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0-5 years of experience
Accomplished the opening of a successful establishment in a competitive environment
- Designed and implemented new marketing promotions for events
- Skillfully served patrons wine and beer, while quickly and accurately handling payment
- Ensured all guests were in compliance to state alcohol regulations
0-5 years of experience
- Created ongoing dialog with leaders to collaborate and brainstorm on how to expand, promote, and strengthen the organization.
- Executed successful social media marketing campaigns.
- Established and maintained relationships with various vendors, sponsors, and community organizations
0-5 years of experience
- Designed advertisements, pamphlets and tickets for some of the top nightclubs in the country.
- Promoted events through different forms of media including local newspapers, magazines and internet.
- Dealt with a lot of people, developed a sociable persona, maintained pleasant customer relations with the guests and oversaw that the even went over smoothly.
0-5 years of experience
- Developed a database of hotel contacts/concierges.
- Acted as liaison between the organization and hotel concierges to provide constant, up to date entertainment options for their high volume of guests.
- Created and implemented a reward system for concierges who most effectively promoted events.
0-5 years of experience
General responsibilities involved developing new business, planning and executing client event for major quality clients
- Hard-working, goal-oriented, and a team player
- Proven ability to initiate and maintain excellent relations on a face to face level with an high-end clientele demographic.
- Worked closely with customers face to face to identify needs, tactfully answer questions, sell products and services, and solve problems.
- Worked in a nightlife setting which consist of 200+ people per night.
- Sold event tickets, VIP party packages and Luxury limousine and party bus services to events and venues.
0-5 years of experience
- Organized and coordinated events for local venues; experience in both leading and working on teams.
- Created buzz and promoted events through social media, mobile, and “on street” marketing campaigns.
- Designed promotional materials using Photoshop.
0-5 years of experience
Maintained professional relationships with clients
- Customer service provider for high volume clubs in the Boston area
- Managed VIP guest lists and accounts
- Attracted high profile clients to Boston clubs on a nightly basis
- Promoted and advertise weekly events
- Responsible for selling VIP tables contributing thousands of dollars towards the clubs nightly revenue
6-10 years of experience
Market events by word of mouth, email blast, handing out fliers/posters with street team, and phone calls to gain attendance from patriots.
- Ability to plan events and communicate with outside contract individuals.
- Negotiate sales for the events and celebrity hosts.
- Network within the crowd ensuring that tables and bottle service is to the customer’s expectation.
- Communicating with staff personnel.
0-5 years of experience
Collect fees, commissions, or other payments, according to contract terms.
- Schedule promotional or performance engagements for clients.
- Keep informed of industry trends and deals.
- Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
- Collect fees, commissions, or other payments, according to contract terms.
0-5 years of experience
- Promoted the business as much as possible in the Las Vegas area.
- Responsible for all sales and ticket distribution during shows.
- Organized and maintained cleanliness standards at all times.
- Befriended hundreds of customers on a daily basis.
- Remained driven and goal oriented.
0-5 years of experience
- Negotiated contracts with club owners/managers
- Managed day to day financial operations
- Implemented various advertising methods
0-5 years of experience
- Organized events such as club nights and fashion shows.
- Planned promotion campaigns for events.
- Authored press releases.
0-5 years of experience
Attract people to the club
- Organize events of the club
- Responsible for promotional materials such as leaflets, flyers, invitations, etc.
- Responsible for selling tickets for the event entrance
- Hand out flyers and leaflets to people introducing about the events of the club
- prepare the photographers for the events and do other necessary related duties
- In charge of the network of collaborators to publicizing the events
0-5 years of experience
- Utilize marketing and people skills to drive business into various venues.
- Negotiated contracts with artists and DJs at weekly events.
- Strong communication skills to meet the needs of each professional contact effectively.
- Staff management – Manage a team of four people.
0-5 years of experience
- Built a vast client database of people through public relations
- Responsible for organizing parties and bottle service
- Organized celebrity appearances (meet all expectation and needs for the night)
0-5 years of experience
Analyzing of different events to strategically promote and market
- Controlling and handling large amounts of money daily in a responsible manner
- Assisting different customers ensuring exceptional quality in a night-life environment
- Designing and development of promotional and marketing flyers
0-5 years of experience
- 1 Promote many different events and venues
- 2 Control crowd capacity of people over 1500
- 3 Trained all security for club events and venues
0-5 years of experience
responsible for attracting patrons to the club
- creating and managing special entertainment events to promote the club.
- managing the production of promotional materials such as fliers, emails and invitations
- responsible for ticket sales prior to events.
0-5 years of experience
Daily operations consisted of reaching out to a certain demographic (college students) through Facebook, Twitter, promotional flyers, and word of mouth. Promoting for Bulls Club and The Kennedy we consistently penetrated our target market making those aware of certain drink specials, events, and guest appearances. Regularly increasing attendance and sales, [company name] is looking for other sources to promote for.
- Promote various events and venues for Tampa Bay’s most popular night life.
- Network to the public community through various social media websites.
- Extensive knowledge on promotional marketing, networking, and demographic research.
0-5 years of experience
As a club promoter, my function was to provide customers information about the nightclubs we are
promoting.
- Provide passing customers/tourists with the deals and cards for discounts.
- Online guest-listing
- Promoting nightclubs, pools, bars, and bottle service.
0-5 years of experience
- Design Facebook event pages to market [company name] events
- Market [company name] events using phone and Facebook
- Expand customer base by networking at various NYC nightlife events
- Maintain customer relationship to guarantee long-term customer satisfaction and retention
6-10 years of experience
- Organizes and schedules promotional events
- Manages and mentors three musicians
- Participates in and organizes charity functions , for the community’s youth
- Provides excellent customer service and addressed guests issues and concerns.
