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Associate Brand Manager Resume Samples
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0-5 years of experience
Led cross-functional team in launching new brands and several types of Motherboards, Graphic cards, and monitors.
- Incorporated corporate-brand marketing guidelines into promotional plans suitable for PC markets to most effectively utilize
- Introduced marketing strategies that contributed to revenue growth and boosted market share of Motherboard from 31% to 37% and market share of Graphic card from 17% to 24%.
- Developed budget in excess of $825,000 for marketing/promotional plan.
- Earned 11 national and local awards for various campaigns, new-product introduction, and logos.
0-5 years of experience
Led brand innovation projects and managed brand team relationship with sales planning to support customers. Led detergent cross-functional supply chain team.
- Led project team to launch a $75MM new-to-market laundry detergent formulation as a line extension which stabilized brand share erosion.
- Managed supply chain through launch of two new SKUs for major mass retailers. Project was completed early and remained on budget. Increased volume 30% during promotion period.
- Developed and executed cross category promotion strategy between fabrics and hair care categories, which resulted in 20% increase in sales.
- Received 1999 Unilever Excellence Award for outstanding performance in creating new trade marketing initiatives.
0-5 years of experience
P&L responsibility for key corporate brands customers in the mass merchandiser and dollar channel totaling over $22 million in gross sales
- Launched the only new corporate brand business in 2006 worth incremental sales of $7 million annually
- Lead the packaging development for a customer’s customized spring graphics that increased sales by 25%
- Implemented new forecasting procedure that increased collaboration among cross functional teams and provided a 21 month plus forecast
0-5 years of experience
Daily management of $45 million product line including the development and launch of new products in the retail and business to business channel, as well as marketing support plans for new and existing product lines.
- Member of integration team during acquisition of Paper Mate brand from Gillette – collaborated with cross functional team to consolidate product lines, develop Paper Mate brand positioning, brand logo development and updated packaging design
- Developed 2 year new product road map for Liquid Paper equal to $15 million in new product sales
- Led cross functional team to develop and launch first ever Paper Mate website
- Completed financial analysis of low volume customer base that pinpointed $1.1 million cost savings for our division
0-5 years of experience
Led a 30-person cross-functional team to establish the strategy and development of a new Breakfast platform, which became [company name]’s primary growth driver in 2014.
- Conducted the 850-store Breakfast Regional Test, including executing local store marketing, establishing franchisee relationships, and driving a 5% Breakfast sales mix without media support.
- Led the 2013 Breakfast Market Test, which included timeline management, product forecasting, ingredient sourcing, training, merchandising, field communications, and team engagement to drive a $70,000 per store incremental annual sales layer.
- Headed the ongoing monitoring of the program budget, including managing program costs, invoicing, and reporting frequently to leadership.
- Organized [company name]’s MBA Marketing Recruitment Program and delivered recruiting presentations at top level local business schools.
- Selected as the only first-year employee to participate in [company name]’s Executive Mentor Program.
- Chosen to represent [company name] at the Women’s Foodservice Annual Leadership Development Forum.
0-5 years of experience
Managed all phases of new beverage product development including concept development based on consumer insights, product development/optimization with operations, regional/national launches, and analysis of data to leverage and improve results. Results include dozens of industry-leading sales driving products in over 6,500 franchised locations nationwide and an extremely robust, efficient innovation to market process that is grounded in consumer insights and marketing strategy.
- From 2012-2014 developed 100+ beverage concepts for initial testing that resulted in the launch of 24 products.
- Increased beverage category growth through launches of new LTO (Limited Time Offer) products and existing product improvements.
- Successfully tested new equipment platform that enabled category growth of over $300 AWS.
- Developed beverage category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches.
- Wrote creative briefs for merchandising and advertising including TV, print, radio, interactive and in-store POP.
- Assisted with product forecasting and program budget tracking. Determined sales expectations. Complied and analyzed data to measure the success of products in test markets.
0-5 years of experience
- Managed forecast and marketing budget for a $163M business with 80 skus.
- Analyzed monthly share report analysis for portfolio that effectively communicated key drivers of growth and decline to management. Created new health of business reporting structure.
- Led club marketplace assessment with sales and design teams. Developed and designed a club pack that resulted in $5M in incremental sales.
- Partnered with sales team and drove development and execution of innovative promotions at top customers to improve value perceptions and consumer experience at shelf. Strategy resulted in $2M in incremental sales.
- Set strategic direction by developing and gaining alignment to annual multi-disciplined business plans.
- Drove analysis and recommendations with the Johnson & Johnson Sustainability team on opportunities for sustainability improvements within the Johnson’s global franchise.
0-5 years of experience
Managed cross-functional business teams, full P&L responsibility, experienced in forecasting, communications, planning and retailer relations
- Launched the biggest innovation in the condiment category in US; retailer acceptance exceeding expectations and strong consumer interest led to top tier results
- USA Today included in the top 10 new products launches in 2012
- Developed and implemented integrated marketing communication launch program
- Executed incremental customer programs across Value and Club channels achieving double digit revenue growth
- Co-led sales strategy development; transforming three year business vision into customer execution plans
- Provided actionable business recommendations based on the monthly Nielsen consumption review
0-5 years of experience
- Developed strategic branding projects ($2M sales) for key accounts such as J&J, Unilever, Clinique and Gillette
- Managed relationships with key clients and sponsors to build brand equity, boosting corporate sponsorship by 40%
- Directed promotional web content for SET site an online visual identity, which enhanced brand awareness by 10%
- Conducted budget forecasts; promotional branding activities and new product launches, reporting to Sr. Brand Manager and Marketing VP. Supervised Art Coordinator, Marketing Assistant, Communications Specialist, and designers
- Managed in-house agency handling all design and production of collateral, print ads, product displays and trade show booths
- Coordinated the marketing plan execution with regional distributors, agencies and external partners and stakeholders.
0-5 years of experience
Led cross-functional team meetings with 6 colleagues weekly to evaluate execution of all marketing initiatives.
- Conducted profit and loss analysis for line extensions, special packs and new products.
- Used monthly sales data to perform competitor and category analysis.
- Managed agencies responsible for design of print advertising and product packaging design.
- Executed national Wal-Mart promotion that resulted in a 26% sales increase.
- Executed all national promotions for launch of maintenance line into retail channel resulting in sales for 7 out of 8 products ranking in top 5 of their respective categories.
- Customized promotions to meet business objectives of key customer accounts.
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[Associate Brand Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
