- Featured in:
-
More Advertising Project Manager Resumes
Use these Advertising Project Manager samples as a guideline or visit our extensive library of customizable free resume templates.
Select
Customize
Download
Find out what is the best resume for you in our Ultimate Resume Format Guide.
Additional Marketing Resume Samples
Advertising Project Manager Resume Samples
No results found
0-5 years of experience
Spearheaded start-up of Advertising Project Management Department, including developing processes and procedures. Managed department operations and project management team. Oversaw all online projects, including creative development and production. Developed effective working relationships with key internal departments, including sales and editorial. Designed and launched new cross-platform products. Prepared weekly resource and equipment cost / benefit analyses.
- Produced $500,000 in revenue and won Merit Award by leading Microsoft E-Planet project, including partnering with CNBC, Newsweek, and Washingtonpost.com on digital, print, and TV ads.
- Accelerated department revenue more than 35 percent by re-engineering project management processes to increase revenue from sales-related projects.
- Raised incremental project revenue 50 percent by managing multi-company, multi-media projects, including Digital Dark Room for Dell and Kodak.
- Decreased production costs 10 percent and enhanced customer satisfaction by designing advertising production procedures that reduced response times for internal and external client requests.
- Lowered costs and raised compliance with best practices by planning and executing successful project launches.
0-5 years of experience
Won the company’s top sales awards and established a strong record of results selling print and internet advertising for several different publications to local area businesses in a highly competitive market. Secured new accounts and exceeded goals through aggressive business-to-business sales efforts, cold calling, sales presentations, overcoming objections, closing sales, building customer loyalty and generating referrals.
- Won the 2008 Rookie of the Year Award and the 2007 President’s Club Award.
- Ranked #3 in sales for Q3 2008 and #6 in sales for Q1 2008.
- Exceeded online sales goal by achieving 133% of quota for Q1 2008.
- Achieved print sales goal with 115% quota attainment for Q1 2008
- Successfully launched and exceeded new product goal by 123%.
- Generated highest sales for market in Q3 2007 and Q1 2008.
- Achieved total sales goal with 105% quota attainment for Q3 2007.
6-10 years of experience
Administered enterprise broadcast production as well as created advertising campaigns for property & casualty and life insurance products. Produced dozens of nationally televised commercials featuring glowing customer testimonials, helping brand restore favorability and earning regular spot on Fortune’s annual list of America’s Most Admired Companies. Created in-house agency playbook encompassing process and procedures and provided tools for internal marketing managers to partner with in-house agencies; playbook was key in establishing new in-house agency as reliable and effective resource for faster, more relevant marketing communications.
- Slashed advertising production costs more than 50% through devising Excel program to manage complex state-by-state campaign for company’s auto insurance outdoor advertising while enabling advertising to re-use vinyl billboards.
- Yielded $50K annually since 2000 and saved $500K by negotiating new contract with talent payroll vendor, Spotlight, which leveraged agency resources.
- Produced America’s first billboard promoting new mutual fund offering for company’s national outdoor advertising campaigns.
- Led homeowner’s advertising team recognized with Chairman’s Award for Innovation for rapid-response policyholder communications program that resulted in faster broadcast and publication of vital information, helping to accelerate disaster recovery efforts for customers.
- Produced company’s first integrated brand exhibit, One Prudential, to showcase all product and service distribution businesses under company’s insurance, retirement, institutional, investments, and real estate categories; interactive multimedia exhibit traveled to major markets across US where high-net worth investors were invited to attend free seminars featuring high-profile financial news experts.
0-5 years of experience
Developed sales strategies, identified clients, and initiated contact; averaged 150-200 cold calls per week.
- Prepared and delivered presentations to clients and negotiated agreements.
- Worked closely with Chamber of Commerce and community to create standard operating procedures and organized operations with Nashville headquarters.
- Served as liaison between business units, coordinating projects and teams, and managing operations.
- Designed and carried out research to identify competition, outline current marketplace, and create advertising strategies.
- Oversaw development of numerous territories, including Western Pennsylvania, Indiana, Wisconsin, and Colorado.
0-5 years of experience
Developed sales strategies, identified clients, and initiated contact; averaged 150-200 cold calls per week.
- Prepared and delivered presentations to clients and negotiated agreements.
- Worked closely with Chamber of Commerce and community to create standard operating procedures and organized operations with Nashville headquarters.
- Served as liaison between business units, coordinating projects and teams, and managing operations.
- Designed and carried out research to identify competition, outline current marketplace, and create advertising strategies.
- Oversaw development of numerous territories, including Western Pennsylvania, Indiana, Wisconsin, and Colorado.
