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Digital Account Manager Resume Samples
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0-5 years of experience
Scaled-up campaign budget by 50.68% by implementing advance analytics (event tracking, conversion funnel)
- Achieved 17% improvement in email campaign leads by testing subject lines, lead forms fields, & scheduling
- Increased account size by 45.05% by implementing dynamics campaign optimizer list & lateral campaign
- Initiated search, email, and display campaign with KPIs like leads, application and acquisitions
- Contributed in sales pitches & trained interns to manage search marketing projects after company’s acquisition
0-5 years of experience
Leading digital & directory marketing organization focused on Search Engine Optimization (SEO), social media, digital & display
- Managed budget totaling more than $30 million for clients with success of generating a 26% conversion at point of purchase along with 240% ROI for clients.
- Led team to increase client brand awareness and created brand based strategic marketing plans utilizing fully integrated digital
- Developed annual account plans that meet revenue growth and profit margin targets for clients such as Firestone, Bridgestone, and AAMCO Transmissions and Total Car Care.
- Managed client related expenses as budgeted while meeting client service level commitments.
- Liaise internally with all internal agency departments (production, ops, media, strategy, etc.) to meet project requirements.
- Provided clients with optimal online digital programs and identify revenue opportunities within the client base.
- Introduced and position DAC’s Digital Products and service offerings and work with the client’s to propose digital opportunities around SEM, SEO, and mobile app development.
6-10 years of experience
Lead development of media planning schedules that aligned with network opportunities and client objectives for growth, profitability, and competitive market positioning for nearly 20 sites. Maintained client relationships with the goal of driving cooperative efforts in campaign development and new business. Identified and pursued new business opportunities. Evaluated campaigns against market and competitor trends, adjusting to ensure optimal performance. Designed media presentations. Managed Sales Assistant.
- Generated revenue through Cross-Platform Media Sales
- Developed proposals to meet client objectives, while increasing Engagement and Brand Awareness
- Managed workflow between internal teams to execute campaigns.
- Supervised and developed Sales assistants. Mentored 5 into higher roles.
- Managed 15+ Accounts daily.
- Delivered 10% growth in new business year over year, for a total of 50% revenue growth from 2006 to 2014.
- Billed more than $30 million in 2012.
0-5 years of experience
Managed all accounts for ten sales representatives; this includes being the point of contact for all agencies and clients associated to the accounts
- Monitored the digital advertising campaigns using ad servers and analytic programs, while having a sharp focus on effectiveness from an ROI perspective
- Provided reporting for all digital advertising campaigns using key industry metrics on a weekly basis
- Optimized all live digital advertising campaigns on a daily basis; this includes daily communication with the ad networks and publishers and daily campaign performance comparisons to industry benchmarks
- Upon campaign completion, upsell product offerings to clients in an effort to see revenue
0-5 years of experience
Managed digital marketing campaigns with budgets from $100K to $5MM for Walt Disney Studio Distribution, Disney Internet Media Group, DreamWorks Pictures and ABC Domestic Television
- Implemented consistent brand messaging for Disney campaigns across display, social and search
- Led creative approval process between the client, creative agencies, rich media vendors and publishers
- Developed benchmarks for weekly campaign reporting and created in depth post analysis reports
- Led multiple digital teams to audit over 1,500 invoices and $80 million in outstanding payables
- Monitored campaign delivery and worked with publishers to resolve reporting discrepancies
- Trained and mentored 4 account managers and 1 billing specialist who was a direct report
0-5 years of experience
Assisted in generating over 2 million dollars for the Southwest, Northwest, Southeast, Mid-West, and Northeast Account territories
- Executed digital sales proposals by providing all online pricing for assigned territories
- Led the day to day sales process as the first point of communication for all sales management issues
- Optimized campaign performance by analyzing reporting and recommending changes to the client
- Managed relationships between multiple parties including agencies, clients, and internal contacts
- Restructured company wide digital revenue forecast to depict a more accurate fiscal report
0-5 years of experience
Managed over $7.3 million of annual advertising budgets for large business clients
- Led Social Media Strategy to improve paid search efforts through Facebook and LinkedIn
- Restructured several accounts that resulted in an 88% increase in lead generation and a 23% decrease in cost per lead
- Defined KPI goals for all 31 clients and developed digital strategies based on these goals
- Built monthly reports for 31 clients and provided insights to develop future strategies
0-5 years of experience
Handled digital budgets across 10+ clients of $3mm+
- Planned and bought digital display activity mainly focusing on direct response tactics to ensure ROI levels were at the highest level possible
- Analysed data & results to ensure campaigns were being constantly optimized for success
- Generated weekly, monthly, quarterly reports and wrap up presentations
- Acted as the client contact for all digital campaign elements e.g. PPC, SEO, Social & Affiliates therefore sound knowledge of all channels was developed
- Managed and developed a team of two assistants, who both then moved on to become planners within 10 months
0-5 years of experience
Prepared preliminary materials for clients, including proposals and presentations as well as forecasts of campaign KPIs
- Managed several simultaneous campaign launches across spread of platforms efficiently within tight deadlines
- Directed implementation of online advocacy and communicated campaigns through multiple marketing deliverables and benchmarks
- Acted as primary liaison cross-departmentally for digital creative, providing clear communication of expectations and timelines to allow for smooth workflow and achieved expectations
- Designed campaign reports for clients based on analytical research of campaign performance and metrics
- Trained staff on new advertising campaigns on Amazon products by serving as Subject Matter Expert (SME) for East and West
