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Digital Marketing Consultant Resume Samples
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0-5 years of experience
[company name] is a leading provider of cloud-based business management software for booking, marketing, and point of sale. Booker specializes in salon and spa management software for small, medium, and large size business worldwide.
- Worked directly with the leadership team to develop inbound marketing campaigns via SEO, SEM, SMO, and Display
- Helped redevelop Booker.com website for higher conversion rates and better (UX) user experience
- Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google
- Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web
- Reduced paid search budget by 50% while maintaining maximum effectiveness and adhering to strict budgets
- Consulted marketing team on how to manage and incorporate new ideas to increase visitors and conversions via
- Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports
- Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions
0-5 years of experience
Consulted with C level executives regarding Online Marketing, Display Advertising, Social Media, and Mobile Advertising
- Responsible for updating the CRM and keeping a running spreadsheet of daily activity
- Promoted and demonstrated the value of Search Engine Marketing (PPC), Search Engine Optimization (SEO) Display Advertising, Social Media, Mobile Advertising, and website solutions to generate new business within the client’s market
- Audited clients marketing strategies and assisted them with maximizing their presence and relevance online
- Defined key components of SEM, SEO, PPC and Social Media Marketing to increase lead generation and conversions
- Communicated effectively all steps and expectations of digital marketing campaigns
6-10 years of experience
Develop and manage strategies for digital and integrated marketing campaigns for a wide range of clients in the home goods, automotive, entertainment, healthcare, technology, and travel sectors. Helps small to midsize businesses and startups engage audiences to grow their online presence and generate revenue growth.
- Developed and executed a strategy to turn around a client’s failing Pay-Per-Click and SEO campaigns. Improved search rank from to in Google search results, increased conversions by 142%, and reduced cost-per-conversion by 98%.
- Produced content for the Nike Canada “Force Fate” campaign which ran during the 2010 Winter Olympics.
- Developed creative content for brands; Disney-Pixar, ABC Television, Delta, ESPN, Jordan.
- Lead the developed and execution of content for travel brands; Jamaica Tourist Board, Tourism Board of Anguilla, Sandals Resorts, Air Jamaica, and Bermuda Tourism Board.
6-10 years of experience
Managed relationship between Cobalt and VW Pacific region including Regional Director, General Sales Operations Manager, Regional Marketing Manager, 11 Sales Operations Managers, and 115 VW dealers.
- Implemented new initiatives with regional employees, conducting in-dealership consulting on marketing and sales processes.
- Managed client relationships by liaising between dealers, respective ProCare Advocates, and field sales people, increasing account penetration and spend per dealer.
- Helped secure program renewal, increasing revenue from $725K/year website compliance program to $6MM/year multi-product program.
0-5 years of experience
- Analyzed various digital marketing tools to develop well-rounded strategy for client.
- Increased website traffic 45% by implementing successful Google AdWords campaign.
- Marketed to over 400 customers by use of MailChimp e-mail marketing service.
0-5 years of experience
Managing SEO and analytics efforts for OPEN.com (small business credit card business unit) to increase card acquisition
- Lead SEO strategy development and execution
- Improved average page ranking by 20 placements for prioritized keywords within five months
- Increased traffic and card acquisition through natural search by over 30%
- Deliver insights through web analytics to improve conversion
0-5 years of experience
Online retailer of books, movies, music and much more.
- Developed a self-promotional kit for independent authors and publishing houses to increase sales through social
- Created “how-to” guides for authors to measure post-launch sales; reduced inquiries by 23%
- Measured performance of on-going programs
6-10 years of experience
- Design and implement digital marketing strategies for Clients across diverse fields to increase online visibility and conversion through digital channels while empowering marketing teams with data-driven insights.
- Developed an SEO strategy for KickApps, a hosted media startup that raised web traffic 60%.
- Produced a 200% lift in revenue for a water testing equipment mfr. with AdWords
- Implemented an SEO plan that for a network device mfr. that doubled web traffic in 6 months. Revamped paid search advertising, leading to a 12% increase in traffic while reducing cost 55%.
0-5 years of experience
Provided interactive and digital marketing expertise. Led a variety of projects. Responsible for timelines, brand standards, budget, and testing through launch.
- Launched video-based content to create a college recruiting site to position Target as a premier employer for college grads.
- Developed a comprehensive Marketing Disaster Preparedness strategy for Target.com properties
- Created an annual content plan for refreshing the Target corporate website.
- Managed creative content execution of the Smart Target Visa program online and in-store kiosks.
- Partnered with technology team to separate the Mervyn’s and Marshall Field’s e-commerce experience from the Target.com experience when those properties were sold.
0-5 years of experience
Leading provider of Internet marketing solutions for professional law firms and maintains the largest online legal directory for legal consumers.
- Directed online marketing strategy and lead generation for a portfolio of 50+ premium law firm clients.
- Optimized conversion rates by testing and improving landing page UX/UI, copy, and calls-to-action (CTAs).
- Increased site traffic through ongoing keyword research and content marketing campaigns.