0-5 years of experience
Created and maintained budgets, timelines, and project status while defining and managing team/clients expectations regarding scope of work and responsibilities throughout project life cycle
- Communicated strategy to technical, creative, communications, marketing and media staff
- Oversaw subcontractors and coordinated with other contractors to ensure project success
- Hosted recurring status meetings and composed weekly status reports, as well as utilized client project management/review site for ARNG
- Managed resource allocation to ensure quality expectations of the final deliverable, and summarized final reporting
0-5 years of experience
- Managed the development of large-scale marketing/advertising collateral, including: corporate Web sites, CD-ROMs, ad planners, commercial print, automotive accounts, and product illustrations.
- Cultivated synergistic working relationships with clients and agency contacts that improved project efficiency and created future business.
- Coordinated the collaborative efforts of a team of multimedia/web developers, graphic designers, illustrators, copywriters and pressmen to assure proper fulfillment of client requests.
- Ensured that projects were completed on schedule, within budget, and above customer expectations.
- Researched emerging Web technologies and evaluated vendors for use on special development projects.
0-5 years of experience
Was Responsible for the production of web based and print marketing materials.
- Oversaw a team of 8 including designers and copywriters.
- Managed communication with various internal and external sources such as product experts, marketing
- Projects included Winter 2009 catalog, trade show material, print and digital ads and Educational guides.
- Conducted a thorough SEO analysis of the B&H website and presented a move forward strategy
0-5 years of experience
Created and managed timelines for advertising projects such as television commercials, magazine and newsprint ads and radio commercials.
- Managed accounts such as BMW and Miller Brewing.
- Communicated with and organized projects from conception to completion by creating timelines in order to ensure the projects were met by the client driven deadlines.
- Acted as a liaison between all departments including Creative Director, Account Manager, Copywriters, Art Directors, Production and Clients.
0-5 years of experience
Managed the creation and production advertising materials ranging from flyers to full line catalogs.
- Directed scheduling and tracking to ensure client satisfaction and project completion.
- Coordinated between customers, vendors, merchandise managers, production teams and printers.
- Maintained client relationships.
- Kept within tight time constraints and budget considerations.
0-5 years of experience
Responsible for production of monthly 60+ page sales catalogue, providing copy, editing, proofreading, and art direction.
- Worked with a dedicated art director, but received input from 70 people on monthly first draft distribution list for catalogue.
- Liaised and maintained strong relationships with executive staff in editorial, interactive, and marketing departments for catalogue quality assurance.
- Created and managed original series’ Web sites for properties including Guardians of Ga’Hoole, T*Witches, Powerpuff Girls, LEGO: Bionicle; Star Wars, Ripley’s Believe it or Not! and all “tween” titles.
- Worked on the team conceptualizing and directing ad campaigns including “CJ’s Bookclub”, “Summer Getaway 2002”, and “Push”.
10+ years of experience
Advertising placement and coordination of print advertising, direct mail, radio and outdoor advertising for nine different markets in deadline-driven, in-house ad agency
- Managed annual advertising expense budgets of $11,600,000 and generated month-end reports
- Monitored tag/sign production for merchandising for nine markets while saving the company more than $110,000 annually by bringing production in-house
- Managed staff of 2-8 employees including interviewing, training, supervision and assigning projects
- Managed project schedules to guarantee creative and design needs were met on time and within budget
- Negotiated $5,000,000 in annual contracts with print vendors
- Facilitated $60,000 in annual yellow page, mobile and Internet ad placements for Service Division
- Oversaw negotiations, production and distribution of company Reward Cards and Gift Cards
- Copy edited print ads, TV scripts and special projects for nine markets
- Oversaw distribution of corporate Press Releases to local media
- Absorbed TV station media follow-up, trafficking of media buys/electronic ads, ad co-op preparation and newsletter coordination upon elimination of Advertising Specialist position in 2011.
0-5 years of experience
Oversaw and prioritized the daily workload for graphic designers
- Tracked project status by utilizing MS Project and Visio
- Communicated with the Corporate Branding Team
- Managed, proofed and edited over 100 project materials for accuracy
- Exercised necessary skills to oversee multiple projects at once
0-5 years of experience
- Coordinated, Executed, And Managed Client Events And Development Sales Galleries
- Designed And Oversaw Production Of Collateral Materials (I.E. Brochures, Sales Gallery Materials, Displays, Signage Etc.), Email Marketing, Advertising, Social Media, Websites
- Drafted, Executed, And Art Directed Print And Broadcast Advertising And Marketing
- Creative Director/Art Director
6-10 years of experience
Facilitate workflow and communications (up to 20 projects daily) with account managers, creative team, and advertising agency personnel to ensure that all facets of projects are meeting deadlines
- Collaborate with the Book and media teams (Account Managers, Copywriters, Editors, Creative Directors, Art Directors and Print Production Management)
- Route direct mail cards, newspaper, magazine, signage, billboard ads and vendor mailer for approvals and sign offs
- Organize and execute weekly meetings for opening new jobs, active job review and status reports
- Create and distribute weekly Traffic and Job Audit Status reports to teams
- Collaborate daily in one-on-one discussions with copywriters, editors, creative directors, designers, and account managers to prioritize, problem solve and update project status
Advertising Project Manager Duties and Responsibilities
Because they collaborate directly with multiple teams, the best advertising project managers excel at time and personnel management. Some of the most common tasks they perform include:
Team Coordination Advertising project managers are all about team coordination, specifically, between creative teams, sales departments, and finance departments. Advertising project managers need to effectively communicate with these teams to set priorities, ensure that project milestones and budget expectations are met, and determine team member expectations across departments. An advertising project manager may also communicate directly with executives to provide progress updates.
