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Marketing Account Manager Resume Samples
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0-5 years of experience
Managed 30+ clients with core business in retail, entertainment and banking
- Increased client marketing effectiveness and presented new means for incremental revenue
- Increased marketing efficiency by 20% as a direct impact of successful creation,
- Attained a 37% cost reduction on total incentive prizes purchased
- Organized the first lunch & after work Pilates program using my Pilates for a Cause company,
0-5 years of experience
Responsible for the development and growth of disaster remediation business through existing and new customer relationships. Created marketing collateral such as brochures, presentations, and informational packets to support sales team and sales process. Attend, organize, and assist with over 75 marketing events, trade shows, and charity functions.
- Exhibited consistent sales growth over 3 years generating $200,000 in business during 2009
- Cultivated and improved relationships with over 200 customers within the target industries
- Re-engineered the sales tracking process increasing productivity by over 500% and driving overall business growth
- Created 15 targeted marketing campaigns to drive growth of over $300,000 in specific industries
- Organized and executed 3 golf tournaments and 2 casino nights, generating over $50,000 for charity and driving company exposure in market place resulting in approximately 15 leads per event
0-5 years of experience
- Contributed to 5% company-wide revenue growth by expanding existing clients’ insurance programs and helping to develop new clients.
- Managed a $12M insurance portfolio and maintained 98% client retention.
- Designed, negotiated and implemented tailored insurance programs for clients within various industries including healthcare, real estate, manufacturing, financial services, trucking, and social services.
- Developed and maintained strong relationships with underwriters to achieve best terms for clients. Drove an average of 7% YoY premium reduction for clients.
- Successfully managed deadlines and multiple projects by maintaining efficient communication, prioritizing and delegating tasks.
- Mentored new associates by providing guidance, knowledge and leadership.
6-10 years of experience
Establish and maintain long-term account relationships with large direct and indirect business customers including National CMR clients for the third largest Yellow Pages publisher. Qualify customers and work primarily with senior executives. Partner with customers and form strategic alliances by identifying and understanding business requirements, priorities, issues and strategies. Enable effective, value-added marketing solutions. Negotiate with corporate-level decision makers and sold direct marketing list, direct marketing postcards and insert programs.
- Developed a call center option for clients to help boost sales of Dex Leads.
- Surpassed quota in each quarter 2011.
- Top producer in 2008 of new sold. Exceeded quota in 2008 for the year.
- Delivered the highest combined percentage of newly sold and invoiced jobs for 2006; honored for dropping attrition rate to 4% from average of 9% by setting competitive and achievable expectations.
0-5 years of experience
Consistently renewed clients at a 20% increase to drive account growth within the beverage vertical
- Personally managed 38 upscale accounts to ensure continuous client satisfaction and expanded business
- Gathered data to create and execute numerous proposals and presentations using PowerPoint
- Supported marketing and sales efforts by creating sell sheets, proposals, and scheduled onsite and offsite demos
- Coordinated with Accounts Payable to fulfill invoice processing and payments
- Performed excellent interpersonal communication, organizational, and follow through skills
- Managed and coordinated calendars for regional team; including distributors, sales team, and District Managers
- Helped to monitor competitor activity and report to the team
0-5 years of experience
Coordinated with internal business divisions to develop and execute strategic marketing initiatives
- Led cross-functional project teams to translate business objectives into strategic campaigns with measurable results
- Managed complex, high-profile company initiatives including:
- Development of the channel partner marketing program – Program projected to double sales revenue
- National corporate sponsorships – Leverage sponsorships to generate leads – Projected revenue $1.2 million
0-5 years of experience
Responsible for managing client’s marketing needs in an agency environment. Notable achievements include:
- Planned, promoted and managed special events, dinners, conference activities, and monthly webinars
- Developed and managed monthly email/web newsletters and other communications used by sales team to nurture and grow both internal and external referral sources
- Created strategy for introducing new sales team members to local markets
- Oversaw local market advertising efforts, including both print and online advertising
- Managed client and referral source satisfaction surveys and analysis
0-5 years of experience
Worked with all functional teams, clients and partners to develop and implement integrated direct marketing plans accounting for over 40 million direct mail pieces mailed annually.
- Managed all aspects of the marketing campaign, including marketing strategy, creative development and back end results analysis.
- Analyzed results and trends in the marketplace to guide future marketing decisions.
- Ensured all necessary program details, systems and reports were routed, updated and accurate for all campaigns.
- Maintained day to day client contact providing excellent client service. Responsible for research and follow-up on all client requests and issues, conducting conference calls and in-person meetings.
- Responsible for creating client budgets, marketing plans and client compensation year round. Also, negotiated client contracts on annual basis.
0-5 years of experience
Client and Account management B2B in internet marketing with a web centric media company serving special interest communities.
- Client Management with an entrepreneurial approach. Developed and executed customized marketing plans to help clients hit their business goals. B2B
- Coordinated interdepartmental communication with Marketing, IT and Product teams to develop innovative programs to enhance advertising sales.
- RFP’s, prospecting through trade shows, social media and qualified leads software.
- Achieve revenue goals
- Integrated the Advertising Sales Department with company resources to ensure maximum leverage including but not limited to IT, Product Development, Marketing, and Events.
- Engaged communication with discussions via social media, forums, and reviews and ratings
0-5 years of experience
Ordered and coordinated delivery of newspaper ads (150) for 15 publications each month
- Managed graphic designers and coordinated all production on newspaper ads and print schedule
- Planned monthly campaigns for all automotive advertising each month
- Created budgets for all automotive advertising; yearly and monthly
- Compiled monthly report for success of individual marketing and advertising efforts
- Wrote monthly company newsletter
0-5 years of experience
Responsible for the maintenance and management of approximately 1500 distributor companies utilizing direct marketing and information products
- Communicated industry standards and procedure
- Advised accounts on marketing programs for success in the industry
- Researched industry topics for presentation to accounts
- Represented company and demonstrated products at nationwide trade shows
0-5 years of experience
Managed over 40 high-profile marketing relationships (Yahoo, Google, Overture, KBB, Stoneage.com, Automotive.com) in the Online Marketing/Affiliate department.
- Created/developed advertising banner ads of all sizes, HTML emails and online forms using Photoshop, Dreamweaver and other basic HMTL software design programs.
- Dictated lead volume levels to all Affiliates and maintained daily/weekly run rates.
- Consistently policed all partners and quickly identified and rectified technical glitches.
- Responsible for all non-CPA advertising and ensured consistent positive ROI.
- Assisted in the development of sales and marketing strategies. Acted as the liaison between Sales Team and Marketing Department.
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[Marketing Account Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
