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Digital Marketing Analyst Resume Samples
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0-5 years of experience
Led digital initiatives, including implementation of Eloqua e-mail platform and digital on-boarding to save $1.1mm annually
- Developed welcome kit collateral for 3 new products (including Corporate Centurion and Business ExtrAA Platinum)
- Managed monthly communications calendar to deliver marketing and customer messaging to 60K GCP Clients
- Optimized communications process through new campaign delivery training to cut onboarding time by +50%
- Scripted and managed outbound marketing campaigns that targeted industry spend opportunities of >$20mm
- Delivered charge volume and retention analyses to drive +16% above plan results for $26B/yr Middle Market segment
- Managed and developed direct report who was promoted in organization within 1 year of beginning role
0-5 years of experience
Formatted monthly reports to show progression in consumers’ intent to purchase through data analysis
- Identified and utilized digital assets that demonstrated a strong sales impact and a significant return on investment, increasing customer base by 166%
- Defined metrics for marketing campaigns and measured them according to vendor performances and business impact, acquiring over 3,400 customer profiles
- Formed perimeters for social content strategy to attain an engagement ratio of 12% during spring campaign
- Developed an SEO-centered content strategy for the launch of new website, increasing page views by 38%
- Determined key performances indicators to be analyzed and reported to the social media team, marketing managers and executives
0-5 years of experience
- Drove strategy for interactive marketing campaigns (planning, execution, and analysis) for $7M budget across digital channels (Display, SEM, CSEs, and Affiliates), which helped drive $53M in top-line revenue in FY15
- Developed data-driven strategies to inform optimization priorities for SEM, driving revenue growth of 25% YoY
- Presented to senior leadership weekly reporting for digital marketing channel performance and digital marketing strategy for company’s acquisition of Neebo (26% increase in budget for 200+ new retail locations)
- Worked cross-functionally with Product Management, Analytics, and External Agencies to understand marketing attribution modeling and to deploy beta technology to optimize media spend within the Affiliate channel
- Managing $300K SEO project (goals, measurement, and timeline) to be completed in June 2016
- Spearheaded departmental learning opportunities in digital media trends
0-5 years of experience
- Executed and optimized search engine marketing campaigns generating $700K in monthly revenue with a YoY growth of 35%
- Trafficked and managed placements and delivery of display ads using advanced targeting tactics, i.e. retargeting, behavioral
- Directed multivariate testing to increase on-page action rate by 30%
- Reviewed company brands’ sites and advised on natural search strategies including keyword planning, meta data optimization, and link building
- Execute email marketing campaigns, including new acquisition and loyalty, with monthly revenues of $60K
0-5 years of experience
Managed [company name]’s North America internet marketing campaign operations and analytics – including paid search and display advertising campaign design, implementation, tracking, reporting, analysis, and optimization.
- Executed 30+ digital marketing campaigns across multiple channels with high quality and no incidents.
- Performed analysis for diverse programs ranging from paid search, display, video, to mobile campaigns using multiple internal and external data sources and business intelligence tools to gain insight and drive decisions.
- Identified major reporting process refinement opportunity by reducing campaign reporting preparation time by 30% via report automation, consolidation, and improved data gathering method.
- Conducted conversion latency analysis and created latency projection model which provided key insights to the customer value calculation and attribution.
- Led cross functional creative and technical team in creating customizable landing page template via content management system, which resulted in 60% decrease in time required for landing page test operations.
0-5 years of experience
Led 2010 strategic planning across Quaker’s digital properties including social media, website, newsletter, and analytics.
- Managed 7 digital agencies and coordinated digital media development projects to drive brand growth and awareness.
- Planned, allocated, and managed the Quaker advertising and analytics budget.
- Led period operating reviews and weekly analytics for the Quaker Equity team and Accessible Wellness business unit.
- Coordinated cross-functional team to commercialize 7 cookies skus and successfully sell-in to Dollar General customer.
- Identified the intersection of consumer target needs and Rice-A-Roni brand equities to establish a unique brand positioning.
0-5 years of experience
Performed analysis of digital traffic to make improvements in sales, engagement strategies, and marketing tactics
- Assisted startup companies with strategic thinking regarding evolving online marketing opportunities
- Developed and executed online marketing strategy for multiple companies which increased social media following by 50%
- Leveraged powerful SEM management technology to aggressively expand existing business
- Analyzed pitches from over 30 startups and met with their CEOs to provide feedback and direction
0-5 years of experience
Optimized previous paid search campaigns, increasing CTR % from .50% to 2.00% (1.00% over the industry average).
- Worked with the creative department to create new landing pages and display ads specific for digital marketing campaigns.
- Created and maintained weekly reports from data gathered from Google Analytics, Google AdWords and the [company name] CRM tool to present to the Director of Online Marketing showcasing the progress of all online marketing efforts.
- Created a four-year “footprint” of marketing efforts to forecast the future of online marketing within [company name].
0-5 years of experience
Reported to the Director of Marketing. Responsible for providing information and insight regarding customers, markets, competitors and campaign effectiveness.
- Part of a team that researched and presented viable leads to Penhall’s Highway, Bridge & Airport Services group
- Increased service-level revenue across 41 branches by 12% in six months through a website improvement project
- Helped to drive the creation and successful implementation of a new blog for the website
0-5 years of experience
- Collaborated with the team and implemented digital marketing strategies that led to a +30% increase in customer base and joined the beta stage
- Established relationships with small and medium sized companies (B2B) and briefed them about new or expanded offerings
- Developed relationships with Social Media Bloggers by inviting them to be briefed on new or expanded offerings
- PR and created brand awareness for the company by participating in the community building through social media
- In cooperation with keys members, developed opportunities to create on-to-one marketing communications, using email marketing, social media blogging etc.
- Researched and analysed overall performance of the site and consumer behaviour using Google Analytics resulting in consumer insights never seen before and boosted the company’s performance by +25%
- Product Development – Provided weekly recommendations using different testing features for the software on basis on content of the site, errors due to the machine programming, implementing new features using A/B testing (Customer side)
0-5 years of experience
- Brought digital campaigns to life by collaborating with 2 agencies, Brand Marketing, Social and Traditional Media, Legal, and Public Relations teams.
- Partnered with digital agencies to ensure messaging and look and feel of creative stayed true to brand voice.
- Developed and maintained content calendar for TacoBell.com ensuring the right messages were delivered at the right time.
- Managed email blasts sent to more than 450k subscribers.
- Arranged and supervised photo shoots for digital assets.
0-5 years of experience
- Created and optimized Google Adwords and Bing Ads campaigns.
- Conducted keyword analysis to improve traffic quality.
- Managed 65 Adwords accounts with budgets totaling over $500,000 per month.
- Recommended changes to improve CPC, CTR, CPL, CPA and ROI.
- Participated in projects regarding dynamic conversion pages, A/B testing and system migration.
0-5 years of experience
- Directed day-to-day management of Social Media, Display and Multiple Campaigns
- Examined, tracked and analyzed the Social Media and website patterns to determine best practices for postings
- Collaboratively worked with Senior Management to develop online marketing strategies based on objectives, market and audience characteristics, cost and markup factors
- Created Giveaway campaign that tripled site registered user distribution list
- Managed and created topic pages to increase SEO visibility and bring traffic to site
- Coordinated social media and analytic strategies for nationwide ‘State of the Black Economy Survey’ that brought over 3,000 participants and 1,600 final respondents
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Digital Marketing Analyst
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