0-5 years of experience
Managed book of business worth over $3.5 million dollars in direct revenue Chicago, IL
- Created and executed digital media plans for CPG, telecommunications and finance clients
- Monitored campaign delivery on daily basis and provided client recommendations for up sells and re-allocations
- Compiled and presented mid and post-campaign reports for clients
- Provided sales support for Account Executive team
0-5 years of experience
- Proactively prospected new online advertising accounts and generated over $20,000 worth of new business within the first two months of promotion
- Created and implemented innovative Sales and Marketing proposals
- Dependable liaison between Account Executives, Clients and Trafficking Engineers to ensure efficient
- Maintained campaign pacing and performance by pulling daily tracking reports and determining optimizations
- Assisted Account Executives on special projects including site research, proposals, presentations and inventory
0-5 years of experience
- Managed pre and post sales functions for West Coast accounts across digital advertising revenue pipeline of $4.5MM
- Monitored and analyzed ad campaign results and recommended strategy for renewal opportunity
- Brainstormed campaign ideas with internal marketing team to come up with programs to meet RFPs objectives
- Drafted proposals and lead execution of first-to-market digital campaigns
- Proficiency with DART, DoubleClick, MediaVisor, comScore, Salesforce and DSM
Digital Account Manager Duties & Responsibilities
Specific job duties for digital account managers vary based on their employer. However, there are several core tasks common across the field, such as:
Correspond with Clients Digital account managers are responsible for identifying and fulfilling their clients’business objectives and are in frequent contact with clients to explain strategy, plan for the future, and keep them in the loop regarding the latest developments.
Address Client Queries Part of maintaining a strong relationship with a client is addressing their issues, concerns, or questions in a thoughtful, timely manner. This displays dedication, commitment, and compassion, and goes a long way in maintaining client loyalty.
Set Digital Strategies Digital account managers spend much of their time collaborating with marketing and sales teams to develop and implement digital marketing and advertising strategies that align with the client’s requirements and maximize their return on investment (ROI).
Analyze Key Metrics Tracking, measuring, and analyzing key account metrics such as customer conversion rates, impression shares, average order value, and cost-per-click is vital to optimizing digital campaigns from an ROI perspective.
Write Performance Reports To ensure accountability and gain valuable insights into what is working and what isn’t, digital account managers are typically required to report on digital advertising campaign performance on a monthly, weekly, and sometimes daily basis.
Digital Account Manager Skills & Qualifications
Digital account managers have a passion for people and a comprehensive understanding of the digital marketing realm. Agencies prefer candidates who can easily build rapport with new and existing clients, translate client needs into actionable campaign strategies, and demonstrate the following skills:
- Communication skills – communicating thoughtfully, accurately, and efficiently is necessary for establishing relationships; corresponding in person, over the phone, or through email; making presentations; and writing comprehensive reports
- Project management – managing digital accounts means juggling multiple clients, campaigns, teams, and departments. Good project management skills are needed to balance such a heavy workload and give each client the care and attention they require
- Presentation skills – part of a digital account manager’s job is to secure new clients, something often achieved through pitches and presentations. A successful digital account manager knows how to deliver an engaging presentation tailored specifically to the client
- Personnel management – on top of managing clients, digital account managers work with teams to create, implement, and maintain effective communication campaigns. Someone with proven personnel management skills can effectively delegate tasks, motivate staff to excellence, and coordinate activities with peak efficiency
- CRM software proficiency – balancing multiple clients, goals, and activities becomes simpler by orders of magnitude with the right customer relationship management software. Busy digital account managers rely on these systems to streamline their workflow and maximize time and effort
Digital Account Manager Education and Training
Employers typically prefer candidates with a bachelor’s degree in business, marketing, or a related field. However, some employers also consider candidates with equivalent work experience. Most digital account managers get their start as a junior digital account manager and work their way up to the role.
Digital Account Manager Salary and Outlook
The median annual salary for digital account managers, categorized by the Bureau of Labor Statistics (BLS) as advertising, promotions, and marketing managers, is around$120,000 per year. Digital account managers in the lowest 10 percent earn about $58,000 annually, and the highest paid make in excess of $208,000. Full-time digital account managers employed by large companies typically receive bonus compensation plans based on commission. Industry employment for digital account managers is projected to grow 10 percent through 2026, a rate the BLS describes as faster than the average for all occupations.
Helpful Resources
For those interested in becoming a digital account manager, we searched the web for the best industry resources available. Check out this list for learning opportunities,places to network, and certification programs:
Mastering Account Management – author Dan Englander shares insights on the psychology of client relations and strategies for forging strong client relationships
Truth, Lies, and Advertising – Jon Steel wrote this beginner’s guide to all things advertising and account planning
Certified Strategic Account Manager – this certification program establishes a professional standard of best practices to successfully execute the role and responsibilities of an account manager
Account Manager Group – Sales Executives and Management – account managers and executives across all industries join this LinkedIn group, which has a special focus on developing client relationships through sales and marketing
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[Digital Account Manager]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
