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6-10 years of experience
Sells retail print and digital advertising in the largest sales territory consisting of North High Point, Jamestown, Kernersville, Colfax, Greensboro and Winston-Salem.
- Specializes in helping businesses create new business.
- Revitalized a stagnant territory by bringing back local colleges and businesses that have not advertised with us in many years.
- Created and continually grows a database of over 3,000 businesses in the Triad that have been consulted with on their needs and helping them to achieve their goals.
- Substantially increases revenue by retaining current customer base, re-building inactive customer base, and forming new relationships with local businesses to bring in new business and exceed monthly goals.
- Sells into every special section increasing the territory’s special section revenue approximately 55%.
- Recognized by the North Carolina Press Association for the best retail ad in a niche publication.
0-5 years of experience
Focus on uncovering and satisfying client’s needs while successfully exceeding both digital and print revenue goals.
- Winner for Top Performance in a Revenue Producing Role & recognized for Outstanding Client Relationships
- Consistently recognized for exceeding monthly/quarterly sales and special section goals
- Viewed as a trusted advisor through Relationship Building and Account Management of new and existing clients
- Sell our complete media offerings including print, digital and niche publications
- Actively prospect and network to generate new opportunities and keep pipeline full
10+ years of experience
Over 15 years current and progressive experience as an area advertising sales representative for a top multi-media advertising organization covering the greater Hampton Roads (SE Virginia) marketplace.
- Served initial 5+ years with a primary concentration in Yellow Page advertising sales, assessing client needs, developing strategies, creating ad copy/imagery, and ensuring consistent delivery of time-sensitive advertising to meet book launch dates.
- Morphed sales efforts over the years into increasingly more emphasis on digital advertising, CRM & business software tools. Gained proven expertise in on-line advertising platforms such as web sites, social media, Facebook, banner advertising, SEO/SEM techniques, and current strategies in business marketing/software via the Internet.
- Meritoriously promoted to top tier sales consultant, handling key and major accounts since early 2008. Provide the full range of advertising account sales and support functions involving on-site product/service presentations, contract negotiation, bidding & estimating, ad design and layout, proofing processes, and follow through to the point of ad placement.
- Successfully transitioned through three major organizational transitions, sustaining top status on the sales team.
- Won virtually every sales achievement award offered by the organization during tenure to include President’s Award, several All-Expenses Paid Trips, Sales Net awards, Canvas Winner awards, Top District/Region/Nation Representative, etc.
- Consistently ranked in the top 5% sales producers among a regional team of over 250 representatives #1 in 2014.
- Regularly called on to assist in training/mentoring new sales staff.
- Ranked #1 in the nation (thousands of peer representatives) for highest percentage growth during one rating period in FY2002.
- Personally generate and expedite approximately $1.2-4 million in annual advertising revenues.
0-5 years of experience
- Consulted perspective clients and provided key marketing insights to help achieve business growth.
- Designed step by step strategy reports to help onboard small businesses online.
- Attended networking events to increase the awareness of the company’s core products and services.
- Lead prospecting initiatives to increase client acquisition.
0-5 years of experience
Generate revenue and overall awareness within local government, franchise, local retail & restaurant categories.
- Develop & implement high impact customized multimedia solutions to maximize ROI.
- Work with digital team to identify sales opportunities to grow client spending & achieve goals.
- Develop strategic programmatic digital campaigns based on client goals & budget.
- Corporate team member of Tribune Publishing chain franchise services division.
- Consult franchise owners to develop local store marketing programs to help drive traffic.
- Work with franchise development executives in search of new business owners.
0-5 years of experience
- Worked as an ad representative selling ad space for the student newspaper
- Consulted with clients to create contracts and establish relationships
- Maintained strong relationships by having thorough knowledge of their wants and needs
0-5 years of experience
- Promoted and sold clients products in-store through direct marketing and advertising
- Obtained skillsets that enabled me to train and develop other employees
- Generated sales with strong people and networking skills
- Built relationships with clients/customers demonstrating a solid work ethic and a positive attitude
0-5 years of experience
- Drove advertising agency searches for [company name] and Venmo brands.
- Led campaign/brand guidelines development for re-launch of [company name] brand “[company name] is New Money”.
- Conducted brand guideline reviews for external and internal [company name] campaigns.
