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0-5 years of experience
- Designed and developed storefront displays and maintained sales floor ambiance to convey company philosophy
- Organized stock room to ensure all employees could easily service clients
- Updated and confirmed cleanliness and functionality of fixture, window signage, lights, and equipment throughout store
- Provided exceptional customer service on the floor that led to multiple sales per shift
0-5 years of experience
- Managed a team of visual designers generating more than a thousand assets for higher resolution displays, and remained on schedule under tight deadlines.
- Coordinated quality implementation of home screen and search features between javascript and html engineering teams.
- Executed meticulous pixel perfect compositions and assets for Palm webOS.
0-5 years of experience
Lead UI/UX designer for [company name].com
- Conceptualized and designed new sites to promote our popular tutorial video product
- Designed and managed the new interface, layouts and shopping experience of [company name]
- Significantly improved customer acquisition with new designs for email blasts, newsletters and payment pages
6-10 years of experience
- Lead designer on four seasonal campaigns (Mother’s Day, Father’s Day, Off to College, and Holiday 2011)
- Developed templates and style guide for [company name] promotion module to expedite process and maximize development resources
- Reviewed and approved third party vendor assets
- Winner of Hewlett Packard laptop design pitch. Worked closely with HP to come up with design for final product
0-5 years of experience
Created storyboards, wireframes, visual mockups into prototype
- Designed pixel-perfect visual design for user interface elements with branded guidelines
- Developed and maintain detailed user-interface and visual design specifications
- Worked collaboratively with development teams to create interface functionality
0-5 years of experience
Designed various windows displays for many retail, jewelry, bakery and Chestnut Hill Stores including Rosie’s Bakery, Origins, New Stop, and Cookin.
- Created internal designs on a monthly basis for Chestnut Hill mall as well as for business and private. parties such as Radcliffe, Facing History, Boston Latin High School, Mass. Audubon Assoc., etc.
- Assisted in the installation of artwork for various organizations in Boston.
- In Chestnut Hill mall, design and installed, creative large Christmas presents it be put in the ceiling.
- Vidal Sasson, Avanti, Soca, Mayfair on the Hill, Beacon Hill, MA
- Stylist/Colorist to public and private clients.
0-5 years of experience
Created and implemented page layouts and print-ready artwork
- Designed graphic elements, assets, and visual treatments complying with design standards
- Interpreted client’s business needs and developed concepts to suit their purpose
- Designed interactive design pdfs
- Used innovative processes to redefine design standards within the constraints of cost and time
0-5 years of experience
Worked in the early mornings part of the visual team creating innovative design layouts and presentations.
- Constructed intensive ceiling, floor, and wall props.
- Designed layout of the store and decorated scenes to tell a story.
- Window displays
- Worked with customers in designing house and bedroom.
0-5 years of experience
Created overall visual design of [company name].com throughout the full product lifecycle, ensuring a compelling look and feel that meets branding, business and user requirements.
- Worked closely with the product, marketing and technical teams to establish and maintain the visual integrity, interaction methods, brand standards, and consistency of the whole site.
- Managed creative projects effectively and efficiently while maintaining priorities, deadlines and deliverables.
- Contribute to the evolution and strategy of design policies and practices as they apply to the implementation of standards, interaction, color, typography, artwork, and all other visual/interactive expressions of the user experience and brand.
- Created concepts, prototypes and final graphics rapidly. Work with variety of team members to translate concepts into working models.
- Technical environment includes Photoshop, Illustrator, Flash, Flex, Java, JavaScript, XHTML, HTML, DHTML, CSS, XML, MySQL, Tomcat, CVS, JSP, MAC and Windows OS.
0-5 years of experience
- Created visual presentations for proprietary UI using 2D/3D graphics
- Participated in brainstorming, story boarding and developing UI design for mobile applications.
- Created mock-ups and graphic assets for UI implementation
0-5 years of experience
- Created visual design specifications for the websites of Adidas: MiCoach, Nokia, and ACE Insurance
- Designed printed marketing materials for TIAA Cref and Michelin
- Instrumental in designing the websites for Great West Retirement Services and Motorola
- Assisted in designing elements for the websites of Adidas: MiCoach, and Nokia
- Composed various in-house promotional items including presentations, portfolios, and web-based interactions
0-5 years of experience
Responsible for creating visual designs for marketing projects.
- Created visual designs for both Company and Merchant campaigns.
- Translated brand development goals into visual user interfaces for interactive and design projects.
