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Digital Marketing Manager Resume Samples
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0-5 years of experience
Develop and manage web presence, including Facebook account and other social media business accounts such as Yelp and TripAdvisor
- Perform routine engagement with regular and seasonal customers
- Orchestrated the successful launch of social media marketing campaign; igniting award-winning results (awarded to top 10% of businesses on TripAdvisor 2013)
- Overhauled Yelp business page that now includes nearly 3000 user views (up 38% since April 2013); generated over 300 customer leads resulting in over 5% increase in bottom line profitability
- Created Facebook page (http://www.facebook.com/JerrysSeafood) to interact with regular guests and attract new seasonal customers
- Launched www.jerryscapecod.com in January 2015
0-5 years of experience
Managed [company name]’s digital properties including the website [company name].com and [company name]’s blog, and coordinated [company name]’s
social media presence, including LinkedIn, Facebook and Twitter
- Guided marketing staff on a Twitter content sharing schedule that resulted in a 50% increase in follower count
- Spearheaded a [company name].com redevelopment project that introduced a responsive platform decreasing page load
- Developed a product demonstration campaign resulting in 3 identified opportunities within the first month
- Introduced scheduled targeted email marketing programs using Marketo resulting in increased open and conversion rates over previous sporadic email blasts
- Initiated focus on conversion rates and introduced a post-click marketing platform increasing on-page conversion
- YOY results for [company name].com: increase in visits by 55%, new visitors by 81% and visits originating from organic
- YOY results for blog.[company name].com: increase in visits by 7%, new visitors by 20% and visits originating from organic
0-5 years of experience
Created company’s integrated online B2B marketing plan resulting in 40 new mobile development clients
- Integrated social learnings to sales and project managers for increased efficiency
- Recognized emerging trends at conferences, bringing technology and ideas to company for brand leaders
- Consulted on marketing, gameplay, virtual goods, for over 15 social and casual games
- Collaborated with executives and international team increasing MAU/DAU by 50% through social tools
0-5 years of experience
Oversaw websites, landing pages and marketing campaigns for the 70+ properties in the Western US
- Performed analysis on 80 websites utilizing Google Analytics to improve traffic
- Developed, tracked and improved landing pages
- Gathered metrics on campaign and collateral material for search optimization
- Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience
- Led execution of strategic planning – facilitated strategic planning process to clearly articulate client companies’ vision, mission, value proposition, brand architecture and positioning
0-5 years of experience
- Administered all business marketing operations and advertisement campaigns that eventually generated 5% increase in web traffic in 4 months
- Monitored all corporate social media accounts and websites to ensure positive online presence using Yammer, Twitter, and Facebook for Business that connected over 3,000 audiences within 3 months
- Deployed Salesforce and Confluence for project management that saved the company over $2,000 annually
- Created and published necessary forms into digital documents that increased efficiency by 20%
- Organized and maintained all digital multimedia content using Flickr, Google Drive, and Dropbox
0-5 years of experience
Successfully established community engagement through content marketing, which resulted to a
quick growth with a 35% engagement rate.
- Created effective content strategy with high engagement and user retention rate.
- Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.
- Created social paid strategy, which included high performing campaigns with 5% CTR.
- Launched a user generated campaign that received almost 200 entries on its first day.
- Recommended solutions for player user experience based on player feedback.
- Provided continuous feedback to the development team and created projects to increase in game engagement.
0-5 years of experience
Created concept of Therman (mascot) currently used on all marketing pieces
- Increased online sign-up conversion from 7% to 21%
- Decreased CPA of $100 plus to below $50
- Implemented new website design and enrollment platform
- Improved brand awareness from 13% to 38%
- Developed direct mail pieces with average of 2.7% response over 6 months
0-5 years of experience
Worked on global, integrated digital marketing campaigns for 4 major video games (Just Dance 3,
Tom Clancy’s Rainbow 6 Patriots, Far Cry 3, and Splinter Cell Blacklist)
- Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.
- Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.
- Created various metrics-focused post-mortems and point of view documents that outline performance and key learnings.
- Worked closely with various internal teams (developers, PR, etc.) and external teams (1st parties,
- Increased Just Dance Facebook fans by 900% from 300K to 2.7MM through various social campaigns, in one year.
0-5 years of experience
Accountable for all digital ad sales and operations for two local publications. Increased year-over-year digital ad revenue by over $500,000. Directly responsible for revenue increase of 47% YOY. Heading the only division in the publication to see an increase in revenue for 2012.
- Launched new product suite of SEO, SEM and Social Media services.
- Created and monetized new digital ad positions and programs.
- Trained sales staff on all digital content, pricing, and sales strategy.
- Developed internal sales process for all digital media sales.
- Design and implement all SEO and SEM campaigns for clients.
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Digital Marketing Manager
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