- Schedules party planning and media promotion
- Manages funding and payroll for musicians
0-5 years of experience
- Responsible for promoting clubs (clients) and reaching a quota of bodies in attendance; aiding in sales
- Act as personal host for all promotional events
- Direct staging of all promotional events
- Advertising and PR as a whole
0-5 years of experience
Distribute promotion material and inform customers of specials.
- Utilize social and marketing skills to draw business into various venues.
- Build a solid business network with clientele and industry members
- Book and host V.I.P. reservations
0-5 years of experience
- Network with club owners to establish event promotions
- Promote events in person, online (Social Networks), over phone
- Socialize with groups to establish clientele
- Verify reservations on the day of event
0-5 years of experience
- Booked DJs for upcoming events.
- Sought out prospective locations to hold events.
- Worked with coworkers to obtain any necessary permits to hold events.
- Performed pre-entry searches of club patrons.
0-5 years of experience
Handled all areas of advertising/marketing
- Special events planning
- Coordinated/implemented live entertainment calendar
- Built relationships with local media (trade magazines, radio and newspapers)
- Arranged/Coordinated Toys for Tots Christmas Benefits
- Coordinated several benefits for Needy Individuals
- Coordinated Benefit for the Red Cross for 9/11
- Designed and maintain website
- Scouted for new talent
Club Promoter Duties and Responsibilities
Specific job duties for club promoters vary based on their employer and location. However, there are several core tasks common to all club promoters, such as:
Organize Event Logistics A club promoter’s primary responsibility is to create events and organize all event logistics with the club or venue where the event will be held. This organization process involves preliminary planning for the budget, performance artists, and security.
Book Performance Artists Club promoters are responsible for booking performance artists for the venue, whether they be singers, DJs, or dancers. As a part of this responsibility, club promoters need to be aware of local performance artists’ schedules and availability. They are also responsible for negotiating payment and performance contracts with the artists.
Create and Distribute Event Marketing Materials Events need a lot of exposure and marketing, and club promoters are often responsible for creating all the event marketing materials. They are also responsible for distributing these marketing materials to potential customers and attendees.
Book Event Security Many events require security, and while most clubs have bouncers, bigger events require more security. Club promoters evaluate how much security an event needs and make the appropriate contracts to hire a security firm to keep event attendees safe.
Manage Event Budgets Holding an event can be an expensive affair, and club promoters are responsible for sticking to the budget that they and the club owner have set beforehand. This includes regularly reporting to the club owner so they are constantly aware of the finances and return on investment for the event.
Club Promoter Skills and Qualifications
Club promoters need high levels of enthusiasm and energy so they can attract the right kinds of attendees to their events. They usually don’t need to hold any formal education past a high school diploma or GED, but many do hold a degree in marketing or a related field. On top of this education, club promoters should also possess the following skills and qualifications:
- Negotiation – club promoters are skilled negotiators. They negotiate contracts with club owners, performance artists, and security firms to get the best prices and payments that create win-win situations for everyone involved
- Marketing – club promoters should have some exposure to the world of marketing, and they know how basic marketing principles work. They can also apply these marketing skills and experience in real-world applications
- Organization skills – club promoters are highly organized and need to be able to keep the details of their events in check at all times
- Interpersonal skills – club promoters are incredibly outgoing and extroverted, and they have charismatic personalities. They can identify and attract the right audience for their events through their enthusiasm and energy
- Attention to detail – organizing entire events requires managing various details, and club promoters don’t miss any of them. Their attention to detail keeps them focused and on track
Club Promoter Education and Training
While most club promoters have at least a high school diploma or GED, this isn’t required by any means. Since club promoters often work as freelancers, their portfolio is more important than their formal education. Club owners looking to hire promoters will require access to portfolios and attendance rates during the hiring process. Depending on how they enter the industry, club promoters may or may not receive on-the-job training. Those who receive this training usually work as an assistant club promoter before breaking away to pursue their own clients.
Club Promoter Salary and Outlook
Since club promoters are largely self-employed on a per-gig basis, it’s hard to put an exact number to their salary range. The amount of pay they receive depends mostly on the size of the event, the number of attendees, and the number of hours put into organizing the whole thing. Larger events may make a total of $10,000 or more, while smaller events may make as little as $500. These numbers don’t account for time spent on organizing the event or costs for performance artists and security. The Bureau of Labor Statistics (BLS) reports a healthy growth outlook for the meeting, convention, and event planners job category. Over the next 10 years, club promoters can expect job growth of around 11 percent, which is faster than average for most industries. This high level of growth is due largely to the ever-growing need for professionally organized events.
Helpful Resources
To learn more about the role and responsibilities of club promoters, read through some of the following resources:
Nightclub & Bar – this website is dedicated to everything nightclubs and bars. If you want to catch up with all the latest industry trends to better inform your events, this is the place to do it. The website features a regularly updated blog and even has an entire promotion section with articles about different marketing techniques nightclubs can employ
Sales and Marketing Tips and Strategies for Event Planners, Meeting Planners and Event Managers – this LinkedIn group with over 20,000 members provides tips that help newcomers and industry veterans better market their events. The topics they focus on include cold calling, generating leads, and more
The Nightlife Entrepreneur: Becoming More Than a Club Promoter – written by a nightclub promoter who has been in the industry for a long time, this book focuses on helping you create a legitimate company around club promotion. It provides a variety of practical tips and advice that you can apply directly to your own career to help you more successfully gain new clients and raise attendance
How to Become a Nightclub Promoter – this book aims to make you more confident in your skills as a nightclub promoter. Written by an industry professional with over four years in the business, this book is a helpful resource for newcomers looking to kickstart their business
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
