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Advertising Account Manager Resume Samples
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6-10 years of experience
Managed the IT category in United States. Addition responsibilities included selling all categories in New England territory. Put together integrated packages for clients that included print online, conferences and research.
- Reached my goals Territories brought in total revenues of $3.5-$5.5 million per year.
- Collaborated with US sales team and International teams on large account opportunities such as Intel, Samsung and LG and IBM. Increased Tech sector every year.
- Managed staff of 10 for special quarterly advertising supplement called Technology Quarterly. This supplement generated additional $1.6 million in revenue. Worked with entire US sales team and international teams to identify key categories and accounts to sell. Hit revenue target 75% of time
- Sold integrated programs to key clients such as Cisco, IBM, CA, Intel, SAP and EDS.
- Generated new revenue from following New England accounts: Fidelity, Tyco, Emirates Airlines, Four Seasons Hotels, Bingham (Law Firm).
0-5 years of experience
Exceeded a goal of $2.7 million in revenue by 7% in 2009 and exceeded a goal of $2.4 million in revenue by 8% in 2008
- Maintained ongoing relationships with a client base of non-profit organizations, universities, post production facilities and talent
- Developed new business through prospecting, telemarketing and networking
- Reported and forecasted sales revenue and projections on a daily basis to management
0-5 years of experience
Broadened new corporate advertiser base through creative advertorial supplements designed to enhance advertisers marketing and communications initiatives; sectors include: travel, hospitality, financial services, luxury goods, retail, and automotive.
- Prepared and delivered oral presentations to established advertising agencies both nationally and on Madison Avenue while oversaw sales negotiation strategies as well as renegotiation.
- Increased sales revenue by an annual average of 27% through effective cold calling and account management.
- Pioneered innovative sales efforts to include features in fashion, music, accommodations and travel features.
- Strengthened account loyalty as well as solid agency relationships.
- Generated monthly advertising supplements that enhanced client communications and readership attention.
0-5 years of experience
Developed new territory plan and strategy, focusing on international and national luxury-brand retailers.
- Sold, closed and managed 90+ clients for custom luxury publications, including “Nonstop” by Gulfstream Aerospace Corporation and “Boyds” Philadelphia luxury clothing retailer.
- Secured major contracts with international luxury brands including The Ferretti Group, Westport Yachts, and Auberge Resorts.
- Prepared and delivered new advertising sales programs to new and existing customers, exceeding quota by 20%.
- Prepared promotional plans, sales literature, media kits and sales contracts.
- Collaborated with art department and clients to create custom advertising.
- Offered consultative solutions to customers, using information about their products, needs, problems and advertising history to generate over $300,000 in new business.
0-5 years of experience
Advertising sales responsibility included: print (newspaper, free standing inserts and collateral materials), internet, mobile and broadcast platforms. U.S. territory responsibility included New York, Massachusetts, Florida, California and Texas.
- IHT representative at New York Times/IHT Real Estate Advertising Council monthly meetings/conference calls.
- Created and implemented multi-platform advertising programs for industry leader, multi-million dollar Fine Arts clients that produced new products and revenue streams.
- Collaborated with the sales teams in France and the U.K. for global clients.
- Secured unprecedented advertising programs for the Fine Arts category 2007-2009. Doubled revenue targets for print new business for assigned territory in 2008.
- Successfully managed active campaign calendar for top category clients for the New York and International Fine Arts sales team.
- Developed and executed successful written and oral presentations at agency and C-Suite levels that generated new revenue streams while exceeding revenue goals.
0-5 years of experience
Responsible for the management of 6 of [company name]’s top 10 high profile advertisers, in addition to over 35 other advertisers.
- Consistently performed in the top 3 of 20 Account Managers.
- Average campaign in excess of $500,000, with an annual estimate exceeding $61 million.
- Outperformed all other Advertising Account Managers at [company name] by 11.5% for on time starts (often with one day turn times) and billing in full.
- Successfully and effectively set and execute advertiser’s expectations. Facilitated and lead kick-off calls to outline creative timelines, specs and deliverables.
- In charge of posting all ads through DoubleClick for publishers and FreeWheel for video, supply post campaign launch reports and final recaps.
- Main point of contact for sales, internal teams, agencies, and clients. Highly successful at resolution of technical issues and going above and beyond to exceed advertiser’s expectations.
0-5 years of experience
Managed advertising accounts for various clients simultaneously. Grew several key accounts by 30% or more within the first year by developing and re-establishing relationships with existing accounts
- Devised clients’ advertising campaigns that conveyed their company brand
- Prepared media plans and oversaw the content and media space placement
- Utilized industry specific marketing data and key information for strategic account planning, led to the increased of several accounts billable exposure 45% over previous year
- Prospected for new clients via networking, cold calling and industry events
- Responsible for revenue growth over prior year within an assigned territory.
- Negotiated and closed business opportunities and maintained extensive knowledge industry conditions.
0-5 years of experience
Regional print and digital publication for the legal industry
- Exceeded annual sales goal within first 10 months of employment.
- Successfully completed annual contract negotiations (20+ clients) increasing year-over-year revenue by $75k utilizing new product opportunities and online upgrades.
- Generated $80k in new business in the forensic accounting category.
- Daily execution of all tasks related to sales activities including telemarketing, business development, cold calling, lead generation, revenue forecasting, industry events, CRM reporting, etc.
0-5 years of experience
- Established successful advertising campaigns for business clientele, which increased media advertising revenue over 200% from January 2007 thru April 2010.
- Designed, customized and developed brand strategies and marketing campaigns for clients through [company name]’s media channels.
- Managed existing accounts, including upgrading advertising campaigns, and introduced new media solutions to meet client needs.
- Consistently maintained over 100 percent of advertising sales quota through April 2010.
- Developed $325,000 in new advertising revenue through April 2010.
- Identified and qualified leads, while building and maintaining a pipeline of prospects and new clients.
0-5 years of experience
National advertising, Sales and Marketing, managed a staff of 15 employees
- Developed incentive plans; performance reviews, and provide on the job training for company’s reps
- Analyzed sales data statistics to understand where to focus for enhanced growth and profitability
- Worked directly with executive management, provided them with performance reports, and presented analyzed data
- Built relationship to continue selling within the existing market and cliental base
- Worked on expanding market through targeting and client acquisitions
0-5 years of experience
- Sold integrated (print, digital, radio) advertising platforms to Real Estate, and later Pharmaceutical, clients and ad agencies
- Closed $1M worth of new business with key Pharmaceutical customer in December 2005, pushing team over annual sales goal
- Generated $193K incremental revenue in first 3 months in Real Estate team (common ad unit cost approximately $300)
- Initiated and organized team market research project resulting in addition of new category banner to Real Estate section
- Promoted after 3 months (1 year faster than typical), manager-appointed trainer to 2 new representatives
0-5 years of experience
Managed and technically supported 40 web-sites in the I-Brands division.
- Developed and maintained partnerships with divisional Web publishers.
- Implemented and managed site-specific and web-internal advertising campaigns.
- Reported and analyzed campaign performance and Web site traffic trends.
- Worked with Sales Team to create site-specific campaign proposals.
- Trained internal and external personnel on ad serving software (Engage, Adforce & DART).
- Served as a member of a transition team for the Tucan Media acquisition that set processes and timelines for integrating companies.
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Advertising Account Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