- Evaluated site architectures and implemented best practices to maximize performance.
- Coordinated multiple content management schedules with design, development, and writing teams.
- Guided digital media strategies focused on personal branding, engagement, and community building
- Developed UI/UX wireframes and interactive prototypes for internal tools, products, and site enhancements.
- Analyzed marketing performance utilizing industry leading tools and platforms.
0-5 years of experience
Consult with local SMB owners to present digital marketing solutions using [company name] campaigns advertising cutting edge technology that continually optimizes keyword results.
- “Rockstar of the Year” and “Rising Star” Awards
- Responsible for $250,000 in new business revenue within one year
- Create integrated digital marketing platforms for clients including SEM, SEO and Smart websites. Simplify and bring order to the fragmented local Internet by connecting advertisers, publishers, and creative solutions providers on one platform.
0-5 years of experience
Advised on digital marketing efforts for a variety of small businesses in the SF Bay Area.
- Developed customer satisfaction survey and promotion program for a Spanish restaurant
- Consulted on the digital content strategy for a non-profit solar panel supplier
- Rewrote site copy and developed new site layout for a property management business
- Created new Adwords campaigns for a dentist office & improved leads by over 50%
0-5 years of experience
Ranked number 9 out of 140 digital marketing consultants in 14 cities
- Sold the largest search engine optimization campaign in the history of my sales team at $10,000 a month in billing
- Won two sales awards for persistence and overcoming objections.
- Ran and managed online search campaigns to make customers visible on the Dexknows.com database in order to provide more leads to business owners.
- Achieved an 77% ratio of converting current print customers in to digital marketing customers
6-10 years of experience
Led digital marketing initiatives for clients in a variety of industries, implementing cost-effective strategies in social media, analytics, research, SEO, and advertising
- Drove significant improvement in all web site activity statistics for every client, including conversions
- Implemented analytics systems and ensured that all marketing tactics were based on data
- Completed and presented extensive competitive research projects to determine industry best practices
- Revamped SEO approach and deployed search ad campaigns for conversion-focused small businesses
0-5 years of experience
- Analyze and provide messaging and design optimization recommendations for all marketing content including website, emails, sell sheets and trade show collateral
- Increased email marketing response rate by 45% through subject line testing
- Work with SEO consultant to develop relevant and engaging content
- Provide recommendations for furthering social media presence through Facebook, Twitter and LinkedIn, which grew Facebook page reach by 210% and engagement 600% to date
- Implemented email A/B testing to increase conversion of qualified leads gathered through offline sources
0-5 years of experience
Aggressively market company’s digital marketing packages to small and medium sized businesses across the country
- Consistently exceed monthly sales quotas and have maintained yearly sales total in excess of 350%
- Generated over four million USD in new revenue for the company from daily sales activities
- Proactively prospect business owners at the franchise level to procure new business and execute aggressive cold calling initiatives
- Effectively track and manage prospects and existing accounts using Saleforce.com CRM software
- Competently consult and counsel SMB owners on dramatically improving their online lead generation
- Conduct numerous PowerPoint webinars and presentations to inform and educate prospects about the digital marketplace
0-5 years of experience
Led enterprise-wide digital projects, including mobile sites for top pharmaceutical firm.
- Created, managed, and implemented digital marketing initiatives from concept to launch with cross-functional internal teams (Brand, Editorial, Medical, Legal and Compliance) and outside partners (creative/media agencies, medical publishers and vendors).
- Recommended brand-specific plans for Daliresp (respiratory), Cervidil (obstetric) and AeroChamber (medical device) with SEM, display advertising and email.
- Oversaw production of mobile versions of brand websites with outside agency.
- Discussed multi-channel consumer and physician marketing strategies around the COPD franchise including email contact strategy and 360â° view around online/offline efforts.
0-5 years of experience
Communicated with 145 hotel managers regarding questions they had about reputation management, social media, SEO and other digital marketing topics
- Analyzed each hotel’s property page on bestwestern.com, providing feedback and making corrections as necessary
- Monitored each hotel’s independent website for brand compliance
- Compiled and delivered analytical report for each hotel on a semi-annual basis
- Shared social media trends and insight with team members and hotels
- Worked with team members to solve member hotel marketing issues and problems
0-5 years of experience
Planning, execution, monitoring, and analysis of social media communications for multiple brands in the parenting and CPG space, including audience recruitment, retention, and engagement. Responsible for content development and on-page SEO, and promotion of content via social media channels, including Facebook, Twitter, and Pinterest.
- Proposed new brand website outline, drafted copy, and developed editorial calendar for 2016.
- Posted twice weekly on brand blog, creating content based on site mission, audience interests, and keyword research.
- Performed in-depth analysis of brand social media communications effectiveness and submitted recommendations.
- Content creation using WordPress publishing platform and Yoast SEO plug-in
- SEO and traffic analysis/monitoring using Google Analytics, Adwords, and Trends (keyword research)
- Content promotion and audience building/engagement using social media (Facebook, Twitter, Pinterest)
0-5 years of experience
- Managed the website including creating and loading new conference pages, registration pages using EventsPro as well as keeping the website current.
