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0-5 years of experience
- Created content for email marketing campaigns using Salesforce and HTML, increased customer base, contributed to revenue total of $161 million dollars
- Strategized customer retention campaigns, reactivated customer accounts valued at $400 thousand dollars
- Queried SQL database and utilized excel pivot tables to analyze customer spending data, slashed expenses by $100 thousand dollars
- Organized promotional event under budget, saved marketing department $27 thousand dollars in expenses
- Conducted market research to assess product offerings and value propositions of competitors, mobile bookings increased by 18% in Q1 2017
0-5 years of experience
- Analyzed email performance and implemented usability enhancements to improve overall user experience
- Ensured the email marketing process followed industry best practices
- Adjusted print media designs to match digital standards
- Conducted testing across major domains to ensure deliverability
- Met legal requirements such as CAN SPAM
0-5 years of experience
- Managed all email communications to Bethany’s clients that assisted in educating, promoting their wide variety of services.
- Created content that assisted current and potential clients and donors in beginning their online journey through Bethany’s landing pages.
- Identified the appropriate target market for each email campaign to ensure our open rates, delivery rates and click through rates were above non-profit email marketing benchmarks.
0-5 years of experience
- Responsible for the development and execution of email sends averaging 35-65k a month.
- Email open rates 20% above industry average, with similar click-through rates.
- Develop, implement, and manage [company name]’ current email marketing and nurturing strategy.
- Create contact email nurturing workflows based off of website interaction.
- Primary manager of Hubspot contact database, developing smart lists, establishing segmented audiences, executing, editing, and approving all list imports to our Hubspot portal of over 200k contacts.
- In charge of developing Standard Practice documentation and processes for all marketing emails.
0-5 years of experience
- Email designer and campaign manager. Maintaining “Brand Integrity” by monitoring consistency and high quality output using product focused and dynamically linked copy with appropriate image creation and placement.
- Social Media engagement, solution driven by increasing followers and retention on a monthly measured scale.
- Worked with wide scale company communications team to drive internal promotion of company programs, products, initiatives, guiding principles and corporate Mission Statement.
- Analyzed business development and all digitally related marketing trends in quarterly reports.
0-5 years of experience
- Utilize Silverpop and Marketo marketing automation software to deploy email campaigns (5-10 per week)
- Program HTML templates used in Silverpop and Marketo email marketing campaigns
- Conduct research on how best to use email campaigns and landing pages in Marketo for tracking customers’ attributes and journey paths
- Develop training materials, including slide decks and cheat sheets, for use by the marketing team during the company-wide transition from Silverpop to Marketo
- Present training sessions to marketing team on best practices of using Marketo automation software for targeting customers based upon their attributes and location in the customer journey
- Review emails for content accuracy, correct grammar and spelling, and to ensure compliance with style guidelines
0-5 years of experience
- Complete quality assurance checks on every email prior to campaign launch.
- Build, proof, and revise emails and templates in Salesforce Marketing Cloud (Exact Target).
- Configure & run simple queries to ensure emails are going to the proper audience.
- Deploy & track emails in order to gather data for future sends.
- Occasionally communicate with clients on email campaign status.
- Current knowledge of CAN-SPAM laws.
0-5 years of experience
- Test and deploy emails using Vertical Response email service
- Provide reporting and analysis of deployed campaigns
- Edit creative content in Photoshop
- Provide assistance with social media promotions
- Collaborate with database and partners on planning campaigns
0-5 years of experience
- Email Marketing Project Manager – manage email team calendar, SharePoint site and project/program documentation
- Manage design and automation, develop copy and create testing schedules for member acquisition and renewal, public relations and research email marketing campaigns
- Represent Angie’s List as marketing/sales representative at home shows in various states
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Email Marketing Specialist
Last edited by: Gabriela Barcenas, CONTENT STRATEGIST -
Gabriela Barcenas
CONTENT STRATEGISTGabriela is a Certified Professional Resume Writer (CPRW) and career adviser. With 10 years of digital media experience and five years of resume writing expertise, her publication history includes fashion, education, travel, social justice, equitable design and career advice.