- Set visual standards for cross-functional teams to ensure a consistent site-wide creative approach and visual language is on brand.
0-5 years of experience
Merchandised new furniture and home accent displays.
- Communicated with management and visual staff to set priorities and manage the visual workload.
- Mentored and train visual staff to conduct floor moves and daily maintenance of the showroom.
- Evaluate current products on the sales floor and assist in the offset of furniture displays.
0-5 years of experience
- Worked as part of the design team to create a landing page, invite page, and visual assets for social media regarding the website
- Created visuals and concepts, such as iconography, site map and site flows
- Created UI guidelines and specs
- Finalized web visual design and UI for several pages of the website
- Prepared and delivered the website’s assets and worked with the developers to deliver pixel
0-5 years of experience
- Participated in Use Case Study and Analysis with Truluck’s Restaurant for catering application
- Designed corporate branding system for hospitality software company
- Standardized communication with HTML email strategy, wireframes, templates, A/B testing
- Delivered wireframes, hi-fidelity mockups, and functional prototypes to developers, stakeholders and national sales team
- Designed user interface for ASP.NET-based web site and customer portal for B2B clients including Ruth Chris Steakhouse, Morton’s, House of Blues, others
- Designed visual appearance of glyphs, icons and artwork for use within applications and technical documentation
0-5 years of experience
- Visual designer with over 10 years of experience.
- A strong background and advanced skills in hands-on project management in fast-paced environments for the graphic design and production of e-commerce and mobile retail sites, responsive design, user interface, site content, promotional marketing and advertising materials, corporate branding and identity, as well as print graphics.
- Able to quickly acquire and implement new technologies and software.
- Versatile, collaborative and detail-oriented, with a commitment to project and team success.
- Highly organized, reliable, efficient and a self-starter, able to work extremely well under pressure and tight deadlines.
0-5 years of experience
- Developing high level and/or detailed storyboards, mockups, and prototypes to effectively communicate interaction and design ideas.
- Developing user-centered design flow diagrams, wireframes, high fidelity mockups
- Redesigning Yahoo B2B portal and creating brand guidelines for Yahoo Advertising Solution
- Communicating with different marketing teams, users, stakeholders to create successful interface
- Editing/auditing the HTML/CSS for the online landing pages.
0-5 years of experience
Responsible for visual design directions for all platforms – web, mobile and applications
- Provided guidance and feedback on all design related discussions across multiple teams
- Come up with storyboard, wireframe for different user cases and new functionalities using MockFlow, Azure and Omnigraffle
- Originate corporate style guide for different platforms
- Develop design spec for engineering
- Guide thru each project’s full lifecycle (from ideation to UX/UI design to development)
- Prepare mockups and assets for product launches in collaboration with Sales and Marketing
- Design user interfaces in pixel-perfect layouts (wireframes, mockups, functional prototypes)
0-5 years of experience
- Contracted to IBM Global Design Services (telecommuted from my Michigan home office).
- Ensured print, digital and display materials meet IBM visual branding and writing style guidelines.
- Created infographics and illustrations.
- Created web, broadcast email and electronic newsletter banners.
- Designed HTML broadcast emails for UNICA distribution.
- Designed and formatted brochures, white papers, solution briefs, interactive presentations and event stationery and materials.
- Designed and formatted interactive presentations.
- Designed and formatted poster and display presentations.
0-5 years of experience
Coding and Designing various email campaign
- Designed mock up for mobile SDK
- Designed Mockups for web application
- Support and collaborate with internal technical teams on any additional functional requirements for the project/site design, work with technical teams to build and test the sites, and maintain sites by creating and integrating content, images and design elements.
- Designed various case studies
- Designed various Trade Show Display Graphics, including Custom Trade Show Exhibits, Booths.
- Responsible for designing and developing promotional materials like email marketing, flash banners, creation of advertising and supporting print material
- Created new microsites
0-5 years of experience
- Designed interactive web page layouts, new features and ads for the Snapfish International sites
- Created visual design templates and UI elements based on wireframes
- Worked with regional country managers to localize web page and graphics for 22 countries
- Did competitive research and analysis to identify products and features for target audiences
- Worked closely with UX to refine the cart flow, offering design solutions, guidelines and direction
- Met daily with UX Designer, Product Manager, Front End Engineers during agile design process
- Designed Snapster, an internal, worldwide newsletter
0-5 years of experience
- Re-skin all channels of EA’s social media pages.
