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10+ years of experience
Empowering leader, who develops, coaches, motivates and inspires retail sales team with annual print and online sales of $7,000,000.
- Train and mentor new and existing account executives and interns on solutions selling strategies, customer relationship management and advanced product knowledge.
- Coached local retail sales team to a gain of $550,000 or 8.5% in 2010.
- Developed print and online coupon feature that generated $225,000 of new revenue in 2010.
- Created section front advertising positions in 2008 that grew revenue over $500,000.
- Increased revenue $400,000 or 13% in 2006 and $700,000 or 17% in 2005.
- Implemented furniture business builder program that increased revenue over $250,000 in 2003.
0-5 years of experience
Managed a sales territory, achieving 125% of projected quotas, growing sales revenues from $100,000 to over $850,000 in yearly revenue.
- Successfully developed and executed promotional campaigns that focused on new advertising categories.
- Developed corporate communication pieces, media programs and sales collateral.
- Led the redesign of the corporate website, inventing new sources of digital advertising venues which directly increased online advertising revenues.
- Managed all national tradeshows to increase publications’ market share.
- Consistently developed strong, beneficial relationships with new business contacts, including C-Level Executives and Government Agencies.
6-10 years of experience
Managed traditional and digital advertising and brand development initiatives for a global financial services company. Maintained relationships with several agencies to create and place digital, television, and print advertising in support of brand growth and individual business objectives. Managed process for content creation of videos and articles to support thought leadership goals.
- Supported the global advertising campaign launch to generate awareness and brand preference following merger of The Bank of New York and Mellon Financial.
- Promoted and expanded company’s thought leadership capabilities, integrated marketing programs, and digital advertising. Managed against KPIs. Launch program showed 52% increase in engagement. Metrics included website traffic, awareness and conversions.
- Utilized internal creative shop to supplement work of external vendors for advertising and marketing communications that resulted in ongoing annual savings of $850K and 60% reduction in delivery time on major projects.
- Drove advertising initiatives which increased awareness of the [company name] Wealth Management brand.
- Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, videos, digital, search, print, radio and outdoor.
- Tested and expanded marketing programs to include content seeding, and SEM. Content seeding test showed a 210% increase in unique visitors.
- Oversight of legal and compliance review process to meet regulatory requirements.
6-10 years of experience
Management responsibility for print and online recruitment advertising in 14 state
Western sales territory. Managed sales staff in three locations.
- Balanced Sales Manager and Senior Sales Representative roles generating 21% sales increase in 2007.
- Delivered multi-year revenue increases of 20% to 28%.
- Built relationship and landed major search firm’s advertising building from zero to $4M for multiyear contract.
6-10 years of experience
Managed traditional and digital advertising and brand development initiatives for a global financial services company. Maintained relationships with several agencies to create and place digital, television, and print advertising in support of brand growth and individual business objectives. Managed process for content creation of videos and articles to support thought leadership goals.
- Supported the global advertising campaign launch to generate awareness and brand preference following merger of The Bank of New York and Mellon Financial.
- Promoted and expanded company’s thought leadership capabilities, integrated marketing programs, and digital advertising. Managed against KPIs. Launch program showed 52% increase in engagement. Metrics included website traffic, awareness and conversions.
- Utilized internal creative shop to supplement work of external vendors for advertising and marketing communications that resulted in ongoing annual savings of $850K and 60% reduction in delivery time on major projects.
- Drove advertising initiatives which increased awareness of the [company name] Wealth Management brand.
- Developed creative strategy, media planning and execution of creative campaigns across all platforms: TV, videos, digital, search, print, radio and outdoor.
- Tested and expanded marketing programs to include content seeding, and SEM. Content seeding test showed a 210% increase in unique visitors.
- Oversight of legal and compliance review process to meet regulatory requirements.
0-5 years of experience
Sold digital-advertising to local businesses, overseeing all sales and inventory
management in the assigned local markets
- Achieved 125% to goal of quota for each month and up to 150%
- Ranked in the top 10 of outside sales representatives
- Achieved highest rank in new-hire training
- Ability to simultaneously manage sales, inventory, design and other aspects of online
- Researched, identified and pursued opportunities to increase sales of both current and new
10+ years of experience
Created and executed advertising plans to support corporate strategic initiatives. Managed day to day development of all L.L.Bean Advertising creative messaging and media plans including TV, magazine, digital, newspaper, out of home and radio.
- Developed and maintained National and Retail Store budgets, totaling over $32MM per year.
- Managed relationship with external Media and Creative agencies, including co-management of two agency searches, along with transition and on-boarding.
- Developed and managed new brand ambassador program for select group of outdoor enthusiasts, with the goal of grassroots marketing that reiterates the relevancy of the brand thru the use of social media channels.
- Managed all aspects of retail advertising, aimed at driving traffic, for 19 stores, including grand openings.
- Analyzed and approved all media plans for all aspects of Advertising.
- Directed agency to develop campaigns to increase brand awareness, including the launch of universal free shipping (Boston free buses) and 100th anniversary (customers telling our story thru telling their own stories).
0-5 years of experience
Responsible for selling digital ad space to local communities through AOL’s hyper-local digital platform [company name].
- Leverage platforms such as banner ads, newsletters, videos, and Patch Daily Deals to help connect local businesses to their local communities.
- Exceeded 2011 revenue goal by 125% and generated over 50 new business accounts.
- Work in a fast-paced environment collaborating with Editorial, Marketing, and Finance to exceed targets and generate revenue for over 865 Patch sites.
- Maintain all aspects (campaign length, cost, banner design, and CTR’s) of over 60 running campaigns in Salesforce.
0-5 years of experience
Supervised all marketing efforts within the US for legality and maximum efficacy
- Presided over all marketing materials directed towards English-speaking patients
- Created website and advertising that exponentially increased customer recruitment and interest
- Increased website rating and web-advertising to garner top Google results
- Conducted one-on-one patient recruitment explaining procedures and benefits
0-5 years of experience
- Directed email program to 150K+ customers including forecasting and cost accounting.
- Oversaw social media presence, campaigns and contests.
- Developed, implemented and tracked all promotional campaigns with a 5:1 average annual ROI.
- Managed five to seven production cycles of 1-5M catalogs each per year, including cost accounting.
- Supervised two employees directly in production of copywriting and campaign implementation.
0-5 years of experience
- Worked at home and consistently hit goal of $12,000 new revenue booked
- Number one performer in active revenue for the first calendar year among a team of 5 people
- Developed blended advertising campaigns to help grow small to medium sized businesses
- Forced to quickly adapt to changing environment of working in a startup
- Planned and organized marketing events to illustrate a local presence within the community
- Honored as top performer in Midwest/West Coast for most new accounts in October 2011
0-5 years of experience
- Increased sales revenue 5% from previous year
- Awarded 3rd place in “Best Sales Increase of a Special Section” – College Newspaper Business and Advertising Managers 2009 National Conference
- Successfully negotiated with WSU Athletics Department to increase circulation
- Designed, implemented and analyzed university-wide online readership survey featured in “College Media Review 2010 – Vol. 47”
- Created innovative marketing campaign in conjunction with Commerce Bank
- Developed original training courses and manuals now being used by other student media publications including St. Louis University and New Mexico State University
- Interacted directly with multiple University departments at various levels
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[Advertising Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
