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0-5 years of experience
- Formulated a comprehensive business plan and strategy, complete with SMART goals and sales targets.
- Leveraged social media channels to blend business narratives and creative storytelling to achieve customer engagement and retention.
- Developed and delivered content strategies and story-lines that impacted philanthropic objectives, customer connections, brand positioning and business development.
- Leveraged research findings into a comprehensive brand platform: concept, promise, positioning, character, voice and look, to develop and publish content that humanizes the Breed Love brand and demonstrates its value.
- Increased Q2 sales by 14% and strengthened the Breed Love brand by implementing the innovative “Customer CEO” initiative.
0-5 years of experience
- Developed brand roster from scratch by pitching fashion brands and developing alignment proposals.
- Spearheaded the creation of digital marketing campaigns across Facebook and email to target and convert our target demographic while optimizing retention, growth, sessions, and impressions.
- Created all decks and branding collateral for guerrilla marketing, PR, and fundraising efforts.
0-5 years of experience
Brand Director for [company name] (E-COMMERCE)
- Develop entire business plan for [company name].
- Oversee apparel product and design for [company name] development (fabric, design, and size scale).
- Quality control for domestic sourcing in Atlanta, Los Angeles and New York.
- Develop pricing structure for online sales retail and wholesale distribution, both domestic and international.
- Manage shipments from online orders to ensure delivery.
- Design all [company name] online apparel designs.
- Ensure 50 Cent has products prior to launching merchandise online.
0-5 years of experience
- Day-to-day management of Account Executives and Associate Account Executives’ roles. Report to SVP Global Business Development. Current Regional Sales of $16Million.
- Drive net sales and profitability through review of partners’ sales, receipts, inventory, mark-downs, open-to-buy, assortment plans for optimizing partner performance.
- Ensure each partner strategically incorporates and maximizes appropriate business model(s) in each territory – franchise, retail (concept stores and/or shop-in-shops), wholesale distribution and/or license.
- Lead problem solving and coordination efforts between various business models.
- Partner with Demand Planning to asses pricing strategies across the region.
- Manage and ensure regular communication of partners’ credit status to ensure timely payments and shipments.
- Up to date understanding of currency trends and potential risks/upside within the Region.
- Monitor partner level progress against sales budget/forecasts; create and maintain accurate sales & royalty forecasts on monthly basis with FPA.
- Develop partner level/brand level sales goals leading up to each season.
- Business Development through constant research and analysis of growth opportunities driven by new partner selection, new market entry, expansion of brands and/or expansion of product strategies.
0-5 years of experience
- Plan and execute client marketing strategies with primary focus being social media
- Market research and attracting future clients
- Develop paid Facebook Ad campaigns and create strategies for spreading clients’ brand name
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Brand Director
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
