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Digital Media Planner Resume Samples
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0-5 years of experience
Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.
- Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.
- Collaborated with other internal and external teams in a cross-functional capacity to ensure alignment of campaign objectives and expectations.
- Analyzed campaign results to determine optimizations and recommendations for future flights.
- Evaluated media partners using 3rd party tools to determine relevancy to target consumer profile.
0-5 years of experience
[company name] is a leading media planning agency with over 100 offices worldwide. A Division of IPG MediaBrand, clients include Charles Schwab, Cathay Pacific and Microsoft.
- Assisted in strategic planning for all lines of business for Wells Fargo Digital
- Interfaced with sales partners, preparing RFPs and compiling and comparing offerings for internal review
- Prepared media recommendations for client approval and assured all campaigns launched as planned
- Responsible for collecting data from partners, analyzing performance of multiple campaigns and preparing client-facing reports for presentation in weekly status meetings
- Enacted optimizations to improve ROI and achieve client strategic goals.
- Managed detailed back end account maintenance to assure accuracy with reporting, billing, etc.
0-5 years of experience
Responsible for generating, organizing and analyzing weekly campaign performance reports and ensuring timely delivery to the client
- Set up and maintained all campaigns in Atlas
- Worked closely with all vendor partners to maintain good relationships and ensure our client’s success
- Assisted with online campaign planning process as needed
- Managed and trained the interns
0-5 years of experience
Researched, planned, and bought media for year long portfolio campaign strategies, in addition to product specific strategies for
Revlon Corporate (Revlon, Almay, Revlon Hair, Mitchum, Revlon Beauty Tools)
- Coordinated with Print & TV teams for cross-platform integrated programs; Evaluated, bought, and managed digital components
- Project managed custom digital programs, including: blogger video series, blog posts, branded events, rich media & interactive
- Managed Facebook & social media paid support across all brands
- Monitored and optimized campaigns on a placement and creative level based on campaign KPI’s and strategy
- Analyzed and presented monthly, mid-campaign, and wrap-up reports to clients
- Trafficked and QA’ed campaign creative; Worked with Ad Operations for tagging implementation and troubleshooting
0-5 years of experience
Assisted in the development and execution of all of Vonage’s online media plans since the inception of the account in November of 2004. This included all of Vonage Direct and Vonage Retail media plans.
- Developed POVs on various digital topics and presented material to internal teams as well as external clients
- Responsible for trafficking and reporting on all of Vonage’s digital campaigns
- Managed monthly billing reports and weekly spend reports for Vonage (budgets exceeded $5million on a monthly basis)
0-5 years of experience
Media Proficiency
- Lead client relationship as digital media strategist, enhancing and integrating online, mobile, video and social initiatives
- Coordinated international media efforts in markets including China, India, and the Middle East
- Organized and led ‘Make it Click’ – a digital media instructional program for the agency
- Developed paid and organic social strategies across Facebook, Twitter, and YouTube for clients including Boeing, Del Monte, Diner’s Club, KFC, Kmart, and USO of Illinois
- Amplified YOY Facebook sales to the Boeing Store 333% with an average ROI of 38%
- Constructed digital analytics model and dashboard to optimize against client’s key success metrics
- Managed SEM e-commerce campaigns for the Boeing Store, optimizing against conversion funnels
0-5 years of experience
- Collaborated with sales, production and marketing teams to package custom digital programs for brands such as Bacardi, Canon and Google Play
- Developed new business and grew existing clients through execution and management of digital media plans in response to clients goals and objectives
- Spearheaded internal collaboration to develop the digital rate card and align with the website refresh
- Responsible for creating the marketing presentation developed to support submitted digital proposals
- Monitored and tracked the advertising quarterly budget of $3MM; reviewed budget allocation and produced weekly budget reports
0-5 years of experience
- Served as liaison between digital account executives, the national and local accounts they handled, as well as the ad creative department.
- Scheduled and managed multiple online impression campaigns utilizing APT and DoubleClick for Publishers.
- Analyzed delivery reports to observe trends and optimize campaigns in an effort to ensure full impression delivery.
- Provided creative direction, ordered, and obtained approval of ad creative for the clients.
- Assisted with troubleshooting of online display advertisements to ensure ads displayed online properly and on schedule.
- Aided in training teammates and resolved billing issues and processed payments.
0-5 years of experience
- Promoted to lead role developing media strategies and recommendations based on knowledge of the brand, market and target for Acura in-market and Honda/Acura financial programs clients
- Negotiated year-long buys across display, mobile and video media utilizing historical client data/trends
- Implemented, managed and optimized media plans to ensure full delivery on campaign objectives
- Compiled and presented performance decks with strong ROI analysis on a monthly, quarterly and annual basis to clients
- Collaborated with account and program management teams to facilitate execution of plans
- Responsible for training and development of the assistant media planner
0-5 years of experience
Assisted in the development of comprehensive digital media plans using various research tools such as ComScore and Nielsen.