- Drove tactical consumer campaigns and product launch for [company name] app refresh initiatives.
0-5 years of experience
- Advised past clients on their advertising budgets. Consulted clients on their television, digital, and radio media buys.
- Help clients shift their television budgets to allow them to spend less money while staying just as efficient. Consulted clients on their digital advertising spend and pushed them to a cheaper but more effective audience network.
- Gave advice on client’s: 30 or bookend: 15/:15 second television/radio commercials that would drive more customers with a succinct message.
- Managed new projects ranging from brand management, digital, television, radio, and all other advertising campaigns.
- Overall, helped each client in their respected industry have a leg up on their competitors by giving them specific market advice and how to spend their money in a more efficient manner that is healthier for the company’s bottom line.
- Managed all clients’ Google advertising accounts as I am certified in Google Adwords & Google Analytics. Campaigns ranged from cost-per-click (CPC), pay-per-click (PPC), cost-per-acquisition (CPA), cost-per-impression (CPM), and video ads.
- Managed all clients’ Facebook Advertising.
- Advised client’s on best routes for better search engine optimization (SEO) for their websites.
0-5 years of experience
- Partnering with auto dealers to develop and execute an effective digital marketing strategy
- Maximizing operation and marketing resources for my dealers
- Performing needs’ analysis for existing customers
- Consulting to improve customer experience and ROI
- Working independently & remotely to develop territory and grow book of business
- Establishing new client relationships while building value with existing clients
- Providing key individuals from our sister companies vAuto, VinSolutions and Haystak Digital Marketing
0-5 years of experience
- Prospect and contact (cold & warm calling) businesses via face to face visits & phone calls in designated territories
- Promote & market print advertising solutions published by Clip N Save & Twin Cities Clipper
- Schedule & attend appointments with clients
- Consult clients & prospects contingent on their advertising needs
- Customer service & relationship marketing
- Conduct follow up sales emails
- Execute sales cycle from prospect to close
0-5 years of experience
- Research and provide information to help companies determine their position in the market place.
- Contact Radio and Newspaper
- Speak with the clients on a daily basis to inquire if any assistance is needed.
- Design Ads numerous programs such as InDesign, page maker, power point and Adobe
- Compose Radio Scripts
- Create flyers and posters for advertising
- Keep precise record keeping and contact information.
0-5 years of experience
- Editing existing marketing materials to fit needs/ interests of clients and leads
- Researching leads in order to acquire new advertising clients
- Monitoring performance of digital ads using Google DoubleClick for Publishers to maximize client ROI
- Discovering what succeeds and fails my clients in order to provide the best service and results
0-5 years of experience
- Work with clients to help maximize profits due to advertising with the newspaper.
- Recruit new clients with cold calls, referrals and walk-ins.
- Effectively analyze needs of client and offer marketing plans
0-5 years of experience
- Building a pipeline of new business relationships through cold calling, strategic marketing and networking.
- Negotiating and finalizing Print and Digital Sales that fit my current clients budget.
- Managing and upselling my current advertisers.
0-5 years of experience
- Manage advertising programs for small to medium sized businesses in the U.S
- Create effective and innovative advertising campaigns for new and existing businesses
- Sell and manage Search engine marketing programs and other online advertising mediums
- Educated business owners on digital marketing and advertising
- Responsible for assistance on collections of past due accounts, graphic design for print ads and renewal of advertising programs.
0-5 years of experience
Maintain assigned account bases while developing new accounts.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with estimates of the costs of advertising products or services.
0-5 years of experience
- Negotiate budgets, making detailed presentations justifying costs and maximize clients ROI
- Collaborate with colleagues to design ads according to the standards discussed with clients
- Learn about the clients’ industry and business activities to suggest more personalized solutions
- Remain in close communication with clients to comprehend their needs and specifications
- Review and approve the distribution of promotional materials
- Employ networking techniques to attract new clients
- Ensure that billed amount for all contracts are duly collected from clients
- Support in media-planning, sponsorships and promotional B2B marketing strategies
- Prepare B2B advertising campaigns, marketing collaterals and sales promotional materials
0-5 years of experience
- Develop Ideas and marketing strategies for clients
- Market Research and Competitive analysis
- Apply innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
0-5 years of experience
- Prospect clients to determine and assist with recruitment advertising
- Create customized recruitment strategies of products & services to solve specific needs
- Present proposals for each individual client’s recruitment advertising plans
- Promptly return advertising quotes and recruitment concerns
- Build classified line and display ad proofs
- Awareness of deadlines, ad specs and mechanicals
- Regularly attend SHRM meetings and local career fairs
- Assist in other areas when needed – creating wedding announcements, other classified and retail advertising, take payments, and cover the front desk
Advertising Consultant Duties and Responsibilities
Advertising consultants work for digital, print, radio, and television outlets to sell marketing space to potential clients. Regardless of media type or employer, advertising consultants perform several specific job duties on a regular basis, including the following:
Strategic Selling Advertising consultants sell ad space to clients through persuasive sales techniques, offering examples and explanations for why space is needed and advising clients on how long their ads should run to make the biggest impact on potential buyers.
