysis to identify electronic commerce trends, market opportunities, or competitor
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Develop and implement procedures for identifying advertising needs.
0-5 years of experience
- Manage a team of up to six marketing communications professionals, helping solve problems, prioritizing tasks, and giving feedback
- Areas of knowledge include: print advertising, print collateral, video, social media, digital advertising, PR, SEO, SEM, and website best practices
- Set and monitor brand standards, providing art direction and strategic guidance to Marketing and Displays team members to help elevate our brand and maintain consistency
- Design print pieces and monitor print process
- Create and manage all advertising plans, advertising relationships, and advertising creative
- Manage all external relationships, including PR consultant, advertising agency, print and display vendors, etc.
- Manage budgets, including trade media plan and online campaign
- Monitor analytics of websites, digital ad campaigns, and social media and make optimizations based on data
- Assist distributor customers with advertising and marketing plans and assets
- Proofread and edit all documents being publicized
0-5 years of experience
- Manage talent and negotiate rates
- Collect tears, show reels and photographic material for portfolios
- Arrange tests, comp cards and portfolio management
- Send out castings, call clients to generate business, maintain databases, and communicate with talent
- Send emails out with new faces, new arrivals and any development within the agency
- Scout models and form scouting programs and opportunities to find new faces
- Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure clients success
- Leverage campaign performance data, industry and audience insights to create strategic recommenda- tions that will deliver on brand perception, lift and engagement.
- Communicate concepts, ideas and rationale with clients and internal and external project stakeholders
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Creative Strategist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