- Created detailed bi-weekly campaign reports using reporting software such as DART, Media Mind and iDesk
- Worked with various partners to traffic approved campaigns in a timely manner to ensure campaign deliverables are met on time.
- Participated in various meetings with media vendors in order to discuss new opportunities that may align well with the client’s message.
0-5 years of experience
- Planned, purchased, executed, analyzed, and developed reports and templates for clients including Chicago Cubs, Solo Cup Company, National Pork Board, and Campbell’s Foodservice
- Presented reports and optimized display media campaigns for clients
- Collaborated with both internal and external teams to create custom articles and advertisements with multiple approval stages
- Executed, analyzed, optimized, and created custom reports on Facebook Ads
- Self-taught or completed training courses on Omniture SiteCatalyst 15, Vizu, Radian6, and Facebook Insights
- Performed competitive analysis with Nielsen AdRelevance and researched demographic breakdowns of online publishers using Nielsen @plan
0-5 years of experience
- Planned integrated media campaign plans based on client briefs and campaign objectives
- Researched new media opportunities to provide innovative marketing opportunities for client
- Evaluated vendor media proposals and wrote agency point of views (POV’s) highlighting vendor capabilities and advantages to client
- Collaborated with creative teams and vendor sites to execute global campaigns. Maintained strong media, client and agency relations
- Negotiated costs to maintain budget to provide added value to client, tracked daily campaign performance, analyzed data and made optimization recommendations to client
- Managed Insertion orders as per media plans on a daily basis. Monitor billing discrepancies across global account
0-5 years of experience
- Promoted from Junior Digital Planner to Digital Media Planner in October 2011
- Integral part of digital media team, handling strategy, planning and buying for various clients within finance, CPG and hospitality
- Worked extensively on the Capital One Bank Local business, planning various B2B and B2C campaigns for the brand
- Lead in planning and implementing large scale Capital One mobile campaigns, generating press and earned media for the brand
- Completed competitive analyses and market research using syndicated and third party research tools for various brands
- Trained new employees in digital planning and buying
0-5 years of experience
- Implemented overall campaign strategy, management and measurement in the areas of owned, earned and measurement of paid media
- Owned social media strategy as well as weekly, bimonthly and monthly reporting within campaigns
- Led behavioral targeting best practices and strategy utilizing Atlas cookies which increased ROI by as much as 3x
- Drove Atlas tagging strategy and tagging best practices as well as RIO ad Meteor tagging support
- Optimized creative based on best practices and performance against KPIS and utilizing the Atlas tool set, increasing key KPI’s by as much as 5X
- Managed team members work teaching media planning best practices and working with the client
- Point person for leveraging new technology and technology insight
- Supported the development of and aided in the presentation of new business pitch decks
0-5 years of experience
- Applied extensive knowledge of digital media reporting tools in executing marketing campaigns, analyzing future site considerations and supporting business units.
- Selected to serve as Representative for the Digital Media Team in an agency-wide new business pitch.
- Consistently analyzed emerging digital media and assessing client goals/budgets to recommend best possible digital media strategies to clients.
0-5 years of experience
Developed strategic digital media plans that supported integrated print and sponsorship programs for top-tier advertisers across multiple categories
- Provided digital solutions and recommendations in collaboration with account managers and directors to support sales efforts
- Worked closely with digital production managers and Ad operation teams to optimize plans, check availabilities and find digital solutions
- Compiled screenshots and create PowerPoint presentations that visualize digital placements and executions to support comprehensive media plans
- Served as a liaison between the studio production team and account managers to develop mock-ups and custom innovative digital executions
0-5 years of experience
- Created and maintained custom creative production schedules aligned with campaign flights
- Provided vendors with optimization recommendations to guarantee delivery of budgets
- Prepared briefing documents to effectively define campaign objectives and strategies
- Utilized DART 3rd party ad serving tools to analyze weekly campaign performance
0-5 years of experience
Managed and executed multi-channel digital campaigns emphasizing customer database growth from start to finish
- Researched networks and sites to generate RFPs and plan multi-channel campaigns
- Negotiated online rates, purchased and executed online media schedules
- Utilized CPL, PPC and CPM modeling via networks, local sites, social media and search under tight budgets
- Executed social campaigns including national blogging efforts, Facebook display initiatives and company pages
- Optimized campaigns and managed complex budgets with online directories and search efforts utilizing PPC and geo-targeting models on a weekly basis
- Utilized click-thru data to analyze display and social ad performance to allocate budget to best performing ads
- Implemented click tags and spotlight tags while uploading creative to publishers through 3rd party ad servers
- Responsible for report generation via 3rd party vendors (i.e. Doubleclick) and Google Adwords to analyze and present optimization recommendations
- Conducted social media audits (utilizing Alterian SM2), digital assessments and created agency POVs for new
0-5 years of experience
Assisted in digital media strategy development for Sonos, a high end speaker system and MillerCoors, working on BlueMoon, Keystone Light, Grolsch, and Leinenkugal’s. (One of the three members of the team to lead the account transition from MillerCoors prior agency to [company name])
- Developed and managed digital media plans; negotiated and purchased media
- Maintained responsive working relationship with client as well as with appropriate staff at client agencies and vendors
- Managed the day-to-day implementation, and optimization of campaign activities – Manage campaign authorizations, budgets, and reconciliation process
- Managed and implemented social media properties
- Interacted daily and maintain rapport with digital media Publishers
- Analyzed research data and media/marketing information; issues and reports information to clients
- Managed creative process with key stakeholders. Operate as liaison with client’s creative resources and other vendors
- Monitored and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Managed and trained assistants in the media planning process
0-5 years of experience
- Implemented the paid media strategy, coordinated with stakeholders across all channels to ensure its effectiveness.