Networking Advertising consultants use cold calling, face-to-face meetings, and other networking techniques to find new clients and promote marketing services to new buyers.
Develop and Implement Marketing Strategies Advertising consultants create marketing strategies for clients and put these strategies into action to develop successful marketing campaigns.
Attend Regular Training Sessions Advertising consultants attend regular training sessions and meetings to stay up-to-date on marketing strategies and marketable products and services.
Communicate with Clients Advertising consultants regularly communicate with existing clients to maintain relationships by providing frequent marketing reports and presenting various advertising options.
Create Cost Estimates Advertising consultants use spreadsheets and other presentation programs to create regular marketing campaign cost estimates for clients.
Advertising Consultant Skills and Qualifications
Advertising consultants are good at talking to and meeting with people. They use persuasive selling techniques to convince clients that they need marketing space and services to generate more profits and opportunities for their companies. Businesses that hire advertising consultants look for professionals who present the following essential skills associated with this career:
- Negotiation skills – advertising consultants are sales professionals who are good at meeting people and convincing them to buy services they may or may not actually need, which takes strong people skills and networking know-how
- Time management – marketing campaigns run on strict schedules, so successful advertising consultants know how to work within tight deadlines and manage their time well to accomplish tasks within a specific time frame
- Computer skills – advertising consultants create ad mock-ups and write marketing reports, which require at least basic computer skills and familiarity with word processing and presentation software
- Communication skills – because advertising consultants talk to potential clients over the phone and face-to-face, people with strong verbal communication skills are more likely to succeed at this career
- Organization skills – advertising consultants manage multiple marketing campaigns simultaneously and keep detailed lists of potential contacts and clients, so people pursuing this path need strong organization skills
Advertising Consultant Education and Training
Advertising consultants need to have a four-year degree in advertising, marketing, communications, business, or a related field of study. Most employers seek candidates who also have previous work experience in sales or business development in addition to a formal degree. Candidates who can show past work experience with digital marketing are particularly desirable to potential employers. Advertising consultants receive little to no job training and know how to develop client relationships and sell marketing space immediately upon being hired. After a week or two of close supervision under a marketing manager, advertising consultants generate their own leads, make their own sales, and create new marketing campaigns for clients.
Advertising Consultant Salary and Outlook
The median yearly pay rate for advertising sales agents, which includes advertising consultants, is $50,380, per the Bureau of Labor Statistics. Job growth for this career is projected to fall by 4 percent through 2026. Advertising consultants receive commission bonuses in addition to a base salary. Other benefits of this career include health insurance with dental and vision coverage, as well as life insurance and retirement benefits. Some employers offer additional incentives and monetary bonuses for advertising consultants who exceed monthly sales quotas.
Helpful Resources
Find success pursuing a career as an advertising consultant by using the tools, strategies, tips, and other information contained in these books and websites:
Sales and Marketing Executives International – the SMEI website provides advertising consultants and sales professionals of all types with information about education courses and certification programs, career opportunities, and upcoming networking events
Selling 101: What Every Successful Sales Professional Needs to Know – master the fundamental skills of selling and making persuasive arguments to potential clients with the tips in this guidebook, which was written for marketing and sales professionals of all kinds
National Association of Sales Professionals – find sales training tips and career opportunities, as well as helpful articles on brand building and professional networking, at the NASP website
The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life – read this book to discover tricks and tips for successful networking and learn how to build and maintain strong client relationships, skills every advertising consultant and sales professional needs to know in order to succeed in their chosen career
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