Client Communication Advertising project managers are also tasked with client communications, from initial meetings to determine the scope of a project and a client’s needs and expectations to receiving client feedback on deliverables. This may involve developing and presenting client contracts, receiving feedback throughout the project, and providing updates. Additionally, advertising project managers need to communicate with clients and internal teams as the scope of the project shifts.
Strategic Planning Advertising project managers are strategic thinkers, able to understand a client’s desired outcomes and suggest media plans that will help the client capture market share. This role requires a keen understanding of a client’s industry and the ability to forecast the impact of marketing materials and advertising campaigns. Additionally, advertising project managers should have a solid grasp of the client’s competition and be able to identify opportunities to innovate.
Budget Oversight Advertising project managers manage project budgets. They may work closely with financial personnel to determine staffing needs and expected timelines to provide clients with a realistic expectation of the costs associated with a campaign. Advertising project managers also seek ways to reduce costs while delivering a high level of client satisfaction and retention.
Time and Personnel Management Throughout the project lifecycle, advertising project managers oversee schedules and staff members, developing an initial project plan and timeline to ensure that team members understand the expectations. In addition, advertising project managers may identify areas where team members are needed to ensure that project milestones and deliverables are completed according to the schedule.
Advertising Project Manager Skills and Qualifications
Advertising project managers balance direct oversight of ongoing advertising projects with client communications, budgeting, and schedule management. Agencies typically hire candidates with a bachelor’s degree, experience working for an advertising agency, and the following skills:
- Project management – to ensure that they can take an active leadership role in directing project development on a day-to-day basis
- Personnel oversight – because they coordinate and direct the activities of cross-functional teams, project managers should also have a firm grasp of personnel management principles and practices
- Scheduling and planning – setting project schedules and timelines is a major part of the advertising project manager’s role, requiring attention to detail and the ability to plan multiple, concurrent projects
- Financial planning – advertising project managers develop and oversee budgets to ensure profitability and keep projects on time and within budget
- Written and verbal communication – advertising project managers frequently communicate with team members, clients, and executives
Advertising Project Manager Education and Training
Advertising project managers need a bachelor’s degree in a related field, along with three to five years of experience in a traditional or digital advertising agency. Many advertising project managers begin their career in another role within an agency and take on further responsibilities and duties as they develop a record of delivering projects on time, within budget, and with a high level of client satisfaction. Since each project is different, advertising project managers tend to expand their skill set while in this role. Some agencies may also require advertising project managers to complete project management professional certification.
Advertising Project Manager Salary and Outlook
The Bureau of Labor Statistics categorizes advertising project managers with advertising, promotions, and marketing managers. In 2016, the median pay for this role was $127,650. The BLS breaks this down even further into advertising and promotions managers and marketing managers. This role is more closely aligned with advertising and promotions managers, with a median wage of $100,810 in 2016. The highest-earning 10 percent of workers in this role earned over $208,000, while the lowest 10 percent earned $44,950. This role is expected to grow at a higher-than-average rate between 2016 and 2026; the BLS estimates a 10 percent employment growth. As digital marketing continues to expand, advertising project managers with experience creating online campaigns and targeted advertisements will see higher levels of employment growth.
Advertising Project Manager Helpful Resources
If you’re interested in exploring a career as an advertising project manager, we found a number of industry resources on the web that provide further reading:
A Day in the Life of an Ad Agency Project Manager – Kirstin Miller talks about her typical day working as an advertising project manager.
Herding Tigers: Be the Leader that Creative People Need – This book outlines leadership principles and strategies for creative leaders such as advertising project managers.
Ad Agencies—Why Bother with Traffic and Project Management – This article explores the importance of advertising project management, and how it relates to agency success and client retention.
Creative Project Management – This book explores project management principles and best practices, focusing on applying these ideas to creative projects.
An Interview with Our Project Manager, Tracey Gregory – This interview on the Crowley Agency’s blog explores the role and duties of an advertising project manager at a large firm.
Rate This Article
Advertising Project Manager
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