- Create landing pages/user journey for new releases to promote all of EA’s titles.
- Work closely with marketing managers, to create engaging ad campaigns.
- Re-design all of there websites to make them more cohesive, clean and intuitive, as well as create UI style guides for each website.
- Manage expectations of multiple projects and deadlines.
0-5 years of experience
Work with product managers to determine visual business requirements
- Contribute to website planning meetings to discuss design, business direction and user
- Develop and propose web or graphic design styles targeted at our audience
- Produce wireframes that illustrate interaction and guided path
- Design graphic web elements, icons, banners and animations
- Produce e-mail marketing campaign templates
- Design promotional products for tradeshow events and press kits
0-5 years of experience
- Improving user experience and the visual language for internal web applications.
- Brainstorming with the Marketing Department to bring new ideas and features to avaya.com
- Assist developers with front-end development needs.
- Aiding in defining the creative process across all projects.
0-5 years of experience
- Agile Environment
- Redesigned Healthguru.com , syndicated micro sites & widgets using RWD approach
- Mobile App Design
- Developed ideas for new digital products. UX & visual design for them
- Was involved in creating UX wireframes, annotations and PRD (Product Requirements Document)
- Art Directed 3 junior designers
- Closely worked with a team of developers (in-house and remote teams), SEO analysts and project managers
- Visual and functional QA on multiple devices and documenting bugs in Assembla
- Templates for various ad sizes. Online ads. Mocks for sales pitches (RFP)
6-10 years of experience
Assists with the design fabrication and installation of displays, fixturing and signage in stores.
- Design showrooms in retail store and staging for real estate market.
- Walks the sales floor daily for the purpose of display maintenance.
- Responsible to assist merchandisers with accessory and product orders and vendor networking.
0-5 years of experience
- Brought in to help revive a struggling construction business.
- Built new U.I. for company website.
- Rebranded company logo, business cards, social network presence, and creative marketing.
- Helped increase company visibility and profits.
0-5 years of experience
- Work with user experience team to fulfill user experience, ADA compliance, & branding requirements through visual design of applications
- Lead visual designer for health care client’s consumer product selection experience
- Iconography/visual assets for health care client’s consumer- & producer-facing applications
- Design of visual identity pieces, including business cards & PowerPoints, for Innovation Center staff
0-5 years of experience
- Visual design for PC and Tablet with [company name] UX team
- Visual software product design for Next Generation Taleo recruiting product
- Visual and UXDesign for [company name]-Taleo Performance Management product
- Visual and UXDesign for [company name]-Select Minds Social Sourcing site
- Visual Design for [company name] HCM Enterprise Mobile
0-5 years of experience
Worked on mobile and Web projects.
- Designed icons and logos.
- Always kept in touch with the current market trends in design and latest tools.
- Learnt to use great tools for rapid prototyping.
0-5 years of experience
- Responsible for creation and constant evolution of web style guide for various Merrill sites and micro sites by identifying new design elements/solutions and ushering them through our change control process for final inclusion in the guide.
- Ensure the consistent application of UX design principles and the web style guide on assigned projects. Participate in design review checkpoints as the project progresses through design process.
- Create and update design toolkits and resources for mobile GUI’s and web styles.
0-5 years of experience
Designing and slicing the Brotherclub Newsletter (HTML)
- Photo and video production for sewing machine tutorials
- Product photography and retouching
- Package design and mock-ups for Walmart
0-5 years of experience
- Provide creative for the website, marketing material, logo and assist with website design
- Lead generation via web research
- Design and proof reading the user manual
0-5 years of experience
- Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability and accessibility; delivering excellent, high-quality visual designs and front-end development; engage with Product Managers, VP of Sales & Marketing and Director of Software Development to solve user and business goals using the principles of user-centered design.
- Collaborate with a team of developers to create responsive, mobile compatible, user interfaces for software in ASP .NHET MVC environment, and provide art direction to various development projects.
- Create style guides and branding guidelines for marketing communication and front-end UIs.
- Customize user portals for prospective and existing clients that utilizes the [company name]
- Responsible for story-boarding, creating prototypes, ecommerce experience, and wireframing.
- Manage multiple product launches while maintaining open communication to ensure products meet various department requirements.
- Advise Marketing Manager and CEO on brand positioning and develop strategies to establish and maintain presence of brand in the B2B marketplace.
- Maintain exceptional attention-to-detail attitude on generating cutting-edge visual contents.