- Maintained and updated website for major clients which included posting of new content on a daily basis as well as uploading post-conference presentations following the client’s event dates.
- Created, modified and deployed marketing emails in HTML and text formats.
- Analyzed email campaign data, customer behavior, optimized performance of campaigns using A/B testing for future campaigns.
- Kept email suppression file up-to-date for email opt-outs. Produced and updated weekly and monthly email campaign reports, Q.A. all web functionalities, handled miscellaneous projects and reports for department as needed.
0-5 years of experience
- Served as content editor for the Bank’s digital channels (including public website, social media and e-mail drops), maintaining the corporate tone and manner throughout the development of information.
- Integrated business units and advertising agencies in order to act cohesively for a consistent communication effort.
- Managed the social media’s strategy and structure enhancement, including Facebook, Twitter, Instagram and LinkedIn.
- Collaborated in the media analytics development for some of the Bank’s business unit campaigns.
- Led the elaboration of internal and external publications that strategically integrate competitive efforts.
0-5 years of experience
Created, executed, and tracked comprehensive digital marketing plans
- Lowered website bounce rate by 30% over two months in 2015 (chicagobuyeragents.com)
- Tripled conversion rate on an Adwords pay per click campaign over three months in 2015 (chicagobuyeragents.com)
- Built a dedicated review site and created exclusive content for over 200 pages in 2014 (helpformusicians.com)
- Grew a niche online community to over 2,800 members and collaborated with a team to help two other communities grow to over 71,000 and 52,000 members from (reddit.com)
- Increased website traffic by over 300% with search engine optimization and social media campaign in 2012 (pinkmonkeyband.com)
0-5 years of experience
Analyze current clients advertising programs and suggest solutions to increase their marketing strategy
- Developed and executed SEO strategies
- Developed and executed SEM strategies
- Cold call to find new business and creating solutions for customers business plan in order to utilize budget plans
- Social Media Expert including Facebook, Yelp, Google Plus, reviews
- Won award for most bundled media products sold during training
- Won quarterly sales goal for finishing with positive digital growth
0-5 years of experience
- Created and led quality assurance plan for Calvert website changes and enhancements
- Assisted with the launch strategy and implementation of a new corporate website
- Developed and presented recommendations for new digital marketing and communication tools including an online blog, online tools, and digital newsletter
- Provided competitive analysis and recommendations for new website features
- Implemented new system for providing leads to internal sales team from the corporate website
- Created, executed, and tracked email campaigns to client base
0-5 years of experience
- Partnered with Orlando Sentinel Multimedia Reps (Automotive and Local Retail) to sell new and current advertisers 435 Digital offerings, including website development, Search Engine Marketing, Search Engine Optimization and Social Media Management.
- Achieved Google Adword Certification.
- Accomplished or exceeded monthly goals from the start.
- Well versed in talking advertisers through the benefits of marketing themselves online.
- Pride award winner for quarterly sales/goal achievement.
0-5 years of experience
Established and implemented e-commerce business strategy for an auto insurance company.
- Designed and managed the implementation of a web site with an online insurance quote system.
- Responsible for partner contract negotiation, business process design and advertising direction.
- Realized 50% sales growth through online sales channel.
0-5 years of experience
- Managed digital advertising strategies including online ads, Google Adwords and Social Media ads
- Assisted in the design and copy-writing of website
- Created digital advertising strategy that when implemented exceeded expectations and resulted in new hires to keep up with increased demand
- Consulted on building a local advertising network
0-5 years of experience
- Service existing YP accounts and prospect for new businesses to sell YP’s high-end suite of advertising products
- Conduct research and select appropriate advertising tools for client representation in the local market
- Accurately prepare detailed paperwork and handle contracts for billing execution using Salesforce
- Increased print and digital revenue of existing customer base by 5% or more each quarter
0-5 years of experience
- Instrumental in launch and marketing of MTV Networks first digital music service, which grew to over 50k active subscribers with an email distribution list of over 375k in one year
- Managed email/newsletter programs to include refining registration paths and up sell opportunities.
- Managed SEO / SEM with search engine vendor to drive new traffic to site
- Implemented and administered sweeps, contests and other efforts with MTVN Channels
- Helped develop and market URGE’s live concert series, URGE Nights. Managed planning, logistics, and marketing materials for all URGE live events
0-5 years of experience
Lead project team(s) in the development and execution of integrated marketing programs such as: lead generation, direct marketing, online paid advertising, telemarketing, webinars and trade show events.
- Manage market-positioning and lead brand-development initiatives that differentiate clients’ products and services.
- Develop/execute brand and channel strategies for clients, effectively increasing market share and revenue growth.
- Project lead in the design, development and launch of client websites using agile development.
- Increased membership growth 120% for a local non-profit through the deployment and execution of email marketing and content marketing strategies.
- Stabilized retention rates for local credit union while increasing membership engagement.
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[Digital Marketing Consultant]
Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
