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Assistant Marketing Manager Resume Samples
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0-5 years of experience
Accountable for delivering new credit card accounts through display and search channels. Responsibilities included A/B testing, WebTrends analysis and reporting.
- Negotiated a $4MM display ad buy with a leading portal at a guaranteed cost-per-acquisition rate that was used to measure the impact of online display ads on paid search as well as other channels.
- Increased the number of annual new paid search accounts from 40K to 110K within three years.
- Partnered with the web development team and improved the search engine ranking and website visibility for fifteen top keywords across the top engines.
- Led the launch of the Card Customizer product; organizing consumer focus groups, collaborating with the usability team and directing the design agency.
0-5 years of experience
Managed the long-term strategic and day-to-day tactical activities of three distinct product categories, including P/L responsibilities – all categories experienced positive growth within two years.
- Developed the first go-to-market product launch plan within the Food Safety Specialties division
- Launched a replacement line of [company name] branded disposable gloves: implemented marketing plan, redesigned packaging, and identified a new manufacturer which provided cost savings of 33%
- Introduced [company name] branded temperature control devices – efforts resulted in ~100% improvement in gross margins and ~50% increase in annual category sales
- Led the cross-functional team responsible for online and offline retail and direct sales promotions
- Produced, edited, and proofed copy for marketing communications consisting of catalogs, direct mail, email, marketing collateral, sales aids, and website content
- Ran innovation project on a new [company name] Sanitizer Pail: held focus groups, developed various designs with RD&E partners, wrote Phase Gate documents, and forecasted sales (launch ~July ’13)
0-5 years of experience
Launched new ActiveView Health Department Intelligence (HDI) program, a data management platform, by forming and leading a team of 8 cross functional partners.
- Managed commercialization of HDI resulting in $2.6MM in new business 2012.
- Won 2012 National Restaurant Association Kitchen Innovation Award
- Produced internal and customer facing video and print marketing collateral.
- Created strategy and manage execution of ActiveView innovation pipeline, value proposition, pricing, and program expansion into new markets and segments including Canada, Healthcare, and Government.
- Presented strategy and execution results to senior management gaining alignment to bring operations in house.
- Created and conducted training for over 80 corporate account sales team members.
- Presented HDI program to the senior executive leadership of corporate account customers.
0-5 years of experience
Partnered with management to develop annual marketing plans and implement marketing initiatives to increase market share
- Project management of marketing initiatives including developing and tracking schedule and budget to meet goals, implementing quality control reviews, and delivering final product
- Created marketing strategies, themes, and messaging consistent with HDR brand
- Analyzed clients and opportunities to target marketing on areas that will realize best ROI
- Assisted Marketing Manager in development and monitoring of marketing budget
- Managed and mentored Marketing Coordinator and Marketing Assistant to ensure quality marketing results and continuous improvement
0-5 years of experience
- Managed various revenue share deals between TheKnot.com and other partner sites that yielded over $100,000 in commissions in one year.
- Executed and managed annual marketing exchanges for TheBump.com and partnering companies such as Pampers, Destination Maternity and One Step Ahead.
- Implemented various contests and sweepstakes for TheBump.com that increased membership by 5%.
- Maintained the budget for the local and national sales department as it related to consumer events and ongoing consumer and business-to-business marketing.
- Utilized programs such as DART, Doubleclick for Publishers, Team Web Access (TWA), SharePoint, Fat Tail and Basecamp to research and coordinate various marketing projects.
- Collaborated with the legal, sales, tech, PR, social media and editorial teams on a day-to-day basis.
- Handled grassroots marketing for TheBump.com by reaching out to various parent groups to promote the site to their members.
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[Assistant Marketing Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