0-5 years of experience
- Persona Development
- HTML/CSS Development
- Test Case Development
- Theming of Controls
- UX Mood Boards and Wireframes
- Production Graphics for Web and Print
- Branding Implementation
- Style Guide, Identity, and Icon System Creation
- Agile Delivery Team Member
Visual Designer Duties and Responsibilities
In order to achieve their goal of creating beautiful websites that positively represent their employer, Visual Designers must complete several duties and responsibilities. According to our research of several Visual Designer job descriptions, the following duties and responsibilities are most common:
Brainstorm Visual Concepts Visual Designers have to be ideas people. The beginning of every project involves understanding its particular size, scope and purpose. This allows Visual Designers to brainstorm the visual elements required to achieve the project’s goal.
Work With Graphic Designers to Create Visual Elements Visual Designers and Graphic Designers share a lot of the same responsibilities. In a lot of agencies, these two roles work collaboratively to bring visual concepts to life. Visual Designers must be able to clearly communicate their ideas so Graphic Designers can do their job.
Work With UX Designers to Incorporate Visual Elements to Website Function Visual Designers have to work with the User Experience Designers to ensure all the bells and whistles they conceptualize are functional. User Experience Designers write the code that creates the visual features and functions of a website.
Create a Cross-Channel Visual Strategy One of the big differences between Visual Designers and Graphic Designers is Visual Designers are responsible for the look and feel of their employer across all distribution channels. This involves creating concepts for graphics on social media platforms like Facebook, Twitter, Pinterest and Instagram.
Stay Abreast of Current Digital Design Trends
What’s hot and what’s not changes often in the world of digital design. Visual Designers have to stay on top of these trends in order to ensure their employer or clients never look like they’re behind the times. Having an outdated website or social media presence turns potential customers away.
Visual Designer Skills
Visual Designers possess many of the same skills as Graphic Designers. They have to be creative thinkers who can conceptualize the entirety of a design project, as well as what individual tasks need to be done in order to make the vision a reality. Visual Designers also have to be excellent communicators. They essentially serve as the liaison between the Graphic Designers and UX Designers, as they have a working knowledge of both the front and back end of web development. In addition to these qualities, employers are looking for Visual Designers with the following skills and abilities:
- Using graphic design software such as Adobe Photoshop and Illustrator to create digital mock ups for visual elements of websites.
- Managing website design projects by communicating which tasks need to be done by either the UX Designer or Graphic Designer
- Collaborating with UX Designers, Copywriters, web developers and Graphic Designers to create complete websites.
- Presenting visual concepts to project stakeholders
Visual Designer Tools of the Trade: Visual Designers use a few digital tools in their quest to perform their duties and responsibilities. Here are a few examples: Google – Visual Designers need to be experts at using Google search to stay on top of the latest industry trends and to research other sites for design inspiration. Adobe Creative Suite – Visual Designers have to have a working knowledge of Photoshop and Illustrator to create outlines of the graphics they need. Social Media – Visual Designers use social media platforms to distribute graphics that align with their employer’s aesthetic.
Visual Designer Education and Training
Visual Designers usually have a Bachelor’s degree in Graphic Design. Classes cover topics such as typography, color, the history of design, design strategies and design tools. Some of the skills Visual Designers possess comes from on the job experience. The ability to successfully communicate and collaborate in an interdisciplinary capacity is something that can’t be taught in the classroom.
Visual Designer Salary
The median salary for Visual Designers, which are categorized by the BLS as Graphic Designers, is $47,640. Those in the top 10th percentile make above $82,020, while those in the bottom 10th percentile make below $27,950.
Visual Designer Resources
Do you think you have what it takes to become a Visual Designer. If you think this career path is for you, then take a look at these resources below:
Don’t Make me Think: A Common Sense Approach to Web Usability by Steve Krug- Published in 2005, this book has sold over 100,000 copies and is considered a must read amongst those in the web design community.
UsabilityGeek.com – Usability Geek is an excellent blog that covers all topics related to the user experience. This is a great resource for Visual Designers to use for maintaining their working knowledge of UX Design.
AListApart.com – A List Apart was first created in 1998, which makes it one of the oldest still-active resources for all types of designers.
UserOnboard.com – User Onboard is a compilation of case studies on the sign up processes of dozens of different websites. It is a great swipe resource for Visual Designers.
DesignModo.com – Designmodo is constantly updated with articles on User Experience, graphic design and User Interface Design.
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Visual Designer
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
