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0-5 years of experience
- Created proposals, budgets and schedules for a variety of interactive projects including
- Assigned team members to projects, managed project details and oversaw execution of projects from conception through completion
- Reviewed deliverables to ensure they meet client’s overall strategies and objectives while adhering to established brand standards
- Updated client websites and blogs using CMS tools
- Managed and mentored associate producers and interns
- Defined project management processes within agency
- Tracked all monthly billing for the interactive department
0-5 years of experience
- Managed the design and development of updates and additions to bmwusa.com, the 2006 and 2007 J.D. Power & Associates Online Marketer of the Year.
- Managed the design, development, and delivery of bmwusa.com email marketing campaigns.
- Created schedules, estimates, wire frames, and functional specs to effectively communicate a project’s business, technical, and design scope.
- Supported designers with graphic editing and supported developers with HTML and XML editing.
- Developed information architecture and content matrices for the complete redesign of bmwusa.com.
0-5 years of experience
- Coordinated with traffic, account and creative teams, internal production resources and outside vendors in the development of multiple integrated projects from standard, mobile, and rich media banners, to homepage take overs, Facebook tabs, site design, and sweepstakes promotions
- Scoped all projects in terms of deliverables, schedule, and budget
- Maintained constant communication with management and team members to provide status updates on client approvals, schedule, and budget
0-5 years of experience
- Led the creation of content for online product offerings.
- Managed the workflow for the creation of content for US and global CME accredited activities.
- Coordinate with numerous company departments to enhance online product offerings to grow business.
- Implemented new page re-designs for existing products to integrate US and global web properties.
0-5 years of experience
Producing live stream broadcasts of events for an experiential marketing company.
- Budgeting, hiring crew, renting equipment, designing network structure, and ensuring broadcast is viewable through computers, tablets, and phones.
- Partnering with vendors to create microsites to host video and other functionality.
- Consulting on event system design, and office system upgrades when requested.
0-5 years of experience
Editing and posting stories to website, general site maintenance and visual optimization
- Multimedia production on investigative and long-form projects
- Social media production, engagement and curation through multiple platforms
- Generating and reviewing analytics reports
0-5 years of experience
- Responsible for managing and developing Jack Daniel’s global digital properties including Jackdaniels.com, Jacknforbeats.com, JDBarstories.com and JDHoliday.com
- Manage digital production efforts using scrum principles with teams of front and back-end developers, UX, creative and planning, as well as managing client and vendor relationships
- Produce and oversee project scopes, deliverables, schedules and budgets for global projects with over 800,000
- Develop strategic recommendations to grow the brand through digital and integrated initiatives based on research and involvement with analytics and planning
0-5 years of experience
- Managing and senior producer of a wide variety of video productions, including live and field produced programs, press conferences and marketing campaigns.
- Produce long- and short-form videos and broadcasts for several organizations and television outlets, including program re-versioning.
- Perform oversight of all creative aspects, research and development, and structuring and managing budgets.
- Perform resource and project management, including crew selection, talent direction and studio production.
- Conduct on-camera interviews, conceptualize visuals, and research and write draft and final scripts that carry productions through to completion.
- Possess a full range of knowledge of website design and development, writing and producing digital content, keyword research, link building, article writing, SEO, social media, and Internet marketing.
0-5 years of experience
Write, shoot, voice and edit day-turn and enterprise sports/news stories
- Write and post web stories corresponding with enterprises as well as tweet from the field
- Anchor, write and produce morning and weekend sportscasts
- Shoot, write and cut highlights of high school and college sports
- Co-produce Sunday’s “Sports Xtra” half-hour sports show
- Team leader for Friday’s “Friday Night Fever” high school football coverage
- Writes and posts sports stories for [company name].com
- Selected to report live from Kansas City for World Series coverage
0-5 years of experience
- Responsible for the overall planning and execution for all digital campaigns on the Olive Garden account ($6MM)
- Oversee the creative development, production, QA, budgets, delivery and maintenance for all projects
- Manage a producer on [company name].com Global rollout, conducting daily status to access progress on all tasks
- Responsible for the global roll-out of [company name].com in 52 offices, tracking performance in Google Analytics
- Aid in the development of cross-promotional marketing plans for Olive Garden
- Report directly to Director of Digital Production
- Launched digital display Instagram & Facebook contest in Times Square for Olive Garden’s Never Ending Pasta Bowl promotion
- Increased engagement with Olive Garden brand on Coke Rewards partnership, selling out 2 weeks supply of gift cards in 3 days
- Develop paid, social and owned media for Pantene & Clairol
0-5 years of experience
- Produce digital content for BringMeTheNews.com, an online media platform that curates news and sports from across Minnesota
- Write and edit newscasts for BMTN’s broadcast network of more than 40 radio stations
- Continue to develop and execute the company’s social media strategy using primarily Facebook, Twitter and YouTube.
0-5 years of experience
Prepare marketing strategy for site re-launch
- Establish time table for asset promotion and show series premieres
- Write website and social media copy for all digital content
- Establish brand identity through consistent and compelling digital presence
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Digital Producer
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