- Managed the domestic and international marketing media budget – evaluated opportunities for acceptable ROI and ensured budgetary constraints were met. Attended trade shows and negotiated yearly ad contracts with vendors.
- Coordinated the production, publication and maintenance of digital and print materials for paid media opportunities including print ads, banners, promotional & paid search and email campaigns, etc.
- Built, maintained and implemented media plans and calendars. Maintained media contacts.
- Assisted in development, maintenance and continual optimization of the website to ensure strong rankings among top search engines.
- Analyzed key metrics including ROI for paid opportunities, website and search engine marketing initiatives and make recommendation for optimization.
- Worked with sales, vendors and print channels to develop, execute, evaluate and continuously improve new, market specific and appropriate lead generation initiatives.
- Tracked and reported on marketing efforts including observed trends, critical problems and ideas for performance improvement.
- Maintained collaborative partnerships with territory representatives, vendors and other external partners.
- Performed related activities within Marketing and Product Development teams.
0-5 years of experience
- Oversaw day-to-day activity for a variety of Volkswagen’s national brand marketing initiatives
- Led the development and execution of VW’s Passat model launch and Super Bowl campaigns
- Responsible for all campaigns related to VW’s behavioral targeting and display strategies
- Collaborated with paid search and social media teams to build integrated digital media plans
- Coordinated with creative agencies for complete execution of media activity
- Developed media strategies that meet client’s overall brand objectives and sales goals
- Analyzed campaign KPIs to effectively optimize buys and maximize campaign performance
- Negotiated rates with vendors to provide optimal efficiencies to the client
0-5 years of experience
Managed campaigns for Glidden paint, [company name], Timex, Net-a-porter and Estee Lauder while also establishing new business initiatives
- Trained and appropriately delegated responsibilities to Assistant Planner
- Grew Net-a-porter business by managing launch of new discounted brand The OutNet
- Employed strong negotiation skills to secure both efficient and effective media
0-5 years of experience
Manage over $11M annually in national digital media campaigns including tactics such as display, video, high impact, social media, mobile, lead generation and programmatic
- Accountable for planning, negotiating, implementing, optimizing and tracking all campaigns
- Maintain excellent relationships with media publishers through constant interaction and optimizing to exceed client’s goals
- Delegate budgets across media outlets to achieve the best ROI, audience and leads while negotiating the most affordable media rates with vendors
- Provide quality assurance, trafficking, and manage campaign lifecycle through 3rd party ad
0-5 years of experience
Manage all aspects of digital media including strategy development, planning, buying, media execution, billing and analytics
- Provide in-depth analysis on social and display campaigns
- Supervise a handful of assistant media planners ensuring development at the agency
- Create synergy through various departments and verticals to ensure efficiency
- Brand portfolio includes: Century Link, FAGE and Ernst & Young
0-5 years of experience
- Own the day-to-day digital media account logistics across two Direct Response client businesses
- Negotiate and plan quarterly/yearly campaigns to drive efficiencies per individual client goals through programmatic and innovative sponsorships
- Create social media content calendar for the fiscal year and report on a weekly and monthly basis; provide recommendations for future optimizations to increase consumer engagement
- Execute social media campaigns while enhancing client knowledge of Facebook and Twitter platform offerings
0-5 years of experience
- Research sites that fit our client’s target using Comscore, @Plan, and AdRelevance
- Negotiate rates with sites to find the best prices for the clients
- Build comprehensive media plans to present to the clients with sites that meet the requirements for the campaign goals
- Analyze weekly and quarterly tracking numbers and highlight performance with each client on a weekly basis based on conversions, revenue generated, and user acquisitions.
0-5 years of experience
Applying strategic and mathematical structured thinking to sort market data
- Preparing and present client presentations and status updates
- Utilizing analytical abilities and problem solving skills for client requests
- Managing multiple client projects at a fast pace while staying organized and focused
- Highly proficient and power-user of Excel and other analytical software (MRI, ComScore, Competitive Market Data)
- Excellent written, verbal, and presentation skills
0-5 years of experience
Responsible for trafficking, optimizing and delivering all National and remnant online and/or email direct marketing ad campaigns via DE or Right Now.
- Manage internal workflow, communication and relevant systems to minimize discrepancies, while maximizing campaign delivery and booked revenue.
- Interact and collaborate with other departments such as: Sales Development, Production, Business Development, Account Services and other functions to proactively expedite new products to market.
- Ensure new site sections, re-launches, ad creative, and third-party ad tags which undergo a QA process to facilitate successful campaign performance.
- Recommend campaign optimization programs and quality assurance procedures in the areas of online display, video, mobile, rich media and contextual ad formats.
- Provide technical leadership for ad operations by proposing industry best practices and ad operations guidelines.
0-5 years of experience
- Proven ability in the development of successful media plans through use of the fundamentals (i.e. Online Display Advertising, Search, Acquisition Email) in order to effectively reach the target audience.
- Maintain media plans and oversee the launch process.
- Use and knowledge of research tools such as Nielsen, Comscore, and DART to support the development of media objectives, strategies and tactics.
- Conduct meetings with sales representatives to obtain information about their partnership opportunities.
- Experience in media buying process including the creation of media authorization forms, and media buy specs.
Digital Media Planner Duties and Responsibilities
The organization a digital media planner works for will determine the exact duties and responsibilities they carry out. Based on job listings we analyzed, a digital media planner’s duties typically include:
Collect Market Data Digital media planners observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.
Develop Audience Personas From campaign insights and data mining, digital media planners create personas, evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content.
Optimize Campaigns Digital media planners gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.
Monitor Budgets Digital media planners manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they’re within the budget allocated to each channel.
Report on the Success of Campaigns Once a campaign is finished running, digital media planners analyze the data that’s been collected and create reports based on the findings. They assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.
Digital Media Planner Skills and Qualifications
Digital media planners should have excellent communication skills, a broad knowledge of media channels and trends, and analytical skills. Typically, employers require a bachelor’s degree in business administration, marketing, or a related field, as well as the following abilities:
- Analytical skills -analyzing data and campaign results requires an ability to observe patterns or anomalies in information
- Teamwork – an ability to maintain a professional and polite manner and be approachable are helpful when working closely with other members of the digital team, different departments, and with external contacts
- Numerical abilities – digital media planners should have great numeracy skills as they manage budgets, negotiate prices, and analyze data
- Decision-making skills – digital media planners design campaigns and create media strategies to increase brand awareness; they also negotiate with external companies and agencies.
- Computer skills – much of a digital media planner’s day is spent using a computer, from monitoring digital trends and channels to analyzing statistics and creating campaigns.
Digital Media Planner Education and Training
The minimum requirement to become a digital media planner is a bachelor’s degree in market research, marketing, business administration, or a similar subject. Some companies may also require a master’s degree in a relevant field. Some schools offer internships as part of the course to help students gain practical skills they can take to the workplace.
Digital Media Planner Salary and Outlook
The median annual salary for digital media planners is over $46,000. Digital media planners in the 10th percentile earn around $35,000 a year, while the highest paid earn over $60,000 annually. Depending on the organization, bonus packages and profit sharing schemes are sometimes available and can provide an additional earning potential of up to $7,000 in some companies. Location and level of experience impact the pay level; most companies provide health benefits. The Bureau of Statistics predicts that the growth rate for market research analysts will grow by 23 percent through 2026.
Digital Media Planner Helpful Resources
We’ve collected some of the best resources on how to develop a successful career in digital media planning:
Brand Media Strategy: Integrated Communications Planning in the Digital Era – A guide to the best tools and platforms marketers should be using today, this book is written by media and brand expert Antony Young. The book aims to show readers how to use the latest media techniques to get excellent results for their company.
Media Planning & Buying in the 21st Century – A leading textbook for students hoping to break into the media industry, this covers media planning, buying, and sales in the 21st century. It explains the basics of media and how to get the most out of media communications.
MediaPost – This website covers a range of different media types, from traditional media to marketing and digital trends. It’s an easy and comprehensive way to keep on top of the latest news, an integral part of any digital media planner’s job.
Capitol Media Solutions – This blog provides great insights on the latest media trends and offers useful tips to consider. There’s a broad selection of categories to choose from, too, to help readers stay ahead of the curve in all aspects of the industry.
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Last edited by: Gabriela Barcenas, CPRW, Content Writer II -
Gabriela Barcenas
CPRW, Content Writer IIGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
